552 Cao Xuan's words overwhelm Hallyu, the sixth generation famous director Lu Taro
Cao Xuan's program aired very soon.
After all, it was a movie promotion. Cao Xuan took advantage of his boss's convenience and the program team allowed him to jump in and release the program in advance to match the movie schedule.
The program team released the trailer early, and Cao Xuan's fame attracted countless viewers. Even before the variety show was aired, it was on several hot searches.
On the one hand, Cao Xuan has great personal influence, and on the other hand, Cao Xuan has rarely participated in similar programs in the past two years.
Putting aside some TV interviews, except for an appearance on "The Voice of China" at the beginning of the year, the last time Cao Xuan participated in a related domestic variety show was in 2006.
Not to mention it is a reality show, and it is also the most popular "Run" at the moment, which is full of gimmicks.
According to subsequent statistics, the highest ratings of "Run" that day was 6.4%, breaking the record of the highest ratings in the two seasons of "Run".
Afterwards, this program also became a small hit. It was listed on more than a dozen hot searches on Weibo alone, and netizens discussed it countless times.
[It’s rare to see that Cao Xuan actually participated in a reality show]
[Indeed, a superstar of his level and a big boss rarely participates in entertainment variety shows]
[My sister is from Hunan Province and Taiwan. I heard that "Happy Camp" warmly invites her every year. Cao Xuan seems to have only been there a few times]
[Three times, one was with Jay Chou and several new generation singers, one was to promote "New World", and the other was a Pepsi Stars special. The most recent one was at the end of 2005]
[Lu Yucai was miserable, and all her invitations were declined. I heard that Cao Xuan didn’t like her]
[The new generation of A-listers is okay. Except for a few established celebrities, Cheng Long, many of them prefer interviews and don’t like entertainment-oriented programs]
[It’s hard to say, in the past two years, "Run" has been on the rise, and it has also invited some important guests one after another. Zhen Bullet has been on it, and Four Days Double Soldiers have also been here for half of them]
[Putting aside the four soldiers, what kind of superstar is Zhen Zhen? 】
[Is it okay for him to be popular right now? After "Ip Man", his salary was 12 million. There are a few people who can hold him down, and not even him is qualified to be called a superstar.]
[Actually, this is okay. I heard that many people are willing to come to "Run", but they can't let go of their figure. If Cao Xuan can set an example, many people will give up their worries]
[It’s annoying to have a low-key personality, but other people may not care. In fact, it’s not bad to play, it’s quite interesting]
[Yes, over-exposure of actors will cause harm, but it doesn’t matter once or twice once in a while]
[Have you watched the show? Cao Xuan is really ruthless in playing games. The one-kill-three part made me stupid.]
[I didn’t expect it, it was hidden too deep, I always thought it was Xue Zhiqian or Liu Yan]
[What a great actor, I have always believed in him. My sister said he must be a traitor, but I still don’t believe it, so I helped him argue]
【Why is your sister so sure?】
[She is a big fan of Cao Xuan. Based on her understanding of Cao Xuan, if Cao Xuan was really a good person, the traitor would have been uncovered long ago and killed immediately]
[Yes, Cao Cao's performance is indeed good, but it is a bit too "loyal", and old fans will definitely be able to sense something is wrong]
[Haha, my mother also said that every time Cao Xuan plays a good guy, she always feels that he is pretending, as if he is about to go on a killing spree and dominate the audience]
["Run" has been running for more than 30 episodes. Guests have counterattacked before, but this is the first time that Cao Xuan has destroyed the host team in such a crushing way]
[Steady, accurate and ruthless, he is worthy of being a "third-rate businessman" who made his fortune from scratch. Cao Xuan has been playing tricks from the beginning, going against the wind and being steady against the wind. Such an opponent is too scary]
[No one praises Hu Jing. She is a femme fatale. She works so well with Cao Xuan.]
[Fanxing’s screenwriters can give some effort and write a story about male and female villains and robbers, and let them play the roles. It will definitely be interesting]
[Feeling sorry for Sha Yi, he didn’t recover until the end]
[Uncle Jiao was even worse, okay? He was a good guy, but he was always wrongfully accused of being a traitor, and was eventually tricked to death by the first one.]
