For any businessman, major changes in society often mean the greatest business opportunities.
As a republic, after opening up the country, more and more foreigners have come to the capital. This is one of the most important changes in the contemporary era.
This is actually not too difficult for most people in Beijing to feel.
Because in Tiananmen Square, in front of the Forbidden City, Wangfujing, and the Embassy District, the number of "crooked nuts" of various skin colors has been increasing day by day. If calculated in years, it has exploded at a geometric speed.
In addition, foreign-related hotels such as "Jingcheng Hotel" and "Friendship Hotel" are increasingly overcrowded. Even the newly opened "Jianguo Hotel" has an occupancy rate of over 90%.
For several "Judequan" stores in Beijing, 40% of the customers they receive every day are foreigners and compatriots from Hong Kong and Macao, which fully illustrates this point.
It's one thing to just feel this change, but it's another thing to understand that poor people want to do business with rich people, and to be able to clearly connect this phenomenon with making money.
There are only a few smart people in the entire capital who have noticed that these foreigners are essentially mobile wallets.
There are a group of "scalpers" who sell foreign exchange coupons, and there are a group of people who "collect rags" from foreigners in diplomatic apartments.
There are also those who teach Chinese to foreigners, those who translate for foreigners, and there are even those who sell their bodies to sleep with foreigners, or work alongside foreigners to cheat and make money.
And even among these smart people, none of them had the insight to discover the big cake of tourism products like Hong Yanwu.
Because to be honest, the concept of tourism products has never existed in our country.
In the past, we had no restrictions on the lives of foreigners, and there was really nothing new about these traditional gadgets. When foreigners came to the capital and wanted to buy these gadgets, they could be sold everywhere.
At the same time, our merchants have always treated high-end commodities such as antiques, tea, silk, and embroidery as ordinary transactions.
As long as they are all customers when entering the store and paying money is enough, who cares what your motivation is for buying?
Therefore, no one has ever isolated this special market demand.
But things were completely different after the reform and opening up, and the changes began precisely at this time.
On the one hand, the Republic has strict management on foreigners entering the country, with many restrictions. Shopping, eating, and accommodation must be done in designated places.
On the other hand, the production of traditional handicrafts has not been taken seriously for a long time, and has gradually withered in the "movement", and folk artists have almost ceased to exist.
At present, the recovery of the private economy has just begun, and there are very few operators who have restarted business.
As a result, the needs of foreigners in this area can no longer be met, and a market with huge demand but almost no competition has been formed.
In fact, many foreigners who travel to China "come with money and go back with money." They often complain that "China is the only country in the world that does not have tourist souvenirs, and Beijing is the only capital that does not have tourist souvenirs."
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With Hong Lucheng's eyes, once Hong Yanwu reminded him, it was easy to see the huge profits contained therein.
From this we can see how "creative" Hong Yanwu was in the eyes of his father, Hong Lucheng, for being able to "think of" this.
In fact, although he never mentioned it, the old man felt a little ashamed and admired his son.
But conversely, when it comes to specific management and planning, it’s time for my son to admire me.
To be honest, Hong Yanwu is quite capable. Isn't it good that he doesn't plan other businesses by himself?
But don't forget that his business advantages are mainly reflected in system formulation and controlling people's hearts.
The extra bit of cleverness is reflected in how to discover channels, use channels and effectively utilize existing conditions, and how to reduce costs.
This ability is mainly due to his past experience as a real estate developer and a gangster, and the "foresight" brought by his rebirth.
But his weakness lies precisely in the fact that he has never been involved in the real industry that requires continuous product development and long-term services for the public.
To put it bluntly, his savage opportunism completely followed the hot spots in his memory.
Whatever is lacking in the market will be sold, and whatever is profitable will be sold. However, the understanding of products and services is completely elementary.
Think about it, isn't the reason why he buys the goods from "Flower City" so that his subordinates can identify the jeans, because he is afraid of making the wrong move?
This in itself is a sign of lack of ability.
And his shortcomings in this area will not be too obvious in an era of commodity shortage.
But without the advantage of rebirth, once he enters an era when a hundred flowers are blooming and people's needs become diversified, he will feel more and more headaches.
If we look at Hong Lucheng's theory, this is a side effect of being accustomed to relying on channels to make money.
So if Hong Yanwu were allowed to plan tourism products by himself, according to his vision, it would be a full-scale guerrilla war that would spread everywhere.
Wherever there are foreign tourists, there should be their people.
As for specific products, as long as they have national characteristics and are low-cost, they can be sold under the banner of being purely handmade.
Anyway, it is to kill "foreign pigs", and there will be no repeat customers. Just hold the head and press the neck with one knife, and let out as much blood as possible.
But to be honest, if you really want to do it this way, it will be a pleasure, but the benefits will be greatly reduced.
Because he overlooked one thing, the biggest difference between tourism products and other businesses he is engaged in is that they are not an indispensable "rigid necessity" in life, nor are they "addictions".
Don't treat foreigners as fools. Buying these things is just the icing on the cake to make you feel happy.
