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Chapter 221 Five Endorsements

After a week of intense rehearsal and performance work, Liao Yuan felt a little tired. However, after a night's rest, Liao Yuan was full of energy the next day and returned to work again.

And during this night, many things quietly changed.

First of all, because Liao Yuan performed at the state banquet and was praised by the chief minister, the People's Daily published the matter the next day.

Among them, a commentator from Xinhua News Agency commented on "Defending the Yellow River":

"There is a spirit that can be seen in every performer. It is a spirit that belongs to the Chinese people. It is a spirit of constant self-improvement, tenacious struggle, and a spirit that cannot be defeated or defeated."

"When every enthusiastic Chinese son and daughter hears such music, his heart will be as unstoppable as the rushing Yellow River. We will be proud of being Chinese. Only China itself can feel the hardships of the war period. For future generations

How many martyrs have sacrificed their precious lives for the future?"

"Music can give people power, just like words. At any time, music and words can be weapons and spiritual pillars."

"Those who can understand music can better understand the spirit of "Defend the Yellow River". In the sound of such music, every note will be concentrated in one's own blood, making people's hearts surging and blood boiling."

The People's Daily's comments completely put the final word on the concerto "Defending the Yellow River".

Due to the great influence of this piece at the moment, it didn’t take long for the official website of the China Music Association to issue an announcement recommending “Defend the Yellow River” to the education department.

In order to make this piece more sung, Liao Yuan was invited by the Chinese Music Association to write lyrics for this concerto, and in the opening part, he filled in an exciting sentence:

"but

Children of the Chinese nation

Who wants to be like a pig or a sheep?

Let others slaughter

We are determined to die

Defend the Yellow River

Defend North China

Defend the whole of China

…”

When the lyrics are completed, the lyrics and music version will be passed up through the China Music Association.

Soon, the Education Bureau publicly announced on its official website

In the upcoming new edition of primary school music textbooks, a chorus version of the lyrics and music of "Defend the Yellow River" will be added to the book.

This feeling of being famous in history is the envy of all musicians.

In the following week, the person involved, Liao Yuan, became a big hit in the music circle as his popularity soared, and his net worth continued to skyrocket.

The performance fee was once asked to be as high as 300,000 yuan per performance, and since the price is high and there is no market, it does not mean that I can accept any order. It also depends on whether Liao Yuan has time.

This price is almost the same as that of popular A-list stars, and it can be said to be the best for musicians.

In other words, based on a conservative minimum of 150 performances per year for a musician, with each performance worth 300,000 yuan, Liao Yuan's annual income is at least 45 million, which is only the minimum income.

In addition, the influx of endorsement advertisements also brings pain and joy to the Little Yellow Fish Agency.

In order to emphasize the musician's quality, the Little Yellow Fish Agency must screen some minor advertisements.

Such advertising endorsements are very profitable, but they were rejected because they did not fit Liao Yuan's style as a musician.

Subsequently, after careful screening, Liao Yuan accepted a total of four advertisements.

The first one is the advertising endorsement of **l, the world's largest professional speaker manufacturer. The scope of this advertising endorsement will cover the entire Asia region, and the price is 9.6 million per year, which is nearly 10 million yuan.

The second is a new flagship mobile phone launched by Huaxing, the most famous mobile phone manufacturer in China. Liao Yuan will become the spokesperson of this mobile phone brand in China, with an annual price of 5.7 million yuan.

The third is Maotai Prince Liquor, the national liquor. Unlike Feitian Moutai, which is positioned as a high-end product and costs tens of thousands of yuan, Prince Moutai is a mid-range product priced at two to three hundred yuan. Although it is a global endorsement, Moutai’s fixed price

The sales targets are basically Chinese, so the price is relatively low. The endorsement price is 6 million per year.

The fourth is a well-known domestic first-line sanitary ware brand, which is also endorsed in Asia, with a price of 7.2 million per year.

If you include the global endorsement of Steinway pianos, Liao Yuan has endorsed a total of five products this year.

The total endorsement income alone reached 38.5 million yuan.

In addition, there is another advertising endorsement that Tian Xingde is working hard to obtain, namely the electronic banking endorsement of China Merchants Bank.

Nowadays, with the rise of electronic networks, competition among banks is very fierce, and more and more banks are beginning to choose celebrities from the entertainment and sports circles to endorse them and do activities.

For example, the spokesperson of Hua Xia Bank is Hou Zhendong, a basketball superstar who competes in the NBA.

The spokesperson of Donghai Bank is Zhang Henge, one of the Seven Sons of the Empire.

The former’s endorsement fee is 12 million, while the latter’s is 5 million, which is more than double the difference.

After all, Hou Zhendong is unrivaled in international popularity and has countless fans in various countries around the world, while Zhang Henge is only well-known in China.

Now, China Merchants Bank has also begun to select celebrities to endorse its electronic banking. It has already chosen a target, Chen Mubai, one of the seven sons of the empire.

Because Chen Mubai is in top-notch status in all three areas of singing, film and television, and has set foot in overseas areas in the past two years, participating in two transnational films, and has a high influence overseas, so he is the best target for cooperation.

Originally, the two parties had decided to sign a contract, but because of the Yin-Yang contract some time ago, Chen Mubai was listed as one of the suspects, so the recruitment bank delayed it again and again out of caution.

It wasn't until after the French Open that Han Yu and Huang Zibin, two of the Seven Sons of the Empire, were brought to justice, that Chen Mubai was cleared of suspicion and was readmitted.

After finally getting rid of their worries, when both parties were about to sign the contract, Cheng Yaojin suddenly appeared halfway.

Liao Yuan's fire, as well as the affirmation of Liao Yuan by the No. 2 leader, CCTV News Channel, and Xinhua News Agency, plus Liao Yuan's own popularity at home and abroad, immediately caused China Merchants Bank to change its mind, while dragging Chen Mubai's contract away.

, while sending someone to contact Liao Yuan.

Fu Xiaoci does not have much experience in advertising endorsement cooperation.

Therefore, the boss Tian Xingde personally came on stage and faced China Merchants Bank, neither humble nor overbearing. After he had exceeded Liao Yuan's net worth in the industry at this time, he waited quietly for China Merchants Bank's reaction.

Liao Yuan's publicly disclosed net worth is calculated based on the figure when he signed the Steinway contract, which is tens of millions per year.

But in actual operation, depending on different situations and bargaining, it is usually lower than this number.

For example, among the four endorsement contracts just signed, the lowest one for Huaxing's flagship mobile phone is only 5.7 million, which is nearly half the price.

Of course, China Merchants Bank also understands this truth. It seems that in the process of communicating with Tian Xingde's team, they intentionally or unintentionally revealed the news of the upcoming contract with Chen Mubai in an attempt to bargain.

But Tian Xingde, as an experienced professional manager, is naturally not a vegetarian.

If you really want to sign a contract with Chen Mubai, why are you still coming to my place now?

The two sides come and go, refusing to give in to each other.

In the end, the price was set at 9.2 million yuan per year, and the contract was signed for two years at a time, which is 18.4 million yuan, a price of nearly 20 million yuan.

Faced with this contract, the person in charge of China Merchants Bank signed the contract very readily. The contract was signed in just two days.

After all, this is an officially recognized musician, so you can sign with peace of mind!

On the other side, after Chen Mubai's team learned that the contract was snatched away by Liao Yuan's team, they were so angry that they blew their beards and stared, hating Liao Yuan's team with itch.

Especially after knowing that the signing price was 9.2 million, I was so angry that I was about to die.

Because Chen Mubai only wants 4.5 million per year...


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