The winery that Bright was talking about was that winery.
According to Bright's idea, it would not be bad to turn the winery into a winery, since it wouldn't cost much anyway.
But after all, he is not the owner of River Valley Ranch, Chen Mo is.
"It has nothing to do with the brewery..." Chen Mo touched his chin and looked at Brett, with countless thoughts flashing through his mind.
It's hard to start a business, but it's even harder to stay in business.
After many companies become bigger and stronger, they will allocate company shares to employees who work hard together...
Chen Mo is not a stingy person, but the ranch is still completely private. Brett is not as wishy-washy as he seems... 'I don't like money, I don't feel anything about money...' These words are all.
You can talk about the big guys who are least short of money.
Brett has witnessed two miracles with him, once at the Snow Mountain Ranch and once at the River Valley Ranch.
Of course, Brett has also become a multi-millionaire, but Brett is still young and still has a strong pursuit of money. Perhaps he is just pursuing a lifelong career of his own...
Brett made a grimace: "Boss, what did I do wrong?"
"No. I just made a joke." Chen Mo shrugged: "I will stay at the ranch from now on. Chen Chen's seal has been exchanged for me. Give me your seal too... You spend too much money, I can't
I can’t stand your troubles. By the way, call someone from the finance department to come over..."
Bright nodded: "I'm going to get the seal now."
"Well. Brett..."
Brett turned around.
"The current River Valley Ranch seems strong, but in fact it is still very fragile. Do you understand what I mean?"
"I... don't understand."
"Since you don't understand, why don't you discuss many things with me?"
Brett looked confused: "???"
It seems that Chen Mo lets him make the decision on many things...
Brett went back to his office to get the seal, and also went to the finance department...
Chen Mo's current office is Chen Chen's office... Chen Mo turned on the computer and searched online for Tesco Supermarket, Albertsons Store, and River Valley Ranch...
I have been cultivating in Napa Valley for several months, but things have changed outside.
River Valley Ranch can achieve results so quickly thanks to ‘Tangxia Yipin’, now Huafeng Group.
Tangxia Yipin developed rapidly, and later came into contact with Wellen Company and Babner Company.
River Valley Ranch is a pig standing in the wind, and that wind is the current Huafeng Group.
The development of Huafeng Group was also due to the large amount of premium-grade beef and mutton provided by the Snow Mountain Ranch in its early days.
A pig standing in the wind must consider the issue of landing when it flies to a certain height. The former Tangxia Yipin, now the Huafeng Group, has successfully landed to give up the company's controlling stake. Otherwise, the higher it flies, the harder it will fall.
…
The same goes for Riverdale Ranch.
River Valley Ranch is now a big business, with a conservative monthly expenditure of nearly 2 million US dollars. To successfully land, the safest way to land is to sign the exclusive agent to Tesco Supermarket... This is the safest and most insured way.
At least the next two years will be smooth and stable.
But it's Tesco.
Chen Mo still knows about Tesco Supermarket, and Chen Mo knows about basically all large supermarkets. This is a British supermarket, and their goal is to build a European electronic retail kingdom... In the United States, they are mainly physical store supermarkets...
To be honest, Chen Mo couldn't understand why Tesco gave River Valley Ranch such a huge contract.
Tesco Supermarket's main business is in Europe and the United States... Chen Mo is not looking down on them, but it is very difficult to sell expensive fresh milk worth 150 million US dollars in two years.
Goat milk is recognized as the dairy product closest to human milk in the world. The volume of fat particles in goat milk is one-third that of cow's milk, which is easier for the body to absorb. Moreover, long-term drinking of goat milk will not cause obesity, and few people will be concerned about goat milk.
Milk allergy.
Goat milk is divided into 'goat milk' and 'sheep milk'. Although both belong to goat milk, the nutritional value of the two is quite different. In comparison, sheep milk contains more comprehensive nutrients. Goat milk
Sheep milk is preferred.
The Dorper sheep, according to the large population classification, belongs to sheep.
Goat milk from River Valley Ranch is very expensive, with a 6.5-pound barrel ex-factory price of US$70 per barrel and a supermarket retail price of US$137.50 per barrel.
