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Chapter 1777 Big entertainment burns money

"Does it look good?" Zhen Xiao'e jumped out of nowhere and stood in front of Li Zhi and Mu Xiaomei, blinking and asking with pride on her face.

Looking behind her, Wang Zhijiao, the director of Xiaoe Film Company, smiled and nodded, said hello, and then said to her: "It's not you who made the good-looking pictures. Other directors are not arrogant and proud. What are you proud of?"

Energetic?"

"Hmph, are you blind? Didn't you see that I am the producer?" Zhen Xiao'e curled her lips. Li Zhi was rude to her, so naturally they won't be polite to you either.

Li Zhi shrugged. He really didn't see it. He smiled and said: "You are just a producer at most. It has nothing to do with you if the movie is good!"

"Kick you!" Zhen Xiao'an raised her leg as if to kick him.

Li Zhi took half a step back and said hurriedly: "There are people coming and going, so don't mess around with me."

"snort!"

Zhen Xiaoe rolled her eyes at him.

"Do you know what the 24-hour pre-sale box office of 'Daredevil' is? 36 million. Basically every venue is sold out. It's certain that the box office will exceed 100 million within three days." Zhen Xiao'e's eyes flashed, and later, Ye Ye

The box office of "Magic Wolf" can reach hundreds of millions, but she can't say that. Anyway, it will definitely not lose money.

"Director Wang, are you interested in coming to Pandora Online? We are preparing to build a 'big entertainment' department recently." Mu Xiaomei suddenly smiled, opened her mouth, and extended an invitation to Wang Zhijiao.

Wang Zhijiao was stunned for a moment. Mu Xiaomei's words made her somewhat surprised. The success of the movie "Night Devil Wolf" is largely due to the IP of "Night Devil Wolf" itself. She didn't expect that Mu Xiaomei would finish the movie.

Afterwards, extend an invitation to yourself.

‘Pandora Online’ has become a signature, especially in the Internet field!

Before Wang Zhijiao could speak, Zhen Xiao'e rushed to say: "Mu Xiaomei, you are so ungrateful. You actually poached the director of our film and television company in front of me. Do you still have my eyes on me, Zhen Xiao'e?"

?”

Mu Xiaomei said with a smile: "Yes, why not? I happen to be hungry, why don't I treat you to roast goose?"

"Smelly Xiaomei, you have followed this guy's example." Zhen Xiaoe stamped her feet angrily, but she also deflected Mu Xiaomei's invitation perfectly.

Zhen Xiao'e doesn't know whether Pandora Online is a major entertainment company or not, and she doesn't want to know. She can't let people poach Wang Zhijiao away. Xiao E Films and Television has only one director now. If someone poaches her away, who will come?

Make a movie for her.

On the way back, Li Zhi couldn't help but smile and asked: "Do you really want to put Pandora online and enter the entertainment industry?"

Mu Xiaomei leaned into Li Zhi's arms and said softly: "It's not that I want to, but that I have to. Pandora itself needs a lot of entertainment products. Now the speed of mobile Internet is getting faster and faster, and the traffic cost is getting cheaper. In addition,

With a large number of fixed wifi construction, it will not be difficult to watch videos anytime and anywhere on mobile devices in the future.

Not only do we need to cultivate the viewing habits of our own user groups, but it is also absolutely essential to produce our own content."

After a slight pause, he continued: "This year, we will increase investment in entertainment and content production, and we will burn a lot of money."

"Is the money enough?" Li Zhi asked with a smile.

Last year, Pandora Online's financing of up to 20.7 billion shocked the entire Internet and investment circles. Although it had only been a few months, the money spent was not small.

A simple calculation will give you a rough idea!

First of all, one billion was invested in ‘Shenzang Culture’, which is considered a strategic investment and is definitely worth the money.

Now the valuation of Shenzang Culture itself has exceeded 20 billion. It is simply the ‘Shenzang Network’, not counting those ‘little horned beasts’.

Then Xiaoe Animation Group and Feitian Express invested one billion each, and three companies took away three billion.

Other miscellaneous expenses are estimated to be around one billion.

Investment in the PC side of the Internet, investment in the mobile Internet side, support for mobile game studios, big data, office headquarters expenses, etc., Lin Lin has burned at least 10 billion, so even if Pandora just received a huge sum of money

Online, the funds left in hand are not very abundant now.

However, Pandora Online is not all about getting in and out!

In terms of income, there are two major sectors, games and advertising. Secondly, Pandora Planet’s membership plan will also be launched this year, and it will become one of the important incomes by then!

Even so, compared with burning money, it is still worth the effort.

"Do we need to start financing again?" Li Zhi asked with a smile.

Mu Xiaomei hesitated for a moment, then gritted her teeth and said, "If we spend another 10%, we should be able to support it until next year!"

"Have preparations been made for the listing of 'Pandora Online'?" Li Zhi thought of something and asked.

