The ‘Shenzang Shijia’ flagship store is located on the busiest commercial street in the center of Haicheng City, covering an area of 350 square meters.
Not too big, not too small!
The most important thing is that Chen Anran smiled and told Li Zhi that this place was bought by Shenzang Cultural Investment, not renting, but buying.
From now on, this place will be the ‘fixed asset’ of Shenzang Culture!
Li Zhi looked at her. He really didn't know whether he should cry or laugh. Couldn't he keep some money?
"It's not expensive, it only cost twelve million." Chen Anran said with a smile.
"It's really not expensive!" Mu Xiaomei agreed with a smile. This kind of shop in a downtown area is not something you can definitely buy if you have money.
Chen Anran glanced at Li Zhi nonchalantly and said with a smile: "It just so happens that a friend of mine is short of funds!"
The implication is, don’t think that you have spent your money. If you don’t have the right opportunity and want to buy it yourself, you will definitely not be able to get the price. For the time being, it is not clear that you will lose money, but at least Shenzang
The cultural company has one more fixed asset!
All the money had been spent, what else could Li Zhi say? Seeing Mu Xiaomei's satisfied look, he didn't dare to say anything more.
He curled his lips secretly and walked into the 'Shenzang Family'.
Rows of counters told Li Zhi that the so-called 'Shenzang Family' is a jewelry store. Yes, 'Shenzang Family' is a place that sells gold and silver jewelry, as well as jade jewelry, and a small amount of collectibles.
"Is this the new business you are developing for Shenzang Culture?" Li Zhi looked at Chen Anran and asked with a wry smile.
Chen Anran smiled and said: "Yes, Shenzang culture now needs new revenue channels. Gold and silver coins are collectibles. Aren't gold and silver jewelry collections? Exactly, I think the word 'Shenzang' is not bad either.
, it is absolutely possible to build a jewelry brand, and I seem to have told you, the boss, beforehand that I would acquire a gold jewelry processing factory, and you agreed!"
Li Zhi couldn't help but smile bitterly. He did know that Chen Anran had acquired a gold jewelry processing factory, but he didn't know that she wanted to open a jewelry store!
This, I really think is a bit off track with the original intention of Shenzang Culture, right?
Chen Anran smiled and was very satisfied with Li Zhi's expression. It was just unexpected. Who said that 'Shenzang Culture' can only sell gold and silver coins? Even if Shenzang Culture sells gold and silver coins, can't it also sell gold and silver jewelry?
?
‘Shenzang Family’ is a hypermarket that integrates gold and silver jewelry, diamond jewelry, jade and jade, as well as various collectibles, commemorative coins, and gold and silver coins!
For the time being, the main items are gold and silver jewelry, supplemented by various collectibles.
"Wow, Li Zhi, come here quickly and take a look, does this bracelet look good?" Mu Xiaomei exclaimed and called Li Zhi over. Wearing a silver bracelet with yellow patterns on her hand, she looked at Li Zhi with a smile.
"It's beautiful!" Li Zhi walked over, took a look, and was stunned for a moment. The silver bracelet Mu Xiaomei was wearing was actually artificially made.
"How much does this bracelet cost?" Mu Xiaomei turned to look at the salesperson at the counter and asked with a smile.
The salesperson said: "Today's active price of this 'Xiangyun Bracelet' is 1,088 yuan. After today, the original price is 1,388 yuan. It weighs 52 grams. It is handmade in sterling silver and is completely made by craftsmen!"
The price is moderate and not expensive. The key is that it is very beautiful and eye-catching.
Mu Xiaomei glanced at Li Zhi first, then smiled and said to the salesman: "I bought this bracelet!"
Li Zhi touched his nose and said with a smile: "Please open a ticket for us!"
Chen Anran came over at this time and said with a smile: "Many silver jewelry in the store are made by us specially looking for silver craftsmen."
"Not bad!" Li Zhi simply praised.
Today is the first day of the opening of 'Shenzang Culture'. The promotion and activities are not small. Both the gold price and the silver price will be reduced by 30 yuan based on today's gold price. In addition, the manual cost will be 50% off, and it will be a one-time discount.
