"My physical condition is very good. You don't need to worry about it. My mother is recovering well now. She went for a review the day before yesterday. The doctor said that based on the situation, she will be able to eat normally soon and then add some rehabilitation exercises. Generally speaking, she will be able to
It is very good to be back to 50% to 60% of her previous level. She has such a disease at her age."
Qin Kexin said, "Besides, the nurse is also very attentive and takes good care of her. Otherwise, do you think I can safely make this joint venture? You really think money is more important than my mother."
When she said this, Wang Xudong couldn't help but feel relieved. However, he still emphasized to Qin Kexin again and again: If you have any difficulties, you must tell him. At least he can take care of her when he has time, or give Qin Kexin's mother more money.
Hire some caregivers to take care of you.
Qin Kexin not only provided money and designs - indeed, Wang Xudong was still looking for opportunities to return the 60 million she gave to Wang Xudong, but he hasn't found a suitable opportunity yet. In addition, she also helped
Wang Xudong made a promotional plan for the joint model.
For the establishment of their clothing brand, publicity is definitely a top priority. Qin Kexin's own popularity and influence in the circle are there, coupled with Dongqi's brand effect, so Qin Kexin's joint model is
It is to be the main attraction.
Because the design is different from others, once it is released, it may be leaked and plagiarized. Generally, big brands will not say that their designs will be leaked in advance when promoting. However, Dongqi is still blank in terms of clothing.
Its past history is different from the years of accumulation of other big brands, so this design still needs to be leaked to everyone in advance.
Qin Kexin gave Wang Xudong a basic suggestion: start the countdown a few days before the brand launch, release a little content every day, and then officially release a few main series on the last day. This can not only whet everyone's appetite, but also start
It has a very good publicity effect and also ensures that the design will not be leaked in advance.
This is not difficult for Wang Xudong, not to mention that now they also have their own dedicated publicity and planning team. He tells the team to make it into a creative short film, one story every day, and then on the last day, it will be like an announcement.
The answer is the same, to show the whole picture of Qin Kexin’s flagship model.
In accordance with Wang Xudong's request, the planning team quickly designed a story about a cultural relic thief stealing cultural relics: with a cultural relic and clothes as the main line, an internationally renowned female thief who specializes in stealing cultural relics learned that a museum was about to exhibit a thousand-year-old artifact.
So I prepared to start with the clothes of history, and then played a short video every day, showing part of the plot, until the last day, revealing the whole picture of the clothes, as well as the identity of the female thief and the time between her and the clothes in the previous year.
fate.
The storyline is very compact and full of suspense. In addition, Qin Kexin and Wang Xudong are both good-looking, so Lisa Zhang was invited to play the role of the female cultural relic thief in Liar. It just so happened that Lisa Zhang was also preparing for the movie about a female killer.
, so her movements and temperament are constantly moving closer to this aspect. As soon as her picture came out, everyone was shocked, because she is indeed very beautiful and charming. She is indeed the image of a female snitch, especially the last one.
As the flagship clothing comes out, the theme is also revealed: true beauty can run through history and reality.
This is also the inspiration for the model Qin Kexin designed for Dongqi, because Dongqi’s shoes themselves focus on classics and luxury. Nowadays, there are also retro trends in clothing, but generally they are still based on Western aesthetic retro.
, In fact, Qin Kexin always felt that the classical beauty of the East has more history to explore, so she read a lot of information, went to museums many times to study classical costumes, and finally designed several styles that were very classically beautiful, combined with embroidery.
It uses traditional handcrafts such as beading, but the lines are simple, neat and elegant, which is in line with modern people's aesthetics. At the same time, it also highlights the temperament in daily wear, and is a very aura of clothes.
This short film pushed Dongqi's brand launch to a climax, and the short film was just an image. On the day of the brand launch, in Dongqi Clothing's flagship store, Zhang Lisa wore this outfit as the finale, which immediately attracted the attention of the entire audience.
caused a sensation. Reporters focused their cameras on Lisa Zhang and the clothes she was wearing. Many women kept asking how they could order this kind of clothes, but the answers they received without exception were
This model is only for display and will not be sold to the public, let alone mass-produced.
But other styles can be customized according to customers' preferences. At the same time, designers will continue to launch other styles, and they can also be booked in advance.
Therefore, on the day when the Dongqi clothing brand was established, that is, the day when the flagship store opened, if it were not for the limited quota, it is estimated that the orders could directly exceed several hundred. You know, Dongqi clothing and Dongqi shoes cooperate with each other and follow the same path.
It is a high-end route, and the starting price for a set of clothes is at least hundreds of thousands, and Donghai itself is one of the best metropolises in the country. There are many people with money and aesthetics. If it is really open to customers for customization, then their opening
The orders placed on the first day are enough to last more than half a year.
At this point, Wang Xudong insists that Dongqi Clothing also restricts orders, because for now, although the acquisition of Lome is used as a long-term reserve to develop sub-brands in the future, the top priority is still to make Dongqi clothing
Build a high-end brand line, and then gradually develop sub-brands.
Therefore, under Wang Xudong's previous request, Zhang Li also gave instructions to the flagship store. Everything should be done in the Dongqi Shoe Industry's way, strictly controlling the order quantity. Each customer can only order one piece in this batch, and it must be
Go to the store to measure yourself, and strictly control the number of orders for each store every day within thirty. This is because Dongqi's clothing contains a large number of traditional handcrafts such as embroidery, which requires a long production cycle and a very heavy workload. In order to ensure
To complete the work on time and with quality, we can only control the order quantity first.
This is the same as the early days of Dongqi Shoes Industry. Of course, in this process, we will continue to go to places with traditional embroidery, printing, and textile crafts such as Xizhou to find skilled craftsmen to expand production.
team, so that the order volume can be gradually relaxed in the later period. Otherwise, the store will definitely continue to expand, and there is definitely nothing wrong with strictly controlling quality. However, if we say that we must always control the number of orders in order to ensure quality, there will be no discussion later.
There is no way to talk about expansion, let alone development.
These are all step by step, but it is obvious that the establishment of the Dongqi Clothing brand is indeed very successful. It can basically be said to have reproduced the glory of the time when Dongqi Shoes was established. Including Donghai City TV Station directly
I came here hoping to interview Wang Xudong, because we all know that Dongqi Shoes was a rapid success before, and now Dongqi clothing is so popular. Now Dongqi has risen rapidly in Donghai. As a representative of successful young entrepreneurs, I hope to be able to
Conduct an exclusive interview with him. (To be continued)