"Well, next year or the year after that." Mu Xiaomei nodded. Although Pandora Online's financial status will be made public after listing, the advantages outweigh the disadvantages, not only for Pandora Online, but also for shareholders like them who hold a large number of shares.

, which also means there is an opportunity to cash out.

"I have no objection!" Li Zhi said with a smile. He hoped that Pandora Online would be launched, and then he would be able to achieve complete financial freedom. With the extra living money, it would be convenient to do whatever he wants.

"When are you going to do round B?"

Mu Xiaomei thought for a while and said: "With the current rate of money burning by Pandora Online, the money on hand can probably last until June or July. If nothing else, it will probably be May, or mid-May."

"How much can you melt back?"

Mu Xiaomei said: "Fifty billion, it will not be lower than this number!"

Even if the valuation of 500 billion is compared with the market value of Penguin Empire, there is at least a tenfold gap. Therefore, for Pandora Online, this valuation is not high, as long as Pandora Online's 'Pandora Planet' does not appear

Any accident can closely link the entire social empire. With a valuation of 500 billion, big consortiums will definitely be interested!

"When the time comes, I plan to sell 5% of Pandora Online's shares and set up a foundation!" Mu Xiaomei hesitated and said softly.

If Pandora Online is valued at 500 billion, the shares Mu Xiaomei has taken out are worth at least 25 billion!

"I have no objection!" Li Zhi smiled and nodded. Financing is one thing, selling shares is another. Since Mu Xiaomei proposed to obtain cash and establish a foundation, she must have already had her own mature ideas in mind.

idea.

"Don't you want to know what I'm going to do with the money?" Mu Xiaomei looked up at Li Zhi and asked softly.

Li Zhi stroked her long, silky hair and said with a smile: "You can do whatever you want, I don't care!"

"Yeah!" Mu Xiaomei lowered her head and did not express her inner thoughts.

Both of them know that if they wait until Pandora is online and then liquidate their shares, the profits will be greater, but similarly, they will have to wait longer!

Even if Mu Xiaomei sells a small amount of her shares, she is still the second largest shareholder of Pandora Online. Together with Li Zhi's shares, her share is still greater than 50%.

January 18th.

At ten o'clock in the morning, the second-generation smartphone under Xiaoji Technology officially began to be sold simultaneously on 'Shenzang.com' and 'Xiaoji Official Website'.

The two platforms each have one million units in stock, with 500,000 units on sale at 10 a.m. and 500,000 units on sale at 8 p.m.

Then seven days later, there will be the next spot sale!

In addition to the basic version of the 'Little Chicken 2', we will meet you this time as well as the 'flagship', the price of which was only announced to the public fifteen minutes before its release!

“Wocao, 5999¥? It’s blinding!”

"Awesome, absolutely awesome!"

"Has Xiaoji Technology expanded? It is going to cross the border in one fell swoop and enter the high-end mobile phone market!"

“Is today’s chicken technology still the same chicken we know?”

Among peers, there was also silence. Although everyone had received news before that Xiaoji Technology would launch a high-end machine this year, no one expected that it not only launched a high-end machine, but also positioned it as the "highest end" in one fell swoop.

Beyond the '5000¥' price range, it is no longer the territory of ordinary mobile phone brands. In this area, there are only two foreign giants.

Apple, Samsung!

The 'flagship version' of Xiaoji Mobile is only targeting domestic high-end first-tier brands, but directly targeting international brands.

"Can it be sold?"

This question is on the minds of all major manufacturers.

At this price, will anyone buy Xiaoji Technology’s products? No matter how good the materials are, the brand value is there.

Not only are outsiders suspicious, even Xiaoji Technology itself is not very confident, but the company boss said that high-end mobile phones must be developed regardless of whether they can be sold or not. Xiaoji Technology is synonymous with fever and is a technology company.

The pronoun is definitely not the pronoun of 'cheap'.

We have our own technological heritage!

Also, you must have your own backbone.

In addition to the eye-catching price of the 'Flagship Edition', the price of the 'Basic Edition' is, as expected, still 999 yuan. However, the overall performance of the phone has increased by 25% on the basis of the previous generation. Secondly, in terms of appearance, it has improved

It's more pleasing to the eye, more reasonable, and more beautiful than the previous generation.

At ten o'clock in the morning, 500,000 Xiaoji second-generation mobile phones were sold out in only 17 seconds!

What's surprising is that the sales speed on Xiaoji's official website is actually three seconds faster than on 'Shenzang.com'. In other words, there are more people waiting to grab mobile phones on Xiaoji's official website than on Shenzang.

There are more gatekeepers!

Later, everyone analyzed it and understood the reason. Many people felt that more people were grabbing the products on Shenzang.com, while Xiaoji.com was less well-known and might be easier to grab.

No one expected that the sales speed here would be much faster than that of Shenzang.com.

The basic version of the second-generation mobile phone of Xiaoji has insufficient supply due to cost, output and other reasons, so it gives people a feeling of starvation marketing.

