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257 'The Sea of ??Stars' and a big production

The sequelae of Shura Field are not so easy to be healed.

Although the two of them don't look angry anymore, they don't seem to be even angry at all, but they are definitely still worried in their hearts.

If we don't want this matter to become a accumulation of conflicts and be blamed in the future, this knot must be resolved in time.

In the next half month, Cao Xuan transformed into a master of time management and one of the top ten best boyfriends. He coaxed and pampered him, and spent all his energy and strength to finally appease the East and West palaces.

Fortunately, the 96 star class couldn't get together for a few meetings, otherwise Cao Xuan would really be unable to bear it.

He is now thinking that if tiger bone wine is difficult to obtain, it would be helpful to get some deer antler and turtle wine. There are many ways to obtain it. Not only can you use it yourself, but it is also a good gift to give to others...

While he is busy coaxing the two palaces, Cao Xuan's new album has been basically completed and will start to hit the charts immediately. Taking advantage of the popularity of "Chinese Style", it will be officially released at the end of the year.

Cao Xuan himself now, in addition to normal album promotion, is mainly discussing the program with the Spring Festival Gala program team.

In principle, the adapted version of "Sea of ​​Stars" has been recognized by the program team and even CCTV leaders.

In fact, Cao Xuan also thought about whether to take the version of "Dislocated Time and Space" that was the most praised, but after thinking about it, he still felt that "Stars and Sea" is more suitable.

Although Cao Xuan doesn't want to admit it, public opinion is relatively not good these days. Even if Cao Xuan wants to call for praise for the martyrs, he still has to consider the public's acceptance.

The popularity of this song in later generations is also due to the influence of "The Age of Awakening" and a large number of movies and TV shows with the main theme. Only when the younger generation wakes up will it resonate deeply.

The reality is not that simple. Just pick out a song and directly move everyone. There must be various plot foreshadowing.

Cao Xuan believes that if it were not for "Awakening Era", especially "Yanqiao Brothers", the effect of this song would be compromised.

The adapted version of "Dislocated Time and Space" needs to match a specific work and a specific atmosphere to achieve the best effect.

In contrast, the concept of "Sea of ​​Stars" is broader and can be understood as a collective experience of hardships and continuing to run towards the sea of ​​stars. It is also more suitable for the 80th anniversary as a link between the past and the future.

As for the sentence "hundred years" in it, the so-called "hundred years" does not necessarily mean one hundred years, it can also refer to it.

Of course, Cao Xuan was also considering whether to change it to eighty years, but he always felt that it was inappropriate. It would be more pleasant to use a hundred years, or he might look for some elegant reference to eighty years.

However, Cao Xuan has always felt that such a song might not be as immersive when sung on the Spring Festival Gala, so Cao Xuan and the program team proposed to use a promotional video and live singing for interactive broadcast.

That is to say, Cao Xuan sang normally during the Spring Festival Gala, but to match his singing, some video clips were interspersed and edited during the live broadcast to match the singing to achieve a better effect.

This model had many related programs in the Spring Festival Gala in later generations. It gradually faded out until the on-site dance and special effects capabilities improved, but it is still used in some programs.

However, at this stage, it cannot be said that none of them are available, but they are rarely used. There are many reasons, including the difficulty of live broadcast, the difficulty of interaction, and the spread of images. The most important thing is that it affects the singer's appearance.

The performance time of the Spring Festival Gala singers is already very small, and the attention is still low. Then it is divided into a panoramic mid-range shot and the auditorium. The shots of the singers themselves are only a few minutes. If you add a video, the Spring Festival Gala will be in vain.

Therefore, ordinary singers are relatively opposed to this kind of arrangement, but Cao Xuan doesn't care. He is famous enough. Although appearance is important, if the show can be successful, the former is secondary.

Cao Xuan, a person involved in the program, took the initiative to point out that the program team would naturally not be able to talk about technical issues. These can be overcome. If it really doesn't work, the worst case scenario would be to release the tape.

As long as the show is brilliant, everyone can make concessions in other aspects.

However, some scenes are of great significance. You still need to ask for permission from the supervisor whether they can be used in Cao Xuan's program.

Therefore, for Cao Xuan’s Spring Festival Gala program this year, the rehearsals of the program team are easy to say, and the review of other aspects is the biggest problem. However, the more this happens, the more attention the superiors pay to this program, and the more benefits it will have to Cao Xuan himself.

………

Towards the end of 2001, Fanxing’s related projects were bearing fruit one after another.