[There are not as many jokes in this issue as before, but the twist at the end is particularly amazing. I hope Cao Xuan comes often in the future]
【……】
Cao Xuan's popularity is no joke. Even with the current scale of "Run", Cao Xuan's reality show debut has seen a visible increase.
More importantly, as some discerning viewers said, Cao Xuan's fate has vindicated the reputation of the reality show.
Let the big shots who were still a little worried at first let go of their shackles. After all, Boss Cao is gone, so it doesn't matter what they are doing.
The "Run" program team quickly realized the benefits, and many invitations were loosened and received positive feedback, and there were even some "hard bones" that were difficult to crack.
It can be said that Cao Xuan single-handedly raised the guest limit of "Run".
This is of great significance to "Run", where guests are one of the important highlights.
In fact, simply comparing the variety show effect of the program, "Running" is not as interesting as another popular reality show "Extreme Challenge".
Aside from the guest configuration, another crucial point is that the latter's variety shows have a wider scope, more freedom, and more fun.
It's not just "Extreme Challenge". If many reality shows are released and have MCs and guests who are amazing, the effect will definitely be explosive.
However, "Run" also has its own advantages. It focuses on outdoor games and has a fixed MC team, which can easily cultivate a large number of sticky viewers. The upper limit may be slightly lower, but the basic base is definitely stable enough.
The original Korean version of "Ning Ning Man" has been on the air for more than ten years and is still firmly ranked as the national variety show in Korea.
The original "Running Man" in China has gone through several revisions, and the guests have been changed many times.
In the beginning, the only remaining old people were Da Hei Niu, Zheng Kai and Yang Tianbao who relied on variety shows for blood transfusions.
You know, Yang Tianbao and Zheng Kai basically have no good film and television resources in the later period. Dahei Niu starred in hit movies such as "Eight Hundred" and "Changjin Lake", but their popularity among the public collapsed, so they could only stick to "Running Man"
》Don’t let go.
Really capable MCs have already changed jobs, and even Deng Chao and others teamed up with Lu Han and Chen Chichi to form a new show. The format and style are still the same as they did in "Running Man".
But even so, "Running Man" still ran for ten seasons, and no matter how the guests were changed, the ratings and related popularity could still maintain a certain level.
Although it has long lost its ace variety show style of the past, and its reputation has been criticized by many people, it still remains in the first echelon of variety shows, earning a lot of sponsorship and advertising fees, and countless newcomers are thinking of becoming a regular MC.
In the same way, "Happy Camp" has gone downhill for many years, but the skinny camel is bigger than a horse, and it has been replaced by a new shell. It is still a representative of indoor variety shows, and "Ace vs. Ace" can surpass it.
There is a term in the rice circle called [purification].
To put it simply, it is to find a way to kick out the non-loyal fans and keep only the loyal fans.
Fan fan circles can be played, and program groups can also be applied to audience groups. As long as the base is large enough, even if some casual fans are lost, the remaining loyal viewers will be enough to make a lot of money.
Not only the above two situations, this word can also be used in various fields such as live broadcast, business, sports and even politics...
Of course, Fanxing's "Run" is in its ascendancy, and is still far away from these things.
What "Run" needs to do now is actually to steadily raise its lower limit while constantly hitting its upper limit.
Unlike the golden age of variety shows in later generations, reality shows were still relatively new in China at this time, and even in Asia, there were only a few excellent reality shows.
This rare opportunity has invisibly raised the ceiling of "Run".
Theoretically, this program can achieve higher achievements than the original "Running Man", and may even catch up with the original "Ningling Man".
After all, the advantage of "Breasting Man" is South Korea's high-end entertainment system, and China also has its own advantage in that it has a huge market.
Moreover, Fanxing now has distribution channels all over Asia, and there are also related channels in Europe and the United States.
