Since the concept of "fast fashion" of m1 fashion brand is aimed at the consumer group from junior high school students to college students, strictly speaking, they are impulsive consumers. In layman's terms, the thinking of these consumer groups is that I am so different.
, so Lin Chengxun’s trendy brand advertising slogans come from the CEO of Jumei Youpin in his previous life. Although his subsequent results were quite miserable, his advertising copywriting rank is really high. Lin Chengxun can clearly remember the full text of the advertisement in his mind.
Apart from this, the only thing left in the copywriting is the brain gold of Giant Shi.
But one is brainwashing, and the other is that it really sounds like it has feelings. It has the feeling of being in control of my fate, and there is no doubt that this kind of second-rate advertising copy is the most appetizing for those impulsive consumers.
Lim Sung Hoon asked everyone from Girls' Generation to go up and walk around the stage before starting preparations for the commercial shoot.
First of all, the nine Girls' Generation members who walked through the show were asked to put on clothes specially designed for them by m1, which were also the main styles after the opening of the m1 trendy brand store. This wasted a lot of Lin Chengxun's brain cells.
The nine girls went to change clothes, and Lin Chengxun asked the staff to share his advertising ideas. The main focus of this advertisement is Girls' Generation and the advertising copy. It does not require too complicated scenes. A large part of it is even aerial shots of Girls' Generation's three Black Seas.
The scene serves as the background of the advertisement to fit the advertising copy, so after a brief exchange, Lin Chengxun went to the site to investigate the camera's buried position and frame design.
In the locker room, the nine girls were still reminiscing about the advertisement. Suddenly, they heard Pani scream. The girls looked around after hearing the words. They saw Pani looking at the hangers in front of him, turning over them one by one.
, suddenly opened his arms and hugged all the clothes.
Only then did the girls discover that these M1 fashion brand clothes hangers, which were said to be designed by Lin Chengxun himself, were so novel and fashionable that they couldn't believe it. Not to mention Sika and Pani, who usually like shopping very much, and others like Sunny and a few others.
People who are not very keen on shopping will look at these nine sets of clothes and want to keep them for themselves.
"I'm so envious and jealous. Since you already have a diamond ring, Sika, just give me this dress." Xiuying said, pulling on the clothes marked with Sika's logo. She couldn't go to that school even if her family was in trouble.
No art high school has such jealousy.
"These clothes will be the flagship models of M1 fashion brand flagship stores in the future, and they are not out of print. Are you stupid?" Sika rolled her eyes, snatched the clothes from Xiuying's hand, and looked at Lin Chengxun's suit.
The clothes are designed to make you smile.
"That's right, from now on we can just buy clothes from m1 fashion brand, and there are also some unreleased fashion models, oh~" Yoona suddenly reacted and said, honorary store manager, isn't that flagship store just like a little fairy?
Your own private sphere?
Perfect!
"Yooner, Unnie, even if you are the honorary store manager, you still have to pay for the clothes." Xiaoxian said weakly, but after thinking about it, he was on the right side, and he immediately felt confident. Unfortunately, she would never
I couldn't remember that among the nine people in Girls' Generation, there was never any reason to travel around the world. As soon as eight pairs of cold eyes were thrown at them, Xiaoxian had to shut up obediently.
"Wow!" Sunny suddenly shouted, as if he had discovered something terrible, startling the people who were changing clothes.
"What's going on? Is someone peeping!" Several people who had not yet started to change clothes quickly blocked the person who was taking off his clothes, and their eyes were rolling around to search for some hole where eyes might be.
"No, no!" Sunny waved her hand to let the sisters off guard, pointed at Sika, and said angrily: "It's over, it's over, it's over, Sunny is no longer the one with the biggest breasts in her teenage years."
After saying this, Sunny pretended to cry while secretly looking at the pair of white rabbits raised by Lin Chengxun.
"Uh-huh!" Everyone turned around and stared at Xi Kasika's bumpy figure almost at the same time. Even Xiaoxian's black and white eyes, which Lin Chengxun nicknamed "the eyes of justice", took a sneaky look.
, having been with Girls’ Generation’s group of coaxers for so long, she has been taught a lot about what she should know and what she shouldn’t know.
"Yeah!" Sika screamed, and the light red color spread, making her fair body even more attractive. Sika didn't have time to say more, and quickly put the clothes on herself.
"Ah, what? You are a winner in life. You have a diamond ring and your own wardrobe. Even your popularity has suddenly skyrocketed, catching up with Taeyeon and Yoona. Now you have big breasts, a fetish that we can only dream of.
