Time has entered early May. In previous years, it was the Labor Day holiday, but this year it was canceled due to SARS.
However, although it is said that the short vacation is cancelled, more people are actually on vacation at home, but they cannot go out and must stay at home.
People get bored at home and easily feel uncomfortable with idleness. In order to keep everyone at home, we need more entertainment activities that don’t require going out, such as
Variety shows and TV series.
After the SARS outbreak became severe at the end of April, all production crews under Fanxing have stopped working, and they have gone home to work without hiring civilian employees. Only one unit has not stopped. On the contrary, all employees are working overtime, and that is the variety show department.
Many TV stations such as Beijing TV and Shandong TV that cooperate with Fanxing Variety Show have increased demand for the programs "I Love to Remember Lyrics" and "Boys and Girls Rush Forward", and they hope to have more new programs.
This is not only for the sake of ratings, but also partly as an organizational task to support SARS prevention and control.
Nowadays, unlike in later generations, when you are isolated at home, you can surf the Internet, play games, live broadcasts, short videos, etc. on your mobile phone. The major platforms are changing their tricks to attract you and offset your depression of not being able to go out as much as possible.
In the current era, there is little entertainment. Although the Internet is slowly emerging, its household penetration rate is too low. Most mobile phones can only make calls and send text messages.
Therefore, more than 90% of family entertainment consists of watching TV. Various TV stations are also trying their best to produce TV series and variety shows to keep everyone at home, which can be regarded as a part of SARS prevention and control.
Because of this, all the production crews have stopped, but Cao Xuan did not stop the production of the two shows of Fanxing Variety Show. On the contrary, he continued to intensify efforts.
Due to epidemic prevention and control, it is inconvenient for many amateur guests to attend, so employees of Fanxing Company will attend on their own.
Ordinary employees serve as amateur guests, and most of the star artists are now on vacation. They also come to the program to be guests, which not only increases the ratings and attracts the audience, but also gives the artists a good reputation.
During SARS, many people stayed at home, and the ratings of TV series increased several times compared with usual.
Although it may be a bit untimely, there is one thing to say. During this period, Fanxing has been extremely weak in the advertising fees of the two variety shows, and it is expected that one month will surpass the revenue of the previous quarter.
In addition to making bold changes in variety shows, it has been making rapid progress and is even beginning to compete with the current ceiling of domestic variety shows, "Happy Camp" and "Merry Story".
In terms of TV dramas, Fanxing also used his ultimate move "The Legend of Heaven and Dragon Sword" at this critical stage.
This drama has been in negotiation with CCTV for a long time, but in the end it was unsuccessful, but it doesn't matter, Fanxing also started negotiations with local satellite TV.
In the end, only three companies had the capital to buy this drama. Beijing, Hunan, Magic, and Sulu-Zhejiang all participated. However, when they later saw that the price was too high, they couldn't help but withdraw.
The three companies fought for a long time, and even the Spring Festival schedule was delayed. Finally, Beijing Channel and Modu Channel jointly won the premiere rights, with each party paying 16 million + part of the advertising share.
This price basically recovers all the costs of "Eternal Dragon Sword", and even makes a small profit.
Including pre-roll advertising, second and third rounds of revenue and other operations, the total revenue is expected to be 60 to 70 million, which is already a very good profit for a film and television project.
However, since the two companies share it equally + Zhang Guoli's 10%, the net profit of this drama is not particularly large among Fanxing's many film and television projects, and may not even be comparable to "The Unruly Princess".
But again, you can’t just count money on your books.
"The Legend of Heaven and the Dragon Slayer" is the most expensive film and television production produced by Fanxing so far.
The cost of 30 million yuan, in addition to various TV stations, mainland private companies that have the capital to operate can be counted on one hand.
It is precisely because of this drama that Fanxing has become the leader in mainland TV dramas.
This is a manifestation of Fanxing's hard power, and because of this, the entertainment industry believes that Fanxing has strength and a bright future.
