Chapter 1766 The unicorn raised by the god Tibetan net
"Chicken phone, one thousand eighty!"
"How many?"
The young lady at the counter raised her head, looked at the other person, and then lowered her head indifferently: "One thousand and eighty, do you want to buy it or not?"
Bullish!
Phenomenons like this are not rare. In many places, because people can't buy the "Little Chicken Phone", the price of the "Little Chicken Phone" has steadily increased. The price on the official website is only 999 yuan, but the price in physical stores has already been
Arrived one thousand eight.
It depends on whether the goods are available. Are you too expensive? Don’t want to buy it? Don’t worry, there are a lot of people willing to pay more to buy it, and there is no shortage of customers like you. This shows that the popularity of Xiaoji mobile phone is
Service quality and quality have been improved accordingly.
On the 'Player' forum, a large number of people have begun to focus on 'snatching' Xiaoji mobile phones, because as long as they grab one, it means they can earn 500 yuan.
Xiaoji Technology only authorizes OEMs to produce Xiaoji mobile phones. It only makes the products itself and is not responsible for the production!
In addition to the hardware, the Xiaoji mobile phone also has a lot of software. Even if you get the design drawings of the Xiaoji mobile phone, it is still useless without these software. The key point is still these software.
As the popularity of "Little Chicken Phone" has increased, it has become relatively easy for Xueya to find foundries.
In the past, OEMs had to check the qualifications of "Chicken Technology", but now it's the other way around. Xiaoji Technology wants to see if your factory equipment and workers can meet the requirements of Xiaoji Technology.
After Xiaoji Technology selected the "OEM", the orders placed were very large, but the conditions were relatively harsh.
"Three million units a month. With such a huge sales volume, will it directly destroy Xiaoji Technology's sales platform?" Xue Ya approached Li Zhi and asked with some concern.
Li Zhi has left Haicheng and returned to Shenzhen City to take charge of Xiaoji Technology!
"We don't have our own sales channels, we only take the online shopping route, and the orders are all real, which is relatively safe."
Li Zhi said this, paused for a moment, and continued: "I believe that the smartphone market is far larger than we imagined. Three million units per month should not be able to satisfy the current market."
Think about it, the sales of three million Xiaoji mobile phones every month is what it is. It is more than enough to support Feitian Express.
Even if a mobile phone only earns 18 yuan, with sales of three million units, the money earned is enough for Xiaoji Technology to operate itself.
"The first-generation factory in the north has agreed to OEM for us, but it needs to sign a contract for 10 million units first, and we need to pay half of the advance payment in advance!" Xue Ya hesitated and gritted his teeth.
Li Zhi frowned, leaned on the chair and pondered for a while, then shook his head and said: "Tell them, now and then, 30% of the monthly output, if there is a breach of contract, the foundry needs to be held responsible, once
There is no need to talk about sexual payment. As for the contract of 10 million units, we can agree to it!"
"I should also agree. Should we only sign a contract for 10 million units, or a one-year contract?" Xue Ya asked.
"Ten million, don't worry about anything else!" Li Zhi said with a smile.
When the task was completed, Chang Niu, the "No. 1" OEM in the North, was still allowed to be tolerated. At that time, Xiaoji Technology became anxious and directly invested in ten or eight electronics factories to replace him as the first-generation factory.
After negotiating with the OEM, Xiaoji mobile phone shipments began to grow steadily, from hundreds of thousands of units in two weeks to one million units, with sales every week. Even so, scalpers in physical stores were selling
The price of Xiaoji mobile phone is still high. Generally, when it is sold to external parties, the price will be increased by 500 yuan. If you want to buy it or not, you are not an ordinary tough-minded person.
In addition to Xiaoji mobile phones, the most popular ones now are the "silver version" Xiaoji mobile phones, which are special mobile phones with no difference in configuration, but with an additional silver case. The mobile phone case is produced by the "Silver Factory" and has a collection certificate.
A mobile phone case costs one thousand, which is higher than the price of the Xiaoji phone itself!
However, the 'silver version' mobile phone is not suitable for 'use', but is more suitable for collection, because the weight of the mobile phone case is only two hundred grams plus the weight of the chicken itself, which makes it very heavy.
What is the price of silver? A mobile phone case made of 200 grams of pure silver costs 1,000 yuan. Is it expensive?
Is there any more conscientious price than this?
