"Special cake?" The old man looked at Li Qi with confusion.
"good!"
Li Qi nodded and said, "That means you have to make a kind of cake that no one else can make."
Speaking of this cake, when Li Qi was 12 years old, he could already make more than 50 different kinds of noodles. He originally wanted to teach the old man some more complicated and unique noodles, but he was afraid of this.
The old man can't remember.
What kind of cake is delicious, easy to make, and relatively cheap?
Li Qi frowned and thought for a while, then suddenly his eyes lit up and he said: "Yes, green onion egg pancake."
"Scallion egg pancake?" the old man said in surprise.
Li Qi said "Hmm". This scallion egg pancake was his favorite breakfast when he was a child. It is suitable for all ages and the recipe is quite simple. The most important thing is that there is no such scallion egg pancake in the Northern Song Dynasty.
Then Li Qi explained to the old man in detail how to make the green onion egg pancake and some key tips.
After hearing this, the old man looked happy at first, then suddenly became a little depressed, and said: "Brother, you don't know, I can't make much money from this sesame seed cake. If I add eggs here again, I'm afraid -
-!"
This old man really doesn't know how to adapt. Li Qi smiled bitterly and said: "This couldn't be easier. Just raise the price. Anyway, there is no price bureau here. You have the final say on the price. As long as you
The cake is delicious. Are you afraid that no one will buy it? By the way, I have to remind you that the cake you made is too thick. No matter how delicious it is, others will be full after eating just one. Even if they still want to eat, they will eat it.
It won’t go down anymore, so you have to make this sesame seed cake a little thinner and a little bigger so that people can see it comfortably. In this way, it will not only be easy to eat, but also the profit will be at least several times what it is now.”
With Li Qi's little advice, the old man understood a lot of things immediately, nodded and said with a smile: "Brother, I know what to do. Thank you very much."
Li Qi sighed: "In fact, in doing business, you have to practice and understand it yourself. Just like this, there are actually many skills in it."
The old man wondered: "Is there any skill in shouting?"
"Of course, do you know what brand effect is?" Li Qi asked.
The old man shook his head dully. He didn't come from time travel, so how could he know about this brand effect.
Sweat! Why did I get involved in this again? Oh, this is really hard to explain.
Li Qi was complaining in his heart. He was just quick-talking and said one or two more sentences, which was definitely not intentional. Talking about brand effect with an old man who can't even read a few Chinese characters is really asking for trouble!
But he couldn't take back what he said. Li Qi had no choice but to bite the bullet and asked: "Old man, when you usually shout, do you just shout 'shaobing'?"
The old man nodded and said, "Isn't that what everyone calls it?"
Li Qi rolled his eyes and said: "It's just because everyone shouts like that, so you can't shout like that. One of the key words in brand effect is uniqueness. To put it more simply, it means you have to give your cake
, give it a unique name, do you understand?"
The old man shook his head very honestly and named the cake. This was really unheard of!
Damn! I still don’t understand. It seems that this old man is really not a business person.
Li Qi felt helpless in his heart and was too lazy to explain too much. He said directly: "If you sell the scallion egg pancake I taught you to make in the future, then you must not just call it 'omelet' or 'egg pancake'."
"Cake', you have to add some of your own elements to it, like--by the way, old man, what's your name?"
After talking for so long, Li Qi suddenly realized that he didn't even know the other person's name, and felt extremely embarrassed.
The old man was listening intently when he suddenly heard Li Qi's question. He was slightly startled and said quickly: "My surname is Zhang, Zhang Ergen."
This name is really unsophisticated, but it fits the image of Shaobing quite well. Li Qi pursed his lips, cupped his fists and said, "Uncle Zhang, my name is Li Qi."
Zhang Ergen hurriedly bowed and said: "It turns out to be Mr. Li. This little old man is really blind and cannot recognize Mount Tai."
What kind of young master am I? Li Qi hurriedly stretched out his hand to stop him and said, "No, I'm not some young master. Uncle Zhang, just call me Little Brother Li."
Zhang Ergen smiled honestly, nodded and said, "Hey, Brother Li."
