"So, the designer is indeed the most important core of a brand. Without good design, no matter how good the quality of your clothes is, only a few people will choose them, because now everyone has long since got rid of the choice of clothes.
Purely functional, but more inclined to the beauty that clothing can bring to people; and even if it is backed by a big brand like Dongqi, if the design and quality are average, it will only end up causing damage to Dongqi itself.
adverse effects.”
"This is what you see, why over the years, some big brands have endured for a long time, while others have gradually been eliminated from the stage of history. It is because of the lack of talents and good innovation in design, so even the original
The influence of the brand is decreasing, and it eventually fades away in the fierce competition."
"There is also why there has always been a lack of decent brands in China, especially there are few heavyweight brands that can compete with big international brands. This is because, in addition to not paying enough attention to brands, there is also a lack of domestic design in the field of design.
It started much later and developed relatively slowly. In recent years, with the impact of international brands, everyone has gradually paid attention to it. However, it is true that we still have a big lack of design talents. Therefore, as a designer,
It really needs to be a top priority.”
Qin Kexin said, looking at Wang Xudong: "Your Dongqi has indeed created a miracle, so you should understand the importance of design best."
Wang Xudong smiled bitterly and nodded. Could he not understand? Otherwise, he would not have been working hard on Dongqi's design. But he understood, but he knew nothing about fashion design, and the team under him did not understand it either.
He has special expertise, and his requirements are particularly high. Otherwise, he would not have asked Qin Kexin to help him introduce designers, because he knows Qin Kexin's ability and influence, and the designers she has made friends with are all top designers in the country.
Only she has this connection.
"As for you asking me to find a designer, let me ask you something first. If someone asked you to be a designer and design shoes for them, how much would you be willing to do?"
Wang Xudong was stunned for a moment, then smiled and did not answer the question, because the answer was obvious. He also understood Qin Kexin's intention in asking him this question. Qin Kexin actually did not need his answer. Sure enough, Qin Kexin went on to say: "How much will I give you?
You don’t even want to spend money, right? Because you have the ability to make your own brand bigger and stronger. The current Dongqi is the best example, and it will bring you unimaginable wealth and influence in the future.
So there is absolutely no need for you to work for others."
"What's more important is that you can have a lot of room to develop according to your own ideas. In this way, creativity and inspiration are not restricted, and you can come up with better designs. But if you go to other companies, you will always be just
A designer will never get as much as he pays for. What's more, clothing companies often have to consider the overall operation and management. After establishing a brand, they will leave the sales task to the stores, and as for the design aspect, it should be handled accordingly.
People's aesthetics or trends will make them rush to create similar styles when they see a best-selling style, but in this case there is no originality, and designers lack room and space to play, and there is no room for them to use it at all."
"And now everyone's awareness of brand and originality is gradually strengthening. Excessive counterfeiting will only infringe on intellectual property rights. Therefore, many small and medium-sized brands will only become more and more miserable. As a result, the loss of designers will be faster.
.”
Qin Kexin is worthy of being a professional in this field. She has worked hard in the industry for many years and is indeed very familiar with the design aspect. If you ask about all kinds of design situations in China and even internationally, she can know everything about them.
"There is also the trend of trends that change very quickly. A certain star may have popularized a style a week ago, so various manufacturers have followed up with the same style. As a result, before it can be shipped out of the factory, a certain Internet celebrity has
Bringing another style into a hit will cause things to be constantly squeezed. Therefore, it will be extremely difficult for these types of enterprises to develop in China. This is the consequences of not paying attention to design and originality."
"One more thing to note here is that it also reflects a problem. Most of our designers have always been led by trends and are constantly exploring popular elements. A truly good design
, it must be able to guide the direction of the trend, be able to bring about popular trends, or be able to stand firm no matter how the trend changes, only in this way can it be called a classic, and designs other than classics cannot be called
Designs, at least, cannot be passed down and have little value. It is better not to have such a design. Therefore, many designers can only make imitations in factories that have no personality or characteristics."
Qin Kexin said and summarized: "So domestic designers who are somewhat competent and want to develop in fashion design will not choose to cooperate with companies. Instead, they will gradually set up their own studios, and then
The brand has gone to the world to participate in various competitions and developed little by little. Therefore, in the past two years, the development of independent designers has been pretty good. In this way, comparing the two, clothing companies want to hire excellent designers.
It’s even more difficult.”
"You know, when I entered Lome, it was entirely because of Wanqi, but such relationships and talents are rare. So if you ask me to introduce designers, I don't have such connections.
, it’s just how high the price you can pay and what conditions you can pay to impress people. This is really quite high, and it is very likely that people will use Dongqi’s reputation to build their own brand, and then soon
If you leave and go out independently, it will not do you any good at that time."
"So, if you just plan to make some low-end brands and hire some average designers, it probably won't be a problem. Although I have never come into contact with such people, I believe there are a lot of them on the market, but you
If you want to build a brand like Dongqi and find a designer of the same level as me, it is almost impossible."
This is definitely not Qin Kexin's conceited exaggeration, but her most realistic statement, because Qin Kexin's level is definitely among the best in the country.
Qin Kexin said so much in one breath, and Wang Xudong had been listening attentively. In summary, Qin Kexin's words were simply telling him that it was impossible to find a designer.
But Wang Xudong knew that Qin Kexin would not say it just to dampen his enthusiasm. She said so much just to make him aware of the difficulties. The more she talked, the more she understood these problems and difficulties, the more Wang Xudong believed that she could