"This is the company's current financial statement. Take a look at it." Su Wanqi then handed the statement to Wang Xudong.
"Just tell me what the situation is. Just say, I'll wash my face and feet." Wang Xudong walked to the nearby bathroom to wash his face.
"The cost of this opening ceremony has far exceeded our expectations. Not counting the actual value of the pair of shoes you auctioned, our actual expenditure for the entire opening ceremony exceeded two million yuan. Currently, the company account
We only have less than 500,000 yuan in funds. However, we received eight orders today plus the previous three orders. This is a total payment of nearly 1.5 million for one order. Therefore, in fact, the company
The financial capital is close to more than 2 million. Otherwise, the company's funds may really have problems. I have made a calculation. On the premise of not borrowing money, our company must ensure the normal operation of the company and minimize risks.
There must be at least 800,000 yuan in the company account at all times, which is the minimum."
"Based on the worst-case scenario where the company does not receive orders for a month, the monthly rent is 130,000 yuan, and the monthly employee salary, excluding any bonuses, adds up to about 150,000 yuan.
The total cost of water, electricity, employee accommodation, lunch and other daily office expenses is RMB 60,000 to RMB 70,000. In other words, even if you do nothing every month, your monthly net expenses will be close to RMB 400,000. In addition, the company must guarantee at least RMB 300,000.
You also know that our shoes are expensive because the materials we use are very expensive. Every time we purchase a batch of goods, the value is more than 500,000 yuan, and the reserved payment of 300,000 yuan is
It's the minimum limit. In addition, at least 150,000 yuan of working capital must be left, so leaving 800,000 yuan in the company's account is the minimum limit." Su Wanqi calculated it one by one for Wang Xudong.
"What you said makes sense. I just want to know now, how much is our company's profit? How much is the profit on a pair of shoes? What is the company's monthly turnover to break even?" Wang Xudong asked. To be honest, this account
He himself has never figured it out, but for a manager, this is the most important thing, otherwise he will have no idea at all.
"The cost of our company's shoes is about 20%, and 20% is simply fixed expenses such as material costs and taxes. According to our company's current bonus system, 15% of it must be used as bonus. In addition, a pair of shoes costs
Five percent exists in losses and after-sales in all aspects, not just in the production process. You know this. In other words, only 60% of the profit left to the company is also 60%.
Gross profit does not exclude other company fixed expenses calculated on a monthly basis as mentioned before. The company's monthly fixed expenses are more than 300,000 and close to 400,000. In other words, if the company wants to achieve a capital-guaranteed monthly turnover
It needs to be at least about 700,000 yuan. Considering that our company’s main orders are at the mid-to-high-end price range, we need to receive at least five orders every month to avoid losing money.”
"And this is without counting your design fees, and this is exactly what I want to say to you. Although you are the big boss of the company, we have one code and one code. No matter which industry we are in, creative designers
It should be the biggest profit recipient, especially in an industry like ours. Therefore, I think the company should use 10% of the sales of each pair of shoes as design expenses. Only in this way can we ensure that the company's design is always at a high level.
Only in this way can we ensure our competitiveness. Therefore, I think the company should use 10% of the sales of each pair of shoes as our design funds and commission bonuses for designers, because in the future the company must have its own
A professional designer, you can’t always be the designer, right?”
"Well, I agree, it's worth spending any money on design and product quality."
"So, in fact, the gross profit of each pair of shoe companies is only 50%. Calculated this way, the company's monthly turnover must reach 800,000 to break even. In other words, the company must receive six orders to break even.
.”
"According to the company's current production capacity, it can basically undertake sixteen orders per month. This is based on the time it takes for each master to make one pair of shoes at the same time, one pair per week. If the capacity is full, each master can actually
Making two pairs at the same time, that is to say, we can accept thirty-two orders every month. The problem is that we don’t know how many orders we can get every month." Wang Xudong thought for a while and said.
"You don't need to worry, just look at your phone." Su Wanqi said to Wang Xudong.
"Why are you looking at your phone?"
"If you look at all kinds of news information on mobile phones, live broadcast platforms, self-media platforms, etc., we have basically blocked them all today. As I said before, today we spent two million to do one thing.
It costs more than ten million, and the effect achieved is worth at least more than twenty million."
"Today was indeed a success. The appearance of more than a dozen celebrities and the gimmick of Guo Yuna spending 5 million to buy a pair of shoes were enough to create a great influence and establish our brand. But the problem is, our audience
It’s not just people who use their mobile phones to watch news, live broadcasts and self-media. Our audience is the elite and wealthy class. I can’t say it’s useless. It’s definitely useful and very successful. But how successful can it be for us?
I can't say for sure."
"The value of a brand does not mean that it is only for your audience. The value of a brand must be for everyone. Only by letting more people know that you know you can your brand have its value, and that small part of them
The reason why I choose to be your customer is because more people know about this brand, which is the influence of the brand itself. This is what I said, we spent two million on this opening ceremony to reach two million.
The effect is tens of millions. In addition, you have a certain influence every month. In the past, you had four orders every month, and then you could have at least three orders every month, right? So, I think, according to
In my estimation, if we reach six orders per month, the company will not have a big problem in maintaining capital. In addition, we cooperate with Kexin. I think we conservatively estimate that even if we do not make a profit, we will not lose money. I am optimistic about the future of the company.
"." Su Wanqi analyzed slowly.
"I was optimistic about this before I started this company." Wang Xudong even laughed.
The two people continued to discuss various issues in the company until both of them dozed off before going to bed separately. This day was very tiring for both of them, but they were also a little excited. (To be continued)