Cao Xuan made an empty promise to make a multi-million-dollar film, but Fan Xiaopang dared to believe it and quickly changed his job. This is because Fanxing and the Diaoman Princess, "The Legend of Heaven and Dragon Slayer" and "When a Man Falls in Love" have already led many multi-million-dollar productions. People believe it.
His strength.
If Fanxing only had a low cost of a few million, no matter how many dramas he had, a famous artist like Fan Xiaopang would not seek refuge with him, and capable people in the industry would not take Fanxing seriously.
This kind of influence, to some extent, has to be achieved by spending money.
There are very few small investments with big returns, and there are few big investments with big returns. Most of them are small returns, and if you work slowly and steadily, the little will make more.
The reason why the later producer Chen Zhixi was so popular in the entertainment industry was because her projects made money.
More than 70% of the projects in the entertainment industry lose money. An unlucky company loses 8 and a half of its 10 projects a year, and the boss is so anxious that he wants to jump off the building.
So no matter how much you earn, as long as you make money steadily and long-term, every entertainment company must treat her as the Goddess of Wealth.
After passing through the initial stage of Fanxing, Cao Xuan became more rational about the company's project operations.
[Making money as much as possible] is still the first element of the project, but there will be no dead orders or target values. At the same time, in addition to real money, some other hidden improvements will also be considered.
For example, in this "Eternal Dragon Sword", in addition to the company's increased influence, several participating artists also benefited a lot.
Especially for himself and Gao Yuanyuan, Cao Xuanhui is expected to further enhance his national popularity.
Gao Yuanyuan will be heavily publicized and cultivated, and may become the third popular star launched by Fanxing after Hu and Dong.
This kind of hidden benefit is no worse than real money. For example, if you can win a good relationship, even if the drama loses 10 million, you can easily get back the money from her.
"The Legend of Heaven and the Dragon Slayer" was originally scheduled to be aired during the Spring Festival. However, due to delays in negotiations, it was a bit late, so it was planned to be aired during the summer vacation.
But now because of SARS, Beijing and Shanghai have discussed it and plan to air it in advance.
Cao Xuan is very happy. To be honest, if "The Legend of Heaven and the Dragon Sword" is broadcast during the summer vacation, there is a high chance that it will encounter Qiong Yao's "Huan Zhuge Ge 3".
Although the show has a mediocre reputation and even many Huanzhu fans are very angry, the ratings are absolutely killer.
Even if Cao Xuan has confidence in "The Legend of Heaven and the Dragon Sword", he dare not say that he can win "Huan Zhu Ge Ge 3", which has inherited national influence.
Now that the two sides are staggered, they don't have to fight head-on, which is actually beneficial to each other.
And because of SARS, the current broadcast schedule of "Eternal Dragon Sword" may be even better than during the summer vacation.
The only drawback is that it is inconvenient for the main creator to promote, but the audience base of Beijing and Shanghai TV stations is here, which can largely offset the impact of being unable to promote.
………
On May 2, "Heaven and Dragon Sword" premiered online. Although the creators carried out a lot of publicity due to SARS, everyone still followed Cao Xuan's call and recorded a video at home or at work, and the TV station edited it and played it in the trailer.
In addition to the actors introducing their roles and saying a few words to invite the audience to watch, the content of the video is also to promote some knowledge about SARS and shout a few encouraging slogans.
This is not unique to Fanxing. As early as late April, after the National Prevention and Control Center was established, CCTV filmed a similar public service video.
Artists in Beijing, Cao Xuan, Hu Jing, Dong Xuan, including Zeng Damei, all participated in or left the country. Cao Xuan himself was the first protagonist in one of the films.
In this promotional video and at the subsequent anti-SARS party, Cao Xuan sang his representative work "Your Answer" twice.
