In fact, what Song Guofu hoped to achieve was very simple.
As long as the district government's original intention of running a night market can be realized while ensuring the orderliness of the street market, then just pay some management fees to the Xicheng Industrial and Commercial Branch. There is no other luxury.
Once this market flourished, he had no idea at that time how much profits and taxes it would create for the country and how many related job opportunities it would provide for society.
But even with this modest goal, he felt that it was hopeless and a bit unrealistic.
After all, he has been working in industry and commerce for so long, so he thinks he understands some market operations.
As far as he knew, no matter what the self-employed businessmen sold these days, they did not make money by selling agricultural and sideline products.
This is because when ordinary people have a lot of money, in addition to the lofty goal of saving money to buy home appliances, their first consideration is to use it to comfort their stomachs. Therefore, the trading of agricultural and sideline products is particularly flexible and has a fast turnover.
But conversely, the same cannot be said for the small department stores on the market.
At present, the common people's attitude towards daily necessities is to make do with what they can and make do with what they can.
For example, there are people in the alleys who mend pots, make bowls, weld iron kettles, and sharpen scissors and kitchen knives. If household items are no longer in use and cannot be repaired, ordinary people will not replace them.
Just for replacement, aren't there still used goods in state-owned trust stores that can grab business?
Therefore, if you do this, you will earn little and slowly. Without some wild tricks, people who can get cheap sources of goods cannot do it at all, otherwise they will have to pay for it if they fail.
By the same token, when it comes to clothing, Song Guofu feels that it should not be much different from the situation in small department stores.
Generally speaking, wealthy people either go to the store to buy ready-made clothes, or buy their own fabrics and find tailors to tailor them.
As for the poor, they either go to trust stores to buy used clothes or sew them themselves. Although patches are not as common as before, they can still be seen on many people's clothes today.
As for the supply of goods from the clothing company, they are only willing to sell some defective products and slow-moving products. And the price is not very favorable, only 10% to 15% lower than the normal ex-factory price.
Finally, considering that the market is a night market with only a few hours of operation every day, it will be really difficult to do this business.
For the self-employed who participate, the capital investment and financial burden they need to bear are really not light.
For example, you must have a tricycle for carrying goods, which is necessary for doing business, right? The old one costs two to three hundred yuan. What about the purchasing book? It also costs about the same amount.
In addition, the management fee of the market is not low. Usually, the small department store charges one to five yuan to two yuan a day, and the agricultural and sideline products charge two to four yuan depending on the variety.
If calculated on a monthly basis, if the amount of small groceries is small, it will be forty or fifty, and if the amount of agricultural and sideline products is large, it will be one hundred or more.
To run this night market, we need to achieve some results and make the superiors happy, even if it is only for a few hours a day. Why do the stalls have to charge thirty or forty? What's more, the tax bureau also collects a fixed amount of industrial and commercial business tax on a quarterly basis.
How can someone who sells and handles clothing in a clothing company or sets up a stall pay this amount of money? And whether it sells or not, this money must be paid.
So no matter what Song Guofu thought, he felt that no one would be willing to take such a big risk to do this.
What's more, even if he can really recruit people, he will not rest assured. Because if the business is not good and the people who come can't make money, then they will definitely be "yellow" in the end.
In fact, he is afraid that this situation will happen. For example, if the stall is dismantled after one month of operation, it will be tantamount to tarnishing the government's face.
It was definitely a wasted effort, and in the end, he was guilty of no merit. How unjust is this?
As for other specific preparations, arrangements, and implementation that are difficult, tiring, and trivial, that is actually a secondary issue...
Hong Yanwu could understand Song Guofu's worries.
Because this is the general state of people in this era. Everyone knows very little about how to do business.
No one knows what market planning is, no one knows what consumer group positioning is, they don’t know what differentiated management is, let alone fashion.
This has led to people being "short-sighted" in the shopping mall. They have to see the results with their own eyes before they can believe anything and make the next reaction, even those who manage the economy. This is not surprising.
So in order to reassure Song Guofu, Hong Yanwu patiently explained briefly.
