In addition to being very professional in design, Qin Kexin has been immersed in the clothing and fashion circles for many years and is very familiar with the rules and methods here. Moreover, this is a field she is familiar with. She does it with ease and quickly comes up with it.
Got your own design.
Wang Xudong really has no brains or ideas about clothing, because the shoes themselves are his family heritage. He has been influenced by them since he was a child, so he has accumulated a lot of things and can use them at will, but clothing is not his specialty, but
Based on his most basic aesthetics, he can still tell that Qin Kexin's design is indeed very unique. It is not only very fashionable and beautiful, but most importantly, has a very strong personal style.
Wang Xudong is also very clear about this. If you want to make a name for yourself in the fashion industry, not only does the design have to be beautiful, but it is also very important to have your own style so that others can tell at a glance that it is your own work.
.
One of the reasons for this heel shoe is that the reason why Dongqi was able to occupy the market so quickly at the beginning and attract a large number of people is that in addition to having universal beauty, it also created Wang Xudong’s own unique style, which is very popular on the market.
No one else can do it, so it succeeds quickly with its brand personality.
Even now, Wang Xudong is no longer involved in actual design and production, but he requires designers to highlight design sense and personal style in addition to aesthetics, because Dongqi's own customer positioning is very high-end, and such customers see
They are well-informed and ordinary products cannot impress them at all and cannot enter their eyes. What they appreciate are things that are individual and can reflect and highlight their own personality.
"I now understand why, in Lome, it was said that you had won awards internationally, but they were not very high awards. However, after you established your studio, you were able to make a name for yourself so quickly.
, and can win higher awards.”
After Wang Xudong saw Qin Kexin's design, he spoke to Qin Kexin sincerely.
Qin Kexin looked at him with interest: "Tell me what you think."
Wang Xudong said with a smile: "Because Lome's market positioning is for the white-collar class, they have demands for their daily attire, which is dignified and elegant, and often cost-effective. Such a public
Design is actually a kind of constraint, and it is difficult to reflect personal style. Therefore, in Lome, your performance is actually very restricted. It can be said that you are dancing with shackles. You have to consider the entire market, so you must be careful about style.
Make a compromise."
"And when you set up your own studio, the customer groups you face are mainly celebrities in the film and television industry. This group must be innovative, because only in this way can they leave a deep impression on the audience.
If you create a good impression, you can get more opportunities for yourself. This is also the reason why many people wear fancy clothes when walking on the red carpet."
Qin Kexin glanced at him: "After all, you are a sensible person. I thought you would say that it was because I was working for Wanqi in Luomei at that time, so I was unwilling to contribute. When I started the studio, I became my own boss, so I went all out.
I took out all the unique skills at the bottom of the box, so there is such a big difference before and after."
Wang Xudong was speechless and could only smile awkwardly. In fact, he knew better than anyone else that Qin Kexin was absolutely dedicated to Su Wanqi. Even when she was in Luomei, she could fully use her own personality.
She wanted to do design, but for the sake of sales in Lome, she had to give up her own style.
"But you are right. When you were preparing to start a clothing brand, I told you that if you want to be high-end, you must have your own style. Brand style is one of them, including when you watch the clothing catwalks every year, why?
There will be so many weird costume designs, some of which can be described as eye-catching. Such people are often pursuing their own style and want to leave a deeper impression on the public. Unfortunately, they use too much force and go astray.
After all, style is very important, but it must be beautiful. Only unique beauty that can be appreciated is called personality and style."
Wang Xudong nodded thoughtfully. He had worked as Dong Qi, so he could understand the essence of Qin Kexin's words at once. What Qin Kexin said can be said to be guiding opinions for the future design team. Of course, it must be truly grasped.
There is still a long way to go and a lot of exploration and practice. Otherwise, everyone will become Qin Kexin.
Therefore, Wang Xudong is indeed very grateful for what Qin Kexin has done, because it is indeed a timely help, and this is what he needs most at this stage.
"Are you working too hard recently?" Wang Xudong asked with concern. He knew that designing these is definitely not just a random drawing, but requires constant thinking and constructing the entire style and details in his mind, which is often made.
After the design is found to be unsatisfactory, it has to be modified over and over again. Even after starting to make clothes, the designer has to constantly follow up on the entire process. Sometimes after making the clothes, and then going to the upper body for medical trials, any link may be different.
If you are not satisfied with something, you have to start over from scratch. Of course, there are also talented designers who can complete a design draft at once, especially when inspiration comes. But after all, inspiration does not come just three meals a day, so
Most design work is very boring and hard work.
Therefore, from a design drawing to ready-made garments, there is actually countless efforts of the designer behind it.
Especially for Qin Kexin recently, she also has to take care of her sick mother, and she also has other work on hand, as well as the studio in Yancheng. One can imagine what kind of time she uses to complete these additional designs.
, it is impossible to say that it is not hard. Wang Xudong obviously found that Qin Kexin lost a lot of weight.
"Especially when you have to take care of auntie, I'm really afraid that you'll be too busy and tired to bear it." Wang Xudong said, especially since Qin Kexin went back and forth to Dongqi several times for this design, he was really worried about Qin Kexin's mother being alone at home.
"I said it's not hard work, do you believe it?" Qin Kexin gave Wang Xudong a roll of his eyes and said angrily: "So what if it's hard work, can you design it for me?"
Wang Xudong smiled bitterly, and then said seriously: "If you are really too busy, then I would rather not have this joint model. Anyway, the brand can still open up the market if it takes time, and you can never make all the money, but
Auntie and your health are more important."
Qin Kexin was stunned for a moment, then rolled her eyes at him and said angrily: "Has your sister ever heard of that joke? What is the saddest thing about people? People are still there but money is gone. Yes, I am not a money addict.
, but who can have trouble with money?"
"With the establishment of the Dongqi clothing brand, how many times can we get such an opportunity in our lifetime? We are a strong alliance. We borrow each other's names and use this opportunity to strive to become bigger and stronger in the future.