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Chapter 161 Opening

The effect of Hong Yanwu's trick is really good.

After gathering the six people, he inquired about the situation and found that it was exactly as he expected.

The four men and two women who recommended themselves were Zhu Zhenfan, Li Xiaodong, Zhang Shen, Huang Yong, Zhang Shuping and Wang Laizhen.

It is true that every family has its own difficulties, and they all come to cope with the actual financial difficulties.

Probably because of this, they are much softer in character than those who stay in the house.

Most people are a bit restrained in their speech and behavior, showing a bit of inferiority and lack of confidence.

But this makes it easier to manage.

It can be seen from the division of labor.

At first, Hong Yanwu wanted to respect their respective wishes.

Unexpectedly, when asked, almost everyone was afraid of being exposed and interacting with others, and expressed their desire to stay in the factory and make candied haws.

This can only be arranged rigidly.

In Hong Yanwu's opinion, the girl is tender, attentive and patient, so she is perfect for making candied haws.

Young men who are thick-skinned, strong, and relatively frost-resistant are more suitable to ride on a three-wheel to sell goods outside.

So he made the decision and asked the stronger ones Li Xiaodong, Zhang Shen and Huang Yong to run away.

Only Zhu Zhenfan, the youngest and weakest among the boys, was left to help the two girls learn how to make candied haws.

But I didn’t expect that arbitrariness is really more effective than democracy.

In fact, these people only need orders, not reasons.

Not to mention having any opinions, I actually obeyed without even asking a question.

And they followed the instructions and were obedient as usual.

Whether it's asking them to go to the production workshop to pick up materials according to the order and quantity, or teaching them how to core and bunch fruits.

They all followed it meticulously.

The attitude is very serious, no one is pretentious. I am a seller, I am a producer, I should do this, and I should not do that.

From this we can see that we have indeed chosen the right person this time.

The children of the poor have already become the masters of their families.

Real life has taught them that people must bow their heads before surviving reality.

Of course, since you are an inexperienced novice, a lot of discomfort is inevitable.

Li Xiaodong, for example, has a rough temper and is not careful enough in his work.

When he was removing the fruit, he accidentally made a deep cut with his hand.

There was a lot of bleeding, so I went to the infirmary to bandage the wound, but I was still sucking in pain.

As for the actual division of labor in the afternoon, the two girls who were learning production from Chen Liquan also encountered difficulties.

Because even though women are thoughtful enough, Hong Yanwu also specified the proportion and quantity of sugar and water, and also precise the cooking time of the fire.

All these allowed them to avoid detours and get started quickly with making sugar.

But when dipping candied haws on a stick, you still need a certain amount of courage.

But the two girls were timid, and they were afraid when the sugar boiled.

If you are afraid, your hands will shake. If your hands shake, the sugar will be dipped unevenly and may even splash onto your hands.

In the end, they had no choice but to let them continue practicing wearing gloves.

It was really embarrassing to see these two girls screaming and holding on bravely.

What's more, even the three young men who followed Hong Yanwu to the entrance of the Forbidden City to learn how to set up stalls and sell goods still felt uncomfortable before going into battle.

They are not afraid of the long journey or the cold. The key is that they have never sold anything, so no one can lose face.

In front of the tricycle filled with candied haws, they were looking around like thieves, for fear of meeting someone they knew.

Whoever's turn it is to try it, let alone shouting, customers will blush when they take the initiative to ask the price, and they can't say anything.

I am especially afraid of meeting foreigners, who immediately become confused as soon as they speak English.

It was so trembling that I couldn't even fart, and the whole three pieces of "chuwozi" was a piece of trash.

(Note: Chuwozi is a Beijing dialect. It refers to being afraid of meeting strangers, being shy when meeting strangers, and not good at dealing with people other than acquaintances. It also means being in a nest.)

In the end, there was nothing he could do, so Hong Yanwu solved the problem by going to a simple kiosk selling tourist supplies nearby and asking for the woolen hat that "Chop Knife" was carrying.

Sorry, this is a pullover hat that has just become popular this winter. When you put it on, your eyes are exposed and you can't see your face.

Doesn’t this make people unrecognizable?

In this way, these boys took turns wearing the hats to practice.

Only then did he reluctantly have the nerve to greet people.

However, it must be said that the suffering of poverty is not in vain, because the hard work does pay off.

Even though Sanshengguadanzi had the courage to imitate Hong Yanwu and sold it so stumblingly.