Previous hit movies and TV shows related to Fanxing have been released in various Asian countries one after another. Top celebrities like Liu Tianxian and Damimi are not only popular in China, but also have a lot of fame in Asia.
For example, "The Heirs" starring Damimi is one of the few domestic film and television dramas that has become popular in South Korea in recent years.
As for star artists, apart from Cao Xuan, the most popular one in Korea is Yan Kuan. He has amassed a large number of Korean fans through his many boss idol dramas such as "The President Falls in Love with Me" and "The Heirs".
In a 2008 popularity poll on a Korean website, Yan Kuan even beat Won Bin, one of the top celebrities in Korea, which shows his popularity.
This is also the result of Boss Cao's repeated insistence. Korean dramas can be broadcast in China, and similarly, domestic dramas must be broadcast in South Korea.
Cao Xuan had previously said harshly that local Korean TV stations dared to ban Chinese TV dramas, so he united all film and television companies to publicly issue a statement to major domestic TV stations.
Whoever introduces Korean TV dramas will have everyone jointly severing cooperation with that TV station, and all film and television projects will ban Korean artists from coming to China.
In one word, block the Korean wave!
The invasion of Hallyu has actually harmed the interests of film and television companies and domestic artists. Cao Xuan can unite all these people. He also has social platforms such as blogs and Weibo. It is not difficult for him to manipulate public opinion.
You know, Kazakhs are not a good word these days. With the same rhythm, they can be labeled as traitors.
Radical?
It was very radical and even completely contrary to the external environment at this time. At that time, Cao Xuan's remarks were even criticized by some senior officials, who believed that Cao Xuan was too overbearing and was suspected of holding the industry hostage.
Cao Xuan personally went to the relevant departments to explain and made it clear that it was not him who was overbearing, but the Korean entertainment industry who was indifferent.
Why are their works unimpeded in the country, but domestic films and TV shows are always being made difficult when they are broadcasted in South Korea? Such people cannot be treated well, and they must be dealt with when necessary.
If the Chinese entertainment industry loses the Korean market, nothing will happen.
If the Korean entertainment industry does not have the rising Chinese market, a number of people will starve to death.
Cao Xuan actually doesn't care that he has to go to the Korean market to drink soup, but what he wants is an attitude. If he wants to come to China to make money, he should be ready to make money.
Hollywood is backed by North America and the global market, and domestic capital is also greedy. In order to make money, sometimes it just needs to be a little angry. The Korean market is not taken seriously by the domestic market, so why tolerate the other party's pretentiousness.
It's okay to be friendly to your neighbors, but you can't coddle others and let them make their own money while sitting on your neck.
Due to the general direction from above, Cao Xuan was scolded and the radical plan he clamored for was stopped.
But privately, Cao Xuan still united with many companies and TV stations to boycott the Korean Wave. Boss Cao flew to Star City and Hehe City three times to get the two major import stations to stand on his side.
Less than half a year later, the Korean entertainment industry was forced to relent, and a large number of domestic films began to cross the ocean.
Boss Cao went to South Korea to give a very impressive concert before, putting aside his fame and controlling part of the company's stock, largely because of this incident.
Cao Xuan is so popular in the Korean entertainment industry that he is even compared to the largest chaebol in the Chinese entertainment industry.
Although it is inappropriate, in the hearts of most Koreans, only chaebols are the most powerful people, which shows Cao Xuan's status in their eyes.
In fact, Cao Xuan is not that awesome, at least not to the point where he can respond to a hundred calls and the entire circle can obey orders.
To put it bluntly, it is still driven by interests. Many people are dissatisfied with the Korean Wave, but there is no one with enough weight and trouble to stand up, so they muddle along.
Now that Cao Xuan is taking the lead, there will naturally be many people responding, and those who have benefited will also temporarily avoid the limelight.
After that, it will be simple. Everyone will benefit from suppressing the Korean Wave domestically and exporting its works to South Korea.
Although Cao Xuan also offended some people, it is impossible for a good gentleman to talk about things in the entertainment industry.
Everything is a mess, who will mess with you when trouble comes, resist foreign enemies, and ensure the interests of the majority of people are the leaders recognized by everyone.
