After listening to the report, Lin Tingting asked Wang Xudong for his opinion. Wang Xudong just applauded, and then said something about affirming everyone's work, mainly affirming Lin Tingting's work, and finally announced that the meeting was adjourned. After the meeting, Wang Xudong and Lin Tingting went directly into Lin Tingting's office.
"Tingting, I know you respect me, so you specially ask everyone to come and report to me, but this is not good, because you are the general manager of the property company, and you are the actual person in charge of the property company, and I
No, I'm just the boss. I don't participate in the company's specific operations. If I interfere too much in the company's daily operations, it will affect your authority in the company. I can give you advice and orders alone, but I can't directly interfere with the company's operations.
In business, most everything must follow rules, and you don’t need to consider my feelings too much. Again, since I called you here to be the general manager and said that I will not participate in the management of the company, it means that I
I have absolute trust in you, so I will not participate in these company meetings in the future, and I will try to come to the property company as little as possible. You can just go to Dongqi Company or the security company to report to me every once in a while." Wang Xudong said to
Lin Tingting said.
Hearing Wang Xudong's words, Lin Tingting was very moved. She stood up and said to Wang Xudong: "Thank you, Mr. Wang."
"If you want to say thank you, I am also thanking you. You are helping me make money. Okay, let's not talk more about gossip and let's get down to business. I have no objections to the company's current preparations. I trust your ability.
, the company is very well established, it’s just organized. Next we mainly want to discuss the company’s business development. As mentioned at the meeting just now, you have conducted detailed market research during this period, so let’s talk about the market situation.”
Wang Xudong started talking about business directly.
"According to our current investigation, the situation of this market is not optimistic. It is still the same situation as before. At present, the entire property market is basically monopolized by each developer's own property company, and the properties developed by them are owned by their own developers.
For properties taken over by property companies, outside property companies basically cannot get involved. Others have also been taken over by some large property companies. This involves many reasons such as strength, power, connections, etc. It is left to
Our operating space is actually not big." Lin Tingting looked embarrassed.
"I don't think this is a problem. I have said it before. Just like our Dongqi company, before we launched the Dongqi brand, the market was also saturated and basically occupied by some big and old foreign brands.
, but after Dongqi was established, didn’t we seize the entire market through our marketing methods and our quality and style? The market never belongs to anyone, the market is all about grabbing." Wang Xudong
He was a little angry. He had already told Lin Tingting about this last time.
"Yes, Mr. Wang, of course I understand this, but the property management business is very different from Dongqi Company, and the things involved are far more complicated than Dongqi Company."
"Tell me more about it."
"First of all, the property management company is in the service industry, which is obviously different from Dongqi Company. Of course, this is just a small problem. The most important thing is that the profits of the property management company are huge, and the market is also large, so the competition is huge. There are many powerful companies.
Big capital is working in this industry, and almost all major real estate companies have their own property companies, as well as other capital. Of course, if everyone operates in a normal market-oriented manner, we are not afraid. Everyone will speak for themselves based on their strength and service quality.
But in fact this is not the case in this industry.”
"I have said before that this market involves many aspects. Strength includes service quality and the company's own software and hardware strength. However, in the market, strength only accounts for a small part. It is more about power and relationships.
.”
"Power? Relationship?" Wang Xudong was a little surprised when he heard this.
"Yes."
"Be more specific."
"Let me give you an analogy. For example, a large shopping mall. This is a large property market. Large shopping malls need property companies to help manage them. However, when introducing property companies, it is not based on the strength of the property company.
Bigger services and better quality are more due to the strong relationship between the power behind the property companies. On the other hand, properties in residential areas are a larger market, but this market is basically monopolized by the property companies of developers. These owners
They say it doesn't matter. From the moment you buy a house, the property company appointed by the developer is managing the community. Although some residential communities have established so-called owners' committees, they are actually just decorations and do not have any checks and balances on the property company.
.”
"For example, let's take the situation of the Sunshine Community we are in contact with. The property company of this community is the developer's own property company. The property company has entered the property since the building was under construction. After the building is completed,
After the owner moved in, the developer took the stand, but the property management company was still there. Later, because of the poor service quality and attitude of the property management company, they arbitrarily raised the price of parking spaces in the community, and also rented out the internal parking spaces in the community, and also
The swimming pool, gym and other facilities belonging to all the owners in the community were rented out, which aroused strong dissatisfaction among all the owners. The owners of the community established their own owners committee, and the owners committee negotiated with the property company, but the property company simply did not
Ignoring the owners' committee, the owners' committee finally signed a document through legal channels to terminate the contractual relationship between the community and the property, but it was of no use. The property company simply refused to leave, and it was useless for the owners to file a lawsuit. They have a professional legal team.
From a legal perspective, the owner may not win the case. Even if he wins, it will be useless. The court cannot force the property company to evacuate. Some owners impulsively confront the property company. As you can imagine, the owner himself is injured.
, some went even further. Some leading owners were beaten and threatened by unknown members of society, and even cars parked in the community were smashed by unknown persons. In the end, the owners could only swallow their anger and no one dared to cause trouble anymore.
Already."
"This is just one of the cases. This situation is common. It's just that the property management companies in Sunshine Community have gone a little further. These property companies have their own dedicated security teams, a group of idle people in society, and there are also tough officials in the government.
Relationships are simply not something that owners can compete with. Therefore, there is no possibility that owners will change property companies midway, and the first property companies are also designated by developers. Therefore, the property industry is basically dominated by large-scale
We cannot enter the monopoly of property companies and developers' own property companies at all. All we can do is some small property markets with low profits." Lin Tingting told Wang Xudong in detail. (To be continued.