Finally, there is another thing that no one can control, but it happens under the combined effect of the trend, that is, "reform and opening up, advertising first."
That year, on January 14, "Jinmen Daily" took the lead in publishing a ten-square centimeter commercial advertisement "Blue Sky Toothpaste" of Tianjin Toothpaste Factory on the third page, firing the "first shot", and on January 28, Shanghai
Hai TV Station broadcast the first commercial advertisement in the history of Chinese television, "Ginseng Gui Tonic Wine". After the "second shot" was fired, the wind blew to the capital and a "continuous fire" was fired.
First, the "Worker Daily" used a full-page advertisement for electrical appliances from Tokyo Shibaura Electric Co., Ltd., and then the "Guangming Daily" published an advertisement for Japan's Olympus products. Later, even the party organ, the "People's Daily", also published more than half of the advertisement.
A page of geological instrument advertising.
From the end of 1978, China Television Station, which no longer enjoyed the full budget of the central government and switched to "balance subsidy and retained balance", successively independently broadcast "Citizen Watches" and "American Westinghouse Appliances"
, advertisements for "Capital Auto Service Company" and "Hebei Jixian Radiator Factory".
By September, with many following suit, commercial advertisements appeared in almost all major newspapers and publications in the capital. "China Television" broadcast commercial advertisements has become a daily business. As the most influential media at that time, the National People's Broadcasting Station
We also started to follow up and set up a team specifically to prepare advertising business. We planned to cancel the "new product introduction" column that was originally free of charge and discuss how to collect advertising fees.
Even outdoor advertising has reappeared on the streets of Beijing.
First, considering both commercial and transportation considerations, the Beijing City Government moved the Democracy Wall behind the Xidan No. 38 Bus Terminal to Yuetan Park, and the original place was directly converted into an "advertising wall."
Some famous brands such as "Swiss Rado", "Citizen Watch", "Nescafe Coffee", "White Cat Laundry", and "Venus TV" have successively chosen to place advertisements here.
Following the south entrance of Wangfujing Street in Beijing, ten billboards were erected at once. Some of them were modified from the original quotation boards. They were easily divided among six domestic companies and four foreign businessmen.
It is worth mentioning that since outdoor advertising images at that time were all hand-painted, the images of the project undertaken by Jingcheng Art Company were quite sophisticated, adding new attractions to Wangfujing Street and attracting passers-by to watch.
Under such circumstances, "Citizen leads the new trend in watches and clocks, and quartz technology is world-renowned", "will contribute to Sino-Japanese friendship with its excellent electronic technology", and "Coca-Cola adds laughter", which has become the reason for many people during this period.
Advertising slogans that people remember deeply.
It should be said that although the form of advertising during this period was extremely simple and there were not many channels, because it was the first year of the great recovery of my country's advertising industry, the advertising effect was extremely significant. Various advertised products easily became popular among people. Sales have increased dramatically. This has also attracted more and more manufacturers to become aware of advertising.
Especially with the continued introduction of popular songs from the outside and the National Broadcasting Administration's call to "run a large-scale TV series", televisions and tape recorders have become people's most urgent yearning for new home life.
Following the objective laws of cause and effect, all political and spiritual things will be transmitted to actual behavior. Under such circumstances, the people's livelihood is destined to undergo great changes.
For example, "Tang Xin'er", who has started to prepare various wedding items, has been greatly influenced by advertising, and has begun to recognize brands when buying things.
"Double Happiness Mosquito Nets", "Snow Lotus Cashmere Sweaters", and "Sony Electrics". Anyone who has seen the advertisements has become her first choice for shopping. Even Hong Yanwu pointed out to her that "advertising brainwashes people and cannot improve product quality. On the contrary, it will increase
The principle of "commodity price" is useless.
Fortunately, advertising also had a positive influence on them. They enjoyed the benefits and took advantage of it, and their income from electrical appliances increased steadily.
In September, his monthly income from electrical appliances reached more than 50,000 yuan for the first time. After the National Day, he, "Tang Xin'er" and "Cier Mei" each received 15,000 yuan, and even "Er Tou" and the others
My son also received more than 5,000 in dividends.
In addition to the more than 60,000 yuan shared from the theater box office, Hong Yanwu and Chen Liquan's income that month was only 80,000 yuan.
In addition, some people around Hong Yanwu also suddenly became busy.
For example, as society as a whole has an increasingly strong desire to pursue external beauty, the supply of fabrics has also improved. People have shifted their interest from buying crochet thread to make their own curtains, tablecloths, pillowcases, and tea coasters to new clothes.
on the pursuit of.
Not only did it trigger another boom in sales of sewing machines, it also made clothing magazines like "Four Seasons Clothing" continue to sell like hotcakes, making it a new fashion for housewives in every household to buy their own fabrics and learn to make clothes from magazines. Tailor Su and his son also became
The busiest person in the whole Furu.
The two of them often work overtime at work, and they can't take a break even when they go home. The queue of people asking them to make clothes is two months old, leaving them overwhelmed.
