Li Zhi drank half a bottle of beer, looked at Dong Xiaorou and said, "Do you think it is feasible if we produce fish balls without direct sales?"
Dong Xiaorou frowned: "Don't do direct sales? What do you mean?"
"We just don't sell the fish balls we produce directly to the market," Li Zhi said.
"Aren't you going to sell it in the market? Are you going to stay at home and give birth to babies?" Dong Xiaorou rolled her eyes at him. What Li Zhi said was simply unrealistic. How big is the scale of the factory to produce fish and meat balls?
How will the factory survive if it is sold outside?
Li Zhi smiled bitterly and said: "That's not what I meant. Look, for example, the day before yesterday and today we went to set up a stall on the beach at the entrance of the village. Even though the stall was not big, we could sell a lot of fish and meat balls. If we go there every day
So many can be sold..."
"Impossible!" Dong Xiaorou interrupted Li Zhi's words directly. She also drank a beer and said calmly: "At the beginning, maybe everyone was enjoying the novelty. When the novelty wears off, will sales still be like this?"
?In addition, it is impossible for people to come here to play every day in the village. During the two solar terms of winter and spring, almost no one comes here!"
During the off-season, flowers can fade out in this small fishing village near Haicheng.
Li Zhi did not particularly agree with Dong Xiaorou's words, and said with a smile: "I admit that what you said has a certain truth, but how do you know that the fish and meat balls produced in our factory are just for people to eat fresh? We
Do the fish balls we make taste bad? We have also eaten the fish balls we cooked at the stall. After eating them, ask yourself, will you miss this kind of delicacy if you don't eat it again? "
Dong Xiaorou looked up at Li Zhi, speechless.
"The answer is yes, yes, right? Yes, that represents a question. The fish balls produced in our factory have a special texture and taste that can attract repeat customers. So, what you said is just
At the beginning, there is a sense of novelty, but when the novelty wears off, no one will buy it anymore, which is not true.”
After a slight pause, Li Zhi became serious and said: "I think as long as the brand of the fish meatballs we produce is well-established, the sales performance will definitely get better and better in the future. The fish meatballs processed in our factory are produced by other manufacturers.
The incomparable taste and characteristics tend to be the above two points, so I dare to conclude that anyone who has tasted this delicious food will definitely become a loyal customer of our factory."
"I admit that the texture and taste of the fish meatballs you produce are very special, but does it have anything to do with whether you sell them abroad? If you don't sell the fish meatballs, how can others taste them and how can they become loyal to you?
Where are the customers?" Dong Xiaorou asked.
Li Zhi smiled and corrected: "Wrong, it's not mine, it's ours. I said you are the veteran of the factory and a part of this factory."
Dong Xiaorou rolled her eyes at him and said, "I am a part-time worker. Can you please stop talking about me being so high-minded?"
"You are different from ordinary migrant workers. Believe me, as long as you follow me, you will have an unimaginable world in the future!" Li Zhi said with a smile and confidence on his face.
I am not attacking Li Zhi, nor am I saying anything to doubt him. No one can tell big words. Whether it can come true depends on reality!
"My idea is, you see, since the fish meatballs produced in our factory have a unique taste and texture, and have the potential to make everyone who tastes them become loyal customers, then why don't we create a brand specifically for
How about running 'Fish Meat Balls'?" Li Zhi said.
Dong Xiaorou was stunned for a moment, but she probably understood what Li Zhi meant.
After thinking for a while, I said: "Do you want to sell the product directly to external parties and skip the dealer link?"
Li Zhi nodded: "For example, open a specialty store!"
At present, the scale of 'Xiaorou Food Factory' is still small. If we open one or two specialty stores, the operation will be good enough for the factory to produce at full capacity. As for expanding the scale in the future, that is a matter for the future. For the time being,
, there is no need to think so much.
Dong Xiaorou frowned and analyzed: "The biggest advantage of opening a fish ball franchise store is to cut out the middlemen and expand your brand advantages while ensuring profits. Of course, it does not mean that there are no disadvantages. The franchise store needs someone to be responsible and needs to rent
The facade and decoration are all extra expenses. The sales volume of the franchise store cannot be increased instantly, which is not in line with the factory's concept of small profits but quick turnover!"
In a word, each has its pros and cons.
Li Zhi only came up with the idea of opening a specialty store this afternoon when he was setting up a stall on the beach at the entrance of the village.
Since boiled fish and meatballs are so popular here, if we move the stall to the city and replace the stall with a store, will it still be as popular as it is now?
In the market now, there are not only one or two businesses with this kind of business model. For example, Seoul's Mou Ya Neck has built a huge empire with just a small duck neck.
If a duck neck can do this, why can't fish balls made in a factory?
Whether it can be successful or not depends on practice. The problem is that even if Li Zhi wants to make small profits but quick turnover, the fish balls produced in the factory must be marketable!
Li Zhi looked at Dong Xiaorou and said with a smile: "I think we can give it a try. What if we accidentally succeed? Are you right?"
Dong Xiaorou was not as optimistic as Li Zhi thought, and said: "It is indeed possible to try, but you have to think about the cost and budget. How much will it cost to open a store in the city, rent, labor, and various miscellaneous items? Do you have a budget?
, in other words, do you still have that much money in your hand?"
Li Zhigang equipped the factory with a pickup truck, and Dong Xiaorou could almost calculate how much money he had on him.
Li Zhi thought about it and said: "The commercial street of the city's University Town has a good location. There are six or seven university campuses nearby, with more than 100,000 teachers and students. I heard that Hainan University and several universities in nearby cities will move here in the future.
The final scale will exceed 300,000 yuan. I will temporarily position the store as a 'specialty snack' and rent a small store of 20 to 30 square meters there for 100,000 yuan."
Having said this, he looked up at Dong Xiaorou: "If we can really open up the fish ball shop, we can rely on this store to quickly withdraw funds and then expand to new stores."
"Are you confident?" Dong Xiaorou asked without avoiding Li Zhi's eyes.
Li Zhi smiled and nodded: "Of course!"
The fish meatballs produced in the factory have such a unique taste and texture, how could they not be popular!
So Li Zhi is 100% confident, not in himself, but in his factory and the products produced in the factory!
"Then look at what I do. You are the boss of the factory. If you have an idea, just do it. No one will stop you!" Dong Xiaorou said as she picked up the beer bottle, raised her head and took a sip, with a flash in her eyes.
Light, as for what she is thinking in her heart, I am afraid only she knows!