"So far, our No. 1 Department has basically completed this year's development goals ahead of schedule. At the end of last year, the company set the development goals for our No. 1 department to achieve a turnover of 500 million yuan, complete the construction of the seven planned stores, and complete eight
We have invested tens of millions in publicity and completed the full coverage of leather goods products by the middle of the year. So far, we have completed the construction of seven stores and completed full product coverage. We have achieved a turnover of nearly 500 million yuan.
Eighty percent, 80 million of the publicity investment was later transferred to the company, so it is not within the scope of our work. We estimate that we will complete this year's work target ahead of schedule in two months at most, by the end of October.
." Zhang Li reported very confidently.
After Zhang Li finished speaking, Wang Xudong took the lead in applauding, and everyone applauded.
"Wang Ning, please tell me about the development and construction of your second department so far." Wang Xudong turned to Wang Ning and asked.
"Our second department has basically completed its tasks according to the timetable set by the company so far. We started to prepare for the second department at the beginning of this year, completed the preparatory work at the end of March, finalized the product in early April, started off-line production in May, and finished the product in early June
Officially launched. So far, our second department has completed the construction of 21 stores and is operating normally. In addition, three stores are in preparation for renovation, and five more have completed the contract signing work and will be ready when the contract time is up.
Renovation preparations have begun, and two more are in the process of negotiation. We will strive to complete the normal operations of 35 stores and complete the signing of all 41 stores before the end of this year."
"In terms of turnover, so far, we have completed a total turnover of more than 71 million yuan. In June, we completed a turnover of more than 2.1 million yuan. In July, we completed a turnover of 21 million yuan. In August, we completed a turnover of nearly
50 million. In terms of turnover alone, it has completely exceeded the target set by the company for this year. According to the current development trend and the construction speed of our stores, we estimate that by the end of this year, our total turnover this year will be
It is close to 500 million. By the end of this year, we will have recovered all the investment and will have a surplus." Wang Ning said directly without reading the document.
After finishing speaking, everyone applauded, and there was no need for Wang Xudong to take the lead.
"Everyone's applause says it all. Mr. Lin, Mr. Jiang, what do you two have to say?" Wang Xudong looked at Lin Tingting and Jiang Xiaodie.
"Let me talk about the work of Part One first. Zhang Li just talked about the results of Part One's work this year. I have to say that this year's Part One has indeed completed the work goals set by the company ahead of schedule, but
Why was it completed ahead of schedule? Or was it because Mr. Wang relied on his own abilities and relationships to win the last event for us? Needless to say, how much influence this has on the company. The fact that one unit can complete the task ahead of schedule has a lot to do with this.
This relationship can be seen from the performance improvement in July and August after the event. In fact, there are still many problems in the development of the first film. The most critical issue is that the development of the first film has reached a bottleneck and there is room for further development.
Limited. We have conducted a survey and found that as far as the hand-customized high-end luxury leather goods market is concerned, we have occupied nearly 70% of the market in China, and the other 30% is made up of
Occupied by foreign traditional high-end luxury handmade leather goods brands, almost all of them have a history of hundreds of years. Their customers are all their loyal old customers with high loyalty. It is difficult for us to snatch away these customers and the market. Therefore,
It is difficult for our company to develop further. I predict that our company will reach the sky, that is, our monthly turnover will be close to 60 million, which is the peak period, and we will maintain our monthly turnover of 50 million.
The turnover should be our ultimate goal.”
"So, at this point, we still need to pay attention to it. I suggest that in the future, the focus of the Ministry of Work should not be on the vertical development plan, because our development has reached its peak, and our work focus and goals
It should be focused on two aspects. The first aspect is to stably maintain our red line goal of 50 million monthly turnover. The second aspect is to develop horizontally and improve our quality, from product quality, service quality and product gold content.
To further build our Huangzhuan Dongqi brand in many aspects such as its attractiveness, we must also build our brand into the golden signboard of a century-old store. This is the top priority of our work and the long-term maintenance of our brand.
The source of declining vitality." Jiang Xiaodie analyzed.
"That's very well said. This is also my idea. There are bottlenecks in the development of the first department, which is why I work hard to promote the construction of the second department. The division of labor in the company must be clear, and the first department is responsible for building the gold content of our company's Dongqi brand.
, developing the market is the main responsibility of the second department. In the future, the work goals of the first department will be two-fold. The first is to maintain a monthly turnover of 50 million, and the second is to continuously improve the quality and brand value. In this aspect
Work harder and make more changes." Wang Xudong strongly agreed with Jiang Xiaodie.
"Mr. Lin, do you have anything to say?"
"I don't have much to say. Let me also talk about the problems existing in the work of the second department and some suggestions. The development of the second department has exceeded all expectations, only within Mr. Wang's plan, because of this incident
It is indeed a great help. For our second department to be what we are today, the total contribution of all of us is 30%, and Mr. Wang alone accounts for 70%. This also shows that we are working
There are still many shortcomings in it. In addition, the development pace of the second part should be faster and bigger taking advantage of the huge influence of our current brand. The second part should not be limited to
To develop in Huahai Ruili, we should actively expand other channels. Although Huahai Ruili alone occupies nearly 50% of the domestic luxury goods market, there are still 50% of others.
market, we should make more connections with other malls, actively expand more channels, and occupy more markets as soon as possible."
"Secondly, what is different from the first department is that the first store has a total planning of only seven stores, and the distribution is relatively scattered. It is very convenient and necessary for the company to be directly responsible for managing these branches. But the second department is different. It is conservatively estimated that
By the end of this year, the number of stores in the second department will reach 35, spread across the country. Moreover, we roughly estimate that our final number of stores in the country will reach at least 80 or more. If so many stores continue to operate at the current rate,
There will be big problems and confusion in management if the company adopts a unified management model. I suggest that the company should consider setting up sales departments in each region to manage the stores according to the region, and the company directly manages the individual stores.
Sales Department." Lin Tingting said slowly. (To be continued)