Wang Xudong was originally in a good mood, but he didn't know whether it was good or bad: "The purpose of asking you is that I hope you will treat every project and everything in the future, no matter whether the results are good or bad, you must learn to analyze them. What are the
The bad things that need to be improved should be avoided next time, and the good things that need to be improved should be continued next time.”
"Look at each of you. When I asked about you, none of them had such an analytical first reaction. They either said nice things or just talked to me directly, making it seem like I wanted to settle a score with you.
Same. It turns out that I am such a big brother in your minds, and this is how you have done things for so long!"
These are all his brothers, and they are all rough men, so Wang Xudong is indeed rude in his criticism.
"Moreover, it's obvious that you all only saw the effects of this event, and you were all complacent and thought it was good. No one thought of summarizing and improving. This is what makes me most angry."
"The only good thing is that I can see that you are finally a united and responsible leadership team, but what's the use of just taking the responsibility on yourself?" Wang Xudong said angrily.
Li Xiaotian was the first to react: "Brother, we were wrong. This time, we were too happy to analyze and reflect, and we did not discover the problem in time. In the future, we must learn to analyze and summarize experience and lessons in time every time.
.”
Wang Xudong waved his hands, not bothering to argue or reason with them: "Back to the topic, there is indeed no problem with Liu Bing's performance this time. The whole event is worthy of praise, but there are also many problems. I will talk about it bit by bit. Not only the problems.
Him alone, and you two, and of course, myself."
"First of all, all of us treat this event as an independent event. Looking at it individually, this event is a success, but when it comes to the publicity and marketing of the entire company, it is an overall failure. Because,
There is no corresponding supporting package and no complete marketing plan. This is not your problem, it is my problem."
"To put it in the simplest terms, you have all seen it now. People are searching for our brother security company on the Internet, but what information do we have for people to search for? Including Xiaotian, you just said that we can step up our advertising. What is this?
In the Internet Information Age, let me ask you, when you discover a new thing that you don’t understand, will you choose to go online to search for relevant information? "
All three people nodded. There is no doubt that now everyone has a smartphone. If they have any questions, they can directly ask Du Niang.
"We don't have a formal official website yet, and there is very little information about us on the Internet. Others can't find it. Only those who spontaneously help us promote and upload some of our pictures and videos, but no one can find it.
We don’t have anything of our own. As for what our company is like, what businesses we have, and what successful cases we have had, there is no official and reliable platform that allows everyone to see it directly at a glance and on any occasion.
learn."
"To use an inappropriate metaphor, it's like you open a restaurant, find someone to advertise hard on the street, and ask people to come and eat, but when people ask what you have, you don't even have a menu, just
It can be to let people go to the restaurant to see what is there. To put it more vividly, in fact, you call a group of people to come, but in the end, people don’t know where your restaurant is and what it looks like.”
"Especially now, many people have become accustomed to placing orders online without leaving home, and waiting for door-to-door delivery or service. So in the future, especially in the field of bodyguards at the pole, can we have our
Ace bodyguards, and then have their detailed introductions, personal resumes and some honors online, allowing customers to make choices directly online? Will this become a trend in the Internet information age? "
"Of course, I just have this idea. Is it feasible and how to implement it? I'm not a professional in this area. It depends on how you conduct research and analysis in the future and then come up with a specific plan. In short, don't let this happen again.
Such a problem."
Li Xiaotian suddenly realized it and said hurriedly: "Brother, this is my mistake. I immediately found someone to build the company's website. Because I didn't grasp the key points in the early stage and was only busy with the business section I was responsible for, so I didn't think about it.
Building these infrastructures. It is true that this will seriously affect our publicity effect, and it is also true that I lack persuasiveness when communicating with customers. I almost rely on myself to speak, and the effect will definitely be greatly reduced."
"I am on the front line and deal with the most customers, but I failed to discover this mistake in time and did not think about feedback and actions. It is my problem." Li Xiaotian said shamefully, "I will find someone to do this immediately."
It's no wonder, after all, he was just a small security guard in the beginning. Even with the training these days, it is impossible to say that he can learn everything in one go. So Wang Xudong said: "It is not the responsibility to hold anyone accountable now. I said, I can give
You are constantly given the opportunity to try and make mistakes. From me to you, all of us are not exposed to this industry for the first time and try to operate it for the first time. And the problems are discovered step by step in this process. Through this
It is a good thing if we can discover this problem in time during an event and seize the time to make up for it.”
"In addition, not only this website, do you know how developed the self-media is now? In addition to traditional media, many people today are forwarding news released by various self-media people in their circle of friends. As for us, we are all
No. There is another problem. We have done so well. So many brothers have worked so hard on this trip. The effect is so shocking. Everyone is busy taking pictures and spreading them, but we are not even the ones to take pictures.
None. It means that the products and advertisements we have worked so hard to create are all dependent on others to give us advertisements."
"Moreover, it is true that a lot of media are shocked by the effects we have presented, but more of them are confused because they don't know what our brother security company is about, so more of them are
They are speculating and questioning that we are doing a stunt. It is true that our purpose does have the element of creating a stunt. However, if the power of the media is not used properly, it will be a scourge. If there are some inappropriate remarks again, how will we control them?
How will it end? Therefore, a large part of the current situation actually depends on luck."
"That's what I'm saying. This activity doesn't have an overall unity. With such good results, we don't even have anything that we can save and use for publicity as proof of our strength. Doesn't it mean it's wasted effort? Yes, that's right.
, the effect this time is very sensational, but no matter how sensational the effect is, it will gradually be forgotten. New hot spots are constantly emerging. If you don’t believe it, look at it in a week. Then there will be celebrity scandals and what kind of Internet celebrity traffic will it be?
Do you still remember these things today?"
Liu Bing couldn't help but interrupt and said: "But we can keep going like this. The brothers have to train every day anyway. Such cross-country is completely trivial to them."
Wang Xudong smiled and looked at Li Xiaotian and Wu Tian: "Tell me, you two, do Liu Bing's words make sense?" (To be continued)