The maximum daily production capacity of the super canning factory is three million boxes, each box weighing 450g. The ingredients are temporarily positioned as fish and meat, referred to as 'canned fish'.
The ex-factory price of a box of canned fish is 10 yuan, plus all miscellaneous items, the total cost is controlled at around 12 yuan.
Manager Wang from the sales department has negotiated a sales price of 27 yuan per box, which means that the net profit from a box of canned fish is around 15 yuan!
If calculated based on this profit value, the daily net profit of each super canning factory is about 45 million.
In the conference room of the Super Can Company, Li Zhi's face looked a little ugly. He had never given anyone a good look since he came in. Many people didn't know what was wrong with their young boss and why he was so angry.
As Manager Wang of the sales department, he is still complacent about his achievements. According to the price he negotiated, the net profit of each of the two factories is around 45 million. The money earned in this day is two
The total family income is 90 million, which is 2.7 billion per month, and the net profit in a year can reach more than 30 billion.
Isn't this his credit?
That's what he thought, but Li Zhi didn't think so.
Although the price of the super canning factory and the super fish ball manufacturing factory are the same, each factory only costs one billion to build, they are completely different in nature. What are fish balls?
Fish balls are only primary processed products, but what about canned fish? Canned fish is already a highly processed product.
But from the perspective of making money, it will be faster to make fish balls and sell them. But from a manufacturing perspective, fish ball manufacturing and canned fish meat manufacturing are not the same concept at all. One is primary processing and the other is deep processing.
.
Could a super fish ball manufacturing factory provide Li Zhi with more wealth than a super cannery?
Li Zhi didn't want this, either mentally or emotionally, because it would greatly reduce his enthusiasm for pursuing the essence of 'manufacturing'.
"I will only talk about two issues today. First, the product price is too low. My reference price is 60 yuan per box."
Before Li Zhi finished speaking, he was interrupted by Manager Wang from the sales department, who stared at him: "How much? 60 yuan per box? Boss, in your mind..., did you remember it wrong? You need to know that a box
The cost of the can itself is only 12 yuan."
Is it possible that the profit of 15 yuan per box and the two factories providing this young boss with a profit of 30 billion a year are not satisfactory to him? I really don’t know if there is something wrong in his mind.
Manager Wang from the sales department was very angry!
What was originally a very exciting thing, when this reference price came out, I lost all interest in it and it made me sick to death.
Not only Manager Wang, but almost everyone in the sales department instinctively felt unhappy after listening to Li Zhi's words.
"Yes, the cost price of the product itself is around twelve yuan, which is good, but have you ever thought about the cost of the factory? How much did I invest?" Li Zhi looked at him and asked.
"But the ex-factory price of 60 yuan is so high. How much will it cost in the market? How many people will buy it?" Manager Wang looked at Li Zhi without showing any weakness and asked.
Li Zhi smiled and said: "I don't care about this, can you handle it? Maybe someone else will do it. I want the net profit from a box of cans to be stable at at least forty yuan. In addition, the market recommendations for each canned fish and meat are
The retail price I ordered is 88 yuan. It cannot be higher or lower. As for whether anyone will buy it and how to sell it, if I can handle it, what do you need your sales department to do? How do you do it?
No matter, I just want to see the results."
"Now, tell me, can you do it well?" Li Zhi asked, staring at Sales Manager Wang.
Manager Wang smiled bitterly and shook his head and said: "Boss, we are a company, and doing business is not a child's play. We..."
Li Zhi put away the smile on his face and said: "Didn't you hear what I said clearly? I just ask you if you can do it!"
"It's not a question of whether it can be done, but the price you set, boss, is too unreasonable..."
Li Zhi didn't wait for the other party to finish what he said. After interrupting him, he turned to look at Xingnan and asked: "Besides Manager Wang, how many deputy managers are there in the sales department?"
"Three!" Xingnan replied.
