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Chapter 265 Advertising Effect

On December 29, "Hongye" called Hong Yanwu.

A lot of good news actually came from him.

First, the first film in the "Born with Talents" series, "Father and Son," has been edited into a film.

"Red Leaf" representative Chen Peisi sincerely invites Hong Yanwu, Shui Qing and Quanzi to go to the internal auditorium of "Beijing Film Studio" on January 2 to have a sneak peek.

Second, "Hongye" told Hong Yanwu that Chen Peisi's second film "I'm Born to Be Useful" was almost taken away by "Chang Film Studio", and "Hey! Buddy", which was changed beyond recognition, was finally picked up by "Beijing Film Studio".

"Factory" has been included in next year's filming plan.

This was the result of their own self-funding advantage. Not only did they not occupy public funds, but they also promised to repay the "Beijing Film Studio" with 5,000 yuan.

It's like buying a "birth certificate" from the factory in disguise.

So in order to repay Hong Yanwu's financial support, we should try our best to meet his advertising needs.

Chen Peisi hoped that Hong Yanwu could read the script first and sort out the items based on the plot.

Then everyone will discuss it together to see if it can be realized.

As for the third one, "Hongye" also said that Chen Peisi had been recommended by someone and had joined the "National Radio and Rap Group".

Not only are the wages paid there, but the management is also loose. As long as there are no performance tasks, you can do whatever you want, even "walking around".

Nowadays, Chen Peisi is so beautiful. It means that he has the freedom to create and is no longer a rootless duckweed. He can satisfy more and more desires.

Finally, there is another piece, which is the sketch "Making Movies" created by "Hongye" and Chen Peisi as a continuation of "Eating Noodles".

After reading it, the "Spring Festival Gala" organizing committee and Director Huang unanimously approved it, confirming that they will hold another Spring Festival Gala.

So for so many good things, even Chen Peisi, who has always been stingy, had to "bleed" for a treat.

The main purpose of "Hongye"'s call today is actually to ask Hong Yanwu if he has time tomorrow over the weekend.

He planned to book "Ma Kai Restaurant" and let Pace treat everyone to Hunan food...

Let’s not talk about how Hong Yanwu arranges his time.

What's even more wonderful is that just after the news broadcast that night, China Television Station actually broadcast a temporary notice to change the program.

Perhaps to add some joy to the end of the year, the notice stated that from December 29th to December 31st, TV movies will be suspended after 21:00.

Instead, we will replay the three episodes of "Journey to the West", "Destroying Demons in the Country of Black-bone Chickens", "The Plan to Harvest Zhu Bajie", and "Three Strikes of White Bone Demons" that have already been seen by the audience at the beginning of this year.

Needless to say, this was a great surprise.

Because according to the signed investment sponsorship contract, the advertisement for "Master Xiong" instant noodles must be broadcast in conjunction with each trial broadcast before all episodes of "Journey to the West" are officially broadcast.

Therefore, this advertisement featuring Chen Peisi and "Hongye", which is equivalent to the extra drama of "Eating Noodles", exceeded everyone's expectations and appeared on the TV screen ahead of schedule.

And I have to say that even though it is not prime time, it is still a rerun drama.

But at that time, "Journey to the West", as my country's first costume myth TV series, had an extraordinary appeal to the public.

Even if they watch it three or four times at once, let alone a second glance, many people are still not satisfied.

Statistics show that the ratings of this TV series were as high as 86% that year.

So it is conceivable how many viewers will be firmly attracted to the TV.

What's more, there was no such thing as celebrities advertising.

According to the original history, Li Moran, who played Deng Shichang in the movie "The Sino-Japanese War", filmed the "Sanjiu Weitai" advertisement in 1989, which should be the first celebrity advertisement in my country.

So accidentally, Chen Peisi and "Hongye" became the pioneers in celebrity advertising because of Hong Yanwu.

If these factors are combined, can the advertising effect still be bad?

Absolute sensational effect, word-of-mouth exploded!

One night later, this hilarious advertisement immediately became the focus of heated discussion among people across the country.

Not only did many viewers write to the TV station, hoping to rebroadcast "Eating Noodles", it made Chen Peisi and "Red Leaf" even more popular.

It also made "Master Xiong" instant noodles a household name and famous throughout the country.

What’s even more surprising is that the promotional effect of this pair of products is almost immediate.

The "Master Xiong" instant noodles in all stores in Beijing were immediately snapped up until they were sold out.

And almost all large and medium-sized cities in the country have begun to call "Polar Bear" to ask for goods from manufacturers.

For a time, other instant noodle brands were eclipsed.

It was so easy that "Master Xiong" became the leader in the domestic instant noodle industry.

This naturally made Director Yang very happy. He was extremely lucky to have adopted Hong Yanwu's suggestion and felt that the sponsorship fee of 60,000 yuan was really worth it.

But there is also one worry, that is, the output is too small.

It won't be long before the inventory will be completely emptied. In the future, this production line alone will not be enough to sell.

This made Director Yang become entangled again.

He really didn't know how long this hot sales would last, and whether he should ask the bureau for another sum of foreign exchange to increase the production line...

At this point, most people would probably think that this is almost all the reason why "Master Xiong" instant noodles became so popular overnight.

But the real answer is - no!

Because no one could have imagined that just as the commercial was airing and the product was selling like hotcakes, Zhu Zhenfan and Duan Gang would use their own ingenuity to develop an unprecedented fast food type using "Master Xiong" instant noodles.

This was great. Following this trend, they not only improved the sales of the two "Beijing Railway Station" stores by leaps and bounds on the already prosperous basis, but also deeply explored the potential brand value of "Master Xiong"

.

It can even be said that it has left a strong mark in the history of fast food development in Beijing.

This makes "Master Xiong" instant noodles a pioneer in the current era.

It's so lively, what exactly is going on?

Fortunately, after these two new stores opened in mid-December, since they are located in the "International Window of Beijing" and are "Beijing Famous Brand" food stores, the business has been really good.

Every day, there is a constant flow of passengers inside and outside the train station, not only buying food and drinks to fill their stomachs.

Even those who come to Beijing for business or return home from Beijing always buy some "polar bear" and "righteousness" food as gifts for others or relatives and friends.

To be honest, everything is easy to sell, canned food, bread, biscuits, candies, soda, snacks...

In particular, the "Colorful Stone Candies" and "Popsicle Lollipops" jointly developed by "Polar Bear" and "Yili" are extremely popular and are in short supply.

Recently, "Yili" produced a trial production of 500 kilograms of each kind. Unexpectedly, after a total of 1,000 kilograms of sugar was delivered, both stores sold out in less than a day.

So if we really talk about the turnover, the two stores together should be three times that of the main store in the factory.

But despite being so prosperous, there is only one regret.

That is, the instant noodles that Hong Yanwu was optimistic about were not as popular as he expected.


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