In recent years, the amount of mutton imported into the United States has gradually increased.
However, the number of sheep raised in the United States has not increased.
The market is one thing. Raising cattle is simpler than raising sheep, and the profits earned are not much different...
However, the Dorper sheep raised in River Valley Pasture have further expanded the reputation of Dorper sheep, becoming not only synonymous with high-end mutton, but also synonymous with high-end goat milk.
Moxie collected information, including the largest breeding company in the United States, and the third and fourth breeding companies have announced that they will breed purebred Dorper sheep in large numbers in the future.
Purebred Dorper sheep, that is, Dorper sheep with proven pedigree, Valley Ranch accounts for about 75% of the U.S. market share.
River Valley Ranch is not only the largest Dorper sheep breeding base in the United States, but also the largest Dorper sheep breeding base in the world. It is also the largest Dorper sheep breeding base in the world, and every Dorper sheep it owns has a pedigree certificate.
But... Riverdale Ranch is too expensive.
Mutton is expensive, and goat milk is more expensive than mutton. This is very abnormal...
Not only is there less mutton in the United States, but also less goat milk. In the past, fewer people drank goat milk...
One is the price of goat milk, and the other is the number of dairy goats. And the sale of fresh milk is also a problem...
Pastures dedicated to raising sheep, usually small pastures.
However, thanks to the initiative of River Valley Ranch, there are now many large-scale ranches raising large numbers of sheep, mainly Saanen dairy goats and sheep.
As for Dorper sheep, the market share is already small. A country as big as the United States is scattered. Unless huge funds are invested, it will be difficult to form a large scale...
Agricultural breeding statistics, goat milk market data survey, and valley pasture sales questionnaire. All concluded that valley organic goat milk is losing market.
A bucket of goat milk costs as much as a bottle of high-end red wine.
The wealthy people don't care about this. What they pursue is style. The high-income group has more organic goat milk to choose from in the market, and it's cheaper... River Valley organic milk is losing the market for these people.
It is also the most important market.
In other words, the huge profits from organic goat milk will gradually become a thing of the past.
If the price of River Valley Ranch goat milk is not reduced, it will lose its competitiveness in the market.
This report made Chen Mo depressed.
"Boss, now that we have time, we can enter the milk powder market. The profit of goat milk powder is still very high..." Bright said.
The price of goat milk powder in the market is generally higher.
But in the future, as the number of dairy goats is raised, it will definitely have an impact on the goat milk powder market.
The biggest advantage of River Valley Ranch is the Dorper sheep. It is almost impossible for other ranches to expand the number of Dorper sheep in the short term.
"Let's talk after Moxi comes back." Chen Mo took this information back to the office and read it carefully several times.
There are currently 11,811 breeding sheep in the river valley pasture, including 11,811 ewes and 495 rams.
Lambs, 5143.
The productivity of ewes is about 1.6.
That is, a ewe can give birth to 1.6 lambs a year.
Dorper ewes can give birth to lambs at any time throughout the year, and the lambing interval of ewes is 6 months... With good feed and management conditions, ewes can have two babies per year.
The productivity is only 1.6, which is mainly used for milk production, and the ewe flock is mixed with immature ewes.
Running a ranch is also troublesome.
Chen Mo's original idea of running a ranch was to herd sheep and cattle, but he never expected that the business would grow bigger and bigger.
Moxi went to Dalke Dairy Company to discuss cooperation according to Chen Mo's wishes.
No one will dislike money too much, except those big guys who don't like money.
Chen Mo likes money, but because money makes him busy, he cannot live a comfortable life like Bai Xiaoou, which is not what Chen Mo wants...
Dalke Dairy Company is a traditional dairy company. Its main business includes fresh milk, box milk, and milk powder. The company is not large, but its products are widely praised. This company has long proposed that it wants to purchase fresh milk from the river valley pasture.
Goat milk powder processing...
In fact, not only Dalk Dairy Company has proposed cooperation, but some companies even want to directly acquire River Valley Ranch, such as Dairy Farmers of America, also known as DFA. The company is headquartered in Kansas City, Missouri, and is the largest in the United States.
Milk market cooperatives and food companies owned by dairy farmers. Nestlé has also proposed to acquire Valley Ranch...
For example, Yili is a Chinese company. Someone from this company visited River Valley Ranch and proposed the idea of cooperation.
Chen Mo looked again at the future market for goat milk analyzed by Moxi.
Goat milk will have a good market in the future, because the profits of River Valley Ranch have attracted the attention of big capital...
The equivalent of River Valley Ranch paints a huge cake for the capital market.
The entry of large-scale capital into the goat milk market is good for many ranches. But for river valley ranches, it is disgusting.
Originally I was eating a piece of cake alone, but now I have to eat it with other people.
But it is not completely without benefits, but we have to fight to find a way out, which is to continue to occupy the top market for goat milk, but the market is not just the United States, but to sell goat milk to all over the world. As for Chen Mo, in the end
What I like is to make money comfortably, preferably while lying down.
"It's really hard to deal with people." Chen Mo knew that his abilities were limited, and the high-quality resources he had at his disposal may not necessarily be able to compete with those big companies.
In the afternoon, Moxi came back with a draft contract with Dalke Dairy Company and went directly to Chen Mo.
"Boss, look at the contract given by Dalke Dairy Company." Moxi handed over two contracts in Chinese and English.
One is a cooperation contract and the other is a purchase contract.
There is cooperation first and then there is procurement, and we cooperate to build a milk powder processing factory. The fresh milk for the factory is purchased from the river valley pasture...
For the factory, Dalk Dairy Company invested 5 million, accounting for 51% of the shares. River Valley Ranch invested 4 million, accounting for 49% of the shares.
Pursuant to the purchasing contract, the factory's goat milk is purchased from River Valley Ranch at a price of $8 per pound.
Moxi smiled bitterly and shrugged: "At market price, high-quality organic goat milk powder can be sold for more than 500 US dollars per pound. That is the terminal selling price... This contract relies on our sales channels, but the other party wants to control the factory.
And they want to put up the 'Dark' sign. They have such a beautiful idea."
Riverdale Ranch's sign is much louder than Dark Dairy's.
But for dairy products, what is provided is technology.
River Valley Ranch can actually build its own milk powder factory, but it just takes time and it needs to find relevant technical personnel... Even if the project is confirmed now, it will not be put on the market until next year at least.
Chen Mo called Bright, and the three of them had a meeting in the office to discuss countermeasures.
It's actually okay at this stage. Although many goat milk brands have appeared, their output has not been able to impact the market of River Valley Pasture. But as time goes by, two months later, three months later... to be more precise, it will arrive.
The end of November.
Whole Foods Market, Albertsons Stores, and Tesco Supermarkets have purchase and sales contracts with River Valley Ranch, which have a single-day minimum purchase volume. According to this purchase contract, River Valley Ranch’s minimum monthly sales are US$8.34 million.
But when the contract expires at the end of the year, the situation may change instantly.
The high profits of the pasture are mainly due to the current high prices, and the profits of the pasture are basically on goat milk... How can the pasture still maintain ultra-high profits in the future and be as stable as Mount Tai in the market competition? Three people are sitting in the office with big eyes.