If Xiaoji mobile phones were hard to find in the past, then the ‘silver version’ phone cases were even more difficult to find. The shelves were almost empty.
Because of the production capacity, I can't make a few per day. I just found a side job for myself and played with it.
Phone case?
This reminded Li Zhi that Xiaoji mobile phones are sold bare metal, only equipped with chargers and charging cables. There are no earphones, power bank and other things, because the cost is too high. Xiaoji mobile phones are not available.
The profits are too thin. If you bring those things, Xiaoji Technology will lose money.
But it does not prevent users from demanding these things. If they are not included in the original accessories, users have to buy them themselves.
Mobile phone case? Xiaoji Technology can design the most suitable mobile phone case for Xiaoji mobile phone! Headphones? You can also find an OEM to produce them. Even data cables, films, and other accessories are all available!
"Qiu Qiu, have you seen the business opportunity?" Li Zhi asked with a smile.
Qiu Qiu shook his head: "I didn't see it!"
Li Zhi pointed to the computer sales and said with a smile: "In the first month, 300,000 units, in the second month 1.1 million units, in the third month 3 million units, and every month thereafter
There will be millions of Xiaoji phones shipped.
But if you look at the market, are there any manufacturers that specialize in producing chicken phone cases? Even if there are, the ones they make are not pretty. If we find a foundry to make some of these accessories ourselves and sell them, do you think consumers will buy one?
?" Li Zhi said with a smile.
Qiu Qiu thought for a while and said very realistically: "If the price is moderate and the work is good, maybe I will consider it!"
The implication is that if the price is expensive, you consumers will still not buy it!
"A mobile phone case earns ten yuan, a pair of headphones earns twenty, a power bank earns fifteen, and the remaining number is tens of millions. Do you think this is a business opportunity?" Li Zhi asked with a smile.
Qiu Qiu suddenly spread his arms and said with a smile: "Boss, do you think you are the only one who has thought of these things? The employees of Shenzang Youpin have already thought of it, and have already produced the design drawings and sent them to the foundry.
After placing the order, I earned less than what you said!"
Li Zhi touched his nose, Shenzang Youpin? This is a competitor. I don't know what kind of 'monster' the Shenzang network has now. Basically, it wants to get in on everything you can think of, from small to small.
Pencils, as large as refrigerators and color TVs, can only make a small amount of money on the premise of ensuring quality. It is basically the same as private customization. However, because the quantity of customization is not large, the cost is not cheap relatively speaking. The only way to guarantee
Yes, only quality.
In other words, the things you buy on Shenzang Youpin are expensive and of excellent quality. Unless you think they are damaged, there will rarely be problems during the warranty period. Even if they do, large items of Shenzang Youpin will
Pinpin’s employees will personally come to your door to provide you with after-sales service, and their attitude will leave you speechless.
In this regard, Chen Anran has learned from the after-sales experience of Xiaoji Technology. Since he wants to establish the brand of "Shenzang Premium", after-sales service is indispensable.
Users who are willing to buy "Shenzang Premium" products at high prices are either not short of money, or they have a pursuit of quality, are relatively young in life, and like to be independent. If such users are well cultivated, they will be very loyal in the future.
People don't care whether your product is expensive or not, they only care whether your product is good enough and meets their own requirements.
The biggest feature of Shenzang Youpin is that it can customize a batch of products specifically for customers according to their requirements.
Now Chen Anran attaches great importance to the brand "Shenzang Youpin". In the future, it will be an indispensable part of the Shenzang.com chariot.
‘Excellent products’, quality is the only pursuit!
In addition, Shenzang.com has established a new independent department on the basis of Shenzang Excellent Products, called "Shenzang Excellent Products".
Shenzang Liangpin takes the ordinary, group buying route. Its goal is to reduce the price to the lowest while ensuring quality.
To describe it simply in two words, it is cheap! It wins mass customers at low prices, which is exactly the opposite of "high-quality products".
One is niche, private customization, pursuing extreme quality, and the other is mass customization, pursuing extreme price.
With these two legs growing, Shenzang.com will not only have its own online shopping receipt, but also its own brand. It will take over both high-end and low-end products at the same time!
After receiving one billion in funding from Pandora Online, Chen Anran became much bolder and started to try more besides the online shopping platform Shenzang.com.
Among the various projects in hand, there are even two projects to incubate the "group buying" platform, which should be launched in the near future.
