Director Zhang is a very enthusiastic person. It can be said that he is happy from the bottom of his heart for Bai Ye's arrival.
As the director of the Science and Education Channel, he is actually under a lot of pressure. The Science and Education Channel is different from other TV stations, and the nature of his program is destined to take a different path from others.
Recruiting celebrities doesn't mean much to their program team.
As mentioned above, you cannot make all programs entertainment-oriented. What the Science and Education Channel should do is focus on science education.
Bai Ye's press conference on the drug Puxicon actually has nothing to do with the Science and Education Channel. Moreover, being able to hold a press conference on the drug on CCTV is so prestigious and meaningful that it is no longer a product route.
What is Prexicon?
There is currently the only drug in the world that can cure bowel cancer.
Director Zhang also took a lot of risks, resisted the pressure of public opinion, and even applied to the superiors many times just for this time.
For CCTV to launch a new product of this kind of drug, it would be very difficult for the leaders to approve it, both emotionally and rationally.
After all, no matter how you say Puxikang is a pharmaceutical product developed by Bai Ye, it is not produced and developed by the country. If the science and education channel is allowed to promote it, the meaning behind it will be extraordinary.
Because of this matter, we discussed it many times on the stage.
In the end, the superiors approved Director Zhang's application, but the most prerequisite was that the Puxikang drug must be re-tested in various aspects.
After going back and forth for a long time, I finally passed it.
Director Zhang has put a lot of effort into this matter. He invited Bai Ye here today because he hopes to make a documentary through the promotion of the drug Puxikang.
The main purpose is to let the public see the daily work of scientific researchers, just like medical documentaries such as Emergency Book Stories.
Currently, there is no documentary about the scientific research process in China, so Director Zhang decided to take a drastic step and asked the editor-in-chief to discuss the matter. This time, he also invited Bai Ye to discuss it together.
Today's Puxicon is definitely not just a medicine, but also a national medicine with symbolic and representative significance.
It has risen to a position of national self-confidence.
Today was to discuss the specific plans for the press conference, so Bona and others did not come, but Bai Ye came.
When Bai Ye got out of the car, he saw people crowded around him for several times. He smiled and got up and walked out.
"Hello, Director Zhang, I'm sorry for waiting for so long." Bai Ye took the initiative to shake hands.
Director Zhang: "Don't worry, it's still early. Let's go inside. It's very hot outside. If you don't come, old man, I'm going to suffer from heat stroke."
Director Zhang's words made everyone around him laugh.
The office is very big and there are many people in it. This time it involves the planning of the program, so I invited everyone who needed to be invited.
The chief planner and editor had already finalized the design and arrangement of the program. After Bai Ye read it, he said: "The documentary is a good idea, but... if you follow what is written on the program, it makes little sense to conduct the previous experiments.
, and...how many viewers can this have?"
Bai Ye saw the above plan, which described a research study caused by an infectious disease in 1990. It was the first successful case of independent research and development using modern medical methods in China. It also caused a certain sensation at home and abroad at the time.
But...will such an old-fashioned research project attract attention?
Bai Ye then asked: "Director Zhang, why don't you film some relatively new research projects?"
After listening, Director Zhang asked curiously: "Is this okay? Every scientific research should be confidential, right? Shouldn't we go filming? After all, the effect of the program is an effect, but it cannot affect the confidentiality!"
After Bai Ye listened, he also understood: "Oh! I understand, it happened now. But...it doesn't matter, so be it. In the next period of time, I may start a new research project.
, I think it doesn’t matter as long as we don’t shoot the core technology. This time it’s about the research on high blood pressure drugs and the research mechanism.”
"This is a relatively difficult matter, and it attracts a lot of attention. I think appropriate changes can be made to suit the effect of the program. In this way, many people may pay attention."
"Furthermore, I also hope that through such a program, everyone can understand what scientific research is and what scientific researchers are doing. It can also cultivate some young people's interest and hobbies in scientific research."
The more Zhang Yuekang listened, the more excited he became. He turned around and looked at the editor and planner, and asked, "Listen carefully to what Professor Bai said. Is this thing going to work?"
The planner nodded: "Okay! That's no problem. We only need to record daily behaviors. After post-editing, the details will only promote some basic operations, but for the core technology, it will not cause publicity!"
The editor also nodded: "We can definitely intersperse some small lectures and narrations. In this way, it can have a popular science effect!"
Everyone started discussing the program with each other.
In fact, after Bai Ye heard the suggestion from director Zhang Yuekang, he had a lot of thoughts in mind. He felt that simply introducing foreign talents was not a long-term solution, and the most important thing was to cultivate a new generation of talents.
And television is a very effective way.
It would be meaningful to film some of the processes before and after a study.
It should attract a lot of people, right?
This is what Bai Ye guessed.
As for the outcome, that is unknown.
This is a long-term matter, let the planners and editors consider it, and Bai Ye has one thing to do now, which is to hold a press conference for the Puxikan drug.
Puxikang has now attracted the attention of countless people.
After all, this is currently the only drug that can cure tumors, which creates a good start for human cancer treatment.
The press conference is tentatively scheduled for 8pm the day after tomorrow, and will be broadcast live around the world.
The news quickly spread to many countries. When they learned that the drug Puxicon was about to be released, they all went to discuss broadcasting it with CCTV.
Surrounding countries and regions have approached us one after another, hoping that the program can be broadcast in their countries or live online.
For a time, the Internet was abuzz with things about the live broadcast.
"Puxikang Drug Press Conference! The Road to the Rise of Chinese Medicine!"
"Puxicon, the world's first cancer cure!"
Amid much attention, the drug launch of Puxikang was held on the Science and Education Channel of CCTV.