The first is "Love Through Time". After the popularity of the first broadcast, the subsequent second and third round broadcast rights, advertising revenue and other income have made Fanxing a lot of money.

Fanxing received 12 million yuan from Beijing and Taiwan for the first-run broadcast rights, and from subsequent pre-roll ads, Fanxing received more than 8 million yuan.

The second-run broadcast rights were exclusively given to Hunan Channel, with a revenue of 6.5 million. Taiwan Province China Television won 2.2 million from Hong Kong, Taiwan and Southeast Asia. Adding in the third-run and miscellaneous other income, the revenue was almost 30 million.

Compared with other popular TV series of the same level, the total revenue is low, but there is no way, no one expected this show to be so popular in advance. Even if Fanxing is confident, the outside world will not spend money easily.

If Cao Xuan had not made a gambling agreement, the total revenue of "Love Through Time" would have been even lower by a quarter.

However, although the total revenue is low, the cost of "Love Through Time" is also low. Putting aside costs and taxes, this project has a net profit of nearly 20 million, which is not inferior to those popular dramas.

But even so, "Love Through Time" is still not Fanxing's most profitable project this year.

Fanxing's trump card in 2001 has always been "Golden Pink Family".

In order to raise the price, Cao Xuan kept fighting with CCTV 8 until Hu Jing became famous for "Love Through Time" and "Martial Arts". The bargaining chips of "Golden Fen Family" were strengthened, and Fanxing had more confidence to ask for the price.

The pressure on CCTV's eight sets also increased. From the initial price of 15 million, the price continued to increase, from 18 million all the way to 24 million. In the end, the two parties concluded the transaction at a sky-high price of 25 million, breaking the record for the highest price for CCTV's eight sets in one fell swoop.

.

You know, even for the currently popular "Kangxi Dynasty", CCTV only paid 35.8 million, and all the copyrights were sold in one go.

Fanxing still retains the second and third rounds and other copyright income, which are still owned by itself.

Of course, before this, the producers of "Kangxi Dynasty" had already sold pre-roll ads and made a lot of money.

But don’t think that CCTV is stupid and that pre-roll advertising is just a sideshow. The most valuable thing about CCTV is its serious advertising space. It is said that the price of advertising space during the premiere of "Kangxi Dynasty" was calculated in seconds, and the minimum guarantee was seven figures.

In terms of advertising fees alone, CCTV made more than 100 million from "Kangxi Dynasty". "The Golden Family" has the popular Cao Xuan and Hu Jing, so the advertising fees will probably be much higher.

Even Cao Xuan cried, they are still ruthless in making money...

However, the bulk of the money was taken by CCTV. Cao Xuan was able to make a lot of profit by drinking the soup. In addition to the 25 million first broadcast rights, the post-advertisement carried the name of CCTV, and he could also make a profit of at least 10 million.

This is still restricted by CCTV, otherwise Cao Xuan would be confident of selling it for 20 million.

In fact, he would rather get CCTV's advertising time, which is the most profitable, but CCTV cannot agree easily. After paying a high price for the first broadcast, pre-roll advertising is already a concession from CCTV.

But even so, Cao Xuan was very satisfied.

He himself received zero salary for "The Golden Family". The cost price paid to Hu Jing, except for the guest star Chen Daoming, was a little higher, and the other actors were all at normal prices.

In addition, there are not many big scenes, and the cost is well controlled, nearly 6 million, and now it has earned 35 million in the first round. If the ratings later meet expectations, 50 million is very promising.

With a guaranteed net profit of more than 30 million yuan, Cao Xuan and Fanxing's hard work and expectations for this drama will be in vain.

More importantly, with the return of these two high-profit projects, Fanxing began to become extremely rich.

With a cash flow of tens of millions, it is enough to independently support a large-scale film and television project, making it one of the first-tier film and television companies in the mainland and even in the entire entertainment industry.

But no matter how much money you have, that's not how you play. You can just eat alone. It's taboo to put eggs in the same basket.

However, Cao Xuan had a background in "Legend of Hot Blood", and he didn't have to worry about the problem of capital chain in a short period of time, so he was ready to make more attempts in medium and large-scale productions.

"Eternal Dragon Sword" can barely be considered one, but as a joint venture with Fanxing himself, he is still independent enough to support another big project.

Cao Xuan hesitated for a long time between "The Legend of Chu Liuxiang" and "The Legend of Sword and Fairy", and finally chose another book

"The List of Gods"


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