Chen Mo withdrew his gaze, walked to the window behind Moxi's desk, looked at the scenery in the distance that did not belong to the river valley pasture, and said: "Did you negotiate the purchase and sales contract for Tesco Supermarket?"
"Tesco Supermarket contacted us proactively. I was just negotiating the price," Moxi said.
Chen Mo stroked his chin stubble: "It's a very favorable contract. But this is not the business direction of our River Valley Ranch... In recent years, the proportion of green food in the U.S. food industry has been increasing. I have been to many green restaurants.
Stores, organic stores, only a few stores sell organic fresh milk. Organic goat milk is basically a direct sales model, and the output is not large..."
"That's right. There are very few ranches that produce organic goat milk. As far as I know, the total output of certified organic goat milk in California is not as good as the current river valley ranches."
River Valley Ranch is already the world's largest Dorper sheep breeding base and the world's largest Dorper sheep breeding farm.
In the entire state of California, River Valley Ranch is the fourth largest ranch in terms of land area. However, based on the comprehensive index of usable land area, fertile land area, pasture water rights, etc., River Valley Ranch is the number one ranch in California.
If you compare the hardware conditions, River Valley Ranch is already one of the most valuable ranches in the United States.
"Exclusive agency is of great benefit to our River Valley Ranch in the short term. At least we can sell fresh milk without having to worry about selling it. However, this approach is inconsistent with the market positioning of our ranch. I think the products of River Valley Ranch will become cloth
Like Wright cattle, the supply has been in short supply in the market." Chen Mo looked at Moxi: "How much is your monthly salary?"
"$15,000."
"From this moment on, your salary will be the same as Brett's. You will serve as COO (Chief Operating Officer). You will be mainly responsible for sales and brand operations. You will not be responsible to Bright, but you will be responsible to me."
Moxi was slightly startled and looked at Brett, then at Chen Mo...
Bright is not dissatisfied or unhappy, but just a little embarrassed: "The boss will live in the ranch from now on. My main job from now on will be in the ranch, and I will be responsible for the internal affairs of the ranch."
Moxi secretly glanced at the resignation letter on the table: "Thank you, boss. But I still don't understand the sales of fresh milk. Do you mean to give up the exclusive agent and only be a supplier?"
"Yes, we are only suppliers, green, organic fresh milk suppliers. Top mutton suppliers, top beef suppliers, and selected fruit suppliers. What we sell does not necessarily have to be the best, but it must be the most expensive.
In terms of beef, we don’t necessarily only supply it to the three restaurants now, we can select a few more restaurants and let them bid..."
"I heard that you are also a shareholder of Ellison Logistics Company. I think it is better to establish a solid supply and demand relationship than to blindly pursue profits..."
Chen Mo rubbed his chin and thought for a few seconds: "Okay. The current production is limited, and this fixed supply and demand relationship can be established. But when the production increases in the future... Even if Bright cattle develops a herd in the future, it must be strictly controlled.
Supply keeps the market always hungry. Dorper sheep are also easy to sell. The procurement from Ellison Logistics basically allows Dorper sheep to sit back and relax. For goat milk sales, you also find ways to create a situation where supply exceeds demand. We
It just didn’t open up the situation. If the situation did open up, the goat milk should be sold out easily.”
"It's true. In fact, as long as the Albertsons store gives us enough resources, our goat milk can be sold out in California."
"The supply exceeds the demand. I need to make the Valley Ranch goat milk rush to buy as soon as it appears on the market. The fresh milk is put on the supermarket shelves and can be sold out in a few minutes. I was also thinking about sales before, and even thought about direct sales...
…”
"The investment in direct selling is too great, and the management costs are also high," Moxi said.
"I know." Chen Mo smiled and nodded: "So, I have given up. In the future, we will develop at least 4 large chain supermarket sales channels, and Albertsons store is one of them. Tesco Supermarket, if you are willing to sign a supply and sales contract with us
We can also cooperate with the contract. The supply and sales contract part also has to be with Albertsons stores, and part of it is a purchase and sales contract... You used to work at Whole Foods Market?"
"Yes, since Amazon acquired Whole Foods Market, I have left the company. But I can still contact the company headquarters..." Moxie said and took out a draft contract, Party A: River Valley Ranch. Party B: Whole Foods Market...
…
This is a pure supply and sale contract.
Chen Mo and Moxi discussed in the office for a long time and finally decided on the plan. Any dealer who wants to represent the products of River Valley Ranch must sign a part of the purchase and sales contract on the basis of the supply and sales contract.
For example, the contract with the Albertsons store is a supply and sales contract, but there is a remark clause to purchase 1,000 barrels of fresh goat milk every day. The 1,000 barrels of goat milk is the purchase and sale contract, that is, the 1,000 barrels of goat milk are purchased by the Albertsons store.
Paying the bill...whether it is sold out or not is their business and has nothing to do with River Valley Ranch.