"The light of dawn will transcend the darkness
Break all fears, I can find the answer
Even if you have to go against the light, you can dispel the darkness
Throw away all the burdens and no longer be alone
………”
The original intention of this song is to inspire life, but at this difficult time, the lyrics can also be understood as a rainbow after the storm, encouraging everyone to get through the difficulties.
Of course, as a well-known music creative talent, Cao Xuan cannot always use old songs to make matters worse in such a major national event. If nothing unexpected happens, 90% of the themes of Cao Xuan's new songs in this year's Spring Festival Gala will be related to SARS.
Cao Xuan is also actively creating (selecting) compositions (songs), hoping to shine even in propositional compositions.
Gucaojia alley, living room
We were eating dumplings today. Zeng Li was rolling out the dough, and Cao Xuan was making the dumplings beside him. Hu Jing was not good at this staple food, so she felt free to do whatever she wanted, and occasionally went to the kitchen to look at the boiling water.
Zeng Li moved quickly and quickly rolled out all the dumpling wrappers. He also disliked Cao Xuan's unsightly wrapping and pushed him aside.
Cao Xuan didn't stand firm with her. He took a sip of his red date and wolfberry tea, took out the sauced beef he had prepared in advance and started cutting it.
While cutting, I didn’t forget to take a look at the TV. What was being broadcast on the TV was "Pink Girl", in which Chen Hao plays the charming and charming man-in-law who teaches a lesson.
I have to say that this girl is really suitable for this role. She is charming and coquettish, but not cliché.
The sense of proportion here is difficult to grasp, and this character can easily be ruined.
Chen Hao's performance is very good. Although it is not a great one, he is the most outstanding one in the whole drama.
Of course, this is largely due to the fact that Ichiban Liu Milk Tea's character is not very likable, and he deliberately looks ugly, which is a huge loss.
On the other hand, it was Chen Hao, who was so charming that almost all the stylists from the show were surrounding her to dress her up.
There are hundreds of styles including home, sexy, sports, swimwear, fashion, etc. Although there are a few styling flaws, most of them are above the standard, which is very prominent in urban idol dramas with relatively tacky styles nowadays.
This also made Chen Hao the dream lover of countless boys and the envy of countless girls.
Cao Xuan was a little dazed as he thought about it, but in the eyes of Dongxi Ergong, he was staring at Chen Hao on the TV, unable to move his eyes.
Or maybe the two of them didn't work hard enough at night!
She was already holding back her anger so much that sparks were flying in Dongxi Ergong's eyes. Hu Jing couldn't help but waved her hand in front of Cao Xuan and said angrily.
"Don't look at it, your mouth is watering."
Cao Xuan wiped his mouth subconsciously, and Zeng Li also said sourly: "I remember that you asked me about her before, and it seems that you have already taken a liking to her."
"Conscience of Heaven and Earth"
Seeing that the situation was not right, Cao Xuan hurriedly called Qu Zizheng to prove his innocence: "Isn't she your 97th-grade junior high school girl? She mentioned it when we happened to talk to her last time. Don't talk nonsense."
"Then what are you doing now? Your eyes are almost piercing into the TV."
"Didn't this drama collide with "The Legend of Heaven and Dragon Sword"? I studied the opponent and knew myself and the enemy. In addition, I found that the style of this drama is quite interesting. When our company produces urban dramas, we can refer to it."
"Yeah?"
Hu Jing glanced at the TV a few more times, looking at the appearance of the heartthrob and the tomboy, and nodded in agreement. The producer had an occupational disease.
"It's interesting. Let's go back and find out which team it is."
"Are you looking for a style for "The Eighteen-Year-Old Sky"? Why not use this company?"
Producer Hu regards the company as his home, while Teacher Zeng thinks about his students in everything, and he always thinks about giving the students in his class a good look.
"Speaking of which, has your class decided who will play Shi Yanfeng and Lan Feilin? These two characters have the most important roles among the students, and they can be regarded as the second male and female."
Cao Xuan saw that he had taken it out and quickly took advantage of the opportunity to change the topic again.
