January 28, 1979 was the first day of the first lunar month of the lunar calendar year.
After spending a New Year's Eve without New Year's Eve, most Beijing residents began their three-day New Year holiday.
Compared with the Spring Festival in 1978, this year’s Spring Festival has actually undergone certain new changes in both the atmosphere and the format.
First of all, there are louder calls across the country for a "year" of recovery.
On January 17, 1979, "People's Daily" published targeted letters from the masses: "Why there is no holiday during the Spring Festival" and "Let farmers have a "stable year"".
On the contrary, there are very few voices advocating that we continue to "live the Spring Festival in a revolutionary and militant manner" and respond to the call to "no treats, no gifts, no Spring Festival couplets, and no big meals and drinks."
Thanks to the spontaneous enthusiasm among the people, not only have New Year paintings sold all over the country like never before, but the practice of pasting Spring Festival couplets has also revived on a large scale.
The words "Wannianhong" written in black on red paper are plastered on the doors of thousands of households. A large "福" character posted on the door fully expresses people's longing for a better future. People use this most traditional form.
Express the deepest joy for the times!
You know, in the early 1970s, it was basically only residents of urban bungalows and farmhouses who posted Spring Festival couplets.
The content is basically "The east wind is strong, the revolutionary situation is infinitely good, the red flag is waving, the production front is new", or old sayings such as "Peaceful days every year, happy spring every year".
In 1979, the Spring Festival couplets were not only pasted into apartment buildings in the city from the countryside, but the words and sentences also changed from simple rhetoric to containing expectations for the future and the new era.
Such as "Celebrate the Spring Festival with joy, and be strong and brave for the Long March", "The beautiful scenery of the four modernizations is exciting, and the spring breeze blows the earth and the earth shines", or "The new Long March begins in bright spring, and modernization begins with golden drums and joy", "Rich country is rich"
The people of Anbang are happy and prosperous, and they change their customs and farewell to the old and welcome the new."
Secondly, during the Spring Festival in 1979, people in Beijing generally felt that the New Year’s Eve dinner on the dining table was much richer. There was gratifying growth in the supply of New Year’s goods and various commodities.
Although the cooking oil, peanuts, melon seeds, sesame paste, eggs and vegetables are the same as in the past, there is not much change.
However, the ration of Fuqiang powder has been increased from one kilogram to two kilograms per person. The japonica rice has also been changed from one kilogram to a monthly ration that can be purchased.
On the basis of the ration, you can buy an extra 2.5 kilograms of pork with the cost. There are more live chickens and hairtails, and there are also rare frozen shrimps and squids on the market.
As for tobacco, alcohol and tea, the supply of cigarettes has grown most significantly.
Except for Class A cigarettes and Class B cigarettes such as "Qianmen", "Hengda", "Xiangshan" and "Badaling", which require a voucher and are limited to four boxes per person per purchase, the other brands of Class B cigarettes are open to supply.
Although there are still some restrictions on liquor, they are quite relaxed.
Urban residents in Beijing can supply 1.5 kilograms of liquor per household per month with a purchase certificate. Individuals with collective household registration can supply 500 grams or a bottle of liquor per month with a purchase certificate. No registration is required for purchases of less than 500 grams of bulk liquor.
There has also been a significant change in the supply of tea.
On January 10, 1979, the Beijing City Government made a decision. Except for the three types of scented teas, which cost 5 yuan, 6 yuan, and 8 yuan per 500 grams, which still charge 0.5 industrial coupons, all other teas will be supplied free of coupons. This immediately promoted the "
"Gao Mo'er" sales surged.
(Note: Gaomoer is a Beijing dialect, which means broken tea leaves with high price and poor quality)
Of course, these are not the only ones. The most obvious changes are in cakes and candies.
This year, not only did some old products such as "Hua Mei Tang" and "Nougat", which were loved by consumers, resumed production, but at the same time, new products and candies with new flavors from other provinces and cities and imported from other provinces and cities also entered the capital market.
Eleven brand-new products including "Red Shrimp Crispy Candy", "Geely Crispy Candy", "Milk Chocolate", "Egg Flavored Biscuits", "Crispy Biscuits", "Special Cake", and "Chocolate Candies" are also on display in sequence.
Go to the merchandise counter.
It can be said that the candy market has taken the first step from a seller's market to a buyer's market. Not only is there no limit, residents' purchasing and choice options have also been expanded.
Therefore, starting from this year, during the Chinese New Year, the children of a family gathered together and stared at their parents giving themselves a few pieces of "sour three-color" fruit candies, which gradually became a forgotten history.
In addition, the Spring Festival entertainment methods have also changed from monotonous to rich in the past.
It should be said that the Spring Festival entertainment themes throughout the first half of the 1970s can be basically summarized as model operas, revolutionary songs, revolutionary dance dramas, revolutionary films, and documentaries. They have continued for almost ten years.
However, starting from 1977, this situation began to change, and the Spring Festival atmosphere began to become more vivid.
Colorful lanterns, melodious "diabolo" sounds, various firecrackers, and facial makeup sales have greatly increased.
