"Five million." Suddenly, a voice shouted out in a very plain voice. Everyone thought they had heard wrongly and all looked at the voice.
I saw Guo Yu, who was sitting at the end of the guest table with Wang Xudong, suddenly raised his hand and said calmly. After finishing speaking, he put down his hand. When he said five million, it was like telling the boss's wife to have a bowl of noodles.
of peace.
Wang Xudong was also shocked, because Guo Yu had been chatting quietly with the two of them just now, and while they were chatting, Guo Yu suddenly raised his hand and said five million.
"Are you... kidding?" Wang Xudong asked Guo Yu quickly, but Guo Yu just smiled and said nothing.
As soon as Guo Yu said five million, everyone looked at her. Most of them were frightened. Although the people sitting here were all rich or noble, with five million, the people sitting here, except Wang Xudong,
He and Su Wanqi can't afford it, but everyone else can afford it, but being able to afford five million doesn't mean that he is willing to spend five million to buy a pair of shoes.
The host was also frightened by Guo Yu's five million. He paused for a while before coming back to his senses, and then quickly said: "Mr. Guo's five million, the first time, the second time, are you still willing to increase the price?
If not, then this pair of shoes will go to Mr. Guo for five million. Okay, five million for the third time, come, congratulate Mr. Guo, please come to the stage."
Guo Yu smiled, stood up, and then slowly walked onto the stage. Before going on stage, he passed by the shoes and took a look.
"Hello Mr. Guo, I believe there is no one here today who doesn't know Mr. Guo, right? Mr. Guo, actually I have always wanted to ask you a question. Not only do I want to ask it, but many people here also want to ask it. I
I just heard them chatting a lot in private, that is, is there any connection between Huahai Group and Dongqi Shoes?" the host asked Guo Yu.
Guo Yu smiled slightly and said: "The host asked a rather reserved question. In fact, the question the host wanted to ask was why I came here today and why I came to attend the opening ceremony of such a small company. Yes.
, many people present may have this doubt. In fact, there is nothing to doubt about this matter. I am not here on behalf of Huahai Group, I only represent myself. I am here today in a private capacity. There is nothing special about my coming here.
The purpose, like some of the guests here today, is because I am an old customer before, so Dongqi Shoes called me and invited me to attend the opening ceremony and invite me to be a guest."
"Have you seen that the pair of shoes I am wearing today were purchased from Wang Xudong's studio before and were made by Wang Xudong himself. I like them very much. Not only do I like this pair of shoes, but I also like Wang Xudong.
As a person, his conduct as a person is just like the shoes he makes. He is down-to-earth, every stitch is unambiguous, and he speaks the truth without any falsehood. And the shoes he makes are just like him, they can't help but look good-looking.
And it’s very meaningful.”
"I am here today as a loyal lover of handmade leather shoes, so you don't have to think there is anything strange. I am also an ordinary person, and I also have things I like, such as a pair of shoes. You may also
I still feel strange why I would spend five million to bid for this pair of shoes. This is not surprising, because I like this pair of shoes. In my heart, they should be worth this price. If the price is lower than this, it is right.
It's blasphemous, just like what the host just said, these shoes are alive, in my opinion, too. This pair of autumn shoes is the most beautiful I have ever seen, and I believe it is also the most beautiful everyone present has ever seen.
shoes."
"I don't have much to say. I haven't thought about advertising for Dongqi Shoes, but I like the shoes here from the bottom of my heart. Not only do they look good, but more importantly, they fit my feet. And the shoes here are
It has connotation and culture. Okay, let's talk about it, I'm going to pay the money. Should the money be given directly to the Charity Federation or to your company first?" Guo Yu stood on the stage and asked Su Wanqi who was standing below, and then Su Wanqi
He led Guo Yu aside to pay the money.
"Today's event is basically over. At the end, we, Dongqi Shoes, invite all our guests and friends to have dinner at the Tianhu Huali Hotel next door. In addition, all guests present today will receive a
A distinguished VIP card for our Dongqi Shoes Handmade Customization Store."
"Don't underestimate this distinguished VIP card. This VIP membership card has many privileges. First, a distinguished model launched every quarter is only open to members, which means the one we just showed
Only our members are eligible to customize the national flower models that Miss Zhang Lisa wore before, while non-members cannot buy them no matter how much you are willing to pay. Secondly, tailor-made models are only open to our members.
Third, members will leave all your personal information in our store, including the size of your feet. When ordering shoes, you don’t need to go to the store to measure your feet. Customization can be completed with just one phone call, and we will deliver it to your door..."
The host continued to introduce.
Subsequently, every guest present had a VIP membership card worth 50,000 yuan. Why was it worth 50,000 yuan? Because applying for a VIP membership card requires a card application fee of 50,000 yuan.
Then everyone present received a gift prepared by Dongqi Shoes. This gift is not cheap, worth 5,000 yuan, which shows the grandeur of Dongqi Shoes. And this is also the atmosphere Su Wanqi wants to create.
If you want their brand to give people the impression of being high-end, because what they do is itself a luxury brand, and it is a local luxury product. To make a luxury product, you must not only have excellent strength, but also need to think of supporting products.
Hype means raising the brand value to this level. Therefore, no matter the pricing, the luxurious packaging of the products and the level of luxury on site today, they all serve this purpose, even if it specifically stipulates a membership card worth 50,000 yuan.
The card fee system is also designed to achieve this purpose.
Today, Guo Yu and Qin Kexin came to the scene to add icing on the cake. The dozen or so celebrities invited and the huge crowds of people outside were like a concert, which made this kind of dignity even more popular. What pleased Su Wanqi the most was Guo Yu's "five hundred"
Wan Yeping and the words she said on stage said she was a fan of this brand. Guo Yu's move was equivalent to pulling the brand Dongqi Shoes to sit on the throne of shoes. You know, Guo Yu's identity
And the five million she spent to buy this pair of shoes was enough to make everyone put this brand in a noble and luxurious position from the bottom of their hearts.
The effect of today's celebration has completely exceeded her expectations. Wang Xudong only knew that today's celebration was lively, he could not realize the huge commercial value of it, but Su Wanqi knew that the value of today's event would not be less than 5,000 yuan.
Although Guo Yu personally spent five million to build momentum for them. Su Wanqi has seen the company's golden future from this celebration. She is a professional and understands the huge commercial value contained in it. (To be continued)