There are a total of 33 advertising projects in "Inception", but at least 80 of them are randomly placed, such as some travel ads, cosmetics ads, etc., which just appear on the background board behind the characters, such as some TV walls, skyscrapers, etc.
Building billboards, etc., are almost all images that flash by in the camera, and the overall look is not obtrusive. These short-lived camera advertisements range from 10 to 20 million to as many as 40 to 50 million, but they cannot help but be huge in number.
, so overall it can be considered a considerable amount of advertising revenue.
For example, automobile advertising, clothing advertising, food advertising, etc. are all big investors. Each advertiser starts with an investment of RMB 80 million, and most of them invest more than RMB 100 million.
In this way, "Inception" has already received nearly 700 million yuan in advertising revenue before it even started filming. Adding in the 200 million yuan start-up capital from the New Dollar Production Company, the total investment is nearly 900 million yuan. These funds will also be
Payment will be received gradually during the production process.
In addition to the 900 million yuan, many film and television investors are also targeting this piece of cake. For example, Wang Rui, a top producer in the industry, took the initiative to invest 200 million yuan in the "Inception" project. Another example is Fu Yuntao, who personally
We also invested 60 million.
Others, such as Hualong Media and Tianyi Media, a wholly-owned subsidiary of Xiangnan Radio and Television Station, have also invested 100 million in funding.
From project establishment to financing, "Inception" took less than a month to raise 13.5 billion yuan.
After the news was announced, the entire film industry was excited. This is the first domestic super blockbuster with an investment of more than 1 billion since the beginning of 2024, and "Inception" is also the leading blockbuster in the world.
For a time, "Inception" became the focus of discussion at home and abroad.
The news that "Inception" has begun recruiting actors has also spread in the circle.
However, before that, another major event also began to attract everyone's attention. The 74th Berlin International Film Festival officially opened.
As early as the end of January, Chen Muen took the soundtrack of "The Pianist on the Sea" and went to Berlin with the team to participate in the opening exhibition of the Berlin International Film Festival.
The opening film of this Berlin Film Festival is "Night" by Danish director Sheldon. The film tells the story of New Yorkers' life at night and stars many well-known European and American actors. "The Pianist" seems to be a special feature here.
It was unknown and no one paid attention to it. When it was first released, there were very few viewers in the exhibition hall. After two or three days, more and more people poured into the screening hall of "The Pianist on the Sea".
In comparison, "Leap Over the Slums", the work of top domestic director Qi Wen, was also nominated. Compared with "The Pianist", the influence of "Leap Over the Slums" is obviously extraordinary. It has been crowded with people since it was first released.
This all relies on Director Qi Wen's international reputation accumulated over the years. However, as time goes by, the reviews of "Slumdog Leap" can be described as mixed, which led to the end of the first week of screenings.
Come less and less.
"The Pianist on the Sea" showed the opposite attitude. By the second week, "The Pianist on the Sea" was sold out and received rave reviews.
This makes Director Qi Wen's team a little puzzled. Internationally, they like to watch Chinese films that "sell miserably". As long as the films reveal the life of the lower class in China, they have received favorable reviews without exception. On the contrary, those films that praise China can be said to have been selected consecutively.
There is no qualification for the competition unit.
And "The Pianist" obviously does not meet the elements that make Chinese films popular and popular internationally, and it is an uncertain factor other than fate.
Unexpectedly, it came from behind and became extremely popular at the Berlin Film Festival in the second week.
"This Liao Yuan, maybe he can really win a prize?"
""The Pianist" is indeed very famous in China. I also went to see it, but I just thought it was average and not as good-looking as people praised it. The whole film is completely a stage for Liao Yuan to show off his skills."
"He is just a new director. No matter how hard he tries, he will never be our opponent. Director Qi's strength on the international stage cannot be matched by a newcomer. This time, it will definitely be our director Qi who wins the award."
Qi Wen, who was silent at first, frowned when he heard the discussion in the team:
"Whether it is me or Liao Yuan who wins the award, it is a good thing. We are all Chinese. No matter who wins the award abroad, it is the ambition of Chinese people. Stop chewing your tongue and making people laugh!"
When the team heard this, everyone kept silent.
Now half a month has passed since the opening. In mid-February, the screening period has passed and it is time for the film festival to close.
At noon on the 15th, Liao Yuan put down his work and took the main creative staff of "The Pianist on the Sea" to Berlin, Germany, to participate in the awards ceremony of this film festival.
This Berlin Film Festival will last until February 17th.
Therefore, at the awards ceremony held on the evening of the 16th, the Golden Bear Award and Silver Bear Award will be officially awarded.
