San Martin is a small city south of San Jose, over Morgan Hill.
Close to Silicon Valley, the headquarters of Ellison Logistics is located, and the Ellison Food factory is also here.
The Ellison Food Factory not only processes cheese, but also processes all kinds of materials that can be stored in the restaurant. There is also a slaughterhouse in the valley area...
The weather was nice, so Chen Mo drove out his family's old Lamborghini convertible, which he hadn't driven for a long time, and walked along the valley road, thinking about the issues of the valley ranch along the way.
Chen Mo wanted to invite Kahn to come over as the sales director of the ranch. After all, he was the former California president of Albertsons Stores.
In the United States, the terminal price of dairy goats is very expensive.
The price of fresh goat milk from River Valley Ranch is more expensive than the fresh milk produced by traditional dairy goats...
The retail price of ordinary fresh milk is almost US$70 for 6.5 pounds. The market price of fresh milk from River Valley Ranch is US$70, and the retail price is as high as US$137.5. After the early promotion of Albertsons stores and the reputation of River Valley Ranch in the gourmet industry,
River Valley Ranch's fresh goat milk sales are very good, and it has profits that any ranch would be jealous of...
"Hey, Mo, why did you think of coming here?" Ellison was waiting in the parking lot outside the company. When he saw Chen Mo coming, he smiled and opened his hands.
"I'm in trouble." Chen Mo hugged Ellison and said with a wry smile straight to the point.
"What trouble."
Chen Mo pretended to be pitiful and said with a sad face: "I was bullied."
"Whoever dares to bully you must let him know that our men in Montana are tough. Tell me who he is and I'll find someone to beat him up." Ellison looked like a big brother and said with a smile. Chen Mo was in Montana
Starting from the beginning, Ellison said it’s not bad that Chen Mo is from Montana...
Chen Mo shrugged: "Albertsons store."
"Are you having trouble cooperating with them?" Ellison made an invitation and said.
"A little trouble. I came here to find out about the situation in the cheese factory... The shelf life of the made hard cheese should be one year?"
"13 months."
Chen Mo touched his chin and entered Ellison's office: "The fresh milk from the ranch has passed organic certification."
"???" Brett had a question mark on his face, and it took him a while to react: "So, are you going to raise the price?"
"We signed a two-year contract, and the liquidated damages are only 3 million. This, the price of breach of contract is very small..."
"We are strategic partners and allies."
Chen Mo nodded: "Seriously, I'm in trouble. It's the Albertsons store..." Chen Mo told what happened here and at the Albertsons store without hiding anything: "The cheese factory here is at full capacity.
How much fresh milk can be consumed in one day?"
"This..." Ellison touched his chin. He didn't know much about the operation of the cheese factory. He called to inquire and said: "At full capacity, it can produce 3,000 pounds of cheese every day."
"Then we need 30,000 pounds of fresh milk?"
"Hmm. But we can't consume 3,000 pounds of cheese here... Goat cheese is only supplied to high-end restaurants and green shops in wealthy communities. The demand for goat cheese is less than 100 pounds a day. From your delivery list, you should
You can tell..."
"The goat milk and milk from our ranch have all passed organic certification!" Chen Mo blinked: "There are not many ranches that can provide a large amount of organic fresh milk. Besides, cheese has a shelf life of 13 months..."
"Although it has a shelf life of 13 months, the best sales time is within 6 months. Organic milk may not necessarily produce organic cheese..." Ellison thought for a while, called the manager of the cheese factory and asked him to come over.
One trip.
Chen Mo let out a long breath...
The milk factory has changed the milk production mode and produces milk twice a day.
There are 4,300 dairy goats, which can produce about 20,000 pounds of milk every day.
The Albertsons store needs to provide 1,000 barrels of fresh milk every day, which should leave 13,000 pounds.
13,000 pounds of fresh milk, all converted into cheese, is only 1,300 pounds.
This is an approximate figure, and there must be errors during the production process...
According to previous data, 9.55 pounds of goat milk from Valley Pasture can be used to make 1 pound of cheese.
Ellison rubbed his chin and thought for a long time: "Our demand for goat cheese is not large, less than 100 pounds per day...the average number is 92 pounds, mainly distributed to restaurants. How much unsold fresh milk do you have every day?
?”
"About... about 13,000 pounds."
"In this way, I can purchase 130,000 pounds of fresh milk."
"I need at least a month's buffer period." Chen Mo shook his head.
"150,000 pounds is the limit." Ellison smiled bitterly: "I have to communicate with major restaurants before I can reply to you."
After sitting in the office for more than ten minutes, the cheese factory manager finally came over...
"This is Rockwith, the manager of the cheese factory. He is responsible for the production of cheese..."
Rockwith looks to be in his early fifties, calm and reserved.
Ellison continued to introduce: "This is Chen Mo, the owner of River Valley Ranch."
"Hello, Mr. Lockvis." Chen Mo said with a smile.
"Hello Mr. Chen Mo."
After saying hello, Ellison poured Rockwith a cup of coffee: "The fresh milk from River Valley Ranch has passed the organic certification. Can our factory use organic fresh milk to process organic cheese?"
"Of course. Are you sure it is organic milk certified by the Ministry of Agriculture?"
"Yes."