Li Zhi nodded and said: "Okay, go and ask who can take this job and who dares to take it. Anyone who dares to take it will be promoted to the general manager of the sales department. Manager Wang, please let him go. If he is willing to stay,
As for the company, if the deputy manager is not willing to replace the deputy manager, he will be offered an extra two months' salary and then he can resign!"
Although Li Zhi said these words to Xingnan, in the huge conference room, you could even hear the sound of a needle dropping. Manager Wang listened to Li Zhi's words, and his face turned green and white.
I don't know that the boss is targeting him.
Li Zhi was not looking at Manager Wang, and he himself was asked to leave his seat. He no longer had the right to stay in the conference room. Who told Li Zhi to be unhappy with him!
Glancing at everyone present, Li Zhi said calmly: "The company needs employees who can carry out my orders, instead of complaining to me in turn. No, if you ask why, I don't have the time to listen, and I don't want to listen. Maybe some people say that I
Very arrogant and authoritarian, yes, I am arrogant and will be authoritarian, this is also my consistent style, if you can see it, you can get used to it, if you can't stand it, you can choose to leave."
"My company is my decision!"
Li Zhi sat there and asked flatly: "Does anyone else have a different opinion?"
No one is speaking out this time. It has nothing to do with them how much money they make, whether they are happy or not. This is a private company, and the person sitting at the head of the company is the boss.
"Since I have no objections, I'm going to talk about other things!"
Li Zhi is slowly learning to reward a sweet date with a slap. In fact, Manager Wang just did a pretty good job. His fault was that he refuted Li Zhi in person and talked too much. Li Zhi is in the company
, I don’t want to hear voices that are different from my own, even if they are correct.
Because what he thinks in his mind is different from what others think in his mind, so he only wants obedient people and obedient employees. He doesn’t have time to explain to employees every day why he wants to
Do it this way, why do it that way.
In the company, Li Zhi wants to be a dictator and whatever he says will be what he says.
"Everyone has worked hard during this period, and the bonuses will be accumulated until the end of the year. I will not treat anyone at your level badly. The bonus will definitely not be less than one million by then. Okay, let's just let it go.
Work hard, I'm watching you!" After Li Zhi finished speaking, he waved his hand to indicate that the meeting could be dismissed.
After everyone in the conference room had left, Xingnan opened her mouth, looking like she was hesitant to speak.
Li Zhi looked at her, leaned back on the chair, smiled and said, "Whatever you want to say, just say it."
"I think the price positioning you set for the company's products, boss, is not very reasonable." Xingnan plucked up the courage and said softly. Li Zhi didn't know that Manager Wang was actually the person Xingnan recruited into the company.
"What's unreasonable?" Li Zhi asked with a smile.
Xing Nan said seriously: "The factory price of a box of cans is 12 yuan. If it is sold outside for 27 yuan, the retail price will inevitably be around 35 yuan, and the maximum will not be higher than 40 yuan. This is relatively reasonable in a country where
Within the acceptable range, if the price is higher than this, boss, do you think ordinary people will choose to buy our company's products?"
"You're wrong!" Li Zhi shook his head, looked at her and asked: "Who told you that the products made by our company are for ordinary people? In other words, even if the retail price of a box of cans is 88 yuan, then this
Canned food, can you afford it?"
Xingnan blinked and said nothing.
Li Zhi continued: "You can afford it, right? Since you can afford it, why do you think others can't afford it? My position is that a box of cans can make people feel delicious, which is good
I eat canned fish, and the price of such a delicious box of canned fish should be 88 yuan, not the 30 yuan you mentioned. This is a positioning for the company's products, do you understand?"
"I don't understand!" Xingnan pouted and replied in a low voice, with a little emotion in her voice.
Li Zhi smiled, but wasn't too angry.
"What I want to do is not just a box of canned food, but also a brand. I hope that in three, five, or even ten years, when people talk about canned fish and meat, they will think of our company's products. Now we are making
The products are only the lowest end, and there will be higher-end products in the future. I have said more than once that you need to take a long-term view. Only if you stand high enough can you see far enough."
After Li Zhi finished speaking, he stood up from the chair with a smile and walked outside!