Episode 34 Cao Xuan talks about e-commerce and the crying Miss Cao
"I'll ask people from the company to check it later."
Regarding the tailor brother, Cao Xuan didn't say too much and dealt with it in a low-key manner. After all, he himself was not upright. If he blamed him too much, he always felt that he was mocking himself.
Cao Xuan sang a total of ten songs and caught up with a concert.
At this time, the number of people online on Douyin’s live broadcast has exceeded 8.5 million, and the data is still rising.
Since Cao Xuan started a live broadcast suddenly this time and did not promote any related activities with Douyin, this data should be relatively normal.
But even so, based on Douyin’s current daily data, it is estimated that the traffic of other live broadcast rooms will be very shabby.
There are so many people in the live broadcast room that the barrage can no longer be viewed. The refresh speed is very fast. At a glance, it looks like a data waterfall.
Later, Douyin officially intervened and turned on the selected barrage mode to maintain the normal speed of real-time barrage refresh in the live broadcast room, thus restoring the interactivity of the live broadcast room.
After finishing chatting and singing, Cao Xuan felt that there was nothing else to do and his spirit was somewhat tired, so he planned to turn off the live broadcast.
As a result, the crowd in the live broadcast room was so excited that the person in charge of Douyin even sent a private message on WeChat, hoping that his live broadcast debut would be more "successful".
Looking at his confused bestie, Cao Li settled the score with me on his fingers: "The current valuation of Douyin by the outside world is US$100 billion, which is about 690 billion yuan. Even if the market value only fluctuates by 01, it will be enough for him to sell it for several years.
class."
Zeng Shu glanced at the Empress of the West Palace calmly. He remembered the name correctly. The hot pot restaurant should be his own property.
Fan Xiaopang would never put himself in danger, so he got in touch and chatted.
As a result, it opened on New Year's Day, and there was no announcement of the big opening ceremony, so it was forced to close. Now I can't get in and out every month, and I'm almost annoyed to death.
After some analysis, not to mention that Boss Cao, a newcomer, was enlightened, many live broadcast e-commerce professional teams have benefited a lot.
This is Cao Li's suggestion. It is very maneuverable. It can not only meet Boss Cao's needs, but also have a great impact on him. However, the specific effect is difficult to guarantee.
Dad, let’s work together, you and I, and within a year, I guarantee you will earn over 100 million.
It is a very common business model in Europe and the United States for celebrities to create their own trendy brands/branded products and use their popularity to drive brands.
In addition, many people think that the live broadcast of goods on famous dates is the work of Internet celebrities. Even because of individual anchors and the quality of goods, the overall public opinion environment is not very positive.
It happened that Cao Li's family had a farm, and there was no shortage of fresh vegetables and some meat, eggs, and milk. After the initial release, he sent someone to the farm to collect a batch.
"Dad, you sell classes."
"Where are you now?"
If your personal positioning and image are damaged, it will affect many of your business cooperations, and some high-end brands may even close the door to cooperation forever.
This time Sister Cao Xuan almost cried. The hot pot restaurant is a partnership and he is the majority shareholder, accounting for 40% of the shares.
Cao Li: ""
With the current structure of the live broadcast field, celebrities bringing goods will inevitably become the norm.
Speaking of that hot pot restaurant, Cao Yang became frustrated. You invested nearly 2 million in that hot pot restaurant, which took up a considerable part of your net worth.
Although you already know that your family is very rich, listening to your father's calculations more intuitively makes him feel even more frustrated. You probably won't be able to surpass your father in this life.
Sister Cao Xuan is autistic!
If I couldn't finish the food at home, I contacted my friends and subordinates in Beijing, and each family sent some as a gift, and the rest was given to the relevant staff.
If I personally bring the goods, will it be of greater benefit to the brand?
I think there are several important points in doing live streaming e-commerce. First, product selection.”
He couldn't bear it anymore, and he was wondering if he should remind his best friend to change careers quickly, otherwise next year, a bolt from the blue, I'm afraid Sister Cao Xuan would really cry.