Chen Mo just assigned tasks and how to operate them. He couldn't do these things himself.
Moxi only felt a big head.
The annual salary of 300,000 yuan is indeed attractive, but to complete the tasks assigned by Chen Mo is worth more than 300,000 yuan. Even people with an annual salary of one million yuan rarely have such ability...
"Boss, it's too difficult. Selling goat milk is not difficult, but the difficult thing is..."
Chen Mo raised his hand to interrupt Moxi and raised the corners of his mouth slightly: "Do you like super running?"
"I like it." Moxi was startled.
Chen Mo took out his checkbook from his pocket and filled out a check for 300,000 yuan: "Buy one. It's a reward for your hard work for the past few months..."
Moxi opened his mouth slightly and took the check with both hands: "Thank you, boss."
"Well, hurry up and write a business plan. If you need the manpower, you need to recruit it yourself. Report the required amount of money to the finance department, and Brett... you also have to fully cooperate with Moxi."
"knew."
"Fresh milk sales is the most important job now. In addition, our goat milk has passed organic certification. You have to sort out the market price and market price of organic goat milk. Market pricing power starts from now on."
Chen Mo said and left the office. Bright looked at Moxi and gave a thumbs up: "Come on."
With a wry smile on his face, Moxi looked at the resignation letter on the table and the check in his hand... he quickly put the resignation letter away and tore it into pieces.
The fresh milk currently produced by the ranch is of uniform specifications, with barrels of 6.5 pounds, or 3 liters.
The shelf life of fresh milk is very short, especially the fresh milk after opening, the shelf life is only one day... 6.5 pounds of fresh milk is only suitable for a family of three, a family of four... a family with more members.
The Albertsons store also reported this problem. There was too much to drink and it was a waste, so the farm was asked to fill fresh milk of other specifications.
But the ranch uses an automatic filling line, and changing barrels means adding a production line.
The fresh milk factory has newly installed three filling production lines, including 4.5 pounds, 2.5 pounds, and 1.5 pounds. The new packaging of green organic milk, of which 2.5 pounds and 1.5 pounds, will be in glass containers.
A new pasteurized low-temperature production line was also added.
There are two types of pasteurization. One is high temperature, which is the equipment currently used in fresh milk factories. It heats the milk to 75~90c and keeps it warm for 15~16 seconds. Its sterilization time is short and the work efficiency is high. Most of the fresh milk in the United States
Dairy factories all use pasteurized high temperatures...
Low temperature pasteurization is rarely used because of the long processing time. It heats fresh milk to 62~65c and keeps it for 30 minutes. Using this method, various growth-type pathogenic bacteria in the milk can be killed and sterilized.
The efficiency can reach 97.3%~99.9%. After disinfection, only some thermophilic bacteria, heat-resistant bacteria and spores remain. However, most of these bacteria are lactic acid bacteria. Lactic acid bacteria are not only harmless to people but beneficial to health. The disadvantage is the high cost.
Low efficiency, troublesome storage and short shelf life... Usually only small dairy factories still use it, and they can only supply the local fresh milk market.
The shelf life of pasteurized low-temperature milk is usually 7 days. It needs to be stored in a low-temperature environment. The shelf life after opening is only a dozen hours.
Pasteurized low-temperature milk can only be sold in supermarkets for a maximum of 2 days.
The current fresh milk from River Valley Ranch takes three days to be sold in supermarkets. The main reason is that it is packed in large barrels and supermarkets do not provide low-temperature preservation...
Under such circumstances, the sales time of pasteurized low-temperature milk is only 1 day.
Thinking of this, Moxi felt that a direct exclusive purchase and sales contract was better, simple, fast, and save trouble. But it is true that as Chen Mo said, signing an exclusive contract would have disadvantages for the future development of the ranch...
Brett caught up with Chen Mo with a smile on his face: "Boss, I also like supercars, do you want to reward me with one as well?"
"Get out!" Chen Mo rolled his eyes: "It's a good thing I didn't fire you."
"Actually, I have managed the Valley Ranch very well. You are often away from the ranch, so you don't know the difficulties of running a ranch..."
"The reason why the ranch is on the right track is all thanks to Moxie..."
"Moxi is the person I found."
This... seems to be the case too.
Goat milk prices are high in the United States.
The goat milk sold in supermarkets is basically 2 pounds of fresh goat milk in boxes. It seems to be sold in green stores. The price of fresh goat milk labeled green is about US$1,319. It rarely exceeds US$20...
Fresh goat milk with a green organic label is rare on the market, and there are few green organic stores. A box usually weighs 2 pounds and sells for about US$27.
River Valley Ranch’s barreled fresh goat milk, 6.5 pounds per barrel, has a terminal market price of US$137.5.
At first I didn't think anything of it, thinking that fresh goat milk should be priced at this level. After getting to know it more slowly, I realized that it was not just expensive, it was really expensive.