Zhang Li said seriously, "I searched on the Internet. For example, the brand we just mentioned is already very well-known. But every year, one month before the event, various websites on the Internet start to search for it.
The searches and popularity of this kind will further increase significantly. Hot information related to the brand or activities is released almost every day. It can be said that for at least two or three months in a year, this brand is active in everyone's attention.
Among them.”
"As for the growth of performance, starting from the preparation period, the casting videos of models were gradually released, and then you can see that the sales of the same model often increased by leaps and bounds, and after the event started, the brand could
The data I found shows that sales growth can often be as high as fifty or sixty points."
"For a new brand in the growth stage, such growth may still be a normal value, but after all, this is a brand with a century-old history that has already occupied major global markets. It can be said that its layout is complete.
It has reached over 95, the expansion scale is nearly complete, and there is not much room for growth.”
"In addition, the performance base of this brand itself is listed there, and it is all in units of 100 million, so this growth rate is a very astonishing number. Especially when compared with other festival promotions, new product launches, etc.
A series of activities cannot be compared with such a catwalk show. It can be said that the growth of this brand is mainly brought about by this show."
Wang Xudong listened carefully. Zhang Li is now gradually starting to explore the path of professionalism. She is no longer reckless. Now she has obviously done enough homework before discussing with Wang Xudong, and has learned all the data and background information.
Be clear as day.
"So I feel that if we can hold such an event, it will not only consolidate our brand image and further enhance our brand and market position, but it will also definitely bring us more significant performance growth."
"Especially since we are still a new brand now, everything can bring us improvement, whether it is performance or brand influence and other aspects."
Zhang Li was obviously confident after making these preparations, and she was full of confidence when she spoke, "Moreover, it is obvious that we in Dongqi are now ready to hold such an event, and we already have such conditions. So I think
Hold a large-scale fashion show to showcase Dongqi's clothing, including Dongqi's shoes, bags, jewelry and other accessories, which can also be displayed as our overall image and what we can provide to customers.
The best combination."
Zhang Li said: "First of all, we don't have to worry about modeling at all, because we have our own etiquette company, and our models are actually not bad at all compared to those big brands. We have these model resources ourselves.
It would be a waste and a pity if other companies only participate in business activities for celebrations. If we don't use it and don't use it to promote ourselves, it would be too wasteful."
"The second thing is the funding. Our clothing company has just been established here, and we have been specially approved for an additional three million promotional expenses. The budget reported at the time was to prepare advertising, but now that I think about it, it is actually better to hold such a
For an event, I made a rough estimate, mainly taking into account the savings in personnel and media costs. Therefore, the overall cost may not be enough to use up the three million, but it will definitely be better than investing the three million in advertising.
I don’t know how effective it is.”
"So funding is not a problem, and then there are media resources, which is even less of a problem. We have always maintained a good relationship with major media, including the placement of some advertisements and some publicity activities, and we have always cooperated.
All are very good. Moreover, media platforms always need fresh and exciting content. Several large media platforms have asked our external relations before when there will be another large-scale new product launch event. They want to do it.
special topic, so they will definitely welcome and cooperate with our event."
"Then there is the arrangement of the event and the specific process content. I can come up with this idea, but I really don't understand the specific details of this event. However, the three stooges are better than Zhuge Liang. There are many in our company who can endure it. Come on, everyone.
If we have a brainstorming meeting together, we will definitely be able to plan a perfect event.”
Wang Xudong couldn't help but smile when he saw Zhang Li's confident look. He was very happy to see Zhang Li in this state. What he hoped was that Dong Qi and even every employee under him would treat work with such sincere confidence.
Enthusiasm and drive.
"Then the remaining issue is the venue. I have considered this. There are two options to choose from. One is the Donghai Grand Theater. This is mainly because many major events have been held here in the past, including those we compared.
The catwalk show of this brand is also held here. If it is held at the Donghai Grand Theater, the grade and rank will obviously be higher."
"But the main thing is to consider that the other brand is also held here. This collision venue can easily make others think that we are imitating and being regarded as imitating others. The entire brand will be misunderstood. Secondly,
It is inevitable that there will be various comparisons. I am worried that it will have a bad impact on our brand. Unless our activities are very exciting, otherwise we will be compared, which will be detrimental to us.
"
"Of course, I have confidence in our team. With our comprehensive strength here, we can definitely crush any so-called international big name. We are not afraid of being compared. But mainly in this way, it will affect our overall appearance.
Showing it doesn’t help much.”
"What I say is actually a comparison. If we can be at the Donghai Grand Theater, it is also a reflection of our strength. After all, low-end companies and activities cannot enter a high-end place like the Donghai Grand Theater, but in my heart
There is another option, and it is a bolder choice, which is to place it here in our new office space."
"Because everyone has seen the previous renderings, we all know that Dongqi Building will be completed soon, and it is very magnificent, very high-end and classy. It can be said that it can very well represent the image and taste of our Dongqi Building. Everyone
They are all very much looking forward to it. Moreover, the new office space also has enough space, and the most important thing is that it can display the entire style of our Dongqi at the same time."
"I want more people to be able to see the soft and hard strength of our Dongqi, our company, factory, the working environment of our employees, how our designers create design drafts one by one, and then
How to make patterns, how the craftsmen embroider and bead little by little, turning a sudden idea in our minds into beautiful clothes we wear." (To be continued)