"You are his biological father, why do you always want to surpass him?"
for one
As a brand with an uncertain future, Zeng Shuming didn’t know whether it was worth taking the risk.
Don't underestimate the word "grade", it is fatal to many celebrities. At least Zeng Shuming is not to the point where he can completely ignore this word.
When Zengli rented it out to his best friend at a slightly higher market price, Sister Cao Xuan thought she was getting a big advantage. Little did she know that her mother was afraid that he would be bullied, so she made the special arrangement.
Zeng Shu also saw the barrage in the live broadcast room saying that he wanted to be an anchor, and was warned that he would be demoted.
I am considering live-streaming to bring goods, I think it is a good choice, and it is also a good opportunity to open up the market and popularity of your own brand.
As mentioned before, Fan Xiaopang has great achievements in business vision and is more authoritative than the Two Horses and One King. He is even mythized by some big guys and elites. When he opens his mouth, in the eyes of many people, he is like the God of Wealth.
Sprinkle gold leaves underneath.
Famous period imagines that the crew will not start production and everyone will not be able to receive the drama. Considering the celebrity advantage of the artist, switching to the live broadcast field is the first choice of many people.
"We can conduct live broadcasts several times in a short period of time or on a large scale in phases, and hire long-term anchors at other times."
I really want to make the brand bigger and form a strong and mature brand, rather than simply making a lot of money and leaving. For this reason, I choose to cooperate with world-renowned cosmetics companies. Currently, there are only seven or eight main products, each with its own unique characteristics.
Each selling point.
"More critical"
If Zeng Shuming hadn't had a reason to create his own brand, Cao Li would have told him to give up the idea.
Boss Cao is not a big star, so bringing the goods personally will raise his own profile.
Ignoring the fight between mother and daughter, he asked his daughter about another business: "How is this tutoring school?"
Cao Li talked a lot and finally concluded his speech: "There is no problem in business, but considering other aspects and comprehensive evaluation, in principle, I don't recommend you to take risks."
Zeng Shu's eyes widened: "100 million a year still doesn't bother you?"
Cao Li didn't accept gifts, so many big anchor teams went to Boss Cao to buy gifts and express their gratitude to Cao Li.
There are very few catering brands that look good, but the implications behind them are very simple, and they can be regarded as abnormal products.
The popularity of live streaming e-commerce is obvious to all, and now it has the recognition of Zeng Shuming.
Cao Li: "???"
After all, Cao Li is an old man who has been in business for decades. No matter how little he does, he has accumulated a lot of experience and is no longer the eighth-rate businessman he used to be.
However, I want to remind you that the commercial costs suffered by artists may be offset by the success of the brand, but anchors and actors are two different industries, which may cause immeasurable damage to the profession of actors. This requires you to be careful.
consider"
Boss Cao is much smarter and far-sighted than others.
Cao Li was very upset, and Boss Cao smiled dimly: "I'll give my niece and nephew a big red envelope later."
As I said before, a big purpose for Boss Cao to become independent is to maximize his personal business value. The film and television field is only one of the sectors, and the other sector is physical business.
Originally, I planned to operate it normally and not directly intervene, but this time because of the live broadcast, he discovered the convenience and huge popularity of e-commerce marketing.
Cao Li rubbed his best friend's head and pointed at Cao Da who was playing with his cell phone in the restaurant: "Look at how good your brother is. He eats and drinks stupidly every day and has nothing to hide in his heart. You think about so much every day and you grow old quickly.
"
Therefore, the proportion of popular first-line artists and top celebrities is expected to be relatively high.
"Seriously, I watched the live broadcast just now. Many people are willing to listen to you talk about business. If we offer online courses and many people buy the seats, in addition to business courses, we can also offer music, acting, and calligraphy.
fitness.
When it comes to other things, Zeng Shu may not be sure yet, but when it comes to e-commerce, I can still make a judgment based on some examples.
