"I just called the operations department and asked. From last night to now, the number of visitors to our webpage, mainly on our mobile terminal, has exceeded 10,000. Normally, our number of visitors per day is less than 10,000.
More than a thousand, and in fact, our activities have only just begun.”
"In addition, the search volume of the word Dongqi on major search platforms has also increased exponentially. This can fully reflect the effectiveness of our publicity. Mr. Wang, I have to admire you, we can think of all the publicity
They all start from traditional media, but you are different. You start directly from new media and self-media. Compared with traditional media, new media and self-media are not only cheaper, but currently, the publicity effect is better than traditional media."
"I didn't come up with this idea. The person who came up with this idea happened to be the operator who just gave you feedback. I don't understand this. When I was planning to do it, I went to him specifically and invited him to a meal. He told me
I talked about the current situation of the media and the current situation of online media, etc., so I came up with this plan. Of course, I also specifically asked some professional people for advice."
"The event has just started now, and all major news websites will have reports later. I have reviewed the content of the report, and it covers shoes. However, in the news, there will be a detailed introduction to our company, our shoes, and about you.
This designer. This does not seem like an advertisement to readers, but it is actually an advertisement, so there is no sense of violation in this kind of advertisement, and news websites are happy to report it, because it is news in itself, big news."
"Mr. Wang, I'm sure that in the end, the official media and traditional media will definitely report on this matter, and maybe they will also report on our company and report on you in the end." Lin Tingting finally said.
"This... maybe, in fact, publicity is just a means. In the final analysis, it is two things. The first thing is that this opportunity is rare. It can be said to be a huge opportunity. This is the biggest publicity and the most important thing in the world.
It's the best publicity. This thing itself is worth more than 100 million. It can be said that we are just lucky."
"Second, the most fundamental thing is that our own products are good. Our shoes have our own unique style, look good, and have good quality. This is the key."
"Without these two points, even if we spend 50 million on publicity, it is unlikely to have much effect. As I said before, our customers are only the wealthy class. It does not mean that if you publicize it, you can win
Customers, but propaganda to attract rich people, this is the key."
"As I said before, this time the company's performance will definitely rise to a certain level, but the specific extent of the rise is still unknown. In a few days, we will be able to roughly see some clues." Wang Xudong smoked.
flue.
This time he really took a gamble and spent more than 10 million on this. For a rich man like Guo Yu, more than 10 million may not be a big deal, but for Wang Xudong, more than 10 million is nothing.
It's a huge sum of money, because the total of his entire wealth may not be more than 10 million.
The matter continued to ferment, and it turned out just as Lin Tingting expected. At first, it only made waves in the entire online world. Then, major media began to report on the matter, because of a pair of shoes, because the shoes themselves were
It has representative significance. This pair of shoes has completely subverted most people's impression of leather shoes and high heels. No one has ever thought that a pair of leather shoes can be so high-end, a pair of leather shoes can have such cultural connotation, and a pair of leather shoes looks more
It's like a work of art. And the connotation of this national culture is exactly what the official media advocates. In addition, the matter itself has become very popular on the Internet, so the official media also began to report it.
Three days later, Lin Tingting gave Wang Xudong a piece of data.
"What's this?"
"Search volume, number of visitors to our platform." Lin Tingting said to Wang Xudong excitedly.
"I won't look at any of this. Just tell me the sales data for the past three days."
"I asked them to keep records here for each store. For store No. 1, the average number of customers entering the store in the past three days was five times the average number of customers last month. Store No. 2 and store No. 3 have just opened. The previous ones
The number of people is basically zero, so no comparison is made. In the past three days, store No. 1 has made two orders, both of which are new customers. Store No. 2 has received six orders, including two orders from the studio and the rest.
The four orders were from the new store, and three of the four orders were from new customers. The three orders from the third store were all new customers.”
"That is to say, in the past three days, we have received a total of 11 new orders, and the average daily order is 3.67. And last month, our company's average daily order was 1.1, that is to say,
The performance in these three days is more than three times that of the previous one. This is enough to illustrate the effect of this publicity. Moreover, according to our predictions, it is far from the highest order for us. As time goes by, as our publicity
If the activity further expands, the order volume will further increase. I think the final order volume will reach four or five times the usual amount." Lin Tingting said with a smile.
Wang Xudong was a little surprised. This result far exceeded his expectations.
"Now there is a question, can our production capacity keep up?"
"For now, we can keep up."
"We must ensure quality. Even if we receive fewer orders, we must not relax on quality. This is our life." Wang Xudong said solemnly.
"The most important thing is that the number of our VIP customers is increasing rapidly. In the past few days, we have added more than a dozen VIP customers. Although many previous customers did not buy shoes in the past few days, they recharged and became VIP customers. This is
It explains the problem even more. In addition..." Lin Tingting excitedly introduced further to Wang Xudong.
While the two were talking, Nie Yirong walked in and said to Wang Xudong: "Mr. Wang, Mr. Lin, we just received a call. The other party said it was from a TV station and hoped to come to our store for an interview and ask us questions.
If you don’t agree, what do you think?”
"Yes, of course I agree. This is a good thing, of course I agree." Lin Tingting stood up immediately.
"I will agree to any interviews like this in the future." Lin Tingting continued.
"Okay." Nie Yirong walked out.
"I'll just tell you." Lin Tingting said to Wang Xudong with a smile.
"You just need to be responsible for these things."
"This is an interview with a TV station. In fact, many media have come here to take pictures in the past two days. I asked them to entertain them well, and I arranged to give gifts to every reporter who came, and some even gave red envelopes."
Lin Tingting said with a smile, and then added: "But this is the first time that a TV station wants to come here for an interview. I will go and ask in person." (To be continued)