"Mr. Ellison just asked me about the factory's saturated output...Whether it can be made into organic cheese mainly depends on the raw materials and whether the Ministry of Agriculture approves it. The requirements for the process are actually not high...but to make high-quality cheese, it is necessary
The equipment requirements are relatively high. Our factory only has one pasteurization production line. The other two production lines are used to make milk cheese. They are old-fashioned equipment and use direct injection heating of hot steam, which are ultra-high temperature sterilization production lines."
Not all of Ellison Foods' cheese factories are completely new.
This factory was originally a cheese-making factory. It purchased new equipment and was mainly used to make sheep cheese...
Rockwith talked about the process of making cheese.
Chen Mo nodded: "Can you take me there to have a look?"
"certainly."
The cheese factory was in the suburbs, four or five minutes' drive away, and Ellison followed him there.
Entering the factory, where cheese is still being made, Rockwith explained every step of the process to Chen Mo in detail.
"The first three steps of refrigeration tank, filtration, and pasteurizer can be completed in my fresh milk factory."
Today's pasteurization methods are generally divided into two types, one is low temperature for a long time, and the other is high temperature for a short time.
The shelf life of low-temperature sterilization is usually within 7 days. High-temperature sterilization equipment is expensive and the shelf life is 15 days. What is used in Chenmo Ranch is pasteurization... The so-called high temperature means controlling the temperature at 75-90c.
The equipment at Chen Mo Ranch is expensive and can accurately control the temperature at 7577c. It can also be adjusted to low temperature sterilization...
Engineers guarantee a 15-day shelf life, but they have very high requirements for the storage environment. This is the main reason why supermarkets return unsold fresh milk to the ranch after putting it on the shelves for up to 23 days...
As for low-temperature sterilization, the shelf life is generally written as 7 days. In fact, if you completely follow low-temperature sterilization, even if it is stored in a sealed glass bottle and stored in a low-temperature environment... after 80 hours, it is best to boil it once.
.
Low-temperature sterilization can retain better nutrients, but the best time to drink low-temperature sterilized milk is within 30 hours.
For more than 30 hours, it is better to drink high-temperature milk that is more reliable.
After leaving the factory, Ellison called the logistics departments of Waylon and Barberna...
If organic cheese is made, the shelf life will be less than 13 months. If hard cheese is made with existing equipment, the shelf life will be 57 months.
Ellison's previous promise of 150,000 pounds was suddenly reduced to 50,000 pounds after calculation.
Does this mean he wants to kill one thousand enemies and damage himself eight hundred?
It was past five o'clock in the afternoon when Chen Mo returned to the ranch. The milk factory had finished delivering 1,000 barrels of fresh milk and was getting ready to get off work.
"Boss." Jason, the person in charge of the factory, was slightly startled when he saw Chen Mo in the cold storage and shouted.
"All 1,000 buckets of fresh milk were given away?"
"Yes, Mr. Bright ordered that only 1,000 barrels of fresh milk be delivered today."
Chen Mo scratched his head and went into the cold storage to take a look. There was still a lot of packaged fresh milk inside: "Send 700 more barrels over."
"Uh, okay..." Jason thought he could get off the early shift today, but he didn't complain. He stopped the workers who were about to get off work: "Guys, the work is not over yet, and we have to send another 750 barrels to St.
Jose, this is what the boss personally ordered..."
People who were ready to leave the jobs came back.
Many workers in the fresh milk factory had never seen Chen Mo before, so they looked at Chen Mo curiously and said hello...
Chen Mo smiled back.
It is true that Albertsons store went too far in wanting to slaughter its own fat sheep, but it cannot live with money...
In recent days, the average sales volume of River Valley Ranch fresh goat milk in Albertsons stores has been 1,800 barrels.
This is the total sales of 38 stores in the San Francisco Bay Area and the Los Angeles metropolitan area, including 5 large shopping malls and 33 community stores. On average, each store sells no more than 50 barrels per day.
The market for high-priced fresh milk is indeed limited. US$137.5 per barrel is the other party's price.
Chen Mo’s wholesale price here is US$70 per barrel...
In the past, everything could be sold out, so everything was easy. Now the market in the two regions is saturated, maybe not yet... but the supermarket has given more resources to other businesses.
Bright has contacted the supermarket in the past few days, asking for more promotional resources, or regular discounts... but the other party refused.
River Valley Ranch is not a merchant of the supermarket, it is just a supplier of the supermarket...and cannot determine the final selling price.
This was so disgusting that Chen Mo almost lost his mind.
I went out today, let the cool evening breeze blow gently, and finally calmed down.
6.5 pounds of fresh goat milk, because of the pricing of Albertsons stores, and it is also clearly stipulated in the supplementary agreement... If there are other supermarket agents, or other supermarkets are settled, the terminal retail price of 6.5 pounds of fresh goat milk from River Valley Ranch shall not be less than 137.5 US dollars.
.
Chen Mo originally wanted to increase the purchase quantity through the cheese factory in Ellison, so that the ranch would have a buffer time... By then, the organic fresh goat milk from River Valley Ranch with a green label would be available on other supermarket shelves, and would eventually be retailed.
The price is still the same as the price at Albertsons store, let’s see if they feel uncomfortable.