I am the major shareholder of the tutoring school, accounting for 80% of the shares, and bear all the investment. The rest of my savings are basically spent on it, and I seem to have borrowed "usury" from brothers Cao Da and Cao Xian.
Zeng Shuming's relationship with Cao Li was still very close and casual, and he dared to make some jokes.
The correct way to play is to PK with gifts, but this is not necessary. With more than 8 million people and Cao Xuan's popularity, no one will lose.
Cao Li was the first to see Boss Cao. Needless to say, the latter's popularity. If he hadn't been here for a long time, it would not have been Di Lieba's turn to rule the roost.
"I won't do it, it's too much trouble."
Domestically, others have followed suit, but they are all just slapstick. It can even be said that most of them are just cutting off fans.
However, Cao Li did not expect that the Empress of the West Palace could be so ruthless. Her daughter almost cried because she was so shocked that she received a lot of money for one cent of the rent.
Of course, during the questioning process, Zeng Shuming's words were rather vague, but his meaning and concerns were still expressed very clearly.
Zeng Shuming also saw the barrage, but he paid more attention to Cao Li's advice and asked Zeng Shu how to do e-commerce.
"I"
As a result, Cao Li had just left the study and before he could ask what was for dinner, he was stopped by his daughter.
"I'm just talking on paper in this regard, based on some business experience. If you think it makes sense, just listen. If it doesn't, just ignore it.
The two had a quarrel for a while, but the Nishigong Empress, who had returned home, came out to suppress the two children.
"Everyone can eat hot pot, but students cannot miss classes. Don't worry, I will make back the money I lost soon."
Too lazy to pay attention to the man who was so obedient after getting an advantage, Cao Li chatted with Xie Nan, Shen Teng, Dong Xuan and other live broadcasters. When it was close to dinner time, he repeatedly resisted despite the fact that there were tens of millions of online viewers in the live broadcast room.
Due to the epidemic and to save people, they brazenly went live.
Cao Xuan hesitated for a moment, and at the request of the audience in the live broadcast room, he turned on the connection mode with other anchors.
The reason is that the career of famous anchors is not stable, and it is only a short-term huge profit, which will also bring some negative effects to the artist's career.
"The water of live streaming e-commerce is very deep, and the competition is calm and cruel. Most people can't grasp it. Think carefully and don't try it easily when your brain is hot, otherwise it will be easy to fail."
Once it becomes the norm and the public opinion environment is liberalized, the so-called raising the standard will have such a big impact. However, if you are carrying a business cooperation, I guess it will be relatively simple.
All film and television practitioners must be prepared to face the cold winter in the industry.
Zeng Li felt Zeng Shu's gaze and gently mouthed: "I'll teach you a lesson."
Sister Zeng Shu glanced at her younger brother with disdain: "You only have muscles but no brains. When you grow up, you will be cheated of money and sex, and you will lose our old Cao family."
Boss Cao was frightened the year before and didn't do much activity last year. He was just preparing to come back this year and do some action, but he encountered the current situation. He was so depressed that he could only do live broadcasts at home, and even planned to start e-commerce.
"How much did the hotpot restaurant lose?"
The Mingqi brand is working well, and some of the costs I paid for live broadcasting are bearable.
"Bring it to your uncle and aunt. We need food at home. If it's convenient, you can come to my house to pick it up. Zhuangzi just sent another batch of vegetables and meat."
Zeng Shu, who suffered an unreasonable disaster, was annoyed: "I don't have any brains. I don't know who invested in the hot pot restaurant and lost all the money. I have pimples on my face."
From the e-commerce environment of the original time and space, we can see that the artists who really bring goods for a long time are mostly seventh- and eighth-tier actors, veteran actors with high incomes, and outdated artists.
However, because of the suppression of the young man's bloodline, I really dared to fight back. If I couldn't fight him, I could run away, and Cao Yang couldn't catch him.
