Chinese people have always had the habit of following fashion and following the trend. If we seek history, we will definitely end up in the Qing Dynasty.
The people in the capital are no exception. They think about the most beautiful area at the feet of the emperor. They have to be at the forefront of everything. As long as it is fashionable, they cannot miss it.
In this way, everyone chased one popular trend after another, chasing this one and chasing that one, for fear that they would become "old haters" if they were not careful.
Clothing, eating, living, traveling, and even health and entertainment, there is no aspect that I don’t want to pursue.
Of course, most of the people here are just blind followers, almost all of them blindly learn and try their best to keep up with the latest trends.
There are even people who do not hesitate to do things like "painting an old cucumber with green paint", which is a lot of fun.
For example, an old man was walking along the roadside when he had nothing to do. Suddenly, there was a long line of people in front of him, so he didn't ask anything and just stood in line.
Only when he got to the end did he realize that he was queuing up to go to the toilet, and he was in the women's queue. No wonder a lot of people were looking back at him.
The reason behind this phenomenon is actually nothing more than the blind obedience mentality formed by the long-term feudal society.
As the saying goes, "If you cross a river and follow the current, you will not surrender even if you are drowned."
When our people are unsure of their minds, they are used to arresting and following whomever they want.
What's more, after experiencing the "Great Leap Forward" and the "Special Decade", everyone's way of doing things has become more extreme.
I am used to being either white or black, either this or that.
Everything must be done in one step, without any hesitation, and with a clear stand, without any transition.
Moreover, among the values of "the minority obeys the majority" and the consciousness that "the law does not punish the public" are absolutely dominant.
So as long as there is a crowd, an atmosphere will definitely be formed, and once there is an atmosphere, an overwhelming momentum will be created.
Therefore, advertisements are particularly effective for our people, and we people are especially easy to be deceived.
If we really want to change this kind of psychological defect caused by years of persistence, there is really a long way to go.
However, everything must be said in two ways. This phenomenon can also reflect that our people, no matter how difficult their lives and spirits are, always have the enthusiasm to pursue new things and a better life.
Perhaps it is precisely because of such enthusiasm, continuous creation of popularity and commercialization that human beings can make their thinking more active.
Perhaps it is precisely because our people always have such confidence, insist on participating in various changes, and actively keep pace with the times, that is the real internal driving force for the prosperity of our country.
Speaking of this, the most powerful proof that can be seen is that with the reform and opening up, the popularity frequency and popular types increased in 1982.
And there is a big difference from the past. This year, almost every fashion is closely linked to commercial consumption.
On the contrary, it is like in the past when people used to inject chicken blood, drink kombucha, paint walls and fences, use wine glasses as table lamps, film as lampshades, weave glass fibers, and string sugar paper as door curtains. This kind of trend does not cost anything and focuses on participation. It is rarely seen anymore.
To sum it up briefly, the current fashion is beginning to be related to money.
Let's take clothing as an example. In May, pleated skirts and sleeveless dresses have gradually become popular in Beijing, just like Shanghai and Shanghai.
The special feature of this year's skirt is that the top has become tighter to express the beauty of the body.
And they are all ready-made clothes from garment factories, no one makes them themselves anymore.
When it comes to clothing materials, people are becoming more picky every year.
The "Qingliang" fabric that was popular two years ago is now completely discontinued and no one wears it at all.
However, as a clothing night market, this business opportunity was not seized in time. These dresses are hot-selling in large shopping malls.
One of the main reasons is that Hong Yanwu, as the helmsman, did not react in time.
Second, because Huacheng is basically a world of Hong Kong-style clothing, such skirts have not become popular.
Fortunately, they are not at a loss, because Hong Yanwu had given instructions when he first went to "Flower City" to let "Dabao" and "Liben'er" wait for the weather to get hot, and don't forget to buy a lot of food from "Thirteen Lines"
Purchase a folding flower umbrella.
Both of these guys remembered this and didn't dare to neglect it at all. They started talking about the source of goods long ago.
So as soon as May Day passed, tens of thousands and several containers of goods were shipped to the capital.
This move was unintentional and successfully set off a "flower umbrella craze" in the capital.
Can umbrellas also become popular?
Speaking of this, I'm afraid many people don't believe it.
But you have to know what year this is!
At this time in the north, most Chinese people still used large umbrellas covered with black cloth.
At most, there is only one green or blue umbrella, all with the same long umbrella pole.
It's suitable to be used as a walking stick, but unless the weather forecast says there will be rain, no one would take it with them when going out.
On the other hand, folding flower umbrellas are different. They are new things introduced from Hong Kong and Taiwan. Only a few factories in the coastal areas of Huacheng, Fuzhou and Shanghai can produce them.
Even though the style of this umbrella is only two-fold at this time, the handle is shortened by half as soon as it is pulled out, and it is already big enough to fit in a bag.
And the most important thing is that those ugly umbrella cloths have turned into colorful flower umbrellas.
Okay, it's better now.
Regardless of whether it rains or not, as long as they go out, the girls are happy to take out umbrellas from their bags and hold them up, euphemistically calling them "blocking the sun".
