The pricing of Platinum Dongqi is significantly lower than that of Yellow Diamond Dongqi. The prices of leather shoes and bags are in the range of 20,000 to 50,000. Some very high-end ones can exceed 50,000 to 60,000 to 70,000. Most of them
They are all in the range of 20,000 to 50,000 yuan. Wallets and belts generally cost around 10,000 yuan. Wang Xudong bought this one at this price. Positioning in this price range was decided by the company after detailed market research.
After inspecting the store, Wang Xudong finally gave a brief speech in the store and then everyone left. Standing here will only affect the business of the store, and everyone has a lot of things to do.
Do.
The people from the second department came here in the company's business car. When they went back, Wang Xudong called Lin Tingting to his car. Liu Bing drove the car, and Wang Xudong and Lin Tingting sat in the back seat of the car.
"How are the other stores doing?" Wang Xudong asked Lin Tingting. Recently, Wang Xudong has been running around, and Lin Tingting has also been running around. The two work in the same company, a general manager and a deputy general manager, but
The two haven't seen each other for a long time.
"The stores that have signed the agreement are already being decorated. Five stores should be open before July, and ten stores will be guaranteed to be open by mid-July." Lin Tingting answered.
"We can definitely guarantee that we will be able to sign agreements with all Huahai Ruili this year. I have already opened up all the relationships with Huahai Ruili Head Office. I have also signed all the agreements for the eleven malls recently. I will follow up with the rest of the mall agreements."
You will be responsible for signing the contract. I will be busy with some things during the next period of time. I will definitely not be able to run around anymore. I will leave everything to you two."
"Okay." Lin Tingting nodded.
"Our goal is very simple. We want to sign agreements with all Huahai Ruili. We want to achieve full coverage of Huahai Ruili's 41 malls. In addition, we need to reach cooperation with some mainstream high-end luxury brands in major cities. Let us be platinum
The Dongqi brand covers the entire domestic luxury goods market. Sales volume is one thing, and our occupying the market is another matter. Expansion is now our main purpose, and we must seize the time." Wang Xudong said.
"Okay, but Mr. Wang, the 100 million fund is running out." Lin Tingting finally said.
"I know that the finance department specifically mentioned this when they reported to me. It's not that there isn't much left, but that it's all been used up, and part of it has been misappropriated from the company's reserve funds. It's already exceeded." Wang Xudong
Said with a smile.
"Yes, although most of the investment has been completed, the investment in the store has just begun. I roughly calculated that there is still a funding gap of about 30 million. This is because we are frugal and frugal."
"I've seen the budget you made. Thirty million is definitely not enough. Quality is the prerequisite. The construction of the store must not be affected due to lack of funds. Let's stick to the budget of forty million. Ignore you, a special project this year
The investment reserve funds have also bottomed out, and the life of the first department is also tight. After returning to the company, this afternoon you, Jiang Xiaodie and the finance department will have a meeting together to resolve the funding issue. What I mean is
This year we will implement the current budget model. The two departments will each prepare a table for the investment budget required each month and apply for it. We will then provide funds based on the remaining funds after deducting various expenses from the company’s operating profit last month.
You allocate, let’s do this this year first, after all, this year is an investment year, and next year we will follow the normal budget fund allocation model.”
"I don't think the problem is too big. Most of the investment in the first one has been completed, and the capital withdrawal effect of the first one is obvious, and the sales performance is very impressive. You have also seen last month's report. Now every one of the first one has
The monthly turnover is more than 40 million, and the company's net profit every month is close to 15 million. However, this figure will decline after Platinum Dongqi is fully rolled out, and there will be 100% of the total.
It is inevitable that twenty customers will transfer from Huang Diamond Dongqi to Platinum Dongqi. However, it is a high probability that Huang Diamond Dongqi can create a net profit of more than 10 million for the company every month.
It should be stable. And one of you will gradually change from investment to a situation where investment and income are combined. Therefore, the financial aspect should be able to support the rest of the investment projects of the two of you this year. As long as it passes
This year, by the end of this year, the company's life will be better in all aspects." Wang Xudong analyzed slowly.
"On my side, by August, that is, the end of August, our number of stores should reach about 20. We estimate that in August or September, in addition to our scheduled investment, we can guarantee that in
At that time, we reached a monthly balance of payments, but if we want to make a profit, it will definitely have to be by the end of this year. Our second department has invested a total of nearly 1.5 billion. I think we should be able to recover the investment and start making profits by the end of next year.
." Lin Tingting said, these are the results of detailed budgeting by she and Wang Ning, and are obtained through professional research and design. They are relatively scientific and professional.
"Haha, you should be bolder when making a budget. With my budget, we will be able to break even in July and make a profit in August, and the profit will increase month by month. I think we don't have to wait until the middle of next year.
You can recover all investment costs and start making profits." Wang Xudong laughed and said.
"This...this...Mr. Wang, with all due respect, this is impossible, and it's not scientific. It can't be so fast."
"Don't believe it? Tingting, let's make a bet. Remember the number and time I mentioned. If I achieve what I said, you will give me a pair of the latest men's leather shoes. If not,
When the time comes, I will give you a pair of the latest women's leather shoes or the latest women's bag, okay?"
"Okay, it's a deal, I hope I lose."
"Believe me, you will definitely lose." Wang Xudong said very confidently, but in Lin Tingting's view, Wang Xudong's words seemed too amateurish, because according to the most professional analysis, this is almost impossible to achieve.
In the afternoon of that day, Wang Xudong held a financial meeting in the company to study the company's financial problems this year. The company is booming, with more than 200 employees from the beginning of ten people last year. It is expected that by the end of this year,
The company's staff size should exceed 300 people. But in fact, there is not much money left on the company's books. (To be continued)