Oh, God, why do you want me to live in such a miserable world?" Xiuying raised her head and barely squeezed out a tear.
The other girls, including Sunny, also looked at Sika with envy, especially Yoona, who once ate papayas as food, and the depths of her pupils were almost on fire. Why is this happening? She had obviously used magic before.
When I was wearing a sponge pad, I could still borrow a Sikaoni bra to wear, but now?
Yoona lowered her head and saw her feet.
"Okay, are you having a tea party in the locker room?" At this moment, Lin Chengxun's voice sounded outside the door, with a bit of helplessness. He got up late today and was so angry that he still had to linger in the locker room.
"Coming!" Sika shouted to relieve himself from the siege, followed by a flurry of sounds.
After about ten minutes, nine girls dressed in different but fashionable clothes lined up and walked out of the dressing room. The staff in the studio were stunned for a while, and several female staff quietly chatted with the people next to them.
Find out which store the clothes are from.
"m1 fashion brand will open on January 1st. When you come to support me, tell me my name and I will give you a 20% discount." Lin Chengxun said with a hearty smile after hearing this.
"Thank you very much, Director Lim Sung-hoon!"
Lin Chengxun waved his hand to say thank you. He walked up to the nine Girls' Generation members and looked at the girls seriously. Each of them had a different body and temperament, so their dressing styles were also different. Some were tall or short.
The problem is, taking Pani as the boundary, the short-body group is all high-heeled shoes, even the sports models have high heels; while the long-body group is all flat shoes.
"Very beautiful!" Lin Chengxun praised sincerely.
"Then you're talking about Oppa, we are Girls' Generation!" Xiuying raised her eyebrows at Lin Chengxun with a concave look.
"I mean clothes." Lin Chengxun responded with a "punch".
The commercial shooting officially started. Because I had communicated with Lin Chengxun and the author before, and Girls' Generation's current popularity is enough to fill their self-confidence, the "confidence" that Lin Chengxun wanted was easily achieved. First,
I shot a solo appearance where everyone walked the same way. After taking many shots, I continued to shoot scenes with nine people together. Fortunately, the tacit understanding between the nine girls was good, and the filming work did not have too many twists and turns.
"Director Lin Chengxun, the first scene was completed like this?" an assistant cameraman in the studio said hesitantly. If most people shoot commercials so quickly, they would be labeled as "child's play", but now the advertising director is Lin Chengxun. He
After holding it in for a long time, she couldn't help but ask. Even Yoona had a surprised look on her face, "Is this how the commercial was shot?"
"The important thing about this commercial is in the post-production process. I believe that the longer I work on it, the better the effect will be. On the contrary, if this commercial is shot too many times, they will be tired and they will not have that high-spirited feeling."
Lin Chengxun patted the assistant cameraman's shoulder and said, in fact, in addition to these reasons, there is also the fact that even if there is a problem later, he can still ask Girls' Generation to reshoot.
After filming the first scene, during a short break for makeup, Lin Chengxun asked someone to buy some milk tea and took the initiative to distribute the warm milk tea to the people in the studio.
"Hyoyeon, you worked a little too hard when taking the photo. It's better to relax and be more natural." With a straw in his lips, Lin Chengxun sat in the dressing room of nine girls and said slowly.
"Ah, we'll reshoot later." Xiaoyuan was so excited when he heard this that he almost squeezed out the milk tea he was holding.
"Don't be nervous, it's just a pictorial." Lin Chengxun glanced at Xiaoyuan, and suddenly joked: "How about I buy you a bottle of wine?"
"Haha, no need." Hyoyeon had a hearty smile on her face, but what was she actually thinking? Pictorial, except for Taeyeon, Yoona and Sika, who in Girls' Generation can
He said, "It's just a pictorial."
"Let's have two drinks tonight!" Lin Chengxun tugged on Xiaoyuan's little dreadlocks. He didn't have much idea about Hyoyeon's style, but he just wanted to pull a few times when he saw such little dreadlocks, like kara "mr.
》Lin Chengxun always wanted to pull on the two straps of the choreographer.
"Okay." Xiaoyuan nodded. Drinking with Lin Chengxun was probably the most relaxed time for her. She didn't have to think about the things that bothered her before, and she didn't have to worry about what would happen to her when she was drunk.
"It's over, it's over, Sika, you have been poached by Hyoyuan." Sunny leaned into Sika's ear and whispered.
Sika rolled her eyes at Sunny. When it comes to poaching, Sunny is more likely to be poached than Hyoyeon. Lin Chengxun and Hyoyeon drank at most until around twelve o'clock and then broke up. As for playing games with Sunny, they usually watch them before going to bed at night.