As a result, there were not only girls holding flower umbrellas on the street, swaying back and forth.
This umbrella has since been nicknamed "parasol".
In addition, in addition to the good quality, the umbrellas are also not expensive.
Hong Yanwu and the others purchased goods in large quantities and used railway logistics containers for transportation, so the cost was particularly suitable.
For example, the foreign exchange arbitrage umbrella produced locally in Huacheng originally had a wholesale price of eight yuan, but the "Thirteenth Bank" reduced it to seven and a half yuan for them.
In addition, they were secretly given 16,000 Hong Kong umbrellas worth 6.9 yuan each.
After the goods arrived in the capital, Hong Yanwu batched them all at a price of nine yuan.
When this product is put on the market, self-employed individuals will retail it based on the official ex-factory price of 11 yuan. Of course, it will look very cheap.
So since things are fashionable, novel, in-season, and not expensive, it is impossible for ordinary people not to buy them, and this trend "blows" smoothly.
At the beginning, relying solely on retail sales, the clothing night market could sell almost 2,000 pieces every day on average.
On the other side of Xiushui, even if the foreigners are priced high, they can still get one or two hundred.
Later, there were smart vendors from the clothing night market who wholesaled ten or twenty pieces.
As a result, by mid-June, the daily shipment volume was as high as three to four thousand, and the sales continued until late July. A total of 220,000 were sold, and everyone in the capital bought out the "Thirteenth Bank"
Goods.
Among the last batch to leave, many of the umbrellas were obtained from the local "confiscated smuggling shops" by the "Thirteenth Bank".
Of course, as soon as folding umbrellas are out of stock, the market will go up.
In the end, the wholesale price in Huacheng was nearly a dollar higher than at the beginning, and the profit was not huge anymore.
At this time, a large number of folding umbrellas produced by Shanghai and Hainan could be seen in shopping malls in Beijing, so Hong Yanwu, who had already made a lot of money, just took advantage of the situation and stopped.
In just three months, this guy has made 360,000 yuan from his umbrella. It's a sweet deal.
But that's not his only gain.
Because by this time, he had rented out all the stalls in the clothing night market. Even Qiermei had rented a stall to others, collecting the rent while doing business.
Therefore, under this situation, Hong Yanwu simply played another dirty trick.
He took advantage of the hot sale of umbrellas to make everyone above and below them make money, so he doubled the rent.
The specific requirements are that starting from August, the stall fee will increase to 1,200 yuan per month.
The twelve stalls at both ends of the market have to be counted separately, which has risen to 1,500 yuan per month.
This means that from now on, he will be able to earn 70,800 yuan in free rent every month.
If you exclude taxes, management fees and profit sharing from his brothers, he can earn thirty-five thousand yuan from this alone.
Needless to say, as soon as this incident came out, all the self-employed people were in an uproar.
Of course, this kind of reaction is also polarized. Hong Yanwu himself must be so happy that his nose is filled with snot.
Think about it, from now on the monthly contribution will be doubled, and you can earn 500 yuan just sitting at home.
The most important thing is that rents in the future will definitely continue to rise with the market.
Isn’t this much more cost-effective than doing business on your own?
You should simply build a shrine to Mr. Hong at home and burn incense and kneel down to worship him every day!
On the other hand, it is completely different for those who spend money to rent a stall.
Just like the farmers described in Ye Shengtao's novel "Three Five Dou More Harvest", they felt a sudden blow and a loss that was counterproductive.
Almost everyone is scolding, complaining and complaining a lot.
But despite this, no one wants to quit the lease.
After all, everyone has seen the wealth here. No matter how expensive the rent is, you can still make money out of it.
If you really quit, you won't even get a share of the pie.
Hey, who let the shop belong to someone else?
Therefore, this group of people had to pay the rent honestly and had no choice but to become Mr. Hong's "tenants".
In this way, the exploiting class that had completely disappeared in the capital from 1957 to 1982 was actually created in large quantities by Hong Yanwu on his own.
More than fifty people, like special franchisees, became the first batch of small owners to share rent with him.
What is even more unfair is that at almost the same time this year, the famous "Eight Kings" incident occurred in Wenzhou, the birthplace of the individual economy.
Eight industry leaders were listed as targets of severe crackdowns because they did too well in business.
For a time, this matter caused a stir, and the degree of tolerance and intensity of crackdowns on the private economy have also become a focus of debate at the national level and among the people.
In fact, compared with this, Hong Yanwu's "original sin" is obviously more serious.
As for the so-called "Eight Kings" of Wenzhou, even if they are tied together, their assets may not be as much as his own.
But what makes him a reborn person? He is also very smart.
Firstly, there are no workers, secondly, there is no direct operation, and thirdly, the money is not deposited in the bank, so it is well hidden.
No, no one noticed that in the "Reform", a large pond that had only been filled with two inches of water, there was such an insidious thing like him lying in the corner.
And he is eating, fattening, and growing day by day.
Then for the little creatures that enter this pool later, the future situation will obviously not be very good.
To be honest, from an ecological perspective, it is really unbalanced.