Wang Xudong was not polite to her at all, he just picked up the tea and drank it. He knew that Guo Yu was a busy man, and he had already squeezed out time to wait for him here, so he went straight to the point and said with a smile: "Sister Guo, before
I talked to you about my leather shoe store, about promoting my family’s ancestral craftsmanship.”
Guo Yu nodded: "Well, I have always remembered that although I have always thought that this is too overkill for you, but after all, it is the inheritance of the family and personal wishes. So what situation are you encountering now?
Where is it?"
Guo Yu also spoke very skillfully. She was a smart person. She obviously guessed Wang Xudong's purpose of coming to her at once, but she didn't explain it clearly. This was to save Wang Xudong's face and wait for him to speak.
"The situation is actually that the shoe store I run is not an ordinary shoe store, because my father has been doing it for many years before, which is to do it according to the traditional business model, but the end result is that the business is getting worse and worse, almost...
It's on the verge of bankruptcy. And it's not that there is anything wrong with my father's craftsmanship. It's just that the market demand is there now. Many traditional things, even if they are very valuable, are destined to be abandoned if they don't keep up with the market and trends.
Eliminated. So my idea is to inherit my father’s craftsmanship, but I must be innovative in business, keep up with the market, or even lead the market, so my current layout is like this..."
Then Wang Xudong briefly described the situation of his store to Guo Yu. He was also fully prepared, including some information about the store, pictures, and displays of each area, as well as market positioning and some simple plans.
, including the results of the intangible cultural heritage he had just applied for, all of which were shown to Guo Yu.
Since he came to see Guo Yu and asked Guo Yu for help, and knowing that Guo Yu's time was precious, he was not someone who easily troubled others, so of course he made sufficient preparations to make Guo Yu fully understand
And recognize and support his ideas.
Guo Yu listened very carefully, but then her brows gradually tightened. She did not interrupt Wang Xudong, but listened attentively to what Wang Xudong said. It was not until Wang Xudong stopped that she spoke: "Xudong
, To be honest, I think your idea is very good, including carrying forward a traditional craft and operating it as a work of art, so that people can correctly understand its value and let it get the recognition it deserves.
, including being recognized in terms of value, and you can also have a good career, I think this is a very good thing. But the price you gave, to be honest, is too much higher than the market price. Because currently, most
People's understanding of handmade leather shoes is still stuck in the past handmade workshops. A pair costs a few hundred yuan. The quality is very good and durable, but the style is ugly and old. Even today's high-end brand leather shoes are difficult to make as good as
After all, the price of a pair of more than 100,000 or 200,000 yuan you mentioned is where the main consumer groups are. Most of the consumers in the market are white-collar workers and working-class people, and their affordability is not as high as you think.
required level.”
“In my circle, shoes worth RMB 100,000 or 200,000 are nothing, but for the people who consume them, what may be more important is the brand value of the shoes and the identity value they can demonstrate. For a shoe
They may not be able to recognize shoes made in a store or handicraft studio." Guo Yu's words made it very clear.
"I know this." Wang Xudong was not surprised at all, but smiled and nodded in approval, "But Sister Guo, the market I am going to work on now may be higher-end. As I have been emphasizing, art, since it is art
Goods, that is, everyone can appreciate them, but not everyone has the ability to collect them. In this case, Sister Guo, you first take a look at my things."
Then, he took out the most important thing this time, which was a wooden box he brought with him. It was exactly the same wooden box as the shoes he had given to Qin Kexin. Because he wanted to have his own brand, these packages were all from him.
Once ordered, it will be used uniformly in the future.
"Sister Guo, take a look at these shoes." Wang Xudong opened the box carefully, took out an exhibit he had made in the past few days as if it were a treasure, and then handed it to Guo Yu.
Guo Yu couldn't help but poke his head out to take a look, and then his eyes lit up.
What Wang Xudong brought was a completely different style than the one he originally gave to Qin Kexin. It was black and the heel was much lighter. The style was more generous and simple, but the whole shoe shape was still very smooth. At first glance
As soon as I saw it, I knew that it must be particularly comfortable and fit, and it could also make the person look more upright and elegant. The whole shoe looked very noble, gorgeous and grand. Guo Yu had seen the world, but this pair of shoes still attracted her at a glance.
.
Wang Xudong lost no time and said: "This is just my exhibit. I don't know your size, Sister Guo. Otherwise, I will order a pair for you and you can try it on directly on your feet to feel the comfort and so on."
"Because to put it bluntly, this price point is destined to be high-end. What I hope is that our traditional handicrafts should not be reduced to disappearing stalls and storefronts on the street, but should be loved by more people. At present,
In other words, only high-end products have the appreciation and financial ability to understand its value and are willing to pay for it."
Guo Yu came back to his senses and gently touched the leather shoes with his hand, feeling the soft texture: "Xudong, did you design these shoes?"
"Yes." Wang Xudong nodded, "I also handle the production."
"You really exceeded my expectations." Guo Yu's eyes were still on the shoes and he said with admiration, "I have always thought that you are a very courageous and leadership person, suitable for a role like making waves, but I don't
I thought that you could do such detailed work and do it so exquisitely."
"This is rough and fine." Wang Xudong chuckled. He was actually not surprised that Guo Yu could be so recognized, but he still felt very happy. "What about Sister Guo, do you think such shoes are worth it?"
value?"
"To me, it's definitely worth it." Guo Yu said with certainty, "But Xudong, since you have positioned yourself in the high-end circle, you must first break into this circle and gain their recognition. After all,
There are too many famous brands now, and for high-end people, it is more important to look at the brand rather than the shoes themselves." (To be continued)