Three hundred and twentieth chapters many benefits
The reason why Hong Yanwu was too lazy to argue with Gao Ming was actually because he was busy.
As a person with a fulfilling life and an important position.
In public and private life, at home and abroad, Hong Yanwu was always busy with things.
Even after returning to Beijing and taking care of the beginning and end of his trip to Jincheng, he would not be able to enjoy too much leisure.
So if you can't even do serious things.
Of course he would not waste his time on meaningless things.
For example, as September enters, Hong Yanwu’s energy is focused on public welfare undertakings.
September 10th this year is the first Teachers’ Day in our country.
Ever since Hong Yanwu read the news in the newspaper that the country's top officials were paying great attention to it and that a grand gathering would be held in the capital to celebrate, he became interested.
He then planned a free donation charity event and took the initiative to contact the district education bureaus of Xuanwu and Chongwen districts.
We hope that we can take advantage of this trend of "respecting teachers and valuing education" to hold a free donation condolences event.
To put it bluntly, the specific content is that "Polar Bear Service Company" is a caring enterprise under the banner of thanking teachers for their hard work and dedication.
All primary and secondary school teachers in the two districts will be given a box of soda and a dozen instant noodles as a token of sympathy.
When it comes to the benefits of this activity, there are many, and they go far beyond simply gaining a good reputation on the surface.
First of all, Hong Yanwu knew clearly that the education industry would rapidly develop into an extremely profitable industry in the future, with unlimited business potential.
And since the main consumer group of "Polar Bear" is children, his own "Pipilu" and "Lu Xixi" are destined to develop into professional children's commercial brands.
So whether it is public or private, it is very necessary for him to have a good relationship with the education department.
Because once you gain the goodwill of the educators, you will have the cooperation and help from the Education Bureau to the school.
Then it will be too easy for him to make money from his children in the future.
Among other things, in the future, we will contract the school cafeteria and undertake the business of nutritious meals.
If "Polar Bear Service Company" can get involved, it will be enough to make it fat.
And the direction and content he can cooperate with the education department are broader.
Stationery, food, clothing, entertainment, training... there is so much room for imagination.
This is called long-term strategic layout.
As the only person who can foresee the future, it would be foolish for him not to seize the education channel, a high-quality business channel that no one has ever discovered.
Secondly, this donation and condolence activity is a social welfare activity.
If you use this method to create a soft advertising and promotion campaign for "Polar Bear" products.
Not only is it beneficial to the shaping of the "Polar Bear" corporate image and brand image, it can also contribute to Shui Qing's career, adding new honors and work achievements for her.
In addition, don't forget that the factory site of "Polar Bear" is within the Chongwen District, and its key business scope is directly at the Beijing Railway Station.
So when something good happens, the first thing to focus on is the text area. This is called reciprocating a favor.
Satisfying the district will be beneficial to future work for both the factory and the service company.
In almost the same way, Hong Yanwu could also use public services to benefit his own interests and satisfy his extra selfishness.
You know, the children of the Hong family all go to school in Xuanwu District, so of course the relationship with the school should be as good as possible.
Moreover, Hong Yanwu's two head teachers, Chang Xianzhang and Gu Lingye, both teach in middle schools and primary schools in Xuanwu District.
On Teacher's Day, of course he had to do something for his teacher.
Thinking that he would take this opportunity to give the two class teachers a thumbs up.
Then whether it is the bureau leader or the school leader, most of them will take care of the two of them, and take more care of them in terms of room assignments and professional titles.
As for the cost involved in this matter and the actual results achieved, it is extremely cost-effective.
Why is the scope of activities only targeted at two districts in Nancheng as a "pilot" first, rather than being rolled out across the city in one fell swoop?
It is because Hong Yanwu took into account the financial pressure that "Polar Bear Service Company" would bear due to the construction of the "Polar Bear Building" from the beginning.
He knew very well that if it was a citywide issue, he would have to offer condolences to 100,000 teachers.
But if we switch to these two districts, there are almost more than 20,000 people, and the cost is directly saved by 70%.
In terms of products, "Polar Bear Soda" and "Master Xiong Instant Noodles" are both self-produced products.