Cao Xuan doesn't want to be the leader, but his position and Fanxing's strength don't allow him to be silent sometimes.
That's all for internal disputes, and he can stay silent on some policies, but he basically cannot avoid external disputes.
If you shut up and give in, Fanxing and his boss Cao will no longer be able to maintain their prestige in the circle.
There are pros and cons to doing this. The disadvantage is that it offends people and attracts attention, but the benefits are also great. With enough voice, Fanxing is indispensable in the allocation of resources in the industry, and he has become a representative of the domestic entertainment industry to the outside world.
Companies such as Hollywood, Japan and South Korea want to come to China for dinner and cannot avoid the stars, so Cao Xuan can gain a lot of benefits calmly.
Fanxing has more and better channels than other companies in Asia, Europe and the United States, and this is also the reason.
In the past, many films and TV series went abroad to seek gold, and the follow-up was the overseas expansion of variety shows. "The Voice of China" was the first one. The influence of "Run" can also radiate in Asia, Europe and the United States.
It's best if you can directly harvest a fixed audience, but if you can't, it's also good to sell the copyright.
If things go on like this, let alone catch up with the Korean Wave, which has a nationwide effort to develop the entertainment industry, but at least it will not be blocked at home without the ability to fight back.
Backed by the world's second largest market, it may be difficult to break into Hollywood to support a few global superstars, but it may not be impossible to win a few top stars in Asia.
Even at this stage, Yan Kuan, Fan Xiaopang, Hu Ge, Damimi, Liu Tianxian and others all have that trend.
As long as you seize the right opportunity and launch a hot product, you are expected to become famous in Asia in one fell swoop.
Liu Tianxian is preparing for "Three Kingdoms·Guandu", stars are also starting to build momentum for "Legend of Sword and Fairy 3" overseas, and "Di Renjie: The Empire of Heaven" starring Fan Xiaopang also has plans for a large-scale release in Asia...
Cao Xuan said at the Taiwan Provincial Golden Melody Awards that Hua Liu was the most awesome. Cao Xuan couldn't guarantee whether he could do it, but at least he tried hard.
With the efforts of film and television and artists, variety shows will not stand still. After "The Voice of China" and "Run", Fanxing is determined to produce another reality variety show.
Different from "Run", which focuses on games and emphasizes the word "show", the new variety show pays more attention to the "real person" aspect, focusing on the private "true face" of celebrities.
………
The new variety show is still being planned and is still early to be released. Cao Xuan is focusing on the upcoming "Rescue 2".
"Taken 2" will be released in mainland China on April 25th, which happens to be a Saturday, and there will be Labor Day the following week.
The release date in North America is more than half a week earlier than in the mainland, and is expected to be released on April 20. The purpose is to avoid the commercial masterpieces "Wolverine" and "Star Trek".
How can I put it, last year’s North American summer season was already perverted enough, and this year it’s even worse.
"Transformers 2", "Harry Potter 6", "Up", "The Wolverine", "Star Trek", "Ice Age 3", "Special Forces" and other commercial masterpieces, as well as the super dark horse in Cao Xuan's impression "
the Hangover".
It's either a big production or a series of big IPs. Even if "Taken" has the influence of its predecessors, it will be difficult to compete with these movies.
Even so, "Rescue 2" is still scheduled for late April. Although it is not a direct confrontation, it can be regarded as a foot in the North American summer battlefield.
Compared to last year, when we stayed away and only dared to play around in February, we have made great progress.
After all, although competition in the North American summer season is fierce, it is also the peak season of the year, and the bonus to the box office is considerable. If you are lucky, you may be able to become a dark horse like "The Hangover".
Therefore, both New Line and Cao Xuan decided to release "Taken 2" in late April.
Taking advantage of the fact that the film is not very strong during the same period, it will first take advantage of the box office for a week, and then enter the May period to compete with movies such as "The Wolverine" and eat as much as it can.
Compared to North America, which is at a disadvantage and is always calculating, the environment of "Rescue 2" was very favorable when it was released in the Mainland in May.
