"Do you want to swallow Wellen Catering or Barbera Catering?" Chen Mo was speechless.
There are many famous cases of snake swallowing elephants in the business world. Tangxia Yipin has good profitability, but Chen Mo does not think Bai Xiaoou can swallow any chain restaurant.
After all, Tangxia Yipin has only been established for a short period of time, and it has just completed a large amount of financing. Now it is continuing to expand... Chen Mo feels that he is too anxious.
"She Tunxiang has been completed. How could it be possible to annex these two catering groups? You are thinking too much." Bai Xiaoou smiled and shook his head: "We first bought shares in Ellison Logistics. Taking a controlling position is considered an acquisition. Tang
The logistics support department jointly operated by Xia Yipin and Wellen Catering has been merged into Ellison Logistics. Barbera Catering has also sold the company's logistics procurement department at a low price, which has a large number of high-quality assets... The logistics procurement and storefront of the catering group
Just as important. The introduction of Ellison Logistics is already a snake swallowing the elephant...The previous valuation of Ellison Logistics was US$97 million, and we only used 13 million to control the company (13 million in cash plus Tangxia Yipin and Welund
Catering logistics system), and with the integration of Barbera catering logistics system, the valuation of Ellison Logistics is estimated to exceed US$200 million."
"Ellison Logistics will operate as an independent company and will select fixed partners across the United States, including wineries, ranches, farms, orchards, etc."
Bai Xiaoou pinched his nose, took out a yellow paper document, and opened it: "This is the secret of our three catering groups. Take a look."
"This is our company's logistics purchase last year, with a detailed purchase list. Then there are Wellen Catering, Babona Catering..."
"Our company's revenue last year was 116 million. Restaurant operations do not include financing."
"So many..." Chen Mo was shocked. Before the financing at the end of the year, Tangxia Yipin had 31 stores in the United States, and Lao Shufeng Hotpot had 12 stores. The Chinese restaurant chain it controlled had been expanding at a high speed, with more than 200 stores.
Many shops were opened only after May...
"The hot pot flagship store in San Francisco contributed 7.91 million in revenue. If we say the most profitable store, it should be Tangxia Yipin's Los Angeles flagship store. The store opened in late June. After a period of downturn...since Chef Rong took over,
Especially in November, we bid for a 1,650-gram wild American ginseng, and the turnover in that month reached US$1.55 million. The turnover in December was US$1.19 million. It was just the rent of the flagship store, which was too expensive... but
It is still our company that is the most profitable restaurant.”
Monthly turnover 1.19 million...
The Los Angeles flagship store is very large, and the annual rent seems to be US$2.91 million. Other expenses are also very large...
This store's sales this year may exceed US$10 million.
For independent restaurants, the marketing champion last year was Tao Restaurant, which is also an Asian restaurant, with a turnover of 60 million U.S. dollars. The second-ranked Greenland Inn Restaurant in New York, with a turnover of nearly 30 million U.S. dollars...
These two independent restaurants are both distinguished by their area, especially the 'Tao' restaurant, which is a large entertainment center with one-stop services for catering, entertainment, and reception.
The Greenland Inn restaurant is larger than Tangxia Yipin's Los Angeles flagship store, and it is also famous. It was an important filming location for "Mr. Popper's Penguins", and was also used in "Wall Street" and "Ghostbusters".
, very famous.
Restaurants with annual sales of more than 10 million US dollars can be said to be very rare in the United States, very few. For example, Waylon Restaurants has no such restaurant. Barbera Restaurants only has one such store...
Chen Mo looked at the annual purchase summaries of the other two catering companies and was a little stunned: "Didn't you say that Americans don't eat mutton?"
Bai Xiaoou rolled his eyes: "Who told you not to eat?"
"I said this sales volume, the ratio of mutton to beef, 1:5, is not too high."
"Almost all high-end restaurants have mutton as main courses. Lamb is rarely sold in supermarkets, mainly because it is expensive and does not sell as well as beef. But in restaurants, mutton main courses have always been very popular. Especially at Barbera Catering, they
The logistics procurement department is not strong. In the second half of last month, lamb chops and classic lamb chops were out of stock and could not be purchased. It was also because of this that the logistics procurement system with high-quality assets was given up to invest in Ellison Logistics.
"
Bai Xiaoou took out another list, which listed the increase in consumption of beef, mutton, and chicken in the United States in the past five years.
"Obesity disease... Look at this report, 39% of American adults are obese. Now the middle class is increasingly aware of the harm of hormone meat to the body and is turning to high-quality organic meat.
, the demand for high-quality muscle meat will become higher and higher. And more than 95% of the pastures in the United States are abusing various antibiotics, hormones, and preventive vaccines."
Chen Mo knew that these conditions were the same in the previous snow mountain pastures. He had no choice but to dare to raise them intensively without using a large amount of drugs.
The situation in Snow Mountain Ranch is not particularly serious. The hardest hit area for drug abuse is family ranching... Many people have seen the news about American family ranches and farms, how a couple can raise thousands of cattle with a few more employees...
He looks very noble in the news.
