Zhang Li nodded her head after hearing this, then frowned and was about to speak, but Wang Xudong raised his hand to signal her to suppress it: "I know what you want to say, your concern is still about the venue, and you are worried about Dong Qi
The building will not be completed by that time and the site is not perfect enough."
"I'm telling you, there's no need to worry about this issue at all, just go ahead and do it."
"This is why I ask you to make the event as big as possible. The bigger the better. Think about it differently. What is your purpose of doing this event? Expand Dongqi's brand influence and show our brand strength.
, and also, drive our sales.”
"Then think about it again, the target brand you mentioned, their talent show. Although I don't know much about or pay attention to this, I also know that their activities are not completed in one or two days.
It’s over, but there will be a preparation period of at least several months or even longer, right?”
"This is of course not because of their low efficiency, but the real reason lies in what you just said. You said that they have had a large area of waste heat since the beginning of preparations, and they have attracted the attention of the media and the world, time and time again.
Explode hot spots.”
"What does this mean? Our activities also need to extend this timeline and keep it hot to attract the public's attention."
Zhang Li listened, nodded frequently, and wrote down in her notebook, but she was still frowning, obviously thinking, and obviously still had doubts, not knowing how to extend this timeline.
Wang Xudong analyzed her unhurriedly: "Listen to me, I will think of a way for you, which can not only extend the time line, but also ensure that our activity is always on the hot spot and can always attract everyone's attention.
It’s very simple to attract attention and interest, that is, every stage must detonate hot spots and have enough events to attract attention.”
"I know it must be too difficult for you to say. How can it be that easy? If the timeline of an activity is too long, it will inevitably arouse everyone's interest and fatigue, and it will be difficult to continue to pay attention. The two are contradictory and very difficult.
It’s difficult to change. But in fact, your power is too small and your ideas are too limited. The same is true for me, so I suggest you brainstorm ideas.”
"Your idea itself is good, but it is equivalent to a very complete framework, but the content really needs to be enriched and improved. This is not something you can do alone."
"So, you can now convene a meeting with all the personnel from the planning and marketing departments to discuss the specific activities. It is best to collect ideas and creativity from the whole company. As for the brainstorming itself, the more people involved, the better the ideas will be.
If there are many, after collision, a better plan will be formed.”
"You can even make it even bigger and directly offer high rewards online to collect ideas. As long as you have good ideas, you can get a reward of 100,500,000,500,000 or even higher. There will be a brave man under the heavy reward.
, there must be someone who can have very good ideas.”
"Moreover, this in itself can bring us a lot of buzz. Think about it, Dongqi is soliciting high-stakes rewards for activity plans and ideas across the Internet. This is an absolutely hot topic in itself, whether it is us or this
The bonuses are enough to attract people’s attention.”
"So don't skimp on the bonus, it can be one million or even higher. You have to know that the event itself needs publicity, warm-up, and capital investment. This million is used for advertising, especially TV ads.
It may burn out in just ten seconds, and it may not have much effect."
"But if we do it like this, everyone on the entire network will know it, and everyone will discuss it enthusiastically, which will inspire those who are capable to try. This bonus will stimulate everyone to keep discussing, forwarding and trying.
Come and participate, isn’t this the attention we want?”
"Also, Dongqi will continue to expand on a large scale, right? What is the most needed and scarce problem for expansion, and the most difficult problem to solve? It's not even money, because our performance is enough to ensure that we have good cash flow.
.”
"The most difficult problem to solve is people and talents. From planning, design, public relations, graphics, all of these, you know how big a gap we have, especially after we continue to expand in the future, this gap will continue to widen. We
If we want to ensure that our development speed is synchronized with our quality, we must maintain sufficient personnel, especially excellent people."
"Although we have been recruiting continuously, you should know best how difficult it is to find suitable and outstanding candidates, because after all, in addition to the fixed school recruitment every year, our recruitment is still based on Donghai locals.
Mainly, they are all conventional methods, such as online recruitment and job fairs. Although everyone works hard, there is nothing outstanding after all, so the scope is still much smaller after all."
"And once we offer a large bounty to collect proposals, think about how many people can be stimulated to participate? There may be only one best proposal for the event, but other people are likely to be equally good, so can we ask them for it?
Extend an olive branch and invite them to join Dongqi. Does this solve the urgent need for talent in the future? "
"Isn't this more effective than any recruitment? Moreover, there is no need to invest additional money."
Wang Xudong smiled and said to Zhang Li, "Do you think that's the case?"
Zhang Li was stunned for a while, and it took her a while to react. Then she nodded sharply and said with admiration: "Mr. Wang, your idea is awesome. It looks simple, but if you dig deeper,
It means that the activity itself, publicity, recruitment and our strength and position are all included in it at once. How many things does it cost to spend one piece of money? It is indeed worth the money."
After all, Zhang Li has been in management for such a long time. She knows very well that for a company of the size and scale of Dongqi, the expenses such as publicity and recruitment, even the most basic ones, require millions of investments to start. If it continues
Including the activity itself, it is estimated that tens of millions of investments will be needed.
But when it comes to Wang Xudong, he can achieve the maximum multiple effects with the smallest single investment.
Zhang Li has always admired Wang Xudong, knowing that his mind, courage and courage are not comparable to ordinary people. He always has some unique ideas. Otherwise, how could he start Dongqi from scratch and then reach this scale? However, Wang Xudong
Her ideas are always beyond her expectations, and she can always think of things that others cannot think of.
"Mr. Wang, I'm really trying to show off my sword in front of Gong Gong's gate. Isn't this a joke? My idea is just a joke. You also said that one person's ideas are limited. I think if you are allowed to come to this event, you will be alone.
You will be able to plan an absolutely perfect and absolutely shocking event, which is guaranteed to be unmatched by any previous events." (To be continued)