He knew the Empress of the West Palace very well, and also knew what worries she was having recently. As expected, as soon as his words came out, the great beauty Zeng had a look of hesitation on her face.
"Whether it's in terms of acting skills or personality, I actually wanted Wen Zhang to play Shi Yanfeng, but the script sets him up as a handsome guy, so it would be more difficult for him.
So I was hesitating between him and Zhang Bo. Yang Shuo is not bad, and the other boys are handsome, but their abilities are a bit lacking. I'm afraid I won't be able to hold up the role.
Lan Feilin is even more difficult. Tang Yan, Bai Baihe, and Shen Jiani are all suitable. Guo Nihong and Lan Xi can play the Chinese class representative. Tong Yao has acting experience, so he can try the transfer student..."
It can be seen that Teacher Zeng has been thinking about these things a lot, and he has also figured out the script clearly. When Cao Xuan asked, there was a whole list of considerations in an instant.
Hu Jing didn't know much about these juniors and sisters and the Nishinomiya Party, but from a producer's perspective, she still expressed her opinion.
"If the appearance conditions are not particularly outstanding, it is best to give priority to abilities, especially for newcomers. The better the role fit, the better the performance will be."
Cao Xuan and Hu Jing have similar ideas. Unless they are top-notch actors, his requirements for actors are always more professional ability than image.
"How about we use Wen Zhang. If that doesn't work, we can change the character. Lan Feilin will use Tang Yan. I've seen this girl's photo information and it's quite suitable."
In fact, many of the plots in the original "Eighteen Years Old Sky" are quite awkward, especially the student complex. Without the childhood filter, it would give me goosebumps all over the place.
Therefore, at Cao Xuan's request, the dialogue behavior in the Starry Version of "The Eighteen-Year-Old Sky" is relatively normal.
Excluding some of the school cool characters, Shi Yanfeng can be set as an ordinary handsome guy, but his temper and family background are more attractive.
Although Wen Zhang is not handsome, he is not ugly either, not to mention that Shi Yanfeng in the original version is also average-looking, so he cannot still be the school hunk who is handsome enough to make girls moan.
What's more important is that Wen Zhang's bad temper is actually somewhat similar to Shi Yanfeng in the drama. Considering his acting skills and aura, he can be given a try. At the worst, he will have to be replaced.
As for Lan Feilin, she doesn't need any acting skills, just find someone pretty. However, Tang Yan is famous and Cao Xuan is more familiar with her, so she added an extra mouthful.
"I listen to you."
Zeng Li had already had an idea, and it could be seen from her words that these two were considered priority candidates, but she had been thinking too much and could not make a decision.
Cao Xuan's words were a help to her. If she continued to break up, she would be disturbed. In order to ensure the atmosphere in the class, she had always tried her best to balance the rain and dew.
Now it seems that no matter who gets the role, this word of balance is out of the question.
Instead of thinking about balance, it is better to get a few rising students to come out and make a name for themselves as Class 02. They will be popular first and then become popular, so that other students can also get the glory.
I think that was the case in Class 96 at the beginning. Because of the popularity of International Chapter, Hu Jing, Liu Hua and others, the students in their class were more popular than other classes, and everyone wanted to find another good talent.
In the same way, as long as a few students from Class 02 show up, others will also attract various companies and crews, and the students in the class will have a higher chance of getting opportunities than other ordinary classes.
Zeng Li also understood that it was impossible to make everyone in the class a star, and some people even couldn't make it as an actor.
Zeng Li alone could not change this. She could only say that she would try her best to help, and the fate of teacher and student would be worthwhile.
After chatting with the students in Class 02, Cao Xuan put down the dumplings and the three of them sat in the living room to eat. The first episode of "The Legend of Heaven and the Dragon Slayer" happened to be played on the TV.
The theme song "Beloved" sung by Cao Xuan, also known as "Drunken Spring Breeze", resounded in the courtyard. The heroic and affectionate singing made people feel the atmosphere of the world.
