"So you are responsible for the preparation and specific implementation, and I am responsible for all policy-level support. If you have problems that you cannot solve, come to me." Wang Xudong said.
Li Xiaotian was already overjoyed: "Okay, brother, I will contact them right away to see when we can start preparations for this matter."
"Don't be busy. This is not a matter of one or two days. You should first deal with the things at hand. Solve the things that need to be solved and hand over the things that need to be handed over. The business must be stable and cannot cause loss, let alone reduce our productivity due to the increase in customers.
Standard and quality. First improve the base area in Donghai and stabilize it before developing overseas. Besides, you are still in Donghai now, so everything will be easy to handle. By then, Wushan and Xizhou branches will be opened. You
No matter what, you have to go there from time to time to check on the situation, especially in the early stages. By then, running around will exhaust you to death."
Li Xiaotian smiled and nodded: "I have written this down, and then brother, there is another thing."
"When I went out two days ago, I met a brother who used to be in Lome. He was also laid off like us. Now he has gone to another small company and is doing very poorly. He said he wanted to hire someone.
I ate and ended up going to a food stall. I was also hungry at the time, so I ordered two more dishes. His expression changed at that time, and I realized that he might not even have enough money. It is conceivable that now
What life is like."
Wang Xudong smoked a cigarette and listened to Li Xiaotian. He knew that Li Xiaotian would not tell him such a trivial matter for no reason. Sure enough, Li Xiaotian continued: "To be honest, brother, a grown man looks like he is already in his thirties."
, looking like this, I feel quite uncomfortable in my heart. If I want to help him, there is no suitable way. After all, he can’t do anything else except work as a security guard. And I chatted with him, and you know it, brother,
No matter who he is in, there are many people around him who are like him. Including the circles I knew before, there are many who are like this. If you ask me to help them one by one, I really don’t have the ability now."
"But brother, I really want to do something for them." Li Xiaotian said seriously.
In fact, Wang Xudong also took a fancy to this aspect of him. When they first met, Li Xiaotian looked like he was showing off his power, but in fact, in addition to being very smart, he was also very kind and righteous.
"Tell me what you think and what kind of help and support you need from me." Wang Xudong asked Li Xiaotian directly. He knew that Li Xiaotian had something to say waiting for him.
Sure enough, Li Xiaotian hesitated for a moment and then spoke: "Brother, you and I had the same idea at the beginning. We both believed that high-end products were a big market and making money would be faster and easier. But brother, you
I also said that you started this company not to make money but more for feelings. I didn’t understand it at the time, but after seeing what you did, including that so many employees in the company are veterans, I guess you
In addition to the fact that these people have relatively high overall qualities and are more adaptable to the requirements of our company, it is probably more because they miss their previous years in the army and the friendships they built together, so you want to help them. This is probably the feeling you mentioned.
."
"Brother, I don't have as much ability as you, but to be honest, I also want to do something. A big part of the reason why they are not doing well is that this job can't make any money at all, and it can't generate much profit.
Value. And for this market, we are undoubtedly the ones who are resetting the standards. At least our security company, which is the most common, gets a lot more than other companies of the same type."
"My idea is, first of all, don't we now subdivide the property security work into professional and general business? Then, if the general business is made up of people from society, then we can absorb more people like them.
Because they have some foundation at least, and with such a comparison of treatment, their enthusiasm will also increase. Of course, if they don’t meet the requirements and standards, they still can’t take it.”
"The second thing is that we are currently in the high-end market, but first-tier international cities like Donghai have relatively high quality requirements for properties and security, so they are more able to accept such high-end prices and services. But other cities
It’s not like this. Many people pursue cost-effectiveness, and even treat properties as decorations. The scale of this part of the mid- to low-end market is actually wider than that of the high-end market. Especially if we have the need for further expansion, then for other
For cities, we must find ways to target this mid- to low-end market.”
"Of course, the main reason is that the number of veterans themselves is limited, but there are many social figures like my friend, whether it is from our actual employment needs or from helping them to repay society.
In terms of this sentiment, brother, I think we can expand our market, not only to high-end, but also to mid-range. If we can win, it means that we have occupied most of the market, and
To be able to harvest more profits, only when our own strength becomes stronger can we help more people and do more things. After all, no matter what the purpose is, money is basically indispensable to achieve it."
Wang Xudong has been listening to Li Xiaotian's words very carefully. In fact, Li Xiaotian's last words really touched his heart. The things the old man told him cannot be done without money, so he, a person who doesn't care about money, can't do anything without money.
You must find a way to make more money.
Wang Xudong blew out a smoke ring and said slowly: "Xiaotian, your starting point is good. This is what I appreciate about you. I also hope that you can always remember that it is easy to do anything whether you are a business or not.
That’s fine, never regard making money as an end, it is just a means, and people must not live just for money in this life.”
"Now let's talk about your idea. Do you still remember the analogy I gave you before, ten yuan cigarettes and one hundred yuan cigarettes?" He looked at Li Xiaotian and nodded, then continued, "Now you
The idea is to make cigarettes that cost ten yuan, or cigarettes that cost one hundred yuan?"
Li Xiaotian nodded: "Brother, I remember you said that these two are targeting different markets and there is no comparability. Both markets are equally broad, and we can also benefit ourselves, and at the same time we can help more people."
There are many people, why not do it?"
Wang Xudong smiled and said: "It's a good idea, but what if I say I don't agree?"
Li Xiaotian was stunned, his smile froze on his face, and he looked at him at a loss, obviously not expecting this situation.
"Your idea is very good, but have you ever thought about how hard it was for us to establish this brand image and let everyone recognize Brother Security Company? How much time, energy and effort we spent to achieve this. And now just now
If there is some improvement, we have to capture the low-end market. This is tantamount to downgrading ourselves. How big a blow will this have to our brand image? If the market positioning is confusing, what will our customer groups think of us? They will think that we are unprofessional.
, will question our comprehensive quality and cause the loss of customer groups. Have you thought about this result?" (To be continued)