Li Qi glanced at Zhang Ergen, and a term suddenly popped up in his mind, and he said happily: "'Laogen Egg Cake', yes, it's called 'Laogen Egg Cake'. This name is easy to remember, and it fits your image better."
"Laogen egg cake?" Zhang Ergen read it again, showing an expression that seemed to understand.
"That's right! Just remember, no matter whether you sell sesame cakes or egg cakes in the future, when you shout, you have to add the word 'Laogen' in front of it. This 'Laogen' is your brand. You can
Don't underestimate it, maybe it will bring you unexpected surprises in the future, so you have to regard it as more important than your own name." Li Qi nodded.
Zhang Ergen nodded hurriedly and said: "Oh, I remember, I will yell a few words first, do you think it is right?" After that, he raised his voice and yelled: "Laogen egg cake, Laogen sesame cake."
Despite his age, this old man is very energetic and has a very loud voice.
Li Qi nodded with a smile and said: "Not bad, not bad."
Zhang Ergen cracked his mouth and smiled, feeling very grateful to Li Qi in his heart, and said: "Brother Li, I really can't repay you for your great kindness..." As he spoke, he bent down and took the basket out of the basket again.
He took out a few sesame seed cakes and prepared to give them to Li Qi. Unexpectedly, when he looked up, he saw Li Qi's figure in front of him. He looked around and found that Li Qi was already several feet away, and he was still burying his head in the direction of Li Qi.
Rushing forward, Zhang Ergen hurriedly shouted: "Ah, brother Li, why did you leave just now?"
Don’t you want to leave? If you don’t leave, why are you still waiting for your sesame cakes? I won’t be fooled again. Li Qi shouted without looking back: “Uncle Zhang, I’m sorry, I suddenly remembered that I have something urgent to do. Goodbye!”
++++++++++++++++++++++++++++++++++++++++
After bidding farewell to the old man, Li Qi found a foot shop and sat down. While drinking tea, he thought about why he had to keep looking for something to do. Why couldn't he just be like the old man and get a small shop on the street?
A stall, selling some snacks or something like that. Being your own boss is better than working part-time. It doesn’t cost much anyway, and there is no urban management these days, so you don’t have to carry a load every now and then and run around.
Li Qi's thought was quite good, but he didn't know that the yamen here were even more severe than the urban management. The fines from the urban management at least had a clearly marked price. The yamen here had to pay as many as there were, and the number of times they "shopping" was at least more than that of the urban management.
It will take twice as much.
"Okay, let's do it this way. I still don't believe it. I'm not even as good as an old man."
The more Li Qi thought about it, the more he felt that setting up a stall was feasible. After drinking the last sip of tea, he threw down a few coins and stood up to leave.
After coming out of the teahouse, Li Qi stretched out and felt more energetic. It can be said that people are in high spirits on happy occasions.
Walking quickly along the river towards Zuixianju, the most important thing now is to find Wu Furong and borrow some money from him. After all, he doesn't know many people here, and the only person who can lend him money is Wu Furong.
Halfway through, I suddenly saw a crowd of people and a lot of noise in front of me. Looking from a distance, I saw dozens of scholars and scribes gathered in front of a five-story attic.
What happened ahead?
Li Qi was very curious. He walked forward quickly and stood behind the crowd. He looked up and was stunned. He saw a huge plaque hanging on the eaves of the second floor, with three big golden characters written on it - Jade.
Xuan.
Huh? Isn't this the Jade Pavilion that caused Zuixianju to close down? Sure enough, it's close enough to Zuixianju, it's only two or three miles away at most.
Li Qi observed it carefully again, and saw that the attic had cornices and corners, carved beams and painted buildings, and was magnificent. On Bianhe Street, it had the grandeur of overlooking the mountains.
Day! Is this a five-star hotel in the Northern Song Dynasty? No wonder Zuixianju was defeated by it. Just looking at the appearance, the two hotels are not of the same level. If I were a guest, I would come here.
Li Qi sighed inwardly, and then followed everyone's gaze and saw two red banners falling straight down from the third floor, shaking gently in the breeze. Everyone pointed at the two banners and started talking.
The one on the left says 'Yichuan Fengyueliu drinks heartily'.
The one on the right says, 'Come and enjoy the green bamboo leaves'.
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