You can buy it, or you can not buy it. How can you jump into it even though you know it is a trap?
It must be eye-catching, you must really like it, the price must be right, and it will not follow your baton.
In fact, examples of failure already exist.
What Hong Yanwu didn't know was that the relevant government departments were actually not as slow as he thought, and it was not that they had not noticed the foreign exchange-earning opportunities of tourism and shopping.
As early as 1979, relevant departments in Beijing produced some tourist souvenirs and put them on the market.
For example, the hot-flowered holly wooden chopsticks produced for "Judequan" are stamped with "Beijing Roast Duck Souvenir", small Chinese paintings and postcards with the characteristics of the roast duck restaurant, and packaging boxes, wrapping paper and colorful pages that reflect the characteristics of the restaurant.
The Summer Palace also has works such as "The Monkey King Strikes the Bone Demon Three Times", "The Drunken Concubine", "Dream of Red Mansions" and other works made by the "Mianren Lang", as well as finger calligraphy works by the calligrapher Meng Qingjia.
In addition, jewelry factories in Beijing have jointly produced more than 150 kinds of tourist souvenirs with scenic spots, which are sold in scenic spots, hotels and restaurants.
But even this still does not help. The dissatisfaction of foreigners has not been effectively improved, and they are still complaining.
The reason is that we have not gotten rid of the thinking mode of planned economy and mistakenly believe that people have to buy whatever is produced.
The products produced are either without characteristics and uninteresting to foreigners. Or they are too elegant and have too many cultural barriers for foreigners to understand. Or they are simply used as advertising materials by foreigners.
In addition, window-style rigid sales are a very passive form.
Therefore, these gadgets can only create very few local benefits, and the overall situation is very unsatisfactory. Instead, they fall into a situation of "it's tasteless to eat, it's a pity to throw away".
For this reason, our tourism department has inevitably lamented "what do foreigners want to buy?" and corporate producers have also expressed doubts about "what does the tourism industry need from the industrial sector to produce?" and countless relevant seminars have been held on this issue.
But because these officials and business managers all look down from above and are unrealistic. They can't even find a perspective from the tourists' situation, so how can we talk about solving the problem?
This has also led to the commodity economy in my country's tourism industry to have been stagnant for several years.
In short, according to Hong Yanwu's method, compared with the government, he is at most more flexible in his sales methods.
But I'm afraid the dissatisfaction caused by this will be even more serious, because foreigners are not as good-tempered as us people, and they will be impatient and complain if they are cheated.
The government departments still attach great importance to the feedback from foreign adults.
That is to say, even if you can make money, it will become a "countdown". It's a good project, but it won't last long.
At that time, Zhaoqing will probably be the most uncomfortable person, and it is inevitable that Hong Yanwu will be tricked.
So I'm very lucky that Hong Lucheng is still there to check this matter.
After hearing Hong Yanwu's idea, the old man pointed out the hidden danger on the spot.
It also provides practical, very clear and reasonable plans.
First, the product sales scope is fixed in two places-the Forbidden City and the Great Wall.
Because foreigners don’t know much about Beijing, in fact, most people only know these two places.
If a traveler has limited time and has to make a choice, these two places are the first places to go.
In addition, the number of people Hong Yanwu wanted to relocate was only about 30, so it was really spread out. It was not easy to control and restrict, and it also made it more difficult to contact. It was even difficult to apply for a license.
So why bother going anywhere else?
It is better to focus on these two areas. Not only is it more convenient, but the investment will be concentrated and the rewards will be concentrated.
Second, product positioning must also be accurate.
The first is the issue of characteristics
In terms of appearance, it is best to adhere to national characteristics and have the characteristics of the Forbidden City and the Great Wall.
In terms of practicality, it is best not only to be a decorative item, but also to have certain functional and interesting functions.
But the most critical thing is the size and weight, because according to the characteristics of tourists, things must be small and easy to carry.
Secondly, there are the issues of price and business varieties.
There doesn’t need to be many varieties, but there should be levels.
According to the sales price, high, medium and low correspond to the difficulty, simplicity and ease of the process.
There are roughly three products at one price, which gives customers a choice.
Finally, it is a production issue.
Ensuring quality is inevitable, but the process does not need to be too complicated. On the contrary, the simpler, the better.
If you can use mechanical clumsiness, you must avoid manual operation.
At the same time, you can also consider buying some common items from commercial factories for further processing.
Only in this way can we ensure production and seize market share.
Hey, it goes without saying that Hong Lucheng’s every piece of this is priceless practical advice.
Hong Yanwu was overjoyed when he heard it. He nodded repeatedly to express that he had not thought carefully about it. He had learned something again and would definitely do it.
I still can't stop the stinking pity in my mouth, that trick is coming again.
"You are really my father. You are called a real-life capitalist! With this ability, you are born to do business. What do you think it is wasteful for you to stay at home like this? It's all because of this bad world, I
If you were asked to take charge of the Ministry of Commerce, our country’s economy would have taken off long ago..."
Naturally, the hidden danger that might have fallen on Zhaoqing's head was eliminated invisibly.