Mrs. BOSS nodded repeatedly when she heard this, she was very happy and had a smile on her face.
"Sun Bin put on this pair of leather shoes and could move with the support of the harder uppers and shoes. So he took a chariot and commanded an army of 100,000 people. He used "criticizing the strong and destroying the weak", "running quickly across the beams", and "attacking them will save them."
His tactics were surprisingly successful, and he defeated the Wei army and defeated Pang Juan. This battle took place in 5 BC and was historically known as the Battle of Guiling between Qi and Wei. Sun Bin created the first pair of leather shoes with stitched uppers and soles, which was a milestone in the history of shoemaking.
A great initiative. Later, in order to commemorate him, some famous shoemaking masters hung Sun Bin's portrait in their homes to express their nostalgia. At that time, any house with a portrait of Sun Bin indicated that it was a shoemaking industry. Sun Bin was remembered by later generations.
Respected as the "ancestor of shoemaking."" After Wang Xudong finished the introduction, he pointed to a portrait hanging in the middle of the hall next to him and said: "Look, everyone, this is Sun Bin, the ancestor of shoemaking."
After Wang Xudong finished his introduction, many guests began to whisper, which subverted many of their perceptions.
"Of course, this refers to the origin of leather shoes. In fact, what everyone refers to as leather shoes refers to modern leather shoes. Modern leather shoes originated in Europe. Calculating, the history of making shoes in our country is more than 1,000 years ago, but the style of leather shoes is different from today's leather shoes. That’s it. Modern leather shoe making technology has a short history of being introduced to our country from abroad, only more than 100 years ago. Donghai’s homemade leather shoes began in 1876. At that time, there was a shoemaker named Shen Binggen in Pudong with superb craftsmanship. In the early days, he specialized in making rainy weather shoes. Later, when foreign leather shoes entered Shanghai, Shen Binggen also engaged in the repair and shoe polishing business. He was a thoughtful person. During the process of repairing and finishing leather shoes, he carefully considered and studied the style and structure of the leather shoes. nbsp; From then on, my country's modern leather shoe production has gradually developed. In 1876, Shen Binggen raised funds to open my country's first modern leather shoe factory on Yong'an Street, Donghai, and brought many apprentices. From then on, the skills of making leather shoes spread, and the leather shoe industry gradually formed in Donghai. , many old workers in Donghai, whether they know it or not, when they mention Shen Binggen, they all respect him and call him the "ancestor" of modern Chinese leather shoes."
"This is Mr. Shen Binggen." Wang Xudong explained, pointing to a black and white photo hanging on the wall.
"Leather shoes are divided into two types, one is the ancient leather shoes that originated in our country, and the other is what we now collectively call modern leather shoes that originated in Europe. And the leather shoes made by our Dongqi Company are the first
Three types, we call them Chinese leather shoes. We use the most traditional handmade shoemaking technology, which combines the style of ancient leather shoes with the styles of modern leather shoes. We have made changes in comfort and aesthetics to adapt to the times. At the same time, we use
In order to bring out the most traditional cultural charm, the silk threads and carvings used on each pair of our shoes are our most traditional culture. When you look at our shoes, you will have an intuitive experience." Wang Xudong's explanation ends here.
Then the shopping guide took the group of people to visit a large shoe exhibition hall over there. After Wang Xudong's explanation, everyone became more curious about these shoes. Looking at this pair of leather shoes, they are not just leather shoes.
It felt more like it was a kind of history and culture, so I had more questions and kept asking the shopping guide.
"That's very good." Mrs. BOSS took the initiative to smile at Wang Xudong, and then went to accompany him again.
"Time is limited, prepare to demonstrate handmade craftsmanship immediately." The person in charge came over to remind Wang Xudong.
Wang Xudong nodded and asked Zhang Li, who was in charge, to guide everyone to the workshop to see the hand-made craftsmanship on site. Ten craftsmen were sitting in their respective seats and making work. Everyone was completing different production steps as required. They were not
Production is more of a display and a performance. Wang Xudong still introduces each process in detail to everyone, and also introduces the cultural and historical background of each process. This is a requirement of the relevant departments.
, it is their duty to spread Chinese history and culture.
Finally, Wang Xudong smiled and wanted to give each person a pair of shoes on behalf of the Chinese people and craftsmen to welcome them to China. He asked the shopping guide to measure each lady's feet on the spot. The most primitive method was used to measure the feet.
It makes everyone feel very novel.
The whole event was not long, only half an hour. It was extended by more than ten minutes in the end, almost fifty minutes before leaving. The extension was based on the request of Mrs. BOSS, and also because several guests came after the event.
I really like the shoes displayed in Wang Xudong's store. Several guests are now asking if the shoes can be sold in the store. Some hope to buy another pair for themselves, and some hope to take a pair back as gifts for their daughters and sisters. These are completely beyond Wang Xudong's expectations.
The expectations exceeded the expectations of the relevant departments, because no one would have thought that they would decide to buy on the spot. This involves many issues, such as safety, time, and price. Every aspect involves diplomacy.
It's a big deal. But Wang Xudong can't make the final decision on these matters.
In the end, Mrs. BOSS gave her opinion. The shoes they were given were free shoes. The shoes they wanted to buy were all done according to their commercial nature. They could sell whatever they wanted in the store. It was a simple buying and selling transaction, carried out by both parties. Finally,
Wang Xudong arranged for the clerk to follow normal business methods and pay on the spot.
It wasn't until around 11:50 that everyone left in their cars. After everyone left, all the security personnel evacuated immediately. The tense atmosphere surrounding the No. 2 store for more than two months was immediately lifted, and the No. 2 store also
It reopened to the public. However, as soon as the people there left and the security personnel evacuated, countless media reporters gathered around and rushed into the No. 2 store, taking pictures and interviews.
Wang Xudong didn't want to get involved in these matters, so he walked out from behind and handed the scene over to Ouyang Ling and Zhang Li. They were more suitable for interviews than Wang Xudong, and they had already made plans for this situation a long time ago. Ouyang Ling was worried about
She was fully prepared for the wave of media interviews after the event. She had already planned how to accept the interview and the content of the interview, so she was being interviewed in the store. According to the advance arrangement, on the first day after the summit,
Today, Ouyang Ling and Jiang Xiaodie will hold a media meeting in the No. 2 store to disclose some details of this event to the media in person.
The promotional activities arranged were by no means limited to this. In the afternoon of the same day, Ouyang Ling had already sent many short films and photos taken during today's event to some promotional companies that had been contacted for a long time. That evening, before the news was officially released,
The report has caused another uproar on social media and the Internet.
Of course, the real big deal is the publicity in the country’s official media. From that night to the next day, all major domestic media broadcast it. The influence of the brand Dongqi Leather Products has been broadcast in a long way both domestically and internationally.
All have reached unprecedented levels. (To be continued)