"Does Mr. Wang think there is any problem with such a standard? Or is there any problem if we select according to this standard? If we don't follow this standard, can we say that we select randomly?"
"In that case, it will not only affect the effect of our event. After all, we created so much momentum in the early stage, but in the final selection, these models did not even meet the standards. So what will everyone think of our event this time?
What do you think? Do you think our activities are too childish and the psychological gap is too big?"
"Also, most of these models, after being selected, will serve as our spokesmen and clothing display models. If they do not follow this standard, the selected models may not have such good figures, which will ultimately affect our future clothing.
In terms of performance, it may not be that good, and the impact will most likely be on our long-term brand image and the most critical turnover."
Wang Xudong said calmly: "You all think this way, right? So you haven't noticed or realized that this is a problem, so I'm here to tell you now, you are all wrong."
He looked at Zhang Li's surprised eyes and said: "Taking this event as a competition to select models, there is definitely no problem with using such standards, and it is indeed possible to select models with the best figures."
"But don't forget, who are we selecting models for in this event? Is it for the public, for international standards, or for us, Dongqi?"
Zhang Li was in a daze. She really didn't understand what Wang Xudong meant.
Fortunately, Wang Xudong patiently explained to her: "Think about it, who are we selling Dongqi's clothing to when we design it, and who are our customer groups? Could it be that we only sell to models, or that we only sell to models?"
Is it the group of people with model figures, or the group of people with consumption and aesthetic abilities?”
"Think about it for yourself, how many of our Dongqi store customers, including the customers who made the final transaction, really meet this body standard? Yes, our customer groups do belong to the high-spending group.
Many of them are very perfect beauties, from figure to appearance and temperament, but more of them are successful people like Sister Guo, who are either strong women working hard in the mall or high-level managers in the company.
There are also all kinds of professions.”
"Of course many of these people have outstanding figures and temperaments like Sister Guo, but even Sister Guo's figure is not perfect and does not meet the standards of this model, let alone others?"
"What's more, with the development of the economy, everyone's economic strength and consumption level are also constantly improving. Our Dongqi's market recognition and acceptance are also getting higher and higher, and our customer base will continue to expand in the future.
At that time, there were more people with ordinary figures or even very fat or special figures. They had the spending power and also recognized and appreciated Dongqi's brand. So do you think that because their figures do not meet international model standards, they
Keep them out?"
Zhang Li was speechless. Obviously, what Wang Xudong said was the most practical truth, and it was also what managers like them should pay most attention to. However, it was indeed Wang Xudong who finally put it forward.
Wang Xudong continued: "Then what do you think is everyone's impression of Dong Qi?"
"Furthermore, you have been a manager for quite some time, and you have been working in a shoe store before. In fact, you should be more sensitive to this issue. Think about it, why do we pay attention to customization of our shoes, and why do we need to last them?
Especially in the area of high-end customization, shoe lasts need to be made individually according to each person's foot shape? It's because everyone's foot shape is different. Ordinary assembly-line shoes often cannot fit everyone's foot shape, so there will be some differences in wearing them.
uncomfortable."
"As for Dongqi's shoes, customization takes into account everyone's foot shape and fits the top of the foot and the instep when worn, so that the most comfortable feeling can be achieved and the best effect can be achieved."
"Then if you think about clothing, is this even more true? At Dongqi Clothing, we currently focus on advanced customization. Why do we have to tailor clothes for each customer? There are even some customized models that are measured and customized according to the customer's needs.
How to design the body and temperament? It’s because the purpose of clothing and shoes is to set off people, not that people should set off clothes and shoes.”
"Yes, modern women love beauty and constantly maintain their figure, but if you think about it, should clothes reflect a person's beauty and figure, or should people change their figure to match the size of clothes? There is a question
The idiom is called cut the feet to fit the shoes, you should understand what it means."
Wang Xudong said slowly: "So, truly good design and truly beautiful clothes must not be the perfect size to be worn on the person with the best figure to add beauty to the cake, but should be the icing on the cake regardless of the figure of the person wearing it."
, completely hiding the flaws in her figure and showing her most beautiful side."
"This is also the effect that our Dongqi clothing should achieve. No matter what the customer's figure is, we have the designs and clothing that are most suitable for her and can best reflect her beauty. Otherwise, those customers who are not model figures will not
Are you going to be turned away?"
Zhang Li opened her mouth wide, obviously understanding what Wang Xudong meant.
"So for this event, the best thing is actually to abandon this standard. Instead of using standard skinny models, we need to use models with different body types to wear our Dongqi's different styles of clothes to show their unique beauty for everyone to see.
Let them realize that the beauty of our Dongqi is diverse and inclusive, and let them realize that the beauty of our Dongqi is not only the beauty of the clothing itself, but also the clothing that can better fit people's temperament and can show different body shapes.
Beauty, this is the true and best interpretation of our Dongqi."
Zhang Li kept nodding her head and looked at Wang Xudong with sincerity. Only at this moment did she truly understand Wang Xudong's intention.
"Moreover." Wang Xudong knocked on the table and pointed to the model standard on the activity plan. "I have always felt that the so-called international model standard means that the selected models are good-looking, but you don't think it is not enough.
Is it healthy?"
"Also, is the gap between them and these people in our real life a bit too big? Models are all selected from a million, how many normal people have such perfect figures as them?" (To be continued)