After a slight jet lag in Berlin, it was 8pm on February 16th, and the 74th Berlin Film Festival Awards Ceremony officially began.
On the red carpet, stars gather together, but Asian faces are extremely rare. Most of them are European and American-looking men and women who receive people's admiration and screams on the red carpet.
Liao Yuan arrived in a low-key manner and after walking on the red carpet, although it attracted some people's attention and shouts, overall the popularity was still incomparable with that of other well-known European and American actors.
In the film industry, Liao Yuan is still a newcomer after all.
Before Liao Yuan had gone far, there was a sensation behind him. China's top director Qi Wen appeared and was interviewed by media reporters.
Although he has never met Qi Wen, as one of the top film directors in China, Liao Yuan has also admired Qi Wen for a long time, so after signing the autograph at the end of the red carpet, he took the initiative to check out Qi Wen.
Soon, the two sides met, and Liao Yuan took the initiative to greet Qi Wen and performed the courtesy of a junior.
Qi Wen encouraged Liao Yuan with a smile: "Now the world belongs to you young people. Keep up the good work and let foreigners see the strength of our new generation of Chinese directors."
Liao Yuan quickly said a few polite words and wished the other party a prize tonight. After that, both parties entered the hall and took their seats at the invitation of the organizer.
Before the award ceremony started, Chen Muen handed Liao Yuan the screening data for the past two weeks. Although Liao Yuan had heard Chen Muen talk about some details before coming, he couldn't help but be surprised when he saw the data in his hand.
.
"The Pianist on the Sea" went from being unknown when it first participated in the exhibition, with almost no one watching the movie. The number of people watching the movie increased to 20 on the second day, and then to 50 on the fourth day. This clearly proves the popularity of "The Pianist on the Sea" for foreigners.
Attraction.
At the end of the first week, the attendance rate in the screening room of "The Pianist on the Sea" reached 87.
Starting from the second week, "Haishan Pianist" was fully booked on the first day, and it was hard to get a ticket.
From this day on, the attendance rate of "The Pianist on the Sea" has always been stable at above 90.
"This is good news." Liao Yuan silently closed the data record book, feeling somewhat confident about winning this award.
Soon, after some warm speeches from the organizers, the awards ceremony began.
The organizer took the lead in awarding the Silver Bear Award.
Among the fourteen shortlisted films, Danish director Sheldon "Night", as expected, won the Silver Bear Award for Best Director and the Silver Bear Award for Best Actress.
Before this, "Night" was praised by the media as the film most likely to win multiple awards at this year's Berlin Awards. Now it has won the Silver Bear Award for Best Director and the Silver Bear Award for Best Actress, which obviously proves the media people's ability.
Speculation.
In the audience, Director Qi Wen looked disappointed. His main goal was to win the Silver Bear Award for Best Director. Now that he had lost, his smile looked a little helpless and lost.
Liao Yuan also felt disappointed in his heart, but this emotion was not much. As a new director, even if he has previous and present studio experience, there is still some gap compared with some real famous directors.
And his goal is to win the Best Actor Award.
To be honest, Liao Yuan's performance of 1900 in "The Pianist" is definitely a strong candidate for Best Actor in any film festival. What's more, he also won the Berlin Film Festival with other films in his previous life.
Film Festival Best Actor Award.
Soon, the Silver Bear Award for Best Actor will be announced.
On the big screen, the male protagonists from the fourteen films flashed one by one, and soon the scene was frozen.
Liao Yuan's crazy performance of "Immortal Movement" on the ship appeared in front of everyone in the live hall.
The beautiful and moving music, the afterimages of fingers that could not be seen clearly in the movie screen, and the stunned expressions of the passengers all appeared in the awards hall one by one.
The entire venue fell into silence for a moment.
Soon, the production team of "The Pianist on the Sea" took the lead in cheering, breaking the silence.
The next moment, Liao Yuan was forced to stand up and smiled under the camera.
There was thunderous applause at the scene, and the organizer congratulated Liao Yuan and announced the name of Liao Yuan and the background information of "The Pianist on the Sea".
On the other side of the world, the audience waiting in the major live broadcast rooms also started posting messages frantically to congratulate the winners.
"The Best Actor! The 27-year-old Berlin Best Actor!"
"Oh my God!"
"I knew it, haha, it's just as I expected!"
""The Pianist" is a movie destined to go down in film history!"
"Liao Yuan Best Actor, hurry! Report quickly! Liao Yuan won the Berlin Best Actor!" ——
Thanks to Shan Qingying, Pure, and Zhang Guangzhong for the reward. Please give me monthly votes for recommendation.