There are many similar ranches in California, concentrated in the Central Valley, where one family can raise hundreds to thousands of cattle. These cattle are basically kept in cattle sheds, without even a place to let them out, and the environment is terrible. They are not injected with various vaccines.
Hormones, antibiotics, how do these cows grow fat...
"This year, Ellison Company has a rough purchase quota. The demand is more than 3,000 lambs and at least 5,000 adult fat sheep. In order to ensure the normal operation of our three catering groups, at least 10,000 sheep must be signed.
The contract, and the meat contains antibiotics, hormones, etc., which exceed the scope we stipulated... This is a detailed purchase contract, take a look at it, and if there is no problem, sign it..."
"What? We're signing a contract now." Chen Mo almost sneered at Xiao Ou and looked at Brett...
Bright picked up the contract and looked at it, his face condensed, and he looked at Chen Mo: "Boss, this... must meet the standards of organic meat, which seems to be the standard for export to China."
Chen Mo tilted his head and looked at it. He didn't know much about these data, but he knew the standards for exporting to China...
China has only recently opened up U.S. beef, and not much U.S. beef can enter China through legal channels.
Many people don’t know that U.S. meat does not meet Chinese food standards at all. As for the current overall industrial drug consumption, the U.S.’s annual consumption is 100,000 times that of China… Of course, the U.S. also raises more livestock than China.
The year before last, the average price of U.S. beef per hundredweight (approximately 45.4 kilograms) was only 121 to 131 U.S. dollars, equivalent to about 9 to 9.7 yuan per catty. This is the overall selling price... The news of U.S. beef entering the Chinese market has been very early
Well, at that time, many friends on the Internet thought that they could eat cheap beef from the United States. But when American beef really entered the Chinese market, the cheapest beef cost more than 100 yuan, such as rib-eye steak, which basically cost more than 200 yuan.
, sirloin and filet are more expensive. Price comparison, American beef entering China is more expensive than Australian beef...
The cheap beef in American supermarkets is all beef with various hormone additives, without exception.
What is exported to China is organic beef that has strict standards, and it costs 10 USD+ per pound in American supermarkets.
All good beef from American pastures wants to be exported, and exporting means there are more ways to avoid taxes... Regardless of China, the United States, or other countries, many good products like to be exported because they can make more profits.
In the past, the beef from Snow Mountain Ranch was of high grade, but the content of various hormones also exceeded the standard, so it could not be exported. The reason for this was that there was no way to sell organic meat at that time...
According to the standards in the contract, both cattle and sheep have to be raised for an extended period of time. Forget about cattle, they have already targeted the highest-end beef market. But sheep, they decided to raise them in large numbers in order to 'make quick money'...
"Is there a problem?" Bai Xiaoou asked.
Brett shook his head: "The space of our ranch is spacious and we can raise meat that meets the standard. The main thing is the price. We are also more willing to export beef and mutton that meet export standards..."
"We purchase live Dorper sheep directly for $7 per pound and lambs for $18 per pound."
Brett had a big head, and most Americans were not good at arithmetic. He quickly took out his computer and started pressing: "Adult Dorper sheep, 9 yuan per pound. Lamb... 20 dollars."
This involves an issue of slaughtering rate. The clean meat rate of lambs is about 45%, and the clean meat rate of adult sheep is slightly lower.
"Too high, $18. Adult Dorper sheep, $8.50."
Brett continued his calculations and wrote a comparison column on the paper.
"Yes...but it must be sold with adult sheep. One lamb is paired with two adult sheep..."
"Okay. The meat quality must be at least second grade. If it reaches first grade meat quality, we can add money. If it is lower than second grade meat quality, we will purchase it at a price that is 20% lower than the market price..."
"ok."
Chen Mo laughed: "Is the Lamborghini I gave you this morning considered a bribe? How can you explain this to the company?"
Bai Xiaoou shrugged: "Sign the contract."
"5,000 lambs, 10,000 adult Dorper sheep..." Chen Mo looked at the delivery period again. Within 30 months, after basically no problems, Chen Mo signed the contract.
Bai Xiaoou took out a check for five million yuan and handed it to Chen Mo, which was a deposit: "The liquidated damages are fifty million US dollars." Bai Xiaoou laughed easily: "The bribe you just mentioned does not exist.
Organic sheep, or Dorper sheep...if purchased from other pastures, the price will be higher. The secondary meat content shall not be less than 50%, which is an important indicator. If it is not achieved, it will be 100% lower than the market price.
Purchase at a price of 20 points. If the meat quality is any worse, you will lose money... The contract also contains a list of various hormone contents, which must not exceed these standards. The first batch of lambs will be delivered in 5 months, 14 adult Dorper sheep.
Deliveries will start in a month, don’t make any mistakes, Ellison Logistics is just in the integration stage, if something goes wrong, I won’t be able to explain it to other companies.”
Chen Mo flicked the five million check in his hand and handed it to Bright. The requirements in the contract were a bit high: "Is it no problem?"
Brett took the check and nodded cautiously: "Don't worry. I also have shares in Tangxia Yipin, so I won't mess it up."
This contract is a great gift for River Valley Ranch, but it is also a huge test.