He said with certainty that Song Guofu's worries were completely unnecessary, because the clothes were completely different from those of haberdashery, and there was also an issue of vanity and the pursuit of fashion.
After all, the things you use are kept at home, no matter how broken they are, no one will laugh at them. But the clothes are different.
A popular saying in Bincheng, "Bao rice belly, material trousers" is enough to prove that some people value the outside rather than the inside, and would rather treat the stomach badly than wear it to look good.
No matter how pragmatic the people in the capital are, they only care about their stomachs and not their heads. But there are always people who want to save face and suffer, right?
And it is absolutely certain that a large number of young people have now reached the marriageable age, and they are the main force in clothing consumption.
In order to find a partner, you have to dress appropriately, right? Especially for girls, no matter how many clothes they have, they always feel like they are missing one piece.
It doesn’t matter if you have no money, no job, or are just a gangster on the street. In order to follow fashion, can’t you still reach out to your parents?
Then there is no problem with the old clothes from the trust store. Because the goods there are heavy on materials but not on style, they cannot be considered fashionable. They are only suitable for the elderly and do not meet the needs of young people at all.
In addition, don’t underestimate the discounts offered by clothing companies. People’s consumption habits these days are all about price. State-owned stores still don’t cut prices on the same items.
No matter how much it is, as long as the price is really cheaper, this in itself is the biggest advantage, and all flaws and defects can be discussed.
There are always people who think it's a good deal, and of course "processed goods" can be sold better and faster than faulty goods in stores.
And the key point is that there is no competition. The goods are directly purchased by clothing companies, and there is only one clothing night market in Beijing. The permanent population of Beijing has just exceeded nine million people, so it is strange that this small market cannot be supplied.
As for Song Guofu's worry that no one would come to apply for a license to open a stall, there is no need to worry at all.
The little space at the entrance of Xidan Shopping Mall is amazing. It only has dozens of stalls. There is no need to openly recruit people from the public. Hong Yanwu's own people can rent those places.
Since he is one of his own, personnel management and timely payment of fees are not a problem. Why is it that Song Guofu is not allowed to sit on the wax?
Speaking of this matter, Song Guofu was more than convinced when he heard that Hong Yanwu was planning to provide money to help, and he was moved from the bottom of his heart.
But he is so kind, why would he let his brother take such a big risk?
He simply said no. He said that if so much money was invested, it would be wasted. It would be better to be on the safe side and recruit as many people as possible from society first, and then look at the real situation.
He had no idea how eager Hong Yanwu was to swallow this piece of fat.
But Hong Yanwu was so anxious, angry and funny that he had no choice but to fight for it.
"Brother, don't worry. I'm not a giant in language or a lame in action. I'm sure of it if I dare. You may find it difficult, but I think it's just a cornucopia of gold. I thank you.
Now, just give me all this land, but don't let the fertilizer flow into other people's fields. If you are really kind to me, you can try your best to help coordinate a few things with the district.
"
"The first is to confirm with the district whether this market can continue to operate in the long term. Don't close it after a few months. The second is to discuss with them again to see if the opening hours can be moved forward or extended, or whether the market can be opened a little earlier or extended.
Can the purchasing price be lower? The third is whether the types of business items in the market can be expanded as much as possible. I hope it is not limited to those goods from the district clothing company. You can also find some sources of goods yourself. In addition, you can also
Please help me by asking if there are any hat or footwear companies in the area that have overstocked goods that can be wholesaled at a cheaper price. In short, it’s always a good thing to have more sources of goods.”
"As long as these conditions are close to each other, you can take care of the rest. I promise to make this matter a success for you, so that you can smoothly become the full-time section chief."
Seeing that Hong Yanwu was so confident, Song Guofu was shocked and had no choice but to agree.
But after thinking about it, I still couldn't help but sigh indecisively.
"Xiao Wu, are you so sure? Have you really thought about it? What if...don't try to help me, and end up yourself...I think, or..."
Hong Yanwu suddenly went crazy.
"Oh, I've convinced you. I'm warning you, this matter is settled. If you keep talking nonsense, the eagle will catch you..."
Under the threat of Hong Yanwu's gesture, the fat man shuddered, took a puff of cigarette, and quickly changed the subject.