How do they sit in front of the computer? When they wake up in the morning, they still look like that, and...
Sika pursed her lips and glanced at Yoona, who was looking up at the ceiling and not knowing what she was thinking.
"Oh, that's right." Lin Chengxun suddenly slapped his head and said: "Yooner, your acting plan with me next year will be shelved if nothing goes wrong."
"Omo!"
"I have seen that the company's arrangement for you next year is to develop the Japanese market. You should not have much time to participate in my shooting plan for next year, unless you are willing to spend nearly half a year on the plane traveling between the peninsula and Japan next year, but I think
In that case, you need a full-time doctor." Lin Chengxun looked at Yoona with a sad face and howled helplessly, then pulled his hair with both hands and shouted "Why is this happening?" He was very happy in his heart, he hadn't teased the little fairy like this for a long time,
It's so satisfying to see her act so silly.
Yoona lay down on the chair and raged helplessly for about a minute. She pressed her head helplessly into Sika's arms for comfort. She used to seek comfort from Sunny, but from today on she decided to find a warmer heart.
's embrace.
This is probably due to the thought that the less I have, the more I want to have. This is what Lin Chengxun thought.
"oppa! oppa!" Xiuying suddenly waved to Lin Chengxun with a stern look.
"What's wrong?"
"Oppa, if I do it myself, will it be like this? Uh-huh..." Xiuying drew an S-shaped curve in front of herself with both hands and raised her eyebrows ambiguously, especially
It's the arc on the chest. When Lin Chengxun looked at it, he could almost draw the height of the Himalayas.
"It's hopeless, let's reincarnate." Lin Chengxun teased, jumping back to avoid Xiuying's attack.
"Oppa, how do you think Sunny and I performed in "Invincible Youth"?"
"It's okay." Lin Chengxun raised his head and glanced at Yuli.
"Perfunctory!" Sunny concluded.
"It's good to have more convulsions in variety shows. Isn't this a unique skill of your girlhood?" Lin Chengxun said helplessly.
I don’t know since when, the word "convulsions" has become a magic weapon in the idol world of Peninsula. Regardless of male or female idols, they always show a "convulsions" attitude in variety shows. This is
It's a bit similar to the fourth and fifth generation of girl group fans in later generations who like to call their favorite girl groups "boy groups", as if this will not be regarded as a vase, but whether it is "convulsions" or girl groups
Whether it's becoming a "boy band" or not, looking back, it was actually led and carried forward by Girls' Generation.
The nine members of Girls' Generation always show a kind of liveliness and fun in variety shows that they don't have in private, which is the so-called "twitching". However, this behavioral label has also brought them a lot of popularity.
Closer to home, Lin Chengxun, Sunny, and Yuli exchanged the definition of "convulsions" in variety shows, and then continued filming.
The rest of the shooting went smoothly. The biggest mistake was that after Lin Chengxun corrected the lens feel, the next shot was also qualified. The shooting lasted until about 8 o'clock in the evening. The shooting was completed. Before Lin Chengxun and others could pack up the equipment, the third child, Li Chengcai,
I drove here with my fourth son, Xu Shuaili.
"Is there another problem with the movie promotion?" Lin Chengxun took one look at Xu Shuaili's serious face and guessed one or two.
"The TV station suddenly informed us that the previous application for advertising time slots was unqualified. When I went to apply again, they told me that there would be no good advertising time slots in the first half of next year. Even if we increase money, it would not be enough." Xu Shuaili said angrily,
He couldn't accept that the first thing he did after returning from retirement was hit on his hands, and it was obvious that someone stabbed him in the back.
"They don't even want money, what do you think they want?" Lin Chengxun's expression was very calm, as if he had expected these things.
"I don't know." Xu Shuali scratched his head.
"I know, but I won't give it to you." Lin Chengxun said calmly. He pulled out a text message on his phone and handed it to Xu Shuaili to read. The text message came from Li Dakui, director of the MBC Entertainment Bureau. There was only a brief message on it: Lee Seung-ki will be leaving after next year.
Join "Infinite Challenge" and become a regular host.
"Do you understand? The person I recommended was squeezed out. The person from the Ministry of Culture waited for my apology before approaching my field step by step like a cat playing with a mouse. Let's try to show off our tactics before they launch a general attack.
The two of you have recently been responsible for the advertising of m1 fashion brand."
"They all don't agree with movie promotions, trendy brand advertisements?" Xu Shuaili was spinning in circles impatiently.
"Don't worry, "Introduction to Architecture" can be called my sole proprietorship, but Girls' Generation's endorsement ads are owned by S Entertainment."