Medical advertising is a type of advertising content with very strict restrictions. When the rules were first formulated, it was actually foreseen that some private medical institutions would use all means to promote various types of publicity for the sake of profit. In fact, medical advertising in recent years has indeed moved towards
It started to develop in the direction of unscrupulous means. After all, the most effective advertising methods are in the prohibited directory, so just copy them.
But what people didn’t expect is that the punishment for illegal advertising cannot have a deterrent effect at all. The law stipulates that the amount of fines for illegal advertising of medical institutions is one to five times the advertising cost. Under these conditions, the maximum amount is
It's just a fine of 30,000 to 50,000 yuan. And for these "enterprises" whose gross profit margins often exceed 30%, this fine is just like scratching an itch.
For these private medical institutions that violate regulations, the most stringent punishment in the corresponding regulations is nothing more than "if the circumstances are serious, the diagnosis and treatment subjects or the practice license of the medical institution shall be revoked". However, there is no information on how to determine "serious circumstances"
Corresponding regulatory restrictions. However, serious cases such as medical negligence causing disability or even death are not a "sky-breaking" event in private medical institutions. They are nothing more than "a little more blood" and more money.
Even if the family members are sent away with a million dollars, the medical accident needs the family members to apply for identification from the relevant departments, and then they can be identified and follow-up penalties will be imposed. If it is identified as a medical accident, for the private medical institutions, the losses may be thousands of dollars.
However, the compensation that family members can get is similar to what they can get by applying for an appraisal. Moreover, they still have to wait for the appraisal results or even the court judgment. Therefore, many family members of patients will choose to accept the compensation and then press the matter.
Big things will be dealt with, and small things will be paid as compensation. It has to be said that this kind of response method is almost unfavorable under the current system. Zhang Yi's Capital Guohua Medical Group has only received 25 fines in the past five years, but it does not mean that they only receive 25 fines.
It's only 25 violations. If we can get real evidence, just one network medical certificate would be enough to revoke all the licenses of the three hospitals under Guohua Medical Group and send dozens of people to prison.
The result of having evil intentions was improper actions. Zhang Yi, who had been accused of breaking the law many times, became anxious at the time. He threw the glass on the table directly towards Sun Lien and shouted, "Fart! You
This black-hearted doctor!"
The glass did not hit Sun Li'en, it was not even broken. But Sun Li'en heard Zhang Yi's scolding. He glanced at Zhang Yi and then whispered, "The doctor was scolded as a black heart. How much credit is due to you guys?"
Are you worried about going to a medical institution?"
Compared with public hospitals, which require multi-departmental approvals to develop new treatment technologies, it is not easy for private hospitals to catch up with hot words. In the past, private hospitals have carried out so-called "stem cell treatments" without approval or permission.
"Therapy. As for the specific diseases that stem cells can treat, which even the large multinational pharmaceutical companies have not figured out, they are just making up nonsense. Anyway, from kidney deficiency and polydipsia to SARS AIDS, from health care to
For shaping youth, not even Taishang Laojun’s magical elixir in Journey to the West has a wider range of applications.
After the stem cell craze has passed, it will be "immunotherapy"'s turn to suffer. Although PD-1, PD-L1 and cat cell therapy have been proven to have certain effects on certain specific tumors, the effects on other tumors still need to be studied.
But this kind of content that needs to be studied has changed when it is placed in certain private hospitals and contracted hospital departments. They take advantage of patients' desire to survive and regard this treatment plan that is still in the experimental stage as a miracle drug.
Immunotherapy is expensive and the effect is very unstable. Some patients may be surprised to find that their condition improves after receiving treatment, while others may have no effect at all. In order to make profits, these private hospitals and contracted departments will even conceal the disadvantages of immunotherapy from patients.
Certainty and the fact that it is still in the experimental stage. And ignores the existence of targeted anti-cancer drugs that some patients have never used and may be effective.
As for the life and death of patients, they don't particularly care. People will always die. There is no substantial difference between dying from certain diseases or dying from other things. However, these institutions make money and can make money, which is the real difference.
Decisive difference.
"Introducing foreign treatment technologies that have been eliminated, packaging them and claiming to be the research results of famous foreign universities. Buying large quantities of equipment that have been eliminated by public hospitals, and telling patients that this equipment is very useful, just because public hospitals have more profitable equipment.