This afternoon, within three hours, the entire cart of candied haws made by Hong Yanwu and Chen Liquan yesterday was sold out.

There are a total of two hundred strings, which is really popular in the market.

What's even better is that their products are quite expensive.

Ordinary people sell candied haws for either 15 cents or 18 cents, not even 2 cents.

But they don't, they really dare to open their teeth.

They dare to sell the "mountain red" with seven fruits for three cents.

The stuffed "Toad Spitting Honey" sells for 40 cents, and the "Baobao Yams" with various nuts are the most expensive, selling for 50 cents.

This was definitely a sky-high price at the time.

If you were to ask ordinary people about their feelings, they would probably be similar to what Zhao Lirong said in the sketch "Working Adventures".

Black, so dark!

But he is so popular! Demand exceeds supply!

Why?

There are many reasons for this.

First, let’s talk about where the Forbidden City is?

It is an iconic tourist attraction in Beijing.

Almost all foreigners want to make a trip here whenever they come to the capital.

In addition, there are also tourists coming to Beijing from all over the country.

After these people paid their respects to Tiananmen Square, they had to come here.

You know, these two types of people actually have rich wallets and are greedy for novelty.

Moreover, information was limited back then and logistics was underdeveloped.

Southerners have never seen something like candied haws, a specialty of the north.

Isn’t it easy to take money out of their pockets?

Unfortunately, unlicensed traders are still unable to do business here.

As for state-owned units, they are unwilling to use this idea.

This also makes this place a commercial treasure land exclusive to Hong Yanwu and others.

There are fat sheep everywhere, with different levels of consumption and no competition.

So the price starts from the ground up, so of course it has to be sold more expensive.

Under such circumstances, would I be a fool if I had to take the path of small profits but quick turnover?

Secondly, the stuff is really good and can be considered genuine.

It’s not as unrealistic as Gong Hanlin’s Gong Palace Yuye Liquor, which sells 180 cups.

You must know that in this year, material control has just been opened, and the country's fingers are limited.

Changping, Huairou and Miyun are the places where hawthorn and mountain red are produced.

New and good fruits every year are still given priority to state-owned food factories.

Rock sugar is a material that is rigidly allocated by the state and purchased and sold by the state.

Therefore, for example, the common people can only rely on the remaining small fruits after selling them to food factories as raw materials for making candied haws, and they cannot find rock sugar.

This is inferior in terms of cost.

Calculate the cost based on the specific price at that time.

Granulated sugar costs 9 cents per catty, rock sugar costs 90 cents per catty, and high-quality mountain red costs 37 cents per catty.

The actual production cost of Hong Yanwu and his company's "Mountain Red" is about 145 cents.

But ordinary people can reduce it to eight or nine cents.

And this cost gap is not caused out of thin air, it must be reflected in quality.

The common people lack good raw materials and want to sell them cheaply.

Then what kind of quality and exquisiteness can it be said to be made?

As long as it looks like candied haws, someone will buy it.

Hong Yanwu's stuff is different.

The fruit is large, plump, bright, sugar-thin, crystal clear and radiant.

It doesn't matter whether it tastes authentic or not, the appearance alone is so tempting, it's enough to make people salivate.

As the old saying goes, goods sell for a piece of skin. This is an eternal truth.

People not only judge people by their appearance, they also like to judge things by their appearance. The better something looks, the easier it is to gain favor from customers.

In the end, based on this principle, Hong Yanwu dug into the details in depth and made a comprehensive package.

He has three moves in total.

One, dress uniformly.

Hong Yanwu brought people out. They were all wearing food operation workshop work clothes that they had just received from the administrative department warehouse.

The white coat and hat are all new.

This is worn on the body and on the head, even though the cotton coat outside is different.

But by opening the front of his clothes, revealing the white underneath, and the hat on his head, he can already identify himself.

If you show off your attitude, you are not a wild person.

Second, this tricycle is quite modified.

The white wooden frame inlaid with glass has been polished clean and bright.

And it successfully ensures the sealing of the food storage space.

To get things, you have to open the glass door from the back to avoid being disturbed by wind and sand.

Not to mention, there are still words on it.

Above the large glass on the front of the tricycle, there is a polar bear factory logo on the top, and on the right side are the six words "State-owned - Candied Haw Lu".

Below is Chen Liquan’s English translation of sugar-coated haws on a stick.