Just because Li Zhi doesn't pay attention to 'Shenzang Culture' does not mean that he is not awesome. In addition to the two brands, plus the already running 'Shenzang Express', the number of subsidiaries he has is very large, and
Many of them can produce results in the future.
"Shenzang.com does what it does, and we do what we do. After all, what we make are the 'original' accessories for Xiaoji mobile phones!" Li Zhi particularly emphasized the word "original".
Qiu Qiu smiled and said: "Okay, if you ask me to do it, then I will do it!"
In fact, not to mention Li Zhi, she is also going to order a batch to try out. Xiaoji Mobile itself does not make money. There are more and more employees at Xiaoji Technology. We are always looking for new profit points so that everyone can live.
It's more comfortable.
Xiaoji Technology Company has developed rapidly, which is reflected in the shipment volume of Xiaoji mobile phones. However, the performance of the first generation of Xiaoji mobile phones can only be considered average due to price reasons. And for mobile phones, manufacturers basically make every
One or several models are updated every year.
After Li Zhi planned to sell 10 million units of the first generation of 'Chicken Phone', he stopped to see if the hardware and software could be upgraded, and then he would release a second generation of 'Chicken Phone' next year.
Prices will not change.
But we plan to add a high-end version to ensure the lowest price on the basis of using high-end parts.
Xiaoji Mobile can’t just sell cheap phones, it has to have a flagship phone that is unique in both performance and price!
"By the way, boss, Yuguang Communications recently launched a thousand-yuan smart phone and is competing with us!" Qiu Qiu thought of something and suddenly said.
"A thousand-yuan smartphone?" Li Zhi smiled and said, "This is a good thing. After all, users have more choices. This is just the beginning. In the future, the price of mobile phones will become lower and lower. Their products
How's the sale going?"
Qiu Qiu shook his head and said: "I don't know the specific sales, but Yuguang Communication's products are all sold in physical stores. I heard that the feedback from users is not very good. Where is the price? Ours
I bought it for a day, and after using it, it is very difficult to use. It is incomparable to our products, which are in the sky and on the ground."
After hesitating for a moment, he added: "Many of the buyers are from rural areas or users in fourth- and fifth-tier cities. Spending money to buy their mobile phones is very disadvantageous and not cost-effective at all. Moreover, after unboxing their mobile phones, they only repair them and do not give them any money."
retreat."
Xiaoji mobile phones are only sold online. This sales strategy will not change now or in the future.
It will take a certain amount of time for things like online shopping for mobile phones to spread to fourth- and fifth-tier cities or rural areas.
Yuguang Communications has just caught this, so as long as they can produce the product, even if it is not easy to use, the sales in lower-tier cities will not be too bad. Compared with before, they will just make more money and less money.
question.
Li Zhi smiled and muttered: "Now that I hear you say it, the CEO of Yuguang Communications is still a person!"
"...Zhu Changguang, my name is Zhu Changguang!" Qiu Qiu was a little helpless, and said with a disdainful curl of his lips: "You are not a good person, you are just a deceitful thing!"
"In addition to Yuguang Communications, is there another manufacturer on the market that dares to produce a thousand-yuan smartphone?" Li Zhi asked with a smile.
Qiu Qiu thought for a while and shook his head and said: "This is not available for the time being!"
"That's it. Since we have no profit in the thousand-yuan smartphone market, Yuguang Communication's profit will not be much bigger. Even if Zhu Changguang cannot produce a thousand-yuan smartphone, we can't affect the offline market for the time being.
Then their products will not be much worse than before.
But now 'Yuguang Communication' has followed up, which means that in the entire market, there are only our Xiaoji Technology and their Yuguang Communication. We occupy the online space, while the other party will occupy the offline space. It is easy to use it first.
Apart from that, at least in terms of price, Yuguang Communication's mobile phones have an absolute advantage offline, so they will use this to ship in large quantities and build their own popularity.
Once you have money, you can invest in research and development and increase advertising efforts. In the future, maybe this pig intestine can become a figure in the mobile phone communications market!" Li Zhi explained.
Qiu Qiu stared at Li Zhi dumbfounded, feeling that what Li Zhi said was really...possible!
Yuguang Communications is the only mobile phone manufacturer that dares to keep up with Xiaoji Technology. In the world, those who can make money are often the first to catch the crab!