The company has made big moves one after another, investing so much to open two large stores in Yanjing and Guangdong, but it has not held any publicity activities. This has puzzled everyone in the company, and also to the general manager Wang Xudong.
I have doubts about my ability, and I even think that Wang Xudong is stingy. I think that Wang Xudong is reluctant to spend money on activities and promotions, so that the business of the two newly opened stores is very bleak, except for a few old customers who occasionally follow the company website and official account.
It is recommended to go to the store as close as possible. Basically no one comes into the store because no one knows that the store exists.
As the people directly in charge, Zhang Li and Liu Yin had very strong opinions on Wang Xudong. They were very anxious and called Wang Xudong several times, strongly requesting Wang Xudong to hold another event, similar to the one held when the Donghai store opened.
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Wang Xudong didn't answer at first, just said he had his own arrangements. After a few times, Wang Xudong directly brought Zhang Li and Liu Yin together to make a video and said: "You two said it lightly, hold a meeting with this store in Donghai
The same activities as the opening, do you know how much it cost to open in Donghai City? Including the pair of shoes that Guo Yu spent 5 million to buy, the total cost is close to 8 million, and this is not just about shoes, Qin Kexin helped
How much is the appearance fee for those celebrities invited for free?”
"And it's not just that people are willing to come if you are willing to pay. People also have status and status. If you open a store and let people come to attend, they will think it is not classy, and they may not be willing to come no matter how much you pay. The most important thing is
What's more, Guo Yu came in person last time and spent five million to buy a pair of shoes. This is a huge favor to me. I can't call her here again this time, right?"
"Even if you ignore all of this and hold the same event again, do you think it will still be effective? You need to know who our customers are. Selling high-end luxury goods like ours is not like ordinary goods. It is not a promotion.
An advertisement will work. We did it for fame in Donghai, but now, what we have to do is actually to win over our precise customers, and our precise customers are not ordinary people, and they cannot even be regarded as the elite of society.
, but the rich and wealthy. Will these people chase stars? Will they pay attention to the opening of a store on the street? Obviously not. Therefore, for these people, even if we do activities, it doesn’t actually mean much. What we want to do is
To be meaningful, we need to let them know that our brand likes our shoes after seeing them and has a strong intention to buy our shoes.”
"The biggest success of our promotional event last time was in three aspects. Firstly, many big names and celebrities came, and the publicity and influence of these celebrities was ahead of the curve. Secondly, my four pairs of shoes were very
It looks good and is very shocking, thus achieving publicity. This kind of publicity is promoted among the wealthy class, and it is well-known by word of mouth. The third aspect, and this is the most important, is that Guo Yu spent 5 million to take the photo.
That pair of shoes. First of all, it’s Guo Yu’s identity. If Guo Yu is willing to buy this pair of shoes, wear this pair of shoes, and like this pair of shoes, it means that the shoes are high-end, because Guo Yu himself represents high-end and rich people.
People at the top of the class. Secondly, five million buys a pair of shoes. For many rich people, the more expensive ones are the better ones. To sum up, we succeeded last time."
"But this event is not that easy to do. If we don't do it well, we spend money and waste everyone's energy without any effect, so we would rather not do this event. If we want to do it, we have to do something big and effective.
You are just store managers, and I am the general manager of the company. You want performance, and I want performance even more. For you, this is just a job, but for me, this is my entire property. So, you
Don’t worry, I promised you both at the beginning, so don’t worry, you two, the event will be held, and it will be very big. You will know it yourself by then." Wang Xudong directly opened the video to Zhang Li and Liu Yin.
Said.
Two stores were opened, but the company was quiet. Only Wang Xudong and Lin Tingting knew in their hearts that this kind of quiet was just the silence before the storm. During this period, Wang Xudong sat in the company and office every day, and
Lin Tingting was running outside all day long, sometimes in Yanjing and sometimes in Donghai. She hardly appeared in the company. No one in the company knew what she was busy with, only Wang Xudong knew.
On this day, Wang Xudong did not go to the company on time. After getting up, he sent little Su Hao to the kindergarten. Then he sat in a breakfast shop on the street and ate breakfast quietly. He did not leave after breakfast, sitting in the small
Inside the shop, I was smoking a cigarette and watching the TV hanging on the wall of the shop. The TV was playing the Central News. The announcer on the news was saying: "At the invitation of the leaders of twelve European and other countries, the leaders
and his wife left Beijing today to embark on this historic state visit. This visit is the longest single visit in history and the one that has visited the most countries. It will also attend many world-wide events. It has far-reaching influence and has gained recognition from all over the world.
Widespread attention from all countries..."
Wang Xudong sat there smoking a cigarette and watching the TV quietly. It wasn't until the scene finished talking about this that he smiled, got up, paid the money to his boss, and then drove to the company.
Arriving at the company, Lin Tingting was sitting in the office. This was almost the first time Wang Xudong had seen Lin Tingting in the past half month.
"You're back? When did you come back?"
"Last night." Lin Tingting answered.
"I've worked hard on you during this time."
"It doesn't matter if it's harder, as long as we can seize this opportunity."
"Is everything arranged?"
"Well, it has been completely arranged according to your wishes. I have arranged all the details with them these days. There are three companies in total. All three companies have shown me all the details of their plans.
, I have reviewed them one by one, and if they can do it completely, I believe the effect will be even better than we thought."
"Of course, sometimes one plus one will not only equal two, but may equal three, equal to four or even more."
"However, the budget exceeded. The 15 million budget you gave us ended up being over 16 million," Lin Tingting said.
"It doesn't matter, as long as we can achieve the results we want, it's worth not to mention 16 million, but 50 million." Wang Xudong smiled.
"There should be no problem. The propaganda this time is no better than before. In the past, the officials would suppress the propaganda, but this time it will definitely not happen. Not only will the officials not suppress it, they will definitely support it vigorously, so the propaganda effect will definitely be better than theirs.
All the activities we have done in the past are better.”
"What time does it start?" Wang Xudong asked.
"BOSS will carry out activities there tonight. As long as activities are carried out there, the whole activity will begin."
"Okay, then let's wait for tonight." Wang Xudong said with a smile. (To be continued)