Orthopedics mainly studies the anatomy, physiology and pathology of the musculoskeletal system. Its treatment methods mainly include drugs, physical therapy and surgical treatment. Among the above three treatment methods, surgical treatment is more emphasis on surgery, accounting for the largest proportion.
Therefore, the same is true. The orthopedics market is a consumption market. There are different markets according to different needs. The greater the demand, the greater the market!
According to the physical structure, medical devices can be divided into two methods: internal fixation and external fixation. Those implanted in the body are called internal fixation, which mainly include joints, bone plates, screws, etc. External fixation is a method of fixation outside the body, mainly
Including external fixators, splints, bandages, plaster, etc., the two methods are mainly internal fixation. Both methods are used to fix the broken end of the fracture and promote callus formation to heal as quickly as possible.
At this time, Moldo picked up the pen and paper on his desk and began to write and draw.
He said while writing: "Do you know Sindis Company?"
Bai Ye's eyes shrank!
"Sindis Company? Hasn't it been dissolved? Part of it has been acquired by the Johnson & Johnson Group? Could it be?"
Moldo nodded: "What was acquired by Johnson & Johnson was just a department of Sindis, that is, the product department. Johnson & Johnson bought out the patent rights and market for the products of Sindis, but what is truly powerful about Sindis is
It’s not these things, but Sindis’ heritage! The most important thing is Serra Sindis herself!”
After hearing about Serasindis, Bai Ye felt an instinctive discomfort in his heart.
Why?
That's because of Sindis Corporation!
Syndis was originally a company established by an AO association in Switzerland. This association has formulated standards in the field of orthopedic trauma. The first thing general orthopedic surgeons need to learn when entering the clinical field of orthopedics is the AO standard, which formulates the operating methods of surgery.
.
For example, where should a nail plate be placed and to what extent? For example, which kind of built-in steel plate and material need to be used for this operation, etc., etc., there are requirements for any kind of subtle things. After setting the standards, they established Xin
Syndis, which mainly produces orthopedic trauma products, has the largest market share globally. Before the rise of local brands in China, Syndis also had the largest share. Many equipment companies are imitating Syndis.
products, and now their market share is gradually decreasing.
Later, when Sierra Sindis, the founder of Sindis, discovered this problem, he made a prompt decision and started cooperating with Johnson & Johnson without any hesitation!
In those years, the Johnson & Johnson Group gradually became the world's strongest supplier of orthopedic materials.
Bai Ye knew these things, but Moldo said: "Actually, the Johnson & Johnson Group was not satisfied with simple cooperation at the beginning. The Johnson & Johnson Group's ambitions became bigger and bigger, and it was so big that it wanted to annex Xindis Company. Only later did it have a real
of disintegration.”
"The strong man of Sindis cut his teeth, abandoned everything he had, and resolutely entered the EU market. It took him less than a few years to open the market and won praise from the people of the EU. However, after experiencing the Johnson & Johnson incident, Serasin
Diess had already realized the cruelty of the market, so he decided to formulate the order himself, so he gradually began to cooperate with some of the original companies, schools, scientific research institutions and even business giants!"
"This is what later became Stryker Group, Zimmer Corporation, Kelitai Spine Products, Weigao Orthopedics..."
After saying this, Moldo took a deep breath. This breath was very long, as if he wanted to spit out the words that had been buried in his heart for many years!
But Bai Ye felt like he was awakening from a dream!
I didn’t expect there was such a big secret behind it!
Sindis, the world's number one orthopedics company at its peak, was not merged by Johnson & Johnson, but instead entered a period of stealth to make a fortune in silence.
Create rules and become a talker!
Later, Moldo didn't say that Bai Ye had already made a guess. If there were no accidents...
Bai Ye said: "You mean... you were in the Sindis organization back then?"
Moldo nodded: "That's right! I was the person in charge of this organization in the academic field, that is, the academic representative."
After Bai Ye heard this, he was stunned for a moment and smiled awkwardly: "Then why did you leave in the first place? With such a high status, the Sindis organization has a bright future... I won't leave even if you want me."
Moldo shook his head: "The current organization is just a business alliance, and it is no longer the original Sindis. Serra Sindis has retired long ago, and his son Trases Sindis has become the talk of the town.
After being a person, he is more inclined to manage this business organization. He integrates resources and makes this organization more like an iron barrel, such as current academic institutions, scientific research units, etc. If Serra is a scientific researcher, then
His son Thrases is more like a businessman."
"Moreover, teacher, you have also discovered that the orthopedic capabilities of this organization are getting weaker and weaker. I am just a mascot. When you need me, organize a meeting to promote certain products, and then release them through my hands.
Some new orthopedic guidelines, that’s all.”
"To be honest, the current hard core of Sindis Company has become rotten and is not as good as the current Baiye Research Institute. No enterprise or group is an Ivy League, and the leader's decision-making is crucial!"
What Moldo said is right, but without Bai Ye, no one can shake Sindis' position.
Because no one can surpass Sindis in his entire life, even if he is a genius!
Because there are not just a few geniuses in Sindis!
And Bai Ye...
He cheated...
After finishing speaking, Moldo said with a smile: "Teacher, you are the most capable, talented, and unfathomable person I have ever seen in my life. What I am telling you about the Sindis organization is not
It shakes your confidence."
"On the contrary, I want you to know what our enemies look like. Just like the old Chinese saying: Know yourself and the enemy and you will be victorious in any battle!"
"This battle must be fought. I have been preparing for these years. To be honest, over the years, I have been thinking every day. When we face a behemoth like Sindis, we have no power to fight back.
How should we fight to win? Only in this way can we break the current pattern of the world!"
"Now, this is the reason why I came to you. I want to tell you everything I have prepared over the years!"
"We must go all out in this battle!"
Bai Ye smiled and looked at Moldo, who usually rarely talked, and discovered that he had been preparing all along!