People are obsessed with setting off firecrackers, and over a period of time there have been endless incidents of firecrackers injuring people.
Various garden activities have also become popular again, and sports races around the city and some traditional games have been restored, such as circling, shooting, etc. People are particularly keen on guessing riddles, and the riddle lantern festival is unprecedentedly popular.
Cinemas are also different. People can not only watch domestic films such as "Ashima", "The Peach Blossom Fan" and "Li Shuangshuang" that have reappeared after many years, but slowly, they can also watch films from abroad and Hong Kong.
feature film.
By 1979, this situation was even more obvious. It could be said to be unprecedentedly open and rich.
On New Year's Eve in 1979, ballroom dancing, which had disappeared for many years, appeared at the party at the Great Hall of the People. Before that, ballroom dancing was prohibited as a "feudal qualification".
From this moment on, the dance craze spread from the red walls of the city. Folk dances have been sneaking for more than a year. Young men and women spontaneously gather to dance in parks, squares, restaurants, streets and other public places in major cities across the country.
The phenomenon of ballroom dancing can sometimes attract tens of thousands of spectators.
It is worth mentioning that at this dance, there was a pair of young men and women who gracefully drew waltz circles. The happiness on their faces was captured in time by photographer Li Xiaobin, and they became symbols that represent the history of our country.
A classic photo.
At that time, this woman was still named Gai Xiaoling, but later changed her name to Gake, a famous actress.
New Year's Eve in 1979 was also the beginning of the Spring Festival Gala broadcast on television.
Many viewers have always believed that the Spring Festival Gala in 1983 was the first one. But in fact, in 1979, there was the first Spring Festival Gala.
It was called the "New Year's Gala" at the time and was co-directed by Deng Zaijun, one of the founders of the Spring Festival Gala, and Yang Jie, the director of "Journey to the West".
It was just that there were only over 1 million TV sets in the country at that time, and the TV-related comics had only appeared in the People's Daily for the first time at that time, so the impact was not significant.
Later, the leaders felt that the Spring Festival Gala was suitable to continue. In 1983, Deng Zaijun directed the most famous Spring Festival Gala again.
During the Spring Festival of 1979, Chinese people also saw the first TV commercial on TV. Shanghai TV Station broadcast a 90-second "Ginseng and Qijiu Tonic" commercial during the Spring Festival.
A reporter from Hong Kong's Ta Kung Pao commented in a report at the time, "The appearance of advertising is like a flute, marking the beginning of the Republic's economic giant."
All in all, from all aspects, it is gradually becoming more humane and colorful!
It is precisely because of this that for ordinary people, when they greet each other this year, in addition to traditional words such as "Happy New Year", they also have many more friendly greetings. Moreover, folk language is becoming more and more relaxed, and the discourse has obvious contemporary characteristics.
manifestation.
For example, if you are a little concerned about your age, "Have you bought the 'five pounds of meat' in your book during the Spring Festival?"
"I bought it. This year it is much better than last year. The stewed meat can finally make the children eat more."
Young people just asked each other during the Spring Festival this year, "Have you listened to Teresa Teng's new song?" After the New Year, they worshiped Liu Wenzheng more than ever.
"Dude, have you heard of "Grandma's Penghu Bay"? It's sung by a man, it's really good..."
"You're taking a risk! His name is Liu Wenzheng. His "Orchid Grass", "Late", "Childhood", and "Olive Tree" are also good, no worse than Teresa Teng. I just recorded a tape of his..."
"Oh, then you have to lend me a skewer. From now on, I will listen to Teresa Teng when it comes to women, and Liu Wenzheng when it comes to men!"
That's it. Even from these little things, we can see that people are eagerly absorbing the joy of life and savoring the warmth of the Spring Festival brought by the reunion after "putting things right" and the exchange of visits between relatives and friends.
As for the Hong family specifically, the happy event of taking off their hats before the Spring Festival made them feel more relaxed than ever before. Not only did they feel proud mentally, but they were also financially comfortable. Then this Spring Festival must be a harmonious and happy one.
This year, just looking at the Hong family's Spring Festival couplets can reflect this.
Because the Spring Festival couplets have three functions: one is to ward off evil spirits, the other is to bring good fortune to the family, and the third is to pray for the coming year. In fact, whatever the host thinks about can be shown through the content of the pen, making the viewer feel like a mirror. It is not necessary at all.
You can tell the general situation of your family by opening your mouth.
What Hong Lucheng wrote this time was "Fu Hui, Three Spring Scenes, Auspicious Two Words in Gold", and since it was the Year of the Sheep, the banner naturally read "Three Yang Kaitai".
Moreover, it is written in official script, with smooth round peaks, just like willow leaves and lotus root, giving a sense of calmness and calmness.
Needless to say, it is completely different from last year when the Hong family was still a little trembling and regarded "safety" as their primary expectation. Their mentality has changed very positively. Everything goes smoothly and pursuing progress is their wish this year.
At the same time, Hong Yanwu also had a good memory this time and did not show any timidity anymore. He posted the word "福" on the door in a straight and straight manner.
Considering that he was so well-behaved and respectfully put a good word from his biological father, the Hong family should have a smoother life this year.
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