If you purchase a certain amount, you will receive corresponding prizes.
"Are your Night Devil Wolf silver coins real?" someone suddenly asked loudly, attracting many eyes in the store.
The clerk from Shenzang Family quickly walked over and said with a smile: "Yes, we are a specialty store of 'Night Demon Wolf' gold and silver coins!"
"The current price of the Big Night Devil Wolf Silver Coin online is 18,000, but you sell it here for 15,000?" the customer asked questioningly.
The clerk smiled and explained: "Yes, it's 15,000 yuan, but you can't buy it just because you want to. First you have to buy 20,000 yuan worth of goods from our store, and then you are eligible to buy a 'Big Night Demon Wolf' silver coin."
, and each person can only purchase one in a limited number!”
The customer was stunned for a moment and said in surprise: "If you don't want to shop, can you buy it?"
The clerk smiled and said: "Sorry, that's not possible for the time being. The Big Night Devil Wolf silver coins are already rare. For the opening event, we finally found a batch. Since you know the Big Night Devil Wolf silver coins, you should know that the Big Night Devil Wolf silver coins were
The magic wolf silver coins were purchased for more than fifteen thousand, but now the purchase price online is eighteen thousand, but they may not be available."
The guest nodded, obviously one of the people who knew the situation at that time, and also paid great attention to the Big Night Devil Wolf Silver Coin in his daily life.
He asked curiously: "Is your 'Shenzang Family' related to the 'Shenzang Network'?"
"Yes, we are an offline direct-operated physical store of Shenzang Culture. Shenzang.com is our online website. All the products in our store can also be found and purchased on Shenzang.com." The clerk smiled.
explained.
Li Zhi turned to Chen Anran and asked: "Where did you get the 'Big Night Demon Wolf Silver Coin'?"
"Silver factory!" Chen Anran said with a calm smile. There are three hundred silver coins of the Big Night Devil Wolf in the safe of the silver factory, but these silver coins belong to the workers of the silver factory.
Li Zhi touched his nose and didn't ask anything rationally. Since he dared to take it out, other problems may have been solved.
Online Shenzang Network, offline Shenzang Family, Chen Anran doesn’t seem to be without ambitions!
"Many collections on Shenzang.com are gone immediately after being put on the shelves, so I plan to sell some liquor next. What do you think, boss?" Chen Anran asked Li Zhi with a smile.
"Liquor?" Li Zhi was stunned for a moment.
Chen Anran nodded and said: "Yes, liquor, high-end liquor. I have already gone to find dealers of high-end liquors such as Moutai and Wuliangye. In the future, Shenzang.com will gradually add product data of 'high-end liquor'."
In the future, Shenzang.com will not only open physical jewelry stores, but also sell liquor? High-end liquor? This... can liquor be related to collectibles?
Not to mention, it’s really capable!
Long-aged wine is also called "old wine". There are so many people who are playing with old wine, especially high-end liquor. The older the wine, the more valuable it is. Of course, the prerequisite is that the wine is real and the quality of the wine is high.
It is good wine in itself. Only when these two conditions are met can old wine be valuable and have collection value.
So, who told you that liquor has no collectible value?
Shenzang.com not only wants to open a jewelry store, but also sells liquor part-time, so that doesn’t mean it’s a departure from the industry!
Moreover, since Chen Anran told Li Zhi, it means that they have already done a good job in this aspect and have even negotiated an agreement with high-end liquor dealers.
Have an opinion?
have!
But is your opinion useful?
"Okay, it would be better to sell some socks, underwear and the like, that would be even more perfect!" Li Zhi nodded, called Mu Xiaomei and turned around to leave. He was no longer in the mood to visit any more!
Li Zhi had no idea what the Shenzang culture would become in the end. It might soar into the sky, or it might crash to death.
"Socks, underwear?" Chen Anran looked at Li Zhi's leaving figure, suddenly smiled, and muttered to himself: "This is a good idea!"
