The company has been operating for a total of two months. Wang Xudong was very satisfied with the performance of these two months. He made his own calculations and found out that the company's net profit in the first month was about 900,000. In the second month, the company's net profit was about 900,000 yuan.
The net profit is around 1.8 million. This is a net profit. For Wang Xudong, this is completely beyond his expectation when he first started the company. Therefore, the company is very successful, but at the same time, in the process
I encountered a lot of problems and discovered a lot of shortcomings. For example, after two months of sales, the sales staff asked a lot of questions.
Wang Xudong carefully thought about the two questions raised. Three days later, Wang Xudong issued a notice. From today on, the company will completely remove all low-end products from the shelves, and will no longer produce and design low-end products. The company will once again
It is positioned in the wealthy class rather than the elite class. Of course, Wang Xudong knows very well, as Liu Yin said, the company's largest traffic actually comes from the elite class. The consumer group of the elite class is much larger than the wealthy class, but as a product
status, he can only abandon the largest consumer group. Due to the inaccurate positioning, the company has not been able to retain elite customers. Rather than causing confusion in product positioning, it is better to reluctantly abandon this part and make it a new one.
The company's products return to precise positioning.
As for Zhang Li's suggestion of opening another store in Yanjing, Wang Xudong couldn't make up his mind. He called Qin Kexin and asked Qin Kexin many times for his opinion on this matter, but Qin Kexin couldn't give him a good decision.
The answer is that Qin Kexin is just a designer, not an entrepreneur or economist. She is not familiar with this area, and her own customers basically come from influence and connections in the entertainment industry, and her studio basically does not
foreign.
In the end, Wang Xudong still did not make up his mind to open another store in Yanjing. For Wang Xudong, the risk was a bit high, especially when the company was still in its infancy. At present, he has not fully understood the market situation, and the company's financial strength
It is also limited, and the cost of opening a new store is also a bit high. In addition, Wang Xudong thought that it would cost at least several million to open a store. For them, it was too risky, so Wang Xudong still shelved it. Dozens of people in the company were counting on it.
He can't be so impulsive and rash as he relies on the company to support his family.
Everything in the company was developing steadily. About half a month later, one day, Qin Kexin called Wang Xudong in the middle of the night.
"What happened?" Wang Xudong answered the phone in a daze and asked Qin Kexin.
"A great thing."
"What a great thing?"
"Tomorrow, someone will come to your store. You must go to the store in person to receive them and explain them." Qin Kexin said.
"Who? What's going on?" Wang Xudong was startled by Qin Kexin.
"Let's put it this way, one of my teachers, a teacher in college, do you know what he does? He is the most famous fashion designer in the country. You may not understand these things, but you only need to know that in these years, the country has
Just know that all BOSS’s clothes are designed and manufactured by him." Qin Kexin introduced to Wang Xudong.
"Well, but what does this have to do with me?"
"This time the national BOSS and his wife will visit ten European countries together. It is a huge national event and has attracted widespread attention internationally. During the visit to ten European countries, they will also participate in a number of international activities and visit multiple international organizations. The entire national event
The event lasted for almost a month. He designed the costumes for BOSS and Mrs. BOSS's visit. However, my teacher's major is clothing design, and he is not familiar with the world of shoes. Because this visit is very important,
So the requirements for clothing are also very high, because it represents the image of the country, and my teacher was worried about shoes."
"He found many domestic designers to design, but none of them satisfied him. Finally, he accidentally saw your company's reports and saw your company's shoes. He felt that the shoes you designed were very in line with the requirements because your
Noble and elegant, the most important thing is Chinese style and Chinese elements. This is the most important. He somehow found out that you and I are friends. He called me before and asked me about you in detail. Of course, I sent you there.
That's the best thing to say. My teacher told me that he will go to your store to see for himself tomorrow morning."
"Xudong, do you understand what it means now?"
Wang Xudong sat up from the bed, lit a cigarette and took two puffs before saying, "Now that I'm awake, I know what it means."
"You are smarter than me. You should know what a huge opportunity it will be for your store if this happens, right?"
"I know, it's a once-in-a-lifetime opportunity." Wang Xudong said sincerely.
"So, you must seize this opportunity well. As long as I, the teacher, nods with satisfaction, then you will be completely successful. I can say that as long as your shoes can really be worn on the feet of BOSS and Mrs. BOSS, then
You will become the top and most authoritative leather shoe designer in the country, and your company's brand will undoubtedly become the most high-end leather shoe brand in the country. This influence is not achieved by asking a celebrity or Guo Yu to help you showcase it.
Comparably, this is a huge opportunity for people to feel that you are the most high-end and noble quality from the bottom of their hearts." Qin Kexin said that she was so excited.
Of course Wang Xudong understood the huge opportunities and benefits here, and said: "I understand, don't worry, I also have the confidence that your teacher will definitely choose my shoes. At least in China, the quality of our company's shoes is not inferior to any other."
Shoes made by a handmade shoe studio. In addition, in terms of design, although I am not a professional designer, in China, I am the only one who can best represent the image of the country."
Next, Qin Kexin introduced his teacher to Wang Xudong seriously, including his personal personality.
Although he said he was so confident, Wang Xudong still prepared very seriously. He went to the company early the next morning. After Liu Yin arrived at the company, he immediately called Liu Yin into the office and introduced the situation to Liu Yin. Of course,
, Wang Xudong never said from beginning to end that he was making shoes for the country’s big boss and his wife, he just said that an important guest was coming.
However, Wang Xudong did not introduce it himself as Qin Kexin said. He asked Liu Yin to pretend to be unaware, but the service and introduction were more targeted, and Wang Xudong did not show up from beginning to end.
He needs to give people a profound feeling. If he is too demanding, it will make people see clearly. This is how people are, the more you respect yourself, the more others will respect you, and vice versa. (To be continued)