However, the second generation of the ‘flagship phone’, or in other words, the first generation of the ‘flagship phone’, is affordable and has 100,000 units in stock, so it is not limited.

After all, the price of 5,999 yuan is enough to deter most people!

"Boss, this is incredible!" Qiu Qiu called Li Zhi himself, with a hint of panic and surprise in his voice.

"Huh?" Li Zhi asked in surprise: "What happened?"

Qiu Qiu swallowed his saliva and shouted, "The flagship phone, our flagship phone, actually sold out and exploded."

Sales exploded?

Let me see, if the word "explosion" is used, how popular will it be?

"How many were sold?" Li Zhi asked with a smile.

Qiu Qiu said: "On Shenzang.com, sales have exceeded 10,000 units as of now, and on Xiaoji.com, more than 5,000 units have been sold..."

Li Zhi amused her and said with a smile: "We only sold more than 15,000 units. Does this mean the sales have exploded?"

This kind of 'explosion' is incomparable with the basic version of the Xiaoji mobile phone, which can be used to produce 500,000 units in just ten seconds!

"How long has it been? In less than an hour, in less than an hour, more than 15,000 units have been sold. Isn't this a sales explosion? We only have 100,000 of the 'flagship' mobile phones."

The products in Taiwan may be sold out tonight." Qiu Qiu explained loudly, what is the price of the flagship version and what is the price of the basic version.

No matter how conscientious Xiaoji Technology is, the profit value of a flagship version is still a thousand to several hundred yuan!

What about the basic version of Xiaoji Phone?

18 yuan!

What is the difference between making only 18 yuan for a mobile phone and losing money?

But "flagship phones" are different. Flagship phones have profit margins. They can earn at least a thousand or several hundred yuan.

In fact, what matters is not just how much money you make, but how well everyone recognizes the Xiaoji Technology brand!

If Xiaoji Technology's flagship phone sells millions of units within a year, then who would dare to say that Xiaoji Technology is synonymous with "cheap" and is a low-end brand?

The slap hits the face hard!

Li Zhi nodded and said with a smile: "The sales are indeed good. If it doesn't work, tell Xue Ya to place another order."

Qiu Qiu hesitated for a moment, gritted his teeth and said, "Boss, I think the sales of the 'Flagship Edition' are very good. Can you increase the publicity for it?"

As for the 'flagship' mobile phone, to be honest, Xiaoji Technology has really not promoted it, or it does not pay attention to it.

Almost everyone feels that the 'flagship' mobile phone of Xiaoji Technology is just a substitute product to serve as a foil for the 'basic version' of the second-generation Xiaoji mobile phone. Taking out this product is just telling the outside world that Xiaoji Technology

It’s not that they don’t have high-end products, and it’s not that they can’t design top-notch smartphones, it’s just that the good stuff is expensive.

But who would have thought that the ‘flagship version’ mobile phone would sell so well!

Although this kind of sales may not be a big deal in the eyes of Apple and Samsung, for domestic manufacturers, it is already staggering.

Li Zhi thought for a while and said with a smile: "Okay, let's promote it, but in terms of Xiaoji Technology production, we still have to focus on the second generation of the 'Basic Edition'."

The huge user group is the capital for "Xiaoji Technology" to stay in the market.

"Don't worry, boss, I know what to do!" After Qiu Qiu finished speaking, he hung up the phone excitedly.

Holding the phone and taking a deep breath, Qiu Qiu walked directly towards the meeting, where all his important subordinates were waiting inside.

The conference room door opened, Qiu Qiu walked in, looked around at everyone present, and said calmly: "The boss has agreed to start the 'publicity plan' from now on!"

"Mr. Qiu, in terms of spokesperson..."

Qiu Qiu hesitated for a moment, then gritted his teeth and said: "Choose one male and one female from among the top stars in the country. I want to see the finished product within one week of the commercial!"

"The total investment in this publicity..."

"Three hundred million!"

Qiu Qiu gritted his teeth and said: "China Television, all major TV stations, and the Internet, I want them to flourish."

Some of my subordinates hesitated and couldn't help but ask: "Mr. Qiu, has your boss approved such a big publicity?"

"No!" Qiu Qiu said expressionlessly: "Behead first and then report. I have already discussed this with Mr. Xue."

"..."

Even Li Zhi didn't expect that Qiu Qiu and Xue Ya would actually give him a "kill it first and then show it off" and concoct such a large advertising expenditure.

There is nothing we can do about this. Next, the output of the basic version of the second-generation Xiaoji mobile phone will be officially mass-produced. Five million to eight million units per month is not impossible. With such a large production capacity, you

Can it be done without publicity?

Anyway, Xue Ya and Qiu Qiu were unsure. The 500 million publicity fund was no longer a burden to Xiaoji Technology.

In addition to the limited sales of second-generation mobile phones for one month, they should be open to sales in February. At that time, it will be the time to really test people.

"Go and take care of me. If anything happens, I'll take care of it!" Qiu Qiu said calmly.

"..."


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