Although Zheng Yuanjie and Zhao Yanping once thought that they had heard wrongly, or that Hong Yanwu had made a joke that was not funny.
But the facts are facts, after Hong Yanwu confirmed the number of one million again.
Zheng Yuanjie and Zhao Yanping finally understood that they were lucky today, and they had indeed been hit by a big pie.
Then both of them were amused by the fact that it was not a joke, and fell into a kind of ecstasy that was like a dream.
The same, and precisely because of this.
Hong Yanwu then discussed the details with them, but they had almost no power to fight back and could only give in step by step and nod one by one.
For example, this million is just the transaction price before tax.
Zheng Yuanjie needs to bear the tax himself, and the payment method is not a one-time payment.
After the contract is formally signed, 300,000 yuan will be paid, and 100,000 yuan will be paid every month thereafter. The full amount will be paid in eight months.
Hong Yanwu also requested that during this period, "Fairy Tale King" magazine would give away back cover advertisements and inside page advertisements for eight issues.
In other words, starting from the third issue in September 1985 and continuing until the end of 1986, it was a free period for advertising for him.
Another example is in terms of creation.
Zheng Yuanjie must also promise to continue to create fairy tales with Pipilu and Lu Xixi as the protagonists in the next five years.
The number should not be less than 300,000 words per year.
And in the story of Pipilu and Lu Xixi, all other characters involved.
For Hong Yanwu, the exclusive commercial copyright is automatically obtained.
No additional fees are payable.
In addition, Zheng Yuanjie must also use the trademark image or product of "Polar Bear" as the theme.
Create three more fairy tales above the length of a mid-length novel.
The relevant cultural development rights and commercial rights of these three fairy tales were also obtained free of charge by Hong Yanwu.
Even in the end, Hong Yanwu asked for the same conditions.
Zheng Yuanjie holds the cultural and commercial development rights for all fairy tales and fairy tale characters in the future.
And after entering the advertising payment period, the back cover advertisement of the "Fairy Tale King" publication.
He will enjoy the right of first refusal.
It also stipulates that Zheng Yuanjie and the "Fairy Tale King" magazine are obliged to inform him before discussing relevant business with a third party.
To put it bluntly, Hong Yanwu took the initiative to make an addition for Zheng Yuanjie without reducing the number of transactions by one million.
Make up for the imbalance of funds by expanding the transaction content in reverse.
The one million that I had to pay was actually not limited to purchasing the two characters of Pipilu and Lu Xixi.
Instead, it has become a comprehensive and comprehensive order with comprehensive content and extensive additional conditions.
In this way, the focus of conflict between the two parties can be successfully avoided.
I have to say that this kid's mind is really flexible and very shrewd.
Of course, it only depends on this bit of cleverness.
If you want to truly achieve such a good result that surprises the other party without losing money to yourself, it is still a little bit boring.
In fact, Hong Yanwu's precise vision and experienced skills are the key.
It must be said that Hong Yanwu is very clear about Zheng Yuanjie's interests and his own interests.
He understood that to Zheng Yuanjie and the others, the transaction amount of one million was far more important than the actual amount.
Because from an economic perspective, it doesn’t cost much these days.
In fact, it is enough to satisfy the material happiness of any compatriot in the country.
So as long as you give 300,000 yuan, the rest will be paid in installments.
Or it would be feasible for Zheng Yuanjie to use part of his own profits to make up for the advertising fees lost by the magazine.
The key is that this million is still a gimmick, a gain of reputation.
As long as the deal is done.
This incident will not only have a sensational impact on Zheng Yuanjie's reputation, but will also provide a great boost to the publication of the publication.
It will also make Zheng Yuanjie herself feel a strong sense of value recognition.
You know, I have had a lot of contact with people like "Zhang Dashao", Shou Jingfang, and Mr. Shan.
Hong Yanwu knows best how to deal with capable people.
Talented people often have paranoid personalities, especially outstanding people.
Because only with such a strong character can one be able to endure loneliness, be able to concentrate on studying, and achieve extraordinary achievements in professional technology.
To put it bluntly, they are all following the donkey's lead, and they only accept favors but not generals.
The more you confront them, the worse it will be.
But the reverse is different.
If he behaves generously and cheerfully, it seems that he has tried his best to fulfill the other party's needs.