What Li Zhi didn't expect was that Chen Anran actually started selling underwear and socks on Shenzang.com, custom-made from manufacturers. The quality was very good and the price was affordable. Basically, all costs were thrown away. A pair of socks or
A pair of underwear, only earn one dollar.
In the end, what Li Zhi and Chen Anran didn't expect was that Shenzang Culture's socks and underwear became popular and became the two highest-selling products on Shenzang's online store. This is all a story later.
From the beginning to the end, Chen Anran probably never positioned ‘Shenzang.com’ as a website specializing in ‘collections’.
She is more optimistic about e-commerce than 'collection', but entering the field of e-commerce requires an entry point, and there is no doubt that 'collection' is a very good idea. Now those e-commerce giants will not notice Shenzang
By the time they notice it, Shenzang Net may have already emerged and become popular.
Use 'Night Devil Wolf Gold and Silver Coins' to attract attention, and use genuine, affordable 'collectibles' to attract a small number of collectors. After the transaction volume and attention increase, they will gradually transform into gold and silver jewelry, liquor, and even
Socks and underwear are just small categories.
The ultimate goal is to catch up with e-commerce giants such as Tengu.com and Jingjing Mall and overtake them in corners.
There is no need to rush now, as there is no point in rushing. Only by being steady and steady without making any mistakes can we build the 'Shenzang Net'.
Don’t collectors buy other items online? Today Shenzang.com only has collectibles, gold and silver coins, antiques, coins, banknotes. Tomorrow there will be gold and silver jewelry, jade and jade, and the day after tomorrow there will be liquor, socks, and underwear.
When one day you find that you don’t need to go to other shopping websites to buy something, just Shenzang.com is enough, maybe it is already an e-commerce giant.
If Shenzang Culture only relies on gold and silver coins and collectibles to gain a foothold, it will always be a niche website in the industry and will not be recognized by the public.
Of course, Chen Anran is not the kind of person who prefers to settle for one thing or another. Similarly, she also sees the future of ‘Shenzang.com’ from the side.
If the boss Li Zhi is willing to give her ten years, she believes that she will give Li Zhi an unexpected future.
But Chen Anran didn't know whether that young man had the patience and whether he would trust him until the end.
And now the relationship between the two seems to have become somewhat tense.
Chen Anran smiled bitterly and soon returned to his previous calmness. If he could tolerate himself for a year and still allow himself to manage Shenzang Culture like this, then he would explain the future direction of Shenzang Culture to him.
.
The premise is that within this year, he should not point fingers at himself to cause harm. Shenzang Culture only has the potential to become an ‘e-commerce giant’, but it may not necessarily become an e-commerce giant!
It is difficult to succeed!
What's more, there are huge rocks and dangers ahead. If those e-commerce giants react, the Shenzang culture will definitely be hanged in its infancy!
On the way back to the company, Mu Xiaomei looked at Li Zhi and asked with a smile: "Are you very angry today?"
Li Zhi was stunned for a moment and asked in surprise: "Why do you say that?"
"Aren't you angry?" Mu Xiaomei asked.
"Don't be angry!" Li Zhi laughed and said: "Do you really think your man is such a narrow-minded person? Chen Anran is talented. You know this and I can see it. Otherwise, how could I know Shenzang Culture?
Don't worry, leave it to her, and we will build another 'Pandora'!"
After a slight pause, he continued calmly: "Chen Anran is playing a big game of chess. If she wins, there is no doubt that we will soar into the sky and our wealth will increase thousands of times. By then, your family will
Mu, I’m afraid they may not be as rich as us. But it’s very difficult to get through this road and continue on it!”
Mu Xiaomei looked at Li Zhi and said strangely: "So, you gave her the greatest rights and let her do it?"
Li Zhi smiled and said: "If someone is willing to make money for me, why not? As long as Chen Anran can develop Shenzang culture to a certain level in one year, I can give her 10% of the shares, provided that
, she must stay in Shenzang Culture from now on and cannot leave again!"
Mu Xiaomei couldn't help but sigh, she still knew so little about this man!