The father and son had no choice. On the one hand, they tried their best to find time to stay up late and catch up on work. On the other hand, they could only politely decline the new business that came to them. If they really couldn't refuse, they would at most help with cutting, but sewing really couldn't help.
.
This situation left the Su family full of fabrics, almost turning it into a specialized tailor shop.
But one thing is that the two men still insist on not taking money from others and are just helping. Some people who came here because of the reputation couldn't wait, and even offered fifty yuan for making clothes, but they all refused.
When Hong Yanwu found out, it was inevitable that he would be at a loss for them, so he advised him in private, saying that it was unfair for you and his son to have to work so hard in vain for so long. Why don't you just make an offer? I think a thirty-year-old suit is quite suitable. After one month, what are you going to do?
You have to pay 1,800 yuan.
But Tailor Su and his son were not moved at all. Tailor Su’s point is that it’s not easy for everyone to live on wages. After finally saving some money to buy some materials to make clothes, they felt sorry for asking for a month’s salary less. Besides, it also caused trouble.
If you don't do it well, it will become a "crime" again. Besides, if you really want to be paid to do the work, he really doesn't like thirty yuan.
Okay, you cow, it's not enough to dare to be affectionate! Hong Yanwu knew that he couldn't be persuaded, so he gave up.
But having said that, this is inevitable. In this era, people really don’t dare to do things outside the circle for profit, and the mental imprisonment for many years is too strong. In addition, everyone does value interpersonal communication and feelings more than anything else.
, the ideology is endearingly simple.
The same goes for the other way around. Even though Tailor Su didn't charge money, the people who begged him were equally embarrassed. Good tea, cigarettes, alcoholic drinks and boxes of snacks were delivered to the Su family at a low price, and their family soon became a non-staple food.
At this point, all the neighbors in the east courtyard also benefited from it. No one in the Hong family, Bian family, or Ding family was satisfied with the meal.
In contrast, Hong Yanwu, who has always been eating movie tickets, is really not that bad at all. He is taking advantage of the situation and ruining his heart, liver and lungs.
Similar to Tailor Su and his son, Hong Yanwu’s eldest brother is also in a similar situation.
From the completion of the first three projects, which kicked off the improvement of housing for workers in the capital, to the popularity of Czech-style wine cabinets, skilled carpenters like Hong Yanzheng have become a hot commodity. Many people came to ask for help, and Hong Yanzheng
I couldn't refuse, so I had no choice but to help out voluntarily. The only benefit was a few meals of meat, wine, and tobacco.
Hong Yanwu also tried to persuade Hong Yanzheng to collect money, saying that it would be good for you and the master's family, and it would save everyone trouble. There was nothing to lose face. However, Hong Yanzheng was also scolded and scolded for looking at money.
.
But it has to be said that Hong Yanzheng, the eldest brother, really missed his brother. He used other methods to get a batch of wood from the educated youth who returned to the city from the northeastern forest area, hoping to set up a trap for Hong Yanwu and "Tang Xin'er"
Wedding furniture.
That was the way those guys used logs to pack the boxes. They used this cleverness to break through the special forest area certificates and smuggled back the pine boards with great difficulty.
Unexpectedly, Hong Yanwu still disliked it. He disliked the pine wood for not being of high quality, and also laughed at the Czech-style wine cabinet for being useless. He said that many people mixed wine bottles with colored water to pass it off as foreign wine in order to bluff people. They refused, they wanted to buy it.
Just buy Romanian furniture from Xidan Furniture Store, "Tangxin'er" likes the ones with "tiger legs".
This made Hong Yanzheng's good intentions go to waste, and he became angry again.
There was some fun afterwards, but the old man insisted on betting a hundred yuan. He knew that the Romanian furniture in Xidan was the highest-end furniture, but you could only buy it with a special ticket, and there were only a few sets in total. There were many officials.
They couldn't get it. He said that Hong Yanwu definitely couldn't buy it.
But he didn't expect that he completely miscalculated. Hong Yanwu had his own plan. He pretended to be a plumber and carried a tool bag. After arriving at the Xidan furniture store, he wandered back and forth in front of the furniture.
The salesperson knew he didn't have a ticket as soon as he saw him and didn't bother to pay attention to him.
But I didn't expect that this kid was evil. He pretended to turn around in front of the wardrobe, and the steel pipe in the tool bag came out. With a "bang", the mirror of the wardrobe shattered.
Was the salesperson still in a hurry? He jumped up and said, "Oh, you can't run away, you have to pay for it."
Hong Yanwu said, "It's bad luck for me! Then I'll pay, I'll spend the money, can I just buy this cabinet and take it home? You have to give me a cheaper price...".
The salesperson's nose was almost twisted with anger. "It's bad luck for you? Is it cheaper? No! I tell you, you can't just buy one piece individually, you have to buy a whole set at the original price!"
Just like that, Hong Yanwu achieved his goal.
It doesn't matter if the mirror is broken, a broken mirror can be made round.
He went back to find a glass shop, invited people to have a drink, and used internal channels to get a large mirror. The setting was the same as the original one.
As for the money for the mirror and the social expenses for the dinner and banquet, of course it was Hong Yanzheng who voluntarily paid the bulk of the money.
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