This is not a mass consumer product. The main customer group is at least families with a monthly income of tens of thousands of dollars.
Wal-Mart Supermarket is a mass consumption supermarket, while Tesco Supermarket mainly targets the middle class...
Riverdale Ranch's fresh milk sells well thanks to Albertson's stores, a chain of supermarkets mainly located in wealthy neighborhoods.
If Albertsons Store wanted to sign an exclusive underwriting agency contract with him, Chen Mo would be very happy. But at Tesco Supermarket, Chen Mo couldn't understand them...
This contract is a pie in the sky for most ranches. It is also good for River Valley Ranch, but it is also a constraint.
It’s not that Chen Mo doubts the strength of Tesco Supermarket, it’s mainly that the market positioning of this supermarket is inconsistent with the temperament of the ranch.
Temperament, Chen Mo has always emphasized in his wife, temperament is very important...just like the products of River Valley Ranch are not sold in Wal-Mart...stores like LV and Hermès will not be opened in slums.
Isn’t a bucket of fresh milk priced at US$137.5 a luxury product? The group we are dealing with all live in wealthy communities...
The users of the Albertsons store have a high degree of adhesion, but the fresh milk from River Valley Ranch should not have a high degree of adhesion... Changing the supermarket rashly and signing the exclusive agent seems to have no impact on the ranch now, but in the future
It’s hard to say. What Chen Mo wants to do more is direct sales...
Chen Mo put down the Tesco Supermarket contract, and Bright came over with the financial manager with the seal. Chen Mo took the seal and asked the financial manager to sort out the internal expenditure information of the ranch in the past few months. He looked at Bright and said, "I'll go over and take a look.
Look at the Albertsons store contract."
"good……"
The two went to Brett's office together.
Part of the contract signed with the Albertsons store was an underwriting contract, including 3,000 pounds of mutton. This part of the contract has already been completed.
The sales contract for Jiabao fruit has also been completed.
In the fresh milk contract, the underwritten portion is 1,000 barrels per day, and the excess is no longer included in the sales contract.
Because the sales of fresh milk were good, the previous cooperation also signed an accessory contract, a one-year sales contract. The liquidated damages were US$10 million...but this was not an exclusive sales contract.
"Have you not approached the person in charge of the Albertsons store to ask them to expand sales channels?" Chen Mo looked at Bright and said.
"I have found it." Bright smiled bitterly: "At the end of July, the CEO of the Albertsons store in California had a car accident and took a break. The new CEO had some different ideas about the Albertsons store business. It is possible to expand sales channels, but it requires
We are responsible for transportation and reducing the price of fresh milk. At the same time, the other party also proposed advertising fees... Recently, supermarkets have promoted our products less and less. The amount of fresh milk returned is also increasing..."
"The previous CEO of Albertsons Stores in California was Kahn?"
"Yes. The other party has been discharged from the hospital. I heard that he will be transferred to Missouri to be responsible for Missouri's business and logistics."
"Contact Kahn for me. I want to meet him." Chen Mo touched his chin, looked at Bright and said, "I want to invite him to be the sales director of the ranch. From now on, you will be responsible for the production management of the ranch, and the sales director will be responsible.
Sales... As for the current sales manager, he is still a sales manager."
Brett smiled and nodded: "In this way, I can feel a lot more relaxed."
"Not necessarily. If funds are sufficient, River Valley Ranch will continue to expand and establish a subsidiary farm. The subsidiary farm is a joint-stock company. You didn't propose it before... How many shares are you prepared to invest?"
"Four million?" Brett dodged his eyes and looked at Chen Mo.
"Well. The sub-farm will be a comprehensive farm, planting, animal husbandry. Planting, at least to ensure the grain needs of the pasture. The livestock of the sub-farm is mainly for the public consumer group... But this company cannot be left to you to manage." Chen Mo.
He patted Brett on the shoulder hard: "You bastard, you spend too much money. Ordinary pastures can't afford to support you."
Brett finally found what made Chen Mo angry and scratched his head... Thinking about it now, he did have the habit of spending a lot of money. But that money was not spent carelessly...