A few days after the dinner, he fulfilled his promise, took the cash and the drafted agreement, and went to visit Chen's house with "Hongye".
And it turns out that Hong Yanwu really wants to spend huge sums of money to buy out the commercial rights to the "Born with Talents" series of movies and the image of his father and son.
Chen Peisi was naturally overjoyed.
Out of gratitude to Hong Yanwu for his generous donation, and out of trust in "Hongye".
He didn't even read the contract they brought and signed his name.
But it really does live up to the saying, “All good things come in hard times.”
It should obviously be a matter of course, it should be quite smooth.
But no one expected that another fork would come out.
Mr. Chen was very frightened by the genuine 20,000 yuan in cash brought by Hong Yanwu and was unwilling to sign the contract.
In fact, it’s no wonder.
Mr. Chen's salary at Beijing Film Studio is relatively high, but he only earns about 230 yuan.
Chen Peisi secretly "walked around" outside and worked hard for a week, but at most he could only get a thousand or eight hundred.
So no matter how his son explained it, the old comrade would have a hard time understanding why Hong Yanwu had to spend the sky-high price of ten color TV sets to buy the rights and interests that would bring no real benefits at all.
He even couldn't bear it and felt that Chen Peisi really shouldn't accept the money.
So not only did he force his son to cancel the contract, but he even went so far as to persuade Hong Yanwu not to waste money.
Needless to say, even though it is limited by the thinking of the poor, it makes people a bit dumbfounded.
But with such kindness and sincerity, and a kind of stubborn cuteness in his simplicity, he really looks like the second son's father in the movie - "Lao Kui".
In the end, Hong Yanwu was ashamed.
He had to spend a lot of time and patiently explain his plan to Mr. Chen.
"Hongye" also persuaded me from the sidelines for a long time. We talked in detail for more than an hour, and then had a meal of fried noodles at Chen's house.
Finally, the old comrade finally felt at ease and signed the contract to accept the money.
At this point, the agreement was reached and everyone was finally happy.
Chen Peisi's life therefore has a certain degree of financial security.
He is no longer anxious about finding a place to stay, he can just finish filming the movie first.
And Hong Yanwu finally got the long-term benefits he dreamed of.
Although he has not yet fully thought about how to use the contract in his hand in the future.
But there is no doubt that the film image of Chen and his son should be of maximum value in his hands, and he can play more tricks.
As for the advertising for "Polar Bear", it went very smoothly.
Although Hong Yanwu is not a professional advertising person, as the saying goes, if you have never eaten pork, you have seen pigs running away.
Since he has a vision and knowledge that transcends contemporary times, in this era when the domestic advertising industry is just starting out.
It is not difficult for this kid to come up with a set of advertising ideas that would put the advertising agencies of this era to shame and make people look at them by imitating cats and tigers.
Take, for example, the brand and packaging of instant noodles.
Hong Yanwu almost completely borrowed from the number one instant noodle brand in his memory - "Master Kong".
Not only did he name the factory's instant noodles "Master Xiong", but his trademark also featured a line drawing of a polar bear in chef's attire, matched with black regular calligraphy.
Moreover, the content of the outer packaging also adopts the classic image of "Master Kong" picking up a pair of chopstick noodles from a bowl rich in ingredients.
Even the color of the base image follows the established rules of the instant noodle industry in previous generations, with egg-yellow for chicken sauce noodles and light blue for seafood-flavored noodles.
The only change is that Hong Yanwu specially asked Xiao Heping to draw a polar bear wearing a chef's hat, lying next to a bowl, salivating.
The wonderful thing about that bear is precisely the interesting interaction between it and the photo.
The expression of it closing its eyes and smelling the fragrance looks very enjoyable and very cute.
In this way, their products have an instantly recognizable brand uniqueness.
Now that we have reached this point, is there any need to say anything?
Even the advertising slogan below is ready to come out.
"Master Xiong's instant noodles have this flavor!"
Needless to say, this design style is a combination of Chinese and Western styles, and the western and vivid advertising image immediately touched the hearts of Director Yang and Sister Wei.
In contrast, the plan produced by the well-known advertising company that Director Yang himself contacted was rubbish.
Because the color of the packaging pattern is too cumbersome and does not highlight the key points of the content, it is almost like a joke.
So the brand and image of instant noodles were decided easily.