Several of them are low-budget movies with limited box office potential. There are only three movies worth mentioning.
The first is "The Wolverine", which will be released in mainland China on May 3. Cao Xuan is already prepared to find a place in the mainland market if it fails in North America.
The second one is "Empire of Money" starring Tony Leung Ka-fai and Eason Chan, directed by Hong Kong business director Fatty Wang.
It is estimated that many people have watched the relevant clips of this movie through short videos, which is the movie in which Eason Chan took over nine wives.
The prototype of the character played by Tony Leung Ka Fai is Inspector Lui Lok (Lei Luo), who has a strong presence in Hong Kong films.
I don’t know if Fatty Wang has a soft spot for this character, or if there is really no story left to film. I have made several movies about this guy alone, including "Empire of Money", "Chasing the Dragon" and "Chasing the Tiger and Capturing the Dragon".
It's him as the protagonist.
Coupled with other Hong Kong movies such as "Inspector Lei Luo", "Three Flags" and "The Crippled Man", it was hard to praise it as the top-rated film in Hong Kong.
The protagonist of a Hong Kong TV series who travels back to the 1950s and 1960s has never interacted with Lu Le (Lei Luo). He is embarrassed to say hello to others when he goes out...
The third film was "Jinling, Jinling" which earned the director the reputation of "Riku Taro".
What to say about this movie?
If Cao Xuan's identity wasn't too sensitive, he would have wanted to report it directly to the relevant departments.
It can be seen that Riku Taro wanted to make a Chinese-style "Schindler's List", but he did not have the skills to do it well, making people feel full of dissonance and crookedness.
Cao Xuan's Golden Finger didn't actually know Lu Tailang, but what impressed him most was that he was dominated by Jiang Wen, which became a must-talk about China Entertainment.
However, in the past few years, because I often follow blogs and Weibo, I have gotten to know this Lu Taro better.
The representative of the sixth generation of directors, an absolute public intellectual, and a self-proclaimed opinion leader, he often talks freely on the Internet, and then was blocked by Penguin until he became autistic. He could only go to Sina to have a verbal spat with Han Han...
"Empire of Money" was not taken seriously by Cao Xuan. "Wolverine" was not adapted to the local environment and it would be difficult for it to become a super hit.
However, the title of "Jinling, Jinling" is actually not weak. Regardless of Cao Xuan's disdain, Lu Tailang is indeed a representative of the sixth generation of directors. Together with Ning Hao of Fanxing, he can be regarded as the most outstanding director of the new generation in mainland China.
The cast of the movie is not bad either, with Liu Huohua apparently being the male lead and Fan Wei helping out.
The two important female characters, one is Gao Yuanyuan and the other is the director's girlfriend Qin Lan, are both popular actresses. The overall lineup is not luxurious, but they are capable.
It is worth mentioning that when Gao Yuanyuan left Fanxing, he established a new joint venture with Xingmei and became a partner. One of the resources he received was this movie. I heard that he also participated in the investment.
Compared to Dong Xuan who plays small tricks and Yan Kuan who enjoys herself, Gao Yuanyuan can be said to be bold and bold, looking like a new strong woman.
Unfortunately, Gao Yuanyuan encountered Xingmei, an unfair company that wasted money and lost money.
However, Xingmei's strength is still very strong at this time. The strength of the joint theater chain with China Film Group is even stronger than that of Wanda, and it is not far behind Fanxing Cinemas.
He has abundant funds, and the boss Qin behind him also has a wide network of contacts, as well as allies in the Hong Kong circle. He is simply stronger than Huayi, but his reputation is not as prominent.
Although Star Cinema has reduced its film schedule for "Golden Hill, Gold Hill", Star America still gained a lot of share for Lu Taro, and was also the biggest rival of "Taken 2" in the mainland during the same period.
Of course, this is all the imagination of Lu Tailang and the media, creating a situation where the so-called sixth generation director versus the king of superstars, but in Cao Xuan's heart, the real main battlefield is not at home, but in North America...