Then on the left and right sides, the Chinese transliteration was affixed according to Hong Yanwu's meaning, "Bing Tang Hu Lu".

These are all in white artistic calligraphy.

Not only does it make Chinese people feel foreign, but it also allows foreigners to understand what they are selling at a glance.

As for worrying about whether white is not eye-catching enough, there is really no need.

Because the white characters actually stand out in a complex environment.

And it matches with the white wooden frame, white clothes and clear glass.

Not only can it add a sense of cleanliness, but it can also make the red candied haws in the car more eye-catching.

On the other hand, if you really use red words like most people do, it will not only be vulgar, but also dark.

The color will be confused with the candied haws in the car, making it difficult to distinguish.

Third, the details in the car are also well done.

The candied haws available for sale are all placed on large white enamel square plates.

There are five plates in total, three of ordinary varieties and one of each of two colors.

On the right side of the seller, Hong Yanwu also specially placed a plugboard with thirty strings of candied haws.

The three varieties are placed in three rows, and a price sign is hung above each one.

"0.30 YUAN", "0.40YUAN", "0.50YUAN".

No need to ask, this is also to make it easier for foreigners to make choices.

Finally, behind the plugboard, there are trays, clips, water bowls and brown paper bags for picking up goods.

This was also the area that Chinese people most easily ignored back then.

You know, it is taboo to touch food directly with your hands. But our Chinese people tend to forget this.

Those who are more particular will know to put a piece of straw paper in their hand to pick up the product, while those who are not particular will just take it.

As for things like candied haws, it's easy to stick to the straw paper by pinching it.

Therefore, Hong Yanwu made strict regulations and procedures in this regard.

It is required that the candied haws must be picked up with clips and placed in these simple brown paper bags customized by the street factory.

The clips are then passed through water and placed in the tray.

This not only makes customers look at ease and feel comfortable, but also makes it convenient for customers to carry this kind of food.

Think about it, you have planned it from the inside out.

How does it feel to look at it?

Although it is still not up to the standard of some international chains, at this time, the Republic was already professional enough, hygienic enough, and outstanding enough to stand out from the crowd.

So let alone foreigners, Chinese people like to come here.

Then wait until the purchase is finished and taste it again, and it will be finished!

In the sub-zero outdoor temperature, the syrup wrapped in the candied haws almost froze into ice.

It's almost impossible to tell whether the bite is ice or candy.

Just when your mouth and tongue feel cold, the sour taste of the fresh hawthorn wrapped in rock sugar will give you a strong stimulation.

No one can refuse anymore, the all-round mystery revealed by this thing...

That's it, that's like one by one.

No matter men, women, old or young, as long as they take a bite, a warm smile will appear on their faces.

There was a southern couple who bought a bunch of them and left.

But he came back within five minutes and said it was so delicious after trying it, so he came back specially to buy a few skewers to take away.

Foreigners are even more exaggerated. An old Soviet guy who knows a little bit of Chinese tasted a bunch here and became out of control.

I actually ate seven skewers in one sitting, and I tried all three varieties before I could stop.

Before leaving, I took three skewers with me, saying that I would give them to "Zhina" (Russian, wife) to try.

Such good reviews and reactions naturally make the seller look good.

So gradually, the few young men brought by Hong Yanwu gradually let go.

They were no longer frightened, and actually became proactive and open-minded.

Therefore, good goods can also bring people a sense of honor.

In short, on the first day of opening, Hong Yanwu’s candied haws of sugar, the most original and traditional candy.

As the most vivid poetry in Beijing in winter, it is a special snack in Beijing with a real aesthetic sense.

It became an instant hit and conquered the hearts of many compatriots from other places and international friends.

This string of fiery reds dancing in the cold and windy world not only satisfies people's eyes.

People would rather freeze their hands, but also be full of intoxication, holding it to show off in the market.

It even gives people the idea that just one glance is a blessing, and it has become a weapon that triggers a high rate of return.

But what is even more memorable is the taste it brings to people.

The unimaginably tender and crispy texture, the fresh fruity flavor wrapped in rock sugar, and the heart-wrenching sweet and sour taste.

All of them are irresistible and unforgettable to those who have tasted them.

No need to ask, just anyone who bought these candied haws today.

No matter which country or place they are from.

When they recall the capital in the future, they will definitely remember this profound experience and the strong flavor of Beijing in this snack.


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