So the useful ones were abandoned..." Sun Lien became more and more angry as he spoke, "You keep saying that the purpose of establishing private hospitals is to take the pressure on public hospitals and divert patients for the benefit of more patients. In the end, what you did
The easiest thing to do is to pour dirty water on public hospitals?"
"Online medical support, packaged soft articles, mobile push notifications, accurate delivery of big data, and misappropriation of famous hospital names are all amazing methods that our public hospital has never used. To be honest, we don't have the money to buy such push notifications.
Means. The data just mentioned by Mr. Zhang is actually very conservative. Recently, many listed private medical companies have announced their third quarter financial reports. The advertising expenditures of most private medical groups have doubled. I would like to ask Mr. Zhang,
Who will pay for these increased expenses in the end? Will it be paid by the shareholders of your company, or from the treatment fees of ordinary people?"
Sun Lien has never learned this technique of killing people and punishing others. But Sun Lien still understands the principle of scolding people and exposing their shortcomings. As representatives of private medical institutions, these three people went on stage and digressed throughout the whole process. Every sentence they said criticized the public medical system, and
They don't hesitate to spread rumors and lies. To be honest, their methods are very poor, and their lying ability is even worse. Although I don't know why, the other party wants to tell such a lie that can be exposed instantly. But Sun Lien would not let such a good offense go.
There is no chance. If you want to scold, then you must scold until you feel happy.
"Mr. Zhang's last speech was very straightforward." Sun Lien finally saw the last point recorded in the notebook. "Public hospitals should only do emergency care, and hand over outpatient and inpatient treatment to private hospitals. This can solve the problem."
It’s difficult and expensive to get medical treatment in public hospitals.”
It was very quiet in the audience. The venue that could originally seat forty or fifty people was already densely packed with people. If there is no place to sit, then stand. If there is no place to stand, then just listen at the door. Public hospital system
Doctors have been misunderstood for too long, and they have been burdened with too much inexplicable infamy. Now someone finally takes it out on their behalf, and no doctor is willing to miss such a good opportunity.
"Mr. Zhang, your brain may have really been kicked by a donkey." Sun Lien cursed sincerely, earning a round of applause from the audience.
Sun Lien waited for the cheers from the audience to subside a little, and then started a series of questions.
"Public hospitals only deal with emergency cases, so the difficulty in referral you just mentioned won't exist, right?"
"Public hospitals only provide emergency services, so the problem of insufficient personalization of follow-up treatment can be easily solved, right?"
"Leave both outpatient and inpatient treatment to private hospitals. With the number of medical institutions accounting for 60% of the total and the inpatient department having less than one-fifth of the beds in public hospitals, can you solve the problem of medical treatment?"
"Leave all outpatient and inpatient treatment to private hospitals. Can you, a for-profit organization with a 100% growth rate in annual advertising expenditures, solve the problem of expensive medical treatment?"
Four rhetorical questions made Zhang Yi's face turn red, but he couldn't think of a single retort. When Takeda Pharmaceutical invited them, they specifically stated that this was a "meeting limited to domestic private medical institutions for discussion."
People are still hinting that the "social services and support" department of Takeda Medical Greater China will be invited to the meeting. "If you can say something sincere, you may be able to get targeted support from the support department."
To put it bluntly, Zhang Yi and others originally came to complain about their suffering and hunger. They felt that the main content of the discussion was for the heads of Japanese companies who have high self-esteem anyway. So they just relied on foreign media to bully these people.
Distorted reports and some foreigners who are making up their minds. If they throw dirty water on public hospitals, they can get more subsidies. Anyway, they are used to doing this kind of thing.
Unexpectedly, I don’t know whether Takeda Pharmaceutical suddenly had an idea, or whether the whole meeting was a conspiracy between Takeda Pharmaceutical and public hospitals from beginning to end. First, a young doctor who no one had ever seen suddenly appeared on the list of speakers.
, and then this young doctor actually had the courage to directly curse in this environment, and every sentence he cursed was directed at the three people. The other party's retorts were so fierce and the arguments were so accurate that the three of them didn't say anything to refute, except to open their mouths and curse.
Besides throwing things, there is nothing you can do.