Once Zheng Yuanjie agrees to a condition that even Zheng Yuanjie finds harsh, Zheng Yuanjie will inevitably have a strong sense of knowing her.
Then there will be guilt and compensation psychology.
Then wasn’t he the one who took the initiative later?
Presumably as long as the request is reasonable, the other party will definitely not refuse.
Therefore, when doing business, we must always rely on the Hong family's charter, seek common ground while reserving differences, and be harmonious to make money.
Finding a balance of interests and satisfying both parties is more important than anything else.
If Hong Yanwu buys antiques like "Teacher Ma", wanting other people's things but also being greedy for cheap prices, it will be over.
The master of the antique shop publicly expressed his regret on the show many times.
He said that he used to be smart and stretch his arms in order to save some money, but as a result, many times the things belonged to adults.
Once you miss it, you will never have the chance to ask again.
Of course Hong Yanwu cannot commit such stupidity, this is a lesson learned from the past.
Of course he understands that it is impossible for one to take all the advantages for oneself, and one must leave room for others.
Otherwise, you may end up regretting it for a small loss.
If nothing else, let’s take the matter of Pipiru and Lu Xixi.
If he really won the contract at a low price, it would be impossible for Zheng Yuanjie to be willing to do subsequent creations.
They will definitely create a new protagonist in the future.
Doesn't this mean that he himself has sentenced Pipiru and Lu Xixi to death?
Two characters without a future will have less and less vitality and influence.
Is this a profit or a loss?
He can even make a more subjective guess based on this principle.
That is, this trading opportunity must not be missed, and it will never come back.
You must know that as the circulation of "The Fairy Tale King" increases year by year, the popularity of Pipilu and Lu Xixi will reach its peak in the 1990s.
At that time, all over the country, as long as they were children in cities, they knew almost everything about them.
But why has such a good “IP” not been applied to actual business?
It is impossible that no one would discuss related business with Zheng Yuanjie.
In his opinion, the most likely possibility is that Zheng Yuanjie's temper and love for the two characters make her inconsistent with those profit-seeking capital horoscopes.
The economic conditions that have made him successful and famous also support him to insist on his own opinion and resist the temptation of capital.
So in the end, these two characters were able to maintain a rare artistic purity.
But on the other hand, this is probably a big loss for domestic children's brands.
Otherwise, there is no guarantee that we will not have a comprehensive children's brand comparable to "Disney".
As for Hong Yanwu’s fundamental interests in the end.
It's just a matter of the price he pays being disproportionate to the gains he gets.
There is no doubt about this, it is absolutely worth it.
Because to be honest, Zheng Yuanjie can be both productive and capable of maintaining quality and quantity.
His fairy tales are irreplaceable and unparalleled for the children of the 1980s and 1990s.
It is precisely because of this that he has been the richest man among writers for a long time, which is a miracle.
So if he applies his Pipilu and Lu Xixi to business, is there any need to talk about the prospects?
Never forget that written works are the source of all creativity and can provide unparalleled scalability.
As long as it is something that children and teenagers need, Zheng Yuanjie's two characters are all suitable for it.
What a wide range of applications.
Moreover, items for children are classified into subcategories and have higher profits.
From this perspective, no matter how classic the images of Chen and his son are, they are inherently limited by their personal and film formats.
Not to mention the films produced, individuals are still unable to benefit from the box office due to problems with the national distribution system.
The extent to which their image can be commercially exploited is also very limited.
It is only suitable for high-quality and cheap daily necessities and Beijing-style food.
This creates a huge value gap.
So after returning to Bao Duo'er, everyone was happy with this one million deal, and both parties gained unimaginable benefits.
For Zheng Yuanjie and Zhao Yanping, they have not only gained unimaginable fame and fortune, but also gained respect and recognition.
It will definitely be a great help to their nascent career.
What Hong Yanwu bought was actually the entire 1980s.
The image of a domestic fairy tale character that can have the greatest influence on the domestic children's consumption field.
In the future, whether he develops children's food, stationery, or clothing, he will almost always make a profit without losing money.
At the same time, it also has more possibilities for business expansion.
This was when he discovered that the "Polar Bear" he represented had no hope of making a deal with Zheng Yuanjie.
The fundamental reason why he would rather pay for himself than to reach a deal with Zheng Yuanjie.
If we really want to talk about value, once the copyrights of these two characters are used, they may be worth more than the ten thousand acres of fertile land in Fangshan.