And it was soon put into production and application, the relevant trademarks were officially registered, and the packaging was changed.
This gave Hong Yanwu a great sense of accomplishment.
But the most outstanding part is the TV commercial.
Hong Yanwu's focus on this is of course how to make good use of the popularity of Chen Peisi and the "Red Leaf" and "Eating Noodles" sketches.
Therefore, the advertising idea he envisioned should actually be regarded as a follow-up to the "Eating Noodles" sketch.
The specific plan started with the scene where Chen Peisi and "Hongye" finished rehearsing the skit of "Eating Noodles" and were temporarily resting backstage.
When "Hongye" soaked a pack of "Master Xiong" instant noodles in boiling water, the fragrant smell immediately lured Chen Peisi over.
Then, as soon as "Hongye" saw Chen Peisi salivating and being greedy, the teasing started.
"Hey, what are you doing? You haven't had enough on stage? I'll give you another bowl of noodles, can you handle it?"
Chen Peisi responded with a stern look.
"Then what kind of noodles should I look for? I like to eat this kind of noodles."
As the camera turned, Chen Peisi finished eating the "Red Leaf" noodles without even a drop of soup left, and was reluctantly called by the crew to resume work.
However, just after Chen Peisi hurriedly threw down the empty noodle bowl, he thought he remembered something, turned around and returned to the camera.
The final shot ends with Chen Peisi happily reciting the key advertising slogan to the camera - "This is the taste of Master Xiong's instant noodles!"
To be honest, not only did Hong Yanwu like this plan of free riding on sketches, but the leaders were also very satisfied with it.
After Hong Yanwu described it orally, the two factory leaders didn't know whether they were amused or happy. They laughed from ear to ear and said "passed" and "ok" in unison.
Especially when I heard that Chen Peisi and "Hongye" were interested in filming commercials, they even praised Hong Yanwu so much that he felt a little elated.
It's just that I still made the old habit of not talking about money with them. When it came to specific expenses, the two of them hesitated.
Because the continuous shooting included actor labor costs, Hong Yanwu reported a total of 35,000 to the factory on behalf of Chen Peisi and "Hongye".
But this figure, in the eyes of the two leaders, is like "burning money", which really makes them tremble.
So in the end, Hong Yanwu tried hard again and again, and persuaded again and again.
He described the effect of the advertising so wonderfully that he even used the service company's income to cover his expenses.
With great difficulty, the two stingy leaders reluctantly approved the price of 28,000 yuan.
Alas, it is really not easy to accomplish this.
It is no exaggeration to say that during the entire tug-of-war, Hong Yanwu was so agitated that he almost wanted to hit the wall.
So fucking painful!
He especially wanted to say to the two leaders with sincerity, "The greatest sorrow in life is that money is not spent when people die. Besides, this is not your own money. What are you doing with it if you are holding on to it?"
Of course, it’s also thanks to the popularity of “Oriental Divine Water” outside now.
Almost overnight it went from a product that no one cared about to a hot selling drink.
This is undoubtedly a regrettable incident that Director Yang regrets deeply.
This effectively proved Hong Yanwu's foresight and added a lot of persuasiveness to his idea.
Otherwise, I am afraid that at this price, the factory may not be willing to take risks.
But no matter what, since Hong Yanwu persisted to the end and succeeded in this matter of "the wool comes from the dog and the pig pays the bill", then it was not in vain.
He is worthy of both the "Polar Bear" and Chen Peisi.
Because in this era where advertising is king, the sooner you know how to use advertising to build your brand image, the better it will be for your company's future development.
There is no doubt about this.
In addition, despite the fact that he only paid a meager 20,000 yuan to buy out their classic image of father and son, he seems to be a bit of a thief.
But in this matter, he used subsidies to make up for it, and he confiscated advertising creative fees.
This leaves room for price reduction, right?
In the words of Master Pang, no one should lose to anyone.
The conscience of heaven and earth, we men are so angry.
As for what will happen to the only victim - "Master Kong" in the future, he has no control over it.
Anyway, according to his estimation, the brand "Master Kong" will most likely never appear again.
Because as long as the "Master Xiong" he invented becomes popular, even if Dingxin makes instant noodles again, they won't call it this name.
How should he say this?
How it feels in my heart...
Oops, it seems I can only beat the bed and praise myself a few times, "That's awesome!"