In the eyes of outsiders, although it is a "lucky gift package" worth 16.6 yuan.
But the actual cost paid is only eleven yuan.
In this way, it not only looks generous, but also reduces the actual cost. It is definitely a cheap thing that kills two birds with one stone.
He calculated that if it did not exceed 300,000 yuan, this matter could be done.
Even the "Polar Bear Service Company" doesn't have to pay for it right away.
Because the meat is rotten in the pot.
These things are from the factory, and Director Yang can help them in disguise without violating the financial system.
Delay this payment until the "Polar Bear Building" is built.
So for "service companies", what financial burden will there be?
It's simply not too comfortable.
It just so happens that this time is the best time to win over people's hearts.
You know, although we have always advocated the slogan of attaching importance to intellectuals and education.
However, due to various reasons and limitations of objective conditions, the substantive treatment of intellectuals and teachers can only be implemented to a very small extent.
These slogans are pretty much just slogans.
Especially for primary and secondary school teachers engaged in basic education.
In society, it is a common view that "if a family has five buckets of food, one should not be the king of children."
No one takes primary and secondary school teachers seriously. They are almost synonymous with poverty, and nothing good can come close to them.
Therefore, Hong Yanwu and Shui Qing could think of their group and represent the "polar bears" to send them such substantial "warmth", which is to provide help in times of need.
It is the easiest way to inspire goodwill and trust among educators.
Therefore, when the activity was launched, Hong Yanwu and Shui Qing not only received warm reception and cooperation from the cadres of the Education Bureau.
They were warmly welcomed and thanked at every school they went to.
People really regard them as good people with high moral standards and selfless dedication.
So much so that Hong Yanwu tried to make suggestions with several school principals.
Tell me if you can jointly set up a specialized canteen on campus.
They can wholesale food and snacks to the school’s “Polar Bears” and “Yili” at preferential prices.
Good feedback was received almost immediately.
Not only the cadres of the Education Bureau said they should support it, but many school leaders also expressed great interest.
This means that in a very short period of time, Hong Yanwu and others can easily lay out an exclusive retail channel for "Polar Bear".
This will provide students with safe breakfast and snacks.
Schools can also make a certain amount of profit by selling them to teachers and students.
In this way, "business-study linkage" will be truly realized.
Putting aside the meager profits, the key point is that it is of great significance to penetrate into the school.
If there are other aspects to cooperate with in the future, it will be a natural thing to get twice the result with half the effort.
To put it bluntly, as a famous saying put forward by a great man last year, "Education starts from childhood."
For Hong Yanwu, this sentence has changed to "clients start from babies".
But at this point, the above benefits are still not enough to fully demonstrate Hong Yanwu's shrewd calculations.
The best thing about him is his superb vision for spotting the general trend and adding sufficient news material to the soft advertisement.
In the end, he spent a small amount of money to do big things and achieved an all-round three-dimensional bombing advertising effect.
Daqing is the first company in Beijing to respond to the "Respect Teachers" initiative with concrete actions.
"Polar Bear"'s unique donation and condolence activity itself has a strong news element.
In addition, the education bureaus of the two districts attached great importance to it and not only reported it to the general bureau, but also finally alerted the city government and attracted a senior official to participate.
As a result, this completely scratched the "itch" of the media.
The standard and scale of news reports are constantly improving due to the spontaneous pursuit of journalists.
As Teachers' Day approaches on the 9th and 10th, not only the Beijing Daily, Evening News, Youth Daily, Juvenile News, Literary News, Cultural News and many other newspapers reported the relevant news of the event in important pages.
Even Beijing TV's midday news and evening news gave one and a half minutes of special reporting time.
All in all, Hong Yanwu perfectly seized this opportunity to develop his career, paving the way for "Polar Bear" and his own career.
Even he himself did not expect that in the end, the news media would spare no effort to advocate and publicize the "polar bear".
And as an unexpected surprise, he also got a job as the head of the canteen of a primary and secondary school in the capital of the People's Republic of China.
This is not a real power that just anyone can grasp and an honor that can be enjoyed.