What's more important is that he knows some of the more successful cases in the original time and space, and by extrapolating from the results, he can naturally get a lot of good ideas.
Cao Li smiled, picked up the mobile phone that had just broadcast and shook it: "Do you know how much popularity my live broadcast just now can bring to Douyin, and the market value may even increase? You know that
How many billions is it worth?”
Cao Li gave him a look of disdain and chatted for a few words before talking about the main topic. In fact, there was no serious topic. He talked about whatever came to his mind, mostly because of his parents' petty gossip.
When I met Zeng Shu this time, I humbly asked him for advice. After all, in terms of business vision in China, he was really good at it.
There are few people who dare to compare with Cao Li.
Cao Li: ""
Cao Li analyzed a wave of live broadcast e-commerce. Boss Cao studied hard, and there were countless celebrities, Internet celebrities, and even merchants and capital taking notes on the screen.
Boss Cao is dressed casually, wearing pajamas and a semi-makeup-free face. It is said that he is teaching fans about skin care and makeup.
Cao Li soothedly gave his son a piece of lamb chops, which he loved to eat, and then looked at his daughter who was still angry.
"The live streaming e-commerce model is destined to be a new trend in the next few years. It will definitely be one of the mainstream sales methods for at least seven or eight years."
"That's enough. Let me go. I haven't finished what he asked me to take."
Nowadays, rent, salary, water and electricity are all lost every day, but fortunately, there has been some improvement recently, and tutoring classes are preparing to switch to online teaching, which can make up for some losses to some extent.
Those who are popular and top-notch people do not lack this money at all. They would rather run their own main business and achieve longer-term development than take risks easily.
Many of the really popular first-line artists are involved in this industry, or they are just dabbling in it and making a temporary transition.
"Big boss, don't come here to steal food for us. There are hundreds of thousands of people in his live broadcast room every day. When I start the live broadcast today, there will only be 10,000 people."
"I think e-commerce delivery anchors will also be a popular profession in at least the next 2 to 3 years.
"You've been talking for a long time, and your saliva has dried up. You made me money by cooperating."
However, based on the urinary behavior of these netizens, Cao Xuan felt that there was a higher chance of tricking him into making a bet that would make him look embarrassed, and then go to the other side to trick him with gifts.
In Q4 City, the management is stricter, so some supplies are inevitably in short supply and purchasing is inconvenient.
"I'm still in the capital, at my parents' house."
Because during the famous period, there should not be many drama crews and program crews in China currently working. Most people are idle at home, doing live broadcasts to relieve their boredom or doing side jobs.
Cao Li's smile became more and more kind: "His dad is not only in Douyin, but also in other companies. If everything goes well, we can have dinner and he will earn another 100 million."
I'm a little unsure about this decision. One is that I'm not sure whether this method is feasible.
"It's closed too."
I called for a connection invitation and was connected shortly after.
"The store can't be opened, but the raw materials and so on are okay. We have to pay for rent, water, electricity and labor. The minimum salary of the employees alone is tens of thousands per month. The bulk of it is rent. Our store is in a good location and has a large area.
Hundreds of thousands per month"
Zeng Shu was hit hard and became furious on the spot. He rushed down to take care of his brother. Although Cao Da was short, he participated in daily sports training and was no longer the little loser who was beaten and beaten when he was a child.
However, Zeng Shuming’s net worth is not enough to bring goods to others. His real purpose is to run his own cosmetics brand.
Rihanna, the Queen of Shandong Province, used her influence to create and promote her own cosmetics and underwear brands, and earned a net worth far exceeding her income from her career as a singer.
Considering the current situation, the film and television industry will face a great test in the short term. As far as I know this year, it is still confirmed that the number of film and television projects started is less than one-eighth of the original plan.
It's hard to say whether there is any intention to gain popularity here, but it does mean it is sincere.
You can choose who you want to connect with. Most of the Internet celebrity Cao Li has never been seen before. Basically, pass. The main thing is to see if there are any artists you know.