When did doctors in public hospitals become so vocal? Aren't they just able to shut up at the request of their leaders to prevent bad consequences? If medical rioters hit people, wouldn't they be able to fight back or else they would have to pay for it? They...
…Aren’t they all cowardly?
Zhang Yi opened his mouth, but couldn't say anything. His only idea now was to leave as soon as the meeting was over. As for revenge and counterattack, he could wait until he went back. A dignified group boss was actually pointed at by a young doctor.
He cursed for almost ten minutes, but Zhang Yike had never suffered this kind of anger before. He wanted revenge, he had to take revenge. Only by beating down those who dare to resist completely and setting an example to others can their business continue as before.
Go down so that their human blood steamed buns can continue to be eaten in your mouth.
"Don't say that Xiao Sun, I am too extreme and blame the private sector." Sun Lien calmed down his excitement and anger, and waved his hand to the densely packed audience in the audience, "I just don't understand, the original positioning should be for us
How come the comrades who shared the pressure suddenly turned into enemies who stabbed our public hospitals in the back? How come the patients they were supposed to save became fat pigs waiting to be slaughtered? When you first put on your white coats, you looked at the red flag
The oath you swore is actually nonsense?!"
"I volunteer to devote myself to medicine, love the motherland, be loyal to the people, abide by medical ethics, respect teachers and disciplines, study hard, work tirelessly, strive for excellence, and develop in an all-round way. I am determined to do my best to eliminate human diseases, promote health, and maintain the sanctity and honor of medical skills.
, save lives and heal the wounded, spare no effort, pursue persistently, and strive for the development of the motherland's medical and health industry and the physical and mental health of mankind throughout his life." Sun Lien was a little excited, he coughed twice, and asked in a daze and anger, "Did it come from your mouth?
If it comes out, it’s all just farts?!”
"Oh, yes, I forgot." Sun Lien was silent for a while, smiled self-deprecatingly at the three people on the podium, and whispered, "You are not doctors, you are just businessmen who hired doctors."
"I heard that Sun Lien has become famous?" Hu Jia received a call from his aunt, and head nurse Hu Jing looked very happy on the phone. "What exactly happened? Zhou Jun didn't tell us clearly, but Dean Song did.
I’m going to give Xiao Sun a bonus later.”
Hu Jia smiled bitterly, looked at the locked door, and listened to the constant voices outside the door, "I just learned about this. Sun Lien seemed to have scolded several people in charge of private medical care at the meeting.
A meal.”
"Well scolded." Hu Jing quite approved of her future niece-in-law's actions, "The black sheep should be scolded!" Then, she asked with some worry, "But... it won't have any impact, right? What if someone holds a grudge?"
What about revenge?”
Hu Jia was a little helpless about her aunt's problem, "He has already said it, so it's useless for me to keep talking about it and worry about it, right?" She seemed to be comforting herself and said, "It should be fine. The meeting was organized by Takeda Pharmaceutical.
It was their arrangement to bring Li En to power. Even if those people hold grudges, they should hold grudges against Takeda Pharmaceuticals."
Of course, Hu Jia's comfort had no effect. Hu Jing has worked in hospitals for so many years, so of course she understands how big this multinational pharmaceutical company is. Bearing a grudge against Takeda? Impossible, unless the bosses of those private medical groups have lost their minds.
Crazy.
But it is indeed the same as what Hu Jia said. The words have been spoken, and there is no point in worrying about it. What's more, the staff of the Fourth Central Hospital have long been accustomed to having Director Song above their heads to protect them from wind and rain. Worrying about holding grudges is limited to
It's just "worrying". At worst, I will just keep working honestly in the hospital. How can you sneak into the Fourth Central Hospital and bite Sun Lien?
"What is Xiao Sun doing now?" Hu Jing chatted with her niece for a while and asked with concern, "He ran away after scolding someone?"
"He just entered the house with a red engagement letter in his hand." Hu Jia glanced at the ceiling upstairs. After Sun Lien came back today, he said a few words to Hu Jia and went upstairs to sleep.
Before Sun Lien went upstairs, he put the appointment letter on the table. It contained an invitation from Takeda Pharmaceutical, "Dr. Sun Lien is specially hired to serve as our company's senior medical consultant."