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Chapter 263: The Heart of the Ranch

Chen Mo was still in the office looking at the information compiled by Mo Xi.

In 2012, according to data compiled by the United States Department of Agriculture, per capita meat consumption in the United States was: 58.9 pounds of pork, 93.1 pounds of chicken, 82 pounds of beef, and 1 pound of mutton, totaling 235 pounds.

This data has not changed much until now. Chicken is eaten the most, followed by beef and pork. However, the proportion of pork has slightly decreased, and the proportion of mutton has increased.

It’s not that Americans don’t eat mutton, they just eat less. This is mainly due to eating habits, cooking habits, and price.

Mutton has a strong mutton smell and will be very unpalatable if not handled properly.

The year before last, Huafeng Group published several sets of cooking books, which explained how to cook mutton.

And because of the relationship between River Valley Ranch and the TBL Alliance, three catering groups purchased a large amount of mutton from River Valley Ranch and made a series of promotions...

Of course, the mutton market is gradually booming in the United States, and the tbl alliance has a certain contribution. But look at the period from 2012 to 2017, the amount of mutton imported into the United States has been increasing every year.

In the first quarter of this year, the United States imported 33.18 million pounds of mutton, and that’s just the amount of mutton imported.

The annual output of River Valley Pasture is 75,000 pounds of lamb and 410,000 pounds of fat sheep.

The retail price in supermarkets, in the mid-range market, is about US$5 per pound for ordinary beef. The price of ordinary lamb is US$7.5 per pound.

Like beef, mutton also has a low-end market, a mid-range market and a high-end market.

The average price of beef in the high-end market is more than $30 per pound, with better cuts exceeding $50, $70, and even hundreds of dollars per pound.

As for mutton, the lamb from River Valley Ranch Dorper sheep is top-quality mutton, and the market price is no more than 50 US dollars per pound. There are also some more exotic sheep, such as Vargil fat lamb, which can sell well if the meat quality is good.

Prices. But it’s almost impossible to see mutton priced at hundreds of dollars per pound.

However, the market for breeding sheep is very hot now. Especially Dorper sheep...the breeding sheep mentioned here are rams.

Almost all of the best Dorper sheep in the United States are owned by Chen Mo. At first, Dorper sheep were not very popular, so Chen Mo spent tens of millions to buy purebred Dorper sheep everywhere, mainly ewe sheep and ram breeding sheep, covering a large area.

Casting a net to harvest... How hot is the current Dorper sheep market? The starting price of a good Dorper sheep on the market is already US$10,000, and a Dorper sheep worth more than US$100,000 is no longer available.

Rare. There are even a few breeding sheep worth more than 200,000 US dollars... These are what happened this year.

Chen Mo was dumbfounded.

There are many Dorper sheep in the world, but only a few in the United States.

If you want to import live animals from other countries, the procedures are very troublesome. After the whole process is completed, you can't even think about it in three to five months...

The popularity of Dorper sheep in the U.S. market is also due to Valley Ranch, Dorper sheep milk.

"Oh my God!"

"What did that guy Moxi do? Why did he investigate the breast enlargement effect of drinking goat's milk..."

A questionnaire survey of 500 women asked whether River Valley Ranch organic goat milk is effective for breast enlargement. There were a total of four options: a. No, b. The feeling is not obvious, c. The feeling is obvious, and d. I have grown up.

"I have grown up." Chen Mo was speechless.

Twenty-one percent chose a, 44% chose b, 29% chose c, and less than 100% chose d, 'I have grown up.'

Six.

So... drinking goat milk for breast enlargement is just a psychological suggestion, or does it really have an effect?

River Valley Ranch organic goat milk can enlarge breasts. This news is not a secret and has spread on the Internet.

River Valley Ranch has even refuted the rumors many times that this is just a rumor, and there is no solid data to prove it...

It is necessary for River Valley Ranch to come forward to refute the rumors, otherwise some women will be in trouble after drinking River Valley goat milk but it has no effect and go to court to sue the ranch.

The United States is such a weird country.

"Boss." Brett knocked on the door and walked in with a yellow folder: "Aren't you going to meet with the representative from Yili?"

"Tomorrow. Ask them what they mean. If possible, we can start business talks tomorrow." Chen Mo said, opening the drawer and taking out a green leather folder: "Moxi gave me the green pasture cooperation plan sent by Whole Foods Market.

Book. Please read it..."

"Yeah." Bright smiled bitterly: "This is the Yili Ranch Plan given to us by the Yili Group. The other party also wants to buy part of our land. I have already announced the sale of some Dorper sheep ewes and breeding sheep. The United States

Dairy farmers, Nestlé Group, Lactalis (USA), and our old friend Kroenke Ranch, as well as many large ranches and companies, are interested in our Dorper sheep. How many ewes and rams are you prepared to sell?

sheep……"

Just leave eight thousand ewes in the river valley pasture. Too many are of no use...

This is a question of profit calculation.

The big market is constantly squeezing the goat milk market of River Valley Ranch. The sales of goat milk of River Valley Ranch are declining every day without lowering the price.

Does River Valley Ranch organic goat milk have a breast enlargement effect?

Regardless of whether it is true or not, where is the price of River Valley goat milk? With more and more goat milk on the market, the sales volume of River Valley Ranch goat milk will definitely become less and less. This is an unsolvable problem. Even if you have hundreds of

The wealthy class with a net worth of 10,000,000 yuan have to think twice about the price of organic goat milk from Valley Ranch.

Americans are accustomed to a glass of fresh milk in the morning.

According to the selling price of River Valley Ranch organic goat milk, if they all drank River Valley Ranch organic goat milk, a family of three would spend US$3,000 on fresh milk a month. This is almost the monthly income of the middle- and lower-class people.

Luxury ranches are no joke.

Although the mutton of Dorper sheep is very expensive, compared with goat milk, it is nothing. Looking at it now, raising dairy goats is definitely making money every day, and it is no different from robbing money.

According to Ellie, the current huge profits in River Valley Ranch belong to the Internet celebrity economy, which is too abnormal and cannot last long. Taking advantage of the current hot market and many people chasing after it, it is true to sell it directly and make a lot of money.

Chen Mo knocked on the table: "It depends on how much money they can afford. If the price is right, it doesn't matter if they all sell..."

Bright opened his mouth: "Derper sheep are our core business and core interests."

"Who told you?" Chen Mo glared.

"If you are willing to put more thought into it, it is not impossible for River Valley Ranch to enter the world's highest-end dairy market with more than 10,000 ewes on the ranch. The business that makes the ranch profitable is the core business... You sell Dorper

Sheep, some... kill the chicken to get the eggs. From a long-term perspective, the purebred Dorper sheep we have are an immeasurable wealth... It's not very cost-effective to sell them like this."

"It seems you still don't understand." Chen Mo shook his head and stood up, walking to the